Feel Fit Center Roerdalen

What Feel Fit Center Roerdalen does

Feel Fit Center Roerdalen is a single-site fitness and aquatic facility operating under the Feel Fit Center brand, which runs 23 locations nationwide as part of Sportfondsen, a Dutch sports and leisure organization founded in 1923. The Roerdalen location offers four core service lines: a general fitness floor, a structured children's swimming curriculum (Zwem ABC) delivered under the Krokobill mascot and aligned with the NRK's National Swimming Diploma standard, group lessons across multiple disciplines, and a premium Fitness+ tier built around EGYM-connected smart strength and cardio equipment.

The facility operates a modular subscription model that separates a base membership from optional add-ons. Base subscriptions are priced in the €8.50–€15 per week range, with members able to attach modular upgrades such as Live Kind/Gezond (~€2–€3/month), Fit+ (~€5/month), and Unlimited Sport cross-training (~€5/month). The outdoor pool is available seasonally, the facility opens seven days a week (06:00–22:45 weekdays; 08:00–16:00 weekends), and the Sportivity mobile application handles class reservations and member access. Zwemscore, a colored-cap and strippenkaart progression system, tracks each child's advancement through the swimming diploma pathway.

The location serves individual consumers and families in the Roerdalen municipality and surrounding catchment, with 21 employees on site. Following a 2018 collaboration agreement, the facility co-occupies the Trefpunt Apollo community space in partnership with Gemeente Roerdalen and Apollo Vitaal, positioning the operator within a municipal health and wellness hub rather than as a standalone commercial gym.

Name

Feel Fit Center Roerdalen

Legal name

Koninklijke Sportfondsen Nederland B.V.

Website

https://feelfitcenter.nl

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

11–50 employees

Short description

Feel Fit Center Roerdalen is a community fitness and swim facility in the Netherlands, part of the 23-location Feel Fit Center network under Sportfondsen, serving local individuals and families with fitness, group lessons, EGYM-based premium training, and certified children's swimming diploma programs.

Ownership category

akta.pro rank

Product category

Fitness and Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYMPAKAJAD

Strength, Conditioning & Speed/Agility Training Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Fitness center services
• Swimming lessons
• Group fitness classes
• Wellness facilities
• Recreational sports

Headquarters

HQ city

Melick (Roerdalen)

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Fitness and Swimming Membership Subscriptions: The primary revenue stream is weekly subscription fees for fitness and swimming memberships. Customers pay a base subscription and add upgrades (fitness, swimming, group lessons, etc.) on a monthly basis. Family members can add their upgrades to a primary subscriber's account at discounted rates starting from €3/week. This creates a land-and-expand dynamic where additional family members generate incremental subscription revenue per household.
2. Swimming Lessons (Zwem ABC): Weekly swimming lessons for children aged 4+ using the Krokobill Zwem ABC program, billed as part of the weekly subscription or as an upgrade. Additional one-time fees apply for the Zwem ABC starter kit and diploma packages.
3. Fitness+ (EGYM) Upgrade: Premium fitness upgrade using EGYM/Biocircuit equipment, offering 2x30 min/week training with personalized digital programs, body analysis, and instructor support, charged as a monthly add-on to the base subscription.
4. Outdoor Pool (Buitenbad) Seasonal Subscription: Seasonal outdoor pool subscriptions sold annually for the summer period (April–August), with pre-sale and regular pricing tiers and automatic renewal options.
5. Group Lessons and Small Group Training: Revenue from group fitness classes (ClubJoy, AquaFit, Spinning, Yoga, Pilates, Zumba, etc.) and Small Group Training sessions, available as upgrades to the base subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Feel Fit Center Roerdalen operates a fitness and swimming center offering a modular subscription model where members purchase a base membership and add upgrades such as fitness, swimming, group lessons, swimming lessons (Krokobill Zwem ABC program), Fitness+ (EGYM-based training), and small group training. The center serves individuals and families across all ages, with children's swimming education leading to National Swimming Diplomas A, B, and C. The Roerdalen facility also hosts Trefpunt Apollo, a community meeting space operated in partnership with the municipality of Roerdalen and Apollo Vitaal.

Product overview

Feel Fit Center Roerdalen is a multi-location fitness and swimming center operating under Sportfondsen, offering a flexible modular subscription model. The core offering includes general Fitness, EGYM-based Fitness+, and Small Group Training alongside swimming services (Zwemles via the Krokobill Zwem ABC program, Babyzwemmen, Peuterzwemmen, Survivalzwemmen, and open Zwemmen). Group fitness classes include ClubJoy-branded offerings (Cycle, Power, Yoga, Fit & Shape) plus Pilates, BoksFit, Zumba, Yin Yoga, Spinning, and water-based classes (AquaFit, AquaJoggen, AquaRobics, AquaVitaal, AquaPower, AquaTacoyo). The modular subscription starts with a base membership (€8.50/week) with add-on upgrades from €3/week. Add-on services include Body Analyse and a community space called Trefpunt Apollo Vitaal.

Differentiator

Problem solved

Functional benefit

Brands

• Trefpunt Apollo: A community meeting point within Feel Fit Center Roerdalen, offering space for various community activities and events.

