Federico Rodríguez - Negocios Rurales

What Federico Rodríguez - Negocios Rurales does

Federico Rodríguez - Negocios Rurales is a family-owned rural business escritorio headquartered in Melo, Cerro Largo, Uruguay. Formally incorporated in 2019 by Federico Rodríguez dos Santos, the business claims lineage to a rural trading tradition initiated in 1905 by José María dos Santos. The desk serves livestock producers (cattle and sheep farmers), rural property owners and investors, wool growers, and live-animal exporters in Uruguay's northern cattle belt (Cerro Largo, Tacuarembó, Rivera and surrounding departments), offering a multi-service platform that combines certified physical livestock auctions, virtual auctions, direct field transactions, wool trading, rural real estate brokerage, traceability services, agricultural and forestry investment advisory, and abattoir shipment coordination.

The core technical infrastructure consists of a web-based auction management platform with an integrated Pre-Pique pre-bidding system enabling registered buyers to submit pre-auction bids via the website or WhatsApp, virtual lot catalogs and live streaming through membership in the Lote 21 nationwide consortium, and dedicated mobile applications on iOS and Android. The physical auction facility (Centro de Ventas) is the first and only ISO 9001:2015 certified livestock sales center in Uruguay. In-house livestock traceability operator services cover ear-tagging and caravan registration across the full cattle lifecycle, bundled free with transactions. The wool desk links clients to Cámara Mercantil and SUL market data and acts as buying agent for textile processor Tops Fray Marcos.

Revenue is generated through commissions on livestock auction transactions (seller and buyer sides), margin on direct cattle purchases and resales (including field and abattoir shipments), margin or commission on wool trading, commissions on rural property brokerage, and fees on agricultural/forestry investment advisory. The traceability service is offered free as a transaction-bundled value-add rather than as a standalone revenue stream. The go-to-market is event-driven around fortnightly physical livestock fairs and special stud sales, supplemented by direct field sales, WhatsApp-based communication, the Lote 21 virtual consortium, and self-serve mobile apps. Pricing is unit-based (USD/kg for livestock) with negotiated commissions per transaction; no public pricing tiers are disclosed.

Name

Federico Rodríguez - Negocios Rurales

Legal name

Federico Rodríguez

Website

https://federicorodriguez.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Federico Rodríguez - Negocios Rurales is a family-owned rural business escritorio in Melo, Uruguay, providing certified physical and virtual livestock auctions, direct cattle sales, wool trading, rural real estate brokerage, traceability, and agricultural investment advisory to producers in Uruguay's northern cattle belt.

Ownership category

akta.pro rank

Product category

Livestock Auction Brokerage

NAICS

Livestock Merchant Wholesalers (424520), Other Farm Product Raw Material Merchant Wholesalers (424590)

SIC

Real Estate Agents & Managers (For Others) (6531), Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industries

Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Supply Chain, Marketing & Contracting Advisory (Grain/Livestock Marketing) (AFACAJAH)

Keywords

• Livestock auction services
• Rural real estate brokerage
• Wool trading
• Livestock traceability
• Agricultural investment advisory

Headquarters

HQ city

Melo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Auction Commission: Commissions charged on livestock sold through the physical auction facility, virtual Lote 21 auctions, and special stud sales. Both seller (vendor) and buyer sides may be charged.
2. Direct Livestock Sales: Purchase and resale of cattle in the field (negocios en el campo) and fat cattle shipments to abattoirs (embarques a frigoríficos). Margin earned on the spread between acquisition and sale prices.
3. Wool Trading: Purchase of wool lots collected directly from estancias, with direct delivery to Tops Fray Marcos industry. Commission or margin-based revenue.
4. Rural Real Estate Advisory: Advisory, brokerage, and appraisal services for the purchase, sale, and rental of rural (and urban) properties. Revenue from commissions on completed transactions.
5. Agricultural & Forestry Investment Advisory: Advisory on capitalisation, livestock rental contracts, and agricultural/forestry returns, generating fees from managed portfolios and transaction facilitation.
6. Traceability Service: Caravan registration and livestock identification service provided free of charge to clients as a bundled value-add to facilitate transactions and regulatory compliance.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Federico Rodríguez - Negocios Rurales operates a rural business desk (escritorio rural) in Melo, Uruguay, providing livestock auction services at an ISO 9001:2015-certified physical facility and via the Lote 21 virtual auction consortium. The company also brokers direct livestock sales in the field, trades wool as a buying agent for Tops Fray Marcos, brokers rural and urban real estate transactions, provides livestock traceability (ear-tagging and caravan registration), and offers agricultural/forestry investment advisory services.

