Pantalla Uruguay

What Pantalla Uruguay does

Pantalla Uruguay is a Uruguayan private consortium founded in 2001 that operates a live virtual auction platform for livestock commercialization, primarily cattle. The platform conducts scheduled remates (auctions) via real-time streaming, allowing remote buyers across Uruguay — and potentially international bidders — to participate in competitive bidding through the website, native iOS and Android mobile apps, and cable television broadcasts. The core offering, Remates por Pantalla, is complemented by Pre-Martillo (pre-auction lot preview), Calculadora de Fletes (freight cost calculator), Promedios (historical price averages and analytics), Certificación (livestock quality verification), and Remates Anteriores (archive of past auction results).

The business is structured as a consortium of escritorios (livestock auction houses) rather than a single vertically integrated operator; escritorios join the network to offer their clients access to the shared digital auction venue. Pantalla Uruguay earns revenue through commissions on livestock transactions facilitated through the remates, and has layered financial services onto the transaction flow: Fideicomiso Pantalla Uruguay, a trust-backed financing mechanism with Banco Itaú that allows buyers to finance up to 80% of purchases over 180-day terms, and Seguro Plus, an insurance product covering livestock purchased on the platform. As of 2026, the consortium has conducted 318+ remates over 25 years of operation, and continues to expand its escritorio network under the Cuarto de Siglo (Quarter Century) program.

Name

Pantalla Uruguay

Legal name

Pantalla Uruguay

Website

https://pantallauruguay.com.uy

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pantalla Uruguay is a Uruguayan livestock auction consortium founded in 2001 that operates a live-streaming remate platform connecting cattle producers, auction houses, and remote buyers nationwide, with integrated financing and insurance products.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Support Activities for Animal Production (11521)

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Livestock auction services
• Online cattle auctions
• Live auction streaming
• Agricultural marketplace platform
• Livestock trading consortium

Headquarters

HQ city

Montevideo

HQ country

Uruguay

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Auction Commissions: The consortium earns revenue through commissions on livestock transactions conducted during the remates (auctions). Escritorios (auction houses) participating in the consortium facilitate sales and share in the transaction economics.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pantalla Uruguay operates a live virtual livestock auction platform that conducts real-time cattle auctions (remates por pantalla) through a consortium of participating auction houses (escritorios) across Uruguay. The platform enables remote buyers to bid on lots streamed live online and via mobile apps, with supporting services including pre-auction lot preview (Pre-Martillo), freight cost calculation, and integrated trust-based financing (Fideicomiso, up to 80% over 180 days, backed by Banco Itaú).

Product overview

Pantalla Uruguay is a livestock auction consortium operating a virtual auction platform for cattle and livestock across Uruguay. The core offering is the 'Remates por Pantalla' (screen auctions) - live online bidding auctions where buyers can participate remotely. The platform operates through a consortium of 'Escritorios' (livestock trading desks). Key supporting services include Pre-Martillo (pre-auction preview), Calculadora de Fletes (freight calculator), Promedios (price averages), and Certificación (animal certification). Financial products include Fideicomiso (financing trust up to 80% with Banco Itaú) and Seguro Plus (animal insurance). The platform offers mobile applications for iOS and Android. The company celebrated 25 years of operations in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Remates por Pantalla (Live Virtual Livestock Auctions) Core offering: live streamed cattle auctions (remates) enabling remote real-time bidding by buyers across Uruguay and beyond through a consortium of participating auction houses.
• Pre-Martillo (Pre-Auction Lot Preview) Pre-auction service allowing buyers to view livestock lots, prices, and sale order before the live remote auction begins.
• Calculadora de Fletes (Freight Cost Calculator) Standalone freight cost calculator tool for livestock transportation logistics, using load tables to estimate transport costs.
• Fideicomiso Pantalla Uruguay (Trust-Based Financing) Trust-based financing mechanism that allows buyers to finance up to 80% of livestock purchases made through Pantalla Uruguay auctions, with terms of up to 180 days, backed by Banco Itaú.
• Seguro Plus (Livestock Insurance) Animal life and theft insurance product for livestock purchased through Pantalla Uruguay auctions, offered in partnership with an insurance provider.
• Mobile App Pantalla Uruguay (iOS and Android) Native mobile applications for iOS and Android that allow users to participate in live Pantalla Uruguay livestock auctions remotely from anywhere.
• Promedios (Average Price Analytics) Market analytics service providing average price data and historical market evolution reports for livestock categories, accumulated over 25 years of auction operations.
• Herencia de Vientres Premium (Premium Female Auction) Exclusive dedicated auction of premium quality certified female breeding cattle (vientres premium).

Quantifiable outcome

• Financing up to 80% of livestock purchase value
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Campo MercadocoreChannel Partner/ Reseller/ Distributor · 25 June 2026Campo Mercado joined Pantalla Uruguay as a new participant starting with Remate 318, under the Cuarto de Siglo program celebrating 25 years of the consortium. The auction house brings its experience to expand business opportunities nationwide.
• La ConsignatariacoreChannel Partner/ Reseller/ Distributor · 29 October 2025La Consignataria joined the Pantalla Uruguay consortium as a new participant in late 2025, expanding the network of escritorios in the Cuarto de Siglo program aimed at strengthening the commercial proposal.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• DVAuction: U.S. technology platform providing live online bidding infrastructure for livestock auctions, used by sale barns and breeder auctions. Comparable to Pantalla Uruguay as a digital auction technology layer, though DVAuction primarily sells software to individual auctioneers rather than running its own consortium auctions.

Regional players

• Rosgan: Argentine online livestock auction marketplace operated by a consortium of consignatarias (auction houses). Directly analogous to Pantalla Uruguay's escritorio consortium model, but operating in the larger Argentine cattle market.

Direct peers

• AuctionsPlus: Australia's leading online livestock auction marketplace, facilitating live and online auctions of cattle and sheep. Directly comparable to Pantalla Uruguay in offering a digital, intermediated marketplace for livestock transactions across a national producer/buyer base.
• Western Video Market: U.S.-based video cattle auction company running scheduled live satellite/online auctions of feeder and breeding cattle. Closely matches Pantalla Uruguay's "Remates por Pantalla" model of live-streamed scheduled livestock auctions.
• Superior Livestock Auction: Long-running U.S. video/satellite cattle auction platform that connects ranches with buyers across the U.S. Compares to Pantalla Uruguay as a video/screen-based livestock auction system serving national producer and buyer networks.

Others

• Scot (Solutions for Commercial Agriculture & Trading): U.S.-focused livestock market data and auction services provider offering price analytics, market reporting, and online auctions. Tangentially comparable to Pantalla Uruguay in the livestock auction information and price-discovery space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/pantallauruguay
• Facebookfacebook.com/pantallauruguay
• LinkedInlinkedin.com/company/pantallauruguay
• Instagraminstagram.com/pantallauruguay

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pantalla Uruguay