Realbuzz
- Company typePrivate
- Founded2004
- HeadquartersChester, United Kingdom
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Realbuzz firmographics
Firmographics- Name
- Realbuzz
- Legal name
- Realbuzz Group Limited
- Website
- https://realbuzz.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Realbuzz industry classification
Industry- Product category
- Charity Running Marketplace
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Realbuzz is headquartered
LocationHeadquarters
- HQ city
- Chester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Realbuzz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Charity Running Entries: Runners pay a holding deposit to secure their race entry. The deposit is refundable upon meeting the fundraising target. Revenue is generated from transaction fees and service charges associated with charity place management, with 100% of fundraising going directly to the chosen charity.
- Charity Partnership Services: Realbuzz offers Official Charity Programmes and 'run with realbuzz' full-service programmes to charities. Services include runner recruitment, guaranteed event places, marketing support, and runner stewardship. Some programmes have no upfront costs to charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard charity place with holding deposit |
| Transaction based/ take rate | Pay-as-you-go | Last Chance Entries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Realbuzz product offering
Product offeringCore offering
Realbuzz operates a charity running marketplace platform that connects individual runners with endurance events and 5,000+ charity partners globally. Runners secure guaranteed race entries to sold-out marathons, half marathons, 10Ks, and relays by committing to fundraising targets, with 100% of funds raised going to the chosen charity. The company also provides Official Charity Programmes and full-service 'Run with realbuzz' packages to charities for runner recruitment, marketing support, and stewardship.
Product overview
Realbuzz operates as a charity running marketplace and platform connecting runners with endurance events and charity partners globally. The core offering includes a unified platform for event discovery, charity matching, guaranteed race entries, and fundraising support. Key product components include the Event Discovery directory (marathons, half marathons, 10Ks, relays), the Charity Matching service connecting runners with over 5,000 verified charities, Fundraising Support tools, Guaranteed Race Entry access, and the Runna Training Hub partnership for coaching. The platform offers service tiers including Official Charity Programmes for event partnerships and the 'Run with realbuzz' full-service programme. Realbuzz Perks provides exclusive rewards to community members. The platform supports multiple currencies (GBP, USD, EUR) and serves events across UK, Europe, US, Canada, Asia, and other regions.
Differentiator
Problem solved
Functional benefit
Products and services
- realbuzz Charity Running Platform A charity running marketplace connecting runners to endurance events and charities worldwide, offering guaranteed race entries, fundraising support, and access to over 5,000 charity partners.
- Official Charity Programmes Multi-entry charity packages for events where realbuzz serves as the official International Charity Programme Partner, providing charities with guaranteed event places and runner recruitment.
- Run with realbuzz Full-service runner recruitment and stewardship programme with no upfront costs to charities, providing runner recruitment, marketing support, and stewardship services.
- realbuzz Perks Exclusive perks programme offering rewards, benefits, and finishers pack to registered community members.
- Runna Training Hub Partnership with Runna running coaching app providing free access to training support for realbuzz runners preparing for events.
Quantifiable outcome
- Over £1 billion in fundraising facilitated for charity partners
- +2 more outcomes
Companies that use Realbuzz
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Realbuzz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Realbuzz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Tokyo MarathonflagshipRealbuzz is an official partner of Tokyo Marathon 2027. Part of the Abbott World Marathon Majors, this partnership provides guaranteed charity places in one of Asia's largest and most prestigious marathons.
- BMW Berlin MarathonflagshipOfficial charity partner for the BMW Berlin Marathon, one of the World Marathon Majors, providing charity runners guaranteed entry to this prestigious sold-out event.
- Chicago MarathonflagshipOfficial International Charity Programme Partner for the Bank of America Chicago Marathon, part of the Abbott World Marathon Majors.
- London Landmarks Half MarathoncorePartnership providing charity places in the London Landmarks Half Marathon, a major UK running event.
- Honolulu MarathoncoreOfficial charity partner for the Honolulu Marathon, providing charity runner places in this popular international event.
- SuperHalfscoreOfficial charity partner for the SuperHalfs series including Copenhagen, Cardiff, Prague, Valencia, Berlin, and Lisbon half marathons and full marathons.
- RunnacorePartnership with Runna, the world's #1 rated running coaching app. Realbuzz provides runners free access to Runna training hub. Mutual referral and co-marketing relationship.