Products and services

• Fitness General fitness training with access to fitness equipment and facilities across all Feel Fit Center locations, available via the base subscription (from €11.50/week). Serves individual adults and seniors seeking flexible gym access.
• Fitness+ (EGYM) Premium fitness upgrade using EGYM/Biocircuit equipment offering 2x30 minute per week training with personalized digital training schedules, body analysis, and instructor support. Added as a monthly subscription upgrade to the base membership.
• Small Group Training Small group training sessions including FUNCTIONAL, GAMES, HIIT, FIT, FLOW, CORE, BOOTY, and STRENGTH variations. Designed for competition-oriented training (e.g., Hyrox, Gymrace, Fitrace) and functional fitness.
• Group Fitness Classes (Groepslessen Fitness) Group fitness classes including ClubJoy Cycle, ClubJoy Power, ClubJoy Yoga, ClubJoy Fit & Shape, Pilates, BoksFit, Zumba, Yin Yoga, and Spinning. Available as add-on upgrades to the base membership.
• Zwemlessen (Krokobill Zwem ABC) Weekly 60-minute swimming lessons for children aged 4+ using the proprietary Krokobill Zwem ABC 10-step program leading to National Swimming Diplomas A, B, and C. Includes a one-time starter fee (€39.99) and diploma packages (€47.99 per diploma). Tracked online via Zwemscore.
• Open Swimming (Zwemmen) Open swimming access including free swimming, lane swimming, family swimming, and wellness facilities. Available via the swimming subscription (from €12/week).
• Baby Swimming (Babyzwemmen) Baby swimming sessions for parents with infants to introduce water safety and enjoyment. No waiting lists; priced from €13.50/week.
• Toddler Swimming (Peuterzwemmen) Toddler swimming lessons preparing young children for regular swimming lessons. No waiting lists.
• Survival Swimming (Survivalzwemmen) Survival swimming lessons focused on self-rescue skills and handling unexpected water situations, preparing children for Zwem ABC. Priced from €13.50/week.
• Group Swimming Classes (Groepslessen Zwemmen) Water-based group classes including AquaFit, AquaJoggen, AquaRobics, AquaVitaal, AquaPower, and AquaTacoyo. Available as add-on upgrades.
• Body Analysis (Body Analyse) Body analysis service to track fitness progress and health metrics. Available as an add-on to the fitness membership.
• Outdoor Pool Seasonal Subscription (Buitenbad) Seasonal subscription for outdoor pool access during the summer period (April–August) with pre-sale, regular, and late-season pricing tiers and automatic renewal options. Children up to 1 year free.
• Trefpunt Apollo Community Space Community meeting space within Feel Fit Center Roerdalen hosting various activities, events, and wellness programs for local residents. Operated in partnership with the municipality of Roerdalen and Apollo Vitaal.

Quantifiable outcome

• Children typically achieve their full Zwem ABC (Swimming Diplomas A, B, and C) in approximately 1.5 years of weekly lessons

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Gemeente Roerdalen (Municipality of Roerdalen)coreStrategic or Co-development PartnerThe municipality of Roerdalen partnered with Sportfondsen and Apollo Vitaal to establish Trefpunt Apollo, a community meeting space within the Feel Fit Center Roerdalen facility. The partnership began with a 2018 decision and the space opened in 2020, serving as a neighborhood hub for the community of Melick.
• Apollo VitaalcoreStrategic or Co-development PartnerApollo Vitaal collaborated with the municipality of Roerdalen and Sportfondsen to create Trefpunt Apollo, a community gathering space within the Feel Fit Center Roerdalen. The space hosts a variety of community activities and events.
• Sportfondsen (Koninklijke Sportfondsen Nederland B.V.)coreOthersFeel Fit Center is a brand under Sportfondsen Deelnemingen 2 BV and Koninklijke Sportfondsen Nederland B.V., a national organization dedicated to promoting an active Netherlands for over 100 years. Sportfondsen provides the operational framework, brand, technology (Sportivity), and national network of 23 locations.
• Nationale Raad Zwemveiligheid (National Swimming Council)coreStrategic or Co-development PartnerFeel Fit Center is a licensed holder of National Swimming Diplomas (Licentiehouder Nationale Zwemdiploma's), certified by the Nationale Raad Zwemveiligheid. This partnership enables the company to issue officially recognized Zwem ABC diplomas (A, B, C) that meet the National Swimming Safety Standard (Nationale Norm Zwemveiligheid).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• The Gym Group: UK-based low-cost fitness chain with a similar multi-site model. Comparable in offering affordable 24/7 fitness access, though primarily UK-focused rather than Dutch.
• Plaza Sportivio: Dutch swimming-focused club operator. Comparable in offering swimming lessons and aquatic fitness, overlapping with Feel Fit Center's water-based offerings in regional Dutch markets.

Broad incumbents

• David Lloyd Leisure: European premium health club and racquets operator. Comparable in offering combined fitness, swimming, and family programming, but at a higher premium tier and with broader international footprint.
• AnyTime Fitness: Global 24/7 franchise fitness network. Comparable in operating multi-location fitness facilities with cross-location membership access, though typically without the swimming instruction offering.

Direct peers

• SportCity: Dutch fitness chain offering fitness and group classes across multiple locations. Overlaps with Feel Fit Center's fitness and group lesson offerings in the same Dutch market.
• Basic-Fit: Largest low-cost fitness chain in the Netherlands and Europe with hundreds of locations. Directly competes on price in the same Dutch fitness market that Feel Fit Center serves.
• TrainMore: Premium Dutch fitness chain with multiple locations. Competes with Feel Fit Center's general fitness and small group training offerings in the Netherlands.
• HealthCity: Premium Dutch fitness chain operating multiple locations. Directly comparable fitness and group class offering to Feel Fit Center across the Netherlands.
• Fit For Free: Dutch low-cost fitness chain operating multiple locations nationwide. Competes head-to-head with Feel Fit Center on affordable fitness membership pricing.

Emerging players

• ZwemSport: Dutch swimming instruction specialist. Competes directly with Feel Fit Center's Krokobill Zwem ABC program on child swimming lessons and national diploma issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feel-fit-center-roerdalen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feel Fit Center Roerdalen