Product overview

Federico Rodríguez - Negocios Rurales operates a multi-service platform for rural business operations centered around livestock trading. The core offering includes Remates (auction services with both in-person and virtual modalities through their certified venue), the Lote 21 virtual auction consortium for remote bidding, and Venta Directa for direct livestock sales. Supporting services include Ganado (livestock market pricing), Inmuebles Rurales (property sales), Trazabilidad (traceability/tagging), Lana (wool trading), and agricultural investment advisory. The platform is accessible via web and mobile applications for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Remates (Livestock Auctions) Physical livestock auction services held at the company's ISO 9001:2015 certified Centro de Ventas in Melo, covering vacunos, lanares, equinos, and special stud sales for breeding animals. Targeted at livestock producers in northern Uruguay.
• Lote 21 Virtual Auctions Virtual livestock auction consortium enabling remote buyer participation across Uruguay through live streaming, digital catalogs, and Pre-Pique pre-bidding functionality. Provides nationwide geographic reach beyond the physical facility.
• Venta Directa (Direct Livestock Sales) Direct-sale platform where buyers can submit offers and transact livestock directly with Federico Rodríguez, bypassing the auction process. Targets livestock producers seeking quicker, negotiated transactions.
• Ganado - Mercado de Reposición (Livestock Market Information) Weekly livestock market information service publishing USD/kg pricing averages across replacement categories (calves, steers, heifers, cows) and fat cattle categories, plus faena (slaughter) volumes. Provides price discovery reference for buyers and sellers.
• Inmuebles Rurales y Urbanos (Rural and Urban Real Estate) Brokerage, sales, and rental services for rural and urban properties including fields, farms, agricultural rentals, and urban real estate. Targeted at landowners and rural property investors.
• Trazabilidad (Livestock Traceability) End-to-end livestock traceability operator service covering cattle ear-tagging deadlines by birth month/season and caravan registration. Provided free as a bundled value-add to livestock clients to support regulatory compliance.
• Lana (Wool Trading) Wool purchasing and brokerage service acting as a buying agent for Tops Fray Marcos textile industry. Includes on-farm pickup from estancias and direct delivery to the processing facility.
• Negocios en el Campo (On-Farm Livestock Trading) On-farm livestock trading service where company sales staff visit farms to negotiate specific livestock purchase or sale orders directly at the establishment, bypassing the auction channel.
• Embarques a Frigoríficos (Abattoir Shipments) Slaughterhouse shipment coordination service covering the full logistics chain from farm to abattoir (frigorífico) for fat cattle destined for slaughter, including business advisory on shipment timing and pricing.
• Inversiones Agropecuarias (Agricultural/Forestry Investment Advisory) Investment advisory service covering rural property transactions, livestock and agricultural rental contracts, forestry investments, and property valuations. Generates fees from managed portfolios and transaction facilitation.
• Federico Rodríguez Mobile App Mobile application available on iOS App Store and Google Play Store providing buyers with access to auction catalogs, livestock listings, Pre-Pique pre-bidding functionality, and market information outside office hours.

Quantifiable outcome

• First and only ISO 9001:2015 certified livestock sales center in Uruguay
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lote 21 ConsortiumcoreChannel Partner/ Reseller/ DistributorLote 21 is a Uruguay-wide virtual livestock auction consortium. Federico Rodríguez is an integral member, using the consortium's digital platform to list lots, stream live auctions, and enable remote buyer participation. This partnership extends the desk's reach nationwide beyond its physical facility in Melo.
• Tops Fray MarcoscoreChannel Partner/ Reseller/ DistributorFederico Rodríguez acts as a wool buying agent for Tops Fray Marcos (a textile industry processor). The desk collects wool lots directly from estancias and delivers to the Tops Fray Marcos facility, earning margin or commission on each transaction.
• Cámara Mercantil (Uruguay)minorOthersProvides a reference link to Cámara Mercantil's wool market data on the Lana page, enabling clients to access external market price information.
• Sociedad Uruguaya de Lanares (SUL)minorOthersProvides a reference link to SUL's wool market data on the Lana page, enabling clients to access official Uruguayan sheep industry market information.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• StockLive: US-based online livestock auction platform with live video and pre-bidding directly analogous to Federico Rodríguez's Pre-Pique system. Illustrative of where digital-first auction models are heading and a forward-looking comparison point.

Direct peers

• Colombo y Magliano: Well-established Argentine consignataria (rural business desk) offering livestock auctions, direct sales, and rural real estate brokerage. Closely matches Federico Rodríguez's multi-service rural escritorio model and target customer (ganaderos).
• MegaAgro: Argentine online livestock auction platform combining physical and virtual auctions for cattle producers. Comparable in offering a digital-plus-physical auction model with mobile access and a broad buyer pool, serving as a regional direct peer.
• Sáenz Valiente Bullrich y Cía: Long-established Argentine consignataria and rural business desk with full-service offerings including livestock auctions, field sales, and rural real estate. Comparable in heritage brand, multi-service desk model, and target livestock producer customer base.
• Lote 21 (Consortium): The Uruguay-wide virtual livestock auction consortium of which Federico Rodríguez is a member. Operates as both a peer (other member escritorios compete for lots) and a partner (provides platform access). Direct overlap in virtual auction products.
• Pantalla Uruguay: One of the largest Uruguayan virtual/physical livestock auction consortiums, operating a fortnightly remate similar to Lote 21. Directly competes with Federico Rodríguez for veterinary producer relationships and auction commissions across northern Uruguay.

Broad incumbents

• Agrofy: Latin American agribusiness digital marketplace offering listings, financing, and inputs across farms. Adversarial overlap in digital marketing of livestock and rural properties, but operates as a broad marketplace rather than a specialized auction desk.

Regional players

• AuctionsPlus: Australia's leading online livestock auction platform combining physical and virtual auctions. Comparable in digital-plus-physical auction model and pre-bidding functionality, but operates in a different geography (Australia vs Uruguay).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/escfrodriguez
• YouTubeyoutube.com/c/EscritorioFedericoRodriguezNegociosRurales
• Facebookfacebook.com/escritorio.federicorodriguez
• Instagraminstagram.com/escfrodriguez/?hl=es
• LinkedInlinkedin.com/company/federico-rodr-guez---negocios-rurales

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Federico Rodríguez - Negocios Rurales