Superkind
Superkind operates a free web-based platform that combines citizenship education, social-action programs, and charitable fundraising for primary and secondary schools. It serves 2,079 registered schools and PTAs and 111,213 young people with child-safe UN SDG content, 40,000+ charity directory, and Gift Aid-enabled fundraising tools.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Superkind does
Superkind operates a unified web-based platform that combines citizenship education, social action programs, and charitable fundraising for primary and secondary schools. The product consists of a core platform with interconnected modules: child-safe coverage of the 17 UN Sustainable Development Goals and current issues (Causes and Lesson Plans), a library of 50+ young change-maker case studies, 12 step-by-step action toolkits, a directory of 40,000+ charities, a fundraising platform with Gift Aid processing and QR-based cashless payments, and an optional Social Impact Schools Award certification program. The platform is built around a self-serve, product-led growth model with separate registration pathways for teachers, students, and parents, and is available as a browser-based web application (no native mobile app).
The business model is described as freemium, but the platform is currently offered free to all users with no disclosed pricing tiers or paid plans. Direct revenue mechanics are not transparent; potential monetization vectors include transaction fees on processed donations, Gift Aid commissions, or future premium features. The company has built a partnership ecosystem spanning major UK and international charities (Shelter, WaterAid, WWF, Battersea, Trussell Trust, CPAG, Kids Against Plastic), educational groups (Alpha Plus Group, UNESCO), and youth social action campaigns (I Will, Together.org.uk). As of latest reporting, 2,079 schools and PTAs and 111,213 young people are registered, £1,000,000+ has been raised for charities through the platform, and 342,444 social actions have been logged.
The company has raised approximately $21 million across two funding rounds: a $7 million Series 1 in March 2020 led by LVP with Greycroft, Firstminute Capital, Hearst Ventures, Third Kind Venture Capital, Alpha Edison, 1Up Ventures, Everblue Management, and GC VR Gaming Tracker Fund; and a $14 million Series 2 in January 2021 led by 14W with Jaws Ventures. It is headquartered in Los Angeles but operates primarily in the United Kingdom, where the bulk of its school and charity distribution sits. Although the firm describes itself as an "AI-powered" company, the available product data shows no AI/ML features, models, APIs, or data flywheels — the platform appears to be a content-driven web application. Headcount is in the 11-50 range and the company is led by founder and CEO Jill Schneiderman.
Superkind firmographics
Firmographics- Name
- Superkind
- Legal name
- Superkind
- Website
- https://superkind.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Superkind operates a free web-based platform that combines citizenship education, social-action programs, and charitable fundraising for primary and secondary schools. It serves 2,079 registered schools and PTAs and 111,213 young people with child-safe UN SDG content, 40,000+ charity directory, and Gift Aid-enabled fundraising tools.
- Ownership category
- akta.pro rank
Superkind industry classification
Industry- Product category
- Education Technology (EdTech) — School Social Action and Fundraising Platform
- NAICS
- Educational Support Services (61171), Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372), Services-Educational Services (8200)
- akta.pro primary industry
- Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)
- akta.pro secondary industry
- K–12 Support & School Improvement Nonprofits (BPAGADAB)
Keywords
Where Superkind is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Superkind business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Free Platform Access: Platform appears to be free for schools, students, and parents to use. Multiple sources indicate the platform is free including quotes stating 'IT IS FREE' and 'totally free'. Revenue model may involve platform fees, premium features, or partnerships with charities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free access for all users |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
Superkind product offering
Product offeringCore offering
Superkind operates an award-winning, web-based platform that integrates citizenship education, social action programs, and school fundraising into a single unified offering. The platform provides child-safe coverage of the 17 UN Sustainable Development Goals, over 50 young change-maker case studies, 12 step-by-step action toolkits, a directory of 40,000+ charities, and a fundraising system with Gift Aid support and QR code cashless payments, all provided free to schools, PTAs, parents, and students.
Product overview
SuperKind is a single, unified web-based platform for schools that combines citizenship education, social action programs, and charitable fundraising into one integrated offering. The platform consists of the core SuperKind Platform along with interconnected modules: Causes and Lesson Plans (teaching content covering the 17 UN SDGs), Change-Maker Case Studies (50+ inspirational stories), Step-by-Step Toolkits (12 action guides), Charity Directory (access to 40,000+ charities), and Fundraising Platform (online fundraising with Gift Aid). An optional Social Impact Schools Award program provides certification for participating schools.
Differentiator
Problem solved
Functional benefit
Products and services
- SuperKind Platform Award-winning unified online platform for UK schools combining citizenship education, social action programs, and charitable fundraising. Provides child-safe educational content on the 17 UN Sustainable Development Goals, change-maker case studies, step-by-step action toolkits, a 40,000+ charity directory, and integrated fundraising with Gift Aid support and QR code cashless payments. Free for schools, PTAs, parents, and students to use.
- Social Impact Schools Award Recognition and certification program that celebrates schools demonstrating outstanding commitment to social action and citizenship education. Schools participate in the program through the SuperKind platform to earn award status for their social impact work.
