Febramat

What Febramat does

Febramat is a Brazilian federation, founded in 2011 and headquartered in São Paulo, that represents and coordinates 32 affiliated retail networks of construction materials, together accounting for roughly 1,500+ member stores nationwide. It functions as a multi-sided intermediary between mid-market retail networks on one side and large industry suppliers on the other, providing collective purchasing conditions, benchmarking, institutional representation, and operational services. Its core offerings include the annual Encontro Febramat and Enare events, the EAD (distance learning) training track, the Área Central management software used by member networks, quarterly macroeconomic and sector reports, and business roundtables. The organization also operates the international Projeto Vamos in partnership with Germany's Der Mittelstandsverbund (ZVG), focused on exchange of best practices with European retail associations.

The business model is non-profit and association-based. Revenue is generated from membership fees paid by the 32 affiliated networks and from partner/contribution fees paid by industry suppliers and service providers such as Bosch, Tigre, Krona, Viasoft, and Mebuki. Additional income derives from event sponsorships, training programs, and software subscriptions. Febramat holds a seat in the FNRA (Fórum Nacional de Representação Association) and is an active participant in federal legislative discussions, particularly PLP 57/2021, which governs the regulation of business associations in Brazil. Governance is exercised through a rotating presidency, with Minoru Uehara serving in 2024-2025 and Joel Ricardo Rocha Schmidt elected for the 2026-2027 term. The organization operates with a small lean staff of approximately 9 employees.

Name

Febramat

Legal name

Federação Brasileira de Redes de Materiais de Construção

Website

https://febramat.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Febramat is a Brazilian federation, founded in 2011 and headquartered in São Paulo, that coordinates 32 affiliated retail construction materials networks representing roughly 1,500+ stores, providing collective purchasing, training, events, and management software to members and suppliers.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels8 records

Core offering

Febramat is a non-profit federation that represents 32+ Brazilian retail networks of construction materials (~1,500 stores nationwide). It delivers associative services including national networking events (Encontro Febramat, Enare), business roundtables, distance-learning courses, a discounted member management software (Área Central), quarterly purchasing-volume reports, and online purchasing dashboards for partner industries. The federation also conducts regulatory advocacy through the FNRA forum and represents member interests in legislative discussions such as PLP 57/2021.

Product overview

Febramat is an association federation for construction materials retail networks in Brazil. Rather than offering a unified software platform, it provides a suite of associative services including networking events (Encontro Febramat, Enare), training programs (EAD Febramat, Treinamentos e Palestras), management tools (Área Central software system), business intelligence (Relatório Trimestral, Sistema de Informações de Compras Online), and business development programs (Rodada de Negócios). These services work together to strengthen the competitiveness of small and medium-sized construction material retailers through collective purchasing power, knowledge sharing, and industry partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Encontro Febramat: Major annual event of the association focused on business networking and development for construction materials retail networks
• Enare (Encontro Nacional de Redes)
• Projeto Vamos
• FNRA

Products and services

• Encontro Febramat (Annual Flagship Event) Annual flagship in-person event organized by Febramat for member construction-materials retail networks and partner manufacturers, featuring networking, lectures, thematic rooms, business roundtables, and success-case presentations. It is a separately branded event offering a customer (network or partner industry) can attend and sponsor as a unit.
• Enare (Encontro Nacional de Redes) National annual meeting of member retail networks and partner industries, one of the largest associativist events in Brazil's construction materials sector, featuring business rounds, lectures, and workshops. It is a distinct, separately branded event offering that networks and partner companies attend and sponsor as a unit.
• Rodada de Negócios (Business Roundtables) Structured business-roundtable program connecting member retail networks with industry partners in simultaneous meetings to facilitate B2B partnerships, commercial agreements, and supplier negotiations during events such as Encontro Febramat.
• EAD Febramat (Distance-Learning Program) Online training and capacity-building program offering distance-learning courses for managers, business owners, and store teams of member networks to develop professional and operational skills in the construction-materials retail sector.
• Treinamentos e Palestras (Training and Lectures) In-person and virtual workshop and lecture program with guest speakers covering operational, managerial, and sector-specific topics for member networks.
• Relatório Trimestral (Quarterly Purchasing-Volume Report) Quarterly consolidated reports on the purchasing volume of member retail networks, delivered both to network managers and to industry partners as a performance and benchmarking tool.
• Sistema de Informações de Compras Online (Online Purchasing-Information System) Customized online dashboards providing industry partners with purchasing information from associated networks, enabling data-driven business decisions and sales strategies.
• Reuniões Mensais de Análise dos Indicadores e Números (Monthly Indicator Review Meetings) Monthly meetings where Febramat compiles indicator data for partner companies and proposes strategies, while resolving commercial and operational questions raised by the partner.
• Pesquisas Internas sob Demanda (On-Demand Internal Research) Custom research service delivering market information from inside the Febramat network on demand for industry partners, such as channel-share or competitive benchmarking studies.
• Marketing e Divulgação para a Rede Associada (Member-Network Marketing and Communications) Co-marketing and communication service through which Febramat disseminates partner-company communications across the associated retail network channels.

Quantifiable outcome

• The 29th Enare (2023) in João Pessoa brought together 750 professionals, 30 networks, and 1,500 stores
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered core and minor.

