What Feeding Britain does

Feeding Britain is a UK-registered Charitable Incorporated Organisation (charity number 1163986) headquartered in Newcastle upon Tyne with a secondary site in Glasgow. Founded in the mid-2010s and operating with a small core team of 1-10 staff, the charity coordinates a national network of 141 regional and local anti-hunger partnerships comprising more than 700 frontline organisations. Its core products are Affordable Food Clubs — a portfolio of social supermarkets, pantries, food buses, and larders providing nutritious food at reduced prices to 105,000 households — supplemented by the Holiday Activities and Food programme (reaching 730,000 children), the School Breakfast Bill initiative, and the Pathways From Poverty programme bundling benefits and debt advice with food access.

The organisation runs no proprietary technology platform; its infrastructure is built on standard donation and payment tooling (website donation portal, Stripe, GoCardless, PayPal, Google Analytics), complemented by partnerships with realbuzz for charity running events and SuperKind for school fundraising. Feeding Britain's distinctive capability is national-level policy advocacy: its School Holidays (Meals and Activities) Bill catalysed £200 million of annual UK government investment in the HAF programme, and subsequent campaigns (114 MP backers on prepayment meters, 70 MP backers on school breakfasts) demonstrate repeatable legislative influence.

Revenue is generated entirely through charitable giving: one-time and monthly recurring donations priced at £10-£50 typical gift sizes (with Gift Aid enabling a 25p per £1 reclaim from HMRC), corporate fundraising campaigns, project-specific appeals, and event-based giving. The customer base comprises low-income households experiencing food insecurity (primary beneficiaries), 29 partner local authorities, and a long-tail of individual and corporate donors. The charity holds Living Wage Employer accreditation and WCAG 2.0 AA / GDPR compliance certifications.

Name

Feeding Britain

Legal name

Feeding Britain

Website

https://feedingbritain.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Feeding Britain is a UK-registered charity coordinating a national network of 141 anti-hunger partnerships and 396 Affordable Food Clubs, serving 105,000 low-income households while influencing government policy on food poverty.

Ownership category

akta.pro rank

Product category

Food Security & Hunger Relief Services

NAICS

Community Food Services (624210)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), School Feeding & Child Nutrition Programs (BPADAJAD), Food & Nutrition Assistance Programs (BPAIAKAF)

Keywords

• Food poverty relief
• Affordable food clubs
• Holiday hunger programmes
• Charity advocacy services
• Community food access

Headquarters

HQ city

Newcastle upon Tyne

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations: Feeding Britain generates revenue primarily through charitable donations from individuals and organizations. The charity accepts one-time donations and monthly recurring donations through its website, with Gift Aid enabling recovery of 25p per £1 donated from HMRC.
2. Fundraising campaigns: The organization runs specific fundraising campaigns and appeals for local pilots and projects, allowing donors to contribute to particular geographic areas or programmatic initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Feeding Britain runs a national network of Affordable Food Clubs, food buses, larders and pantries that sell or supply nutritious food at reduced prices to households at risk of hunger. It also delivers the Holiday Activities and Food (HAF) programme, school breakfast and holiday hunger support, the Pathways From Poverty project, and the Prepayment Meter Campaign, while advocating for systemic policy change on food poverty.

Product overview

Feeding Britain operates a network-based charity model focused on eliminating food hunger in the UK. The core offering comprises Affordable Food Clubs (social supermarkets, pantries, food buses, and larders) providing nutritious food at reduced prices, supplemented by holiday feeding programmes through the Holiday Activities and Food initiative and school breakfast campaigns. The organization runs an advocacy programme addressing prepayment meters and Universal Credit deductions, alongside a fundraising infrastructure including project-specific appeals, a charity running events programme through realbuzz partnership, and school fundraising tools via SuperKind. The network spans 133 regional partnerships across 396 Affordable Food Clubs supporting approximately 105,000 households.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Food Clubs (social supermarkets, pantries, food buses and larders) A national federated network of social supermarkets, pantries, food buses and larders run with local partners, offering nutritious food at reduced prices to households experiencing or at risk of food insecurity across the UK.
• Holiday Activities and Food (HAF) Programme School holiday programme providing food and activities for children at risk of holiday hunger, typically delivered in partnership with local authorities and schools.
• Pathways From Poverty Project Project supporting households experiencing food poverty to move beyond immediate food support towards longer-term financial and food security.
• Prepayment Meter Campaign Advocacy campaign addressing the impact of energy prepayment meters on low-income households and calling for reform to reduce related food and fuel poverty.
• School Breakfast Bill Initiative Policy campaign calling for the introduction of a School Breakfast Bill to ensure children at risk of hunger receive a free school breakfast.
• Running Events Programme (e.g., London Marathon team) Charity fundraising programme that offers supporters places in events such as the London Marathon to raise funds for Feeding Britain's work.
• Project Appeals (targeted fundraising appeals) Targeted donation appeals to fund specific Feeding Britain projects and programmes, promoted via the charity's website and supporter communications.