Quantifiable outcome
- 90% of students feel empowered to change issues they care about vs 52% national average
- +3 more outcomes
Companies that use Superkind
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Superkind technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Superkind partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- SheltercoreMajor UK housing charity partnered with SuperKind, enabling schools to support Shelter through fundraising activities on the platform
- WaterAidcoreInternational water and sanitation charity partnered with SuperKind for school fundraising support
- Kids Against PlasticcoreEnvironmental charity focused on plastic pollution, partnered with SuperKind to enable child-led environmental action
- Child Poverty Action Group (CPAG)coreUK charity working to end child poverty, partnered with SuperKind to support schools in understanding and addressing child poverty
- The Trussell TrustcoreCharity supporting a network of food banks, partnered with SuperKind for school fundraising initiatives
- Anti Bullying AllianceminorAlliance working to reduce bullying, partnered with SuperKind to support anti-bullying social action in schools
- WWFcoreInternational conservation organization, partnered with SuperKind enabling schools to support environmental causes
- BatterseacoreAnimal rescue charity, partnered with SuperKind to engage young supporters in a safe and legal manner
- Charities TrustminorUK charity providing workplace giving and charity management services, partnered with SuperKind
- Transform Our WorldminorEducational resource platform, partnered with SuperKind to provide the SuperKind Change-Makers Programme
- Learning PlanetminorGlobal education initiative, partnered with SuperKind to support learning about planetary issues
- Global Equality CollectiveminorCollective focused on equality in the workplace, partnered with SuperKind
- UNESCOcoreUnited Nations Educational, Scientific and Cultural Organization, partnered with SuperKind to support global education initiatives
- I WillminorUK campaign for youth social action, partnered with SuperKind to promote youth participation
- Together.org.ukminorUK charity community platform, partnered with SuperKind as part of their partner network
- IDPEminorIndependent Directory of Physical Education, partnered with SuperKind to reach schools
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Superkind competitors and assessment
Company assessmentDirect peers
- JustGiving: JustGiving is the UK's leading online fundraising platform, widely used by schools and PTAs for charity events and Gift Aid-enabled giving. Directly comparable to SuperKind's fundraising module in geography, customer base (UK schools/PTAs), and Gift Aid processing capability.
- Seesaw: Seesaw is a K-12 student portfolio and family-engagement platform used in primary schools worldwide. Directly comparable to SuperKind in targeting primary schools with a free, teacher-led adoption model and a workflow that integrates into school-day activities.
- ClassDojo: ClassDojo is the leading K-12 classroom engagement and communication platform used by millions of teachers, students, and parents. It is the closest direct peer because, like SuperKind, it operates a multi-sided K-12 platform centered on teacher-student-parent workflows and free distribution to schools.
Broad incumbents
- Google Classroom: Google Classroom is the dominant free K-12 workflow platform used by schools globally. Comparable as a free, school-distributed platform occupying teacher workflow mindshare that SuperKind must integrate alongside rather than displace.
- GoFundMe Charity: GoFundMe is the dominant global consumer fundraising platform and increasingly used by schools and nonprofits. Comparable as a broad incumbent in the donation/fundraising category SuperKind targets, with much stronger consumer brand awareness and donor network.
- Twinkl: Twinkl is a major UK-based educational publisher offering subscription teaching resources including citizenship and SDG-aligned content. Comparable as an incumbent in the UK primary-school content space where SuperKind's citizenship/curriculum modules compete.
- Bonterra (Network for Good / Givebutter competitor): Bonterra is a large nonprofit-software suite covering fundraising, CRM, and impact reporting. Comparable to SuperKind as a software platform serving nonprofits and schools for fundraising workflows, but at a much larger scale and broader portfolio.
Emerging players
- GiveButter: GiveButter is a modern, fee-optional fundraising platform with strong adoption among nonprofits, schools, and small campaigns. Comparable to SuperKind's fundraising layer in target user (schools, nonprofits) and modern UX, though not UK-centric and lacking citizenship/social-action content.
- Outschool: Outschool is an online learning marketplace for K-12 enrichment activities. Comparable as an emerging player in K-12 supplementary learning platforms where teachers/parents select and pay for enrichment, partially overlapping with SuperKind's extracurricular engagement model.
- iEARN: iEARN is a global non-profit network enabling K-12 students to participate in collaborative social-action projects across borders. Comparable to SuperKind's citizenship/social-action mission and its UNESCO-adjacent positioning, though iEARN is project-based and lacks a fundraising module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Superkind social profiles
Digital presenceSuperkind financial estimates
Financial estimateRevenue estimate
Valuation estimate
Superkind leadership team
Management profileNumber of profiles
Superkind funding detail
Funding detailFunding overview
Funding rounds2 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Superkind M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Superkind
What does Superkind do?
Superkind operates an award-winning, web-based platform that integrates citizenship education, social action programs, and school fundraising into a single unified offering. The platform provides child-safe coverage of the 17 UN Sustainable Development Goals, over 50 young change-maker case studies, 12 step-by-step action toolkits, a directory of 40,000+ charities, and a fundraising system with Gift Aid support and QR code cashless payments, all provided free to schools, PTAs, parents, and students.
Is Superkind a public or private company?
Superkind is a private company. It is classified as unknown and is currently operating.
When was Superkind founded?
Superkind was founded in 2019. It employs 11 to 50 people.
Where is Superkind based?
Superkind is headquartered in Los Angeles, United States, in the North America region.
How does Superkind make money?
One revenue line is on record: free Platform Access.
Who are Superkind's main competitors?
Direct peers on record are JustGiving, Seesaw and ClassDojo. Broad incumbents are Google Classroom, GoFundMe Charity, Twinkl and Bonterra (Network for Good / Givebutter competitor). Emerging players are GiveButter, Outschool and iEARN.
Does Superkind have an API?
No public API is recorded for Superkind.
What industry is Superkind in?
Superkind's product category is Education Technology (EdTech) — School Social Action and Fundraising Platform. Its primary akta.pro industry code is EDALAOAD, Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship), with a secondary code of BPAGADAB, K–12 Support & School Improvement Nonprofits. Its NAICS code is 61171 and its SIC code is 7372.