- 5,000+ Charity PartnersflagshipGlobal network of charity partners across health, children's welfare, international development, cancer research, mental health, and other causes. Charities gain access to guaranteed event places and runner recruitment support.
- Dublin MarathoncoreOfficial charity partner for the Irish Life Dublin Marathon, one of Ireland's largest running events.
- Valencia MarathoncoreOfficial charity partner for the Valencia Marathon, providing charity runner places in this popular European marathon event.
- Prague MarathoncorePartnership providing charity places in the Prague Marathon, part of the SuperHalfs series.
- Copenhagen MarathoncoreOfficial charity partner for the Copenhagen Marathon, providing guaranteed charity places in this scenic Scandinavian event.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Realbuzz competitors and assessment
Company assessmentDirect peers
- JustGiving: UK-headquartered online fundraising platform that connects individual fundraisers (often event-bound, including running challenges) with thousands of charities. Most directly comparable peer: same geography, same dual-sided model of runners-to-charities, similar scale of charities served.
- Donorbox: Online donation and fundraising software for nonprofits, offering branded fundraising pages, recurring donations, and event ticketing. Comparable on the charity-platform layer Realbuzz exposes to its 5,000+ nonprofit partners.
- Classy: Online fundraising and donor-management platform for nonprofits (now a GoFundMe product), serving charities with peer-to-peer event fundraising flows similar to Realbuzz's charity running programmes.
- Race Roster: Race registration and timing technology platform serving endurance events globally with integrated fundraising features. Directly comparable as race-tech infrastructure for endurance events where charities are an element of the participant funnel.
- Givebutter: Modern online fundraising platform for nonprofits with event-, campaign-, and donation-page functionality, comparable to the fundraising-stack layer Realbuzz offers to its 5,000+ charity partners.
- Network for Good: Nonprofit fundraising and donor-management platform offering event registration, donation pages, and CRM to charities. Comparable to the charity-side tooling Realbuzz layers onto its platform.
- RunSignup: US-based race registration and event technology platform serving thousands of endurance events, with integrated fundraising, donations, and charity-place workflows. Directly comparable because both are SaaS platforms for endurance event registration with native charity/fundraising rails.
- Funraise: Enterprise-grade nonprofit fundraising platform with peer-to-peer, event, and donation-page capabilities. Closely comparable to the technology layer Realbuzz provides charities in connection with running events.
Broad incumbents
- GoFundMe: Largest consumer crowdfunding platform with a dedicated charity/NPO vertical (incl. Classy). Wider scope (medical, memorial, personal causes) but overlaps directly on charity peer-to-peer fundraising flows that compete for the same charity partners.
Emerging players
- Athlinks: Endurance athlete database and race results platform with growing event-registration and charity/fundraising integrations. Adjacent emerging player in the same endurance event ecosystem where Realbuzz operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Realbuzz social profiles
Digital presenceRealbuzz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realbuzz leadership team
Management profileNumber of profiles
Profiles1 record
Realbuzz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realbuzz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realbuzz
What does Realbuzz do?
Realbuzz operates a charity running marketplace platform that connects individual runners with endurance events and 5,000+ charity partners globally. Runners secure guaranteed race entries to sold-out marathons, half marathons, 10Ks, and relays by committing to fundraising targets, with 100% of funds raised going to the chosen charity. The company also provides Official Charity Programmes and full-service 'Run with realbuzz' packages to charities for runner recruitment, marketing support, and stewardship.
Is Realbuzz a public or private company?
Realbuzz is a private company. It is classified as unknown and is currently operating.
When was Realbuzz founded?
Realbuzz was founded in 2004. It employs 101 to 250 people.
Where is Realbuzz based?
Realbuzz is headquartered in Chester, United Kingdom, in the Europe region.
How does Realbuzz make money?
Two revenue lines are on record. Charity Running Entries are the primary driver. The others are charity Partnership Services.
Who are Realbuzz's main competitors?
Direct peers on record are JustGiving, Donorbox, Classy, Race Roster, Givebutter, Network for Good, RunSignup and Funraise. GoFundMe is listed as a broad incumbent. Athlinks is listed as an emerging player.
Does Realbuzz have an API?
No public API is recorded for Realbuzz.
What industry is Realbuzz in?
Realbuzz's product category is Charity Running Marketplace. Its primary akta.pro industry code is MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its NAICS code is 71121 and its SIC code is 7948.