Quantifiable outcome

• 98% of members report being more able to afford balanced meals
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• realbuzzcoreGTM or Marketing PartnerFeeding Britain partners with realbuzz as its charity running partner, offering places on the Feeding Britain team for world-famous marathon and half marathon events. Realbuzz provides full fundraising support and guarantees race spots for participants who meet fundraising goals.
• SuperKindminorGTM or Marketing PartnerPartnership with SuperKind, a fundraising platform for schools, enabling children and schools to fundraise for Feeding Britain.
• StripecoreOthersStripe handles payment processing for online donations made through Feeding Britain's website, providing secure card payment infrastructure.
• GoCardlesscoreOthersGoCardless handles direct debit payment processing for monthly recurring donations to Feeding Britain.
• PayPalcoreOthersPayPal handles payment processing for online donations made through Feeding Britain's website.
• Regional and local anti-hunger partnershipscoreStrategic or Co-development PartnerFeeding Britain works with 133 regional and local partnerships across the UK, comprising more than 700 frontline organisations including community centres, schools, local authorities, and social enterprises. These partnerships implement food security programmes at the local level.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Social Bite: Scotland-based social enterprise addressing food poverty and homelessness through cafes and food provision; geographically focused on Scotland (overlapping Feeding Britain's Glasgow operations) with a comparable community-led model.

Direct peers

• The Trussell Trust: The UK's largest food bank network, operating a comparable model of frontline food assistance through a federated partner structure and policy advocacy — the closest direct competitor in UK food poverty relief.
• Magic Breakfast: UK charity focused on school breakfast provision for children facing food insecurity; directly comparable through its work on the School Breakfast Bill alongside Feeding Britain and its overlap in the school-feeding policy space.
• The Felix Project: London-based food surplus redistribution charity working with schools and community organisations; comparable partner-network model and overlap with Feeding Britain's school holiday feeding work.
• FareShare: UK charity redistributing surplus food to a frontline network of community organisations — directly comparable in mission (addressing food insecurity via partner-enabled distribution) and in combining practical food access with systemic advocacy.
• The Bread and Butter Thing: UK charity providing affordable food through community membership models (mobile food clubs and pantries); closely comparable to Feeding Britain's Affordable Food Club operating model of dignified, low-cost food access.
• Independent Food Aid Network (IFAN): UK membership network for independent food banks; comparable to Feeding Britain as a network-coordination body for community food providers with a strong research and policy function.

Broad incumbents

• Company Shop Group: Largest UK surplus-food retailer serving members through community stores; comparable in providing discounted food access but operates at commercial scale with paid membership rather than charitable donations.

Emerging players

• Hubbub Foundation: UK environmental charity with adjacent programmes on food waste and community food; overlaps thematically with Feeding Britain's work on sustainable approaches to food insecurity.
• Food Foundation: UK think tank focused on food systems and food poverty policy; comparable to Feeding Britain's policy advocacy and research function but lighter on direct food delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/feeding_britain
• YouTubeopen.spotify.com/show/1UFtwXuMzQpvlNmlWJ0yc0?si=3e9b008744744620
• Facebookfacebook.com/FeedingBritain01
• LinkedInlinkedin.com/company/feeding-britain
• Instagraminstagram.com/feeding_britain

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feeding Britain