• Der Mittelstandsverbund ZVGcoreStrategic or Co-development Partner · 1 January 2018German partner organization representing retail networks and business centers in Germany. Partner in the Projeto Vamos!, a cooperation project since 2018 aimed at strengthening the federation's structure through topics like sustainability, artificial intelligence, and government representation.
• MebukicoreGTM or Marketing Partner · 1 January 2017Manufacturer of sanitary seats and accessibility products, partner since 2017. Mebuki achieved leadership in sanitary seat supply to Febramat member networks within 5 years of partnership.
• BoschcoreGTM or Marketing Partner · 1 January 2017German technology company providing tools and technology solutions to Febramat member networks.
• TigrecoreGTM or Marketing PartnerTraditional manufacturer of pipes, fittings, and construction products. Became honorary partner of Febramat in 2024, with benefits and special conditions for construction material retail networks.
• Krona Tubos e ConexõescoreGTM or Marketing PartnerPipe and connection manufacturer, active partner in Febramat events and sustainability initiatives.
• HydronorthcoreGTM or Marketing PartnerParanaense paint and resin industry that partnered with Febramat aiming to grow 30% in 2023 among member networks.
• ViasoftcoreTechnology or IntegrationSoftware management solutions provider for construction material stores, home centers, and hardware stores. Offers Viasoft Construshow as the complete management software.
• Área CentralcoreTechnology or IntegrationCentral management software with important discounts for member networks, providing purchase volume reports and business intelligence.
• Amanco WavincoreGTM or Marketing PartnerManufacturer of pipes and fittings, partnered for industrial market expansion.
• FNRA (Fórum Nacional do Varejo)coreStrategic or Co-development PartnerNational retail forum that brings together entities from various sectors including Febramat, to advocate interests with the government.
• Electrolux GroupminorGTM or Marketing PartnerAppliance manufacturer partner offering products to construction material retail networks.
• PagBankminorGTM or Marketing PartnerPayment solutions partner for member networks.
• DocolminorGTM or Marketing PartnerBathroom and kitchen fittings manufacturer partner.
• EternitminorGTM or Marketing PartnerConstruction materials manufacturer partner.
• PADOminorGTM or Marketing PartnerHardware and locks manufacturer with established results in Febramat member networks.
• Toyota EmpilhadeirasminorGTM or Marketing PartnerForklift manufacturer partner serving member networks.
• EucatexminorGTM or Marketing PartnerHome products manufacturer partner offering advantages to resellers.
• AcquabiosminorGTM or Marketing PartnerPartner confirmed for Encontro Febramat 2026.
• AnaugerminorGTM or Marketing PartnerPump manufacturer achieving leadership in submersible pump supply to Febramat members.
• DotteminorGTM or Marketing PartnerPartner company listed in Febramat partner section.
• Unico Contato MatconminorGTM or Marketing PartnerNew partner of Febramat in 2025 for Matcon sector.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• FNRA (Fórum Nacional do Varejo): Multi-sector retail forum in which Febramat participates alongside other retail trade associations to coordinate government advocacy on retail regulation, representing a peer coordination body that Febramat both participates in and helps constitute.
• ANAMACO: Associação Nacional dos Comerciantes de Material de Construção is the other major Brazilian trade association for construction materials retailers, directly competing for member networks and representing the broader Matcon retail segment beyond Febramat's network-focused niche.
• Der Mittelstandsverbund ZVG: German federation of cooperative retail networks and business centers, Febramat's strategic partner since 2018 in Projeto Vamos! Operates an analogous cooperative retail association model in Germany and serves as the template for Febramat's institutional development.
• ABRAS: Associação Brasileira de Supermercados is the Brazilian supermarket retail association applying a similar federation/collective bargaining model to a different vertical, demonstrating the broader applicability of Febramat's associative approach in Brazilian retail.
• ANFACAV: Associação Nacional dos Fabricantes e Atacadistas de Veículos uses a similar federation structure for automotive retail networks in Brazil, representing a comparable vertical-specific retail association model with events, training, and collective services.

Emerging players

• ICZ: Instituto de Metais Não Ferrosos is a Brazilian sector institute with adjacent materials-industry trade representation, sharing partial overlap with Febramat in construction materials supply chain coordination and policy advocacy.

Regional players

• NLBMDA: National Lumber and Building Material Dealers Association is the US trade association for lumber and building material dealers, providing a North American comparable for Febramat's construction materials retail federation model with similar advocacy and member service functions.
• ANAMER: Other regional Brazilian construction materials retail associations and federations serve analogous functions in specific states or regions, representing competitive or complementary federative structures to Febramat's national network model.

Broad incumbents

• FCDL: Federação das Câmaras de Dirigentes Lojistas is a Brazilian federation of retail merchant chambers operating across multiple verticals with a similar federation/association model and policy advocacy mission, including engagement on associativismo legislation.
• CBIC: Câmara Brasileira da Indústria da Construção is the broader Brazilian construction industry chamber representing manufacturers, builders, and service providers across the entire construction value chain, overlapping with Febramat in policy advocacy (PLP 57/2021) and sector representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Febramat
• Facebookfacebook.com/febramat
• LinkedInlinkedin.com/company/febramat
• Instagraminstagram.com/febramat

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Febramat