CDL Feira de Santana

What CDL Feira de Santana does

CDL Feira de Santana (Câmara de Dirigentes Lojistas de Feira de Santana) is a private, non-profit municipal trade association founded on May 9, 1962 by 14 retail entrepreneurs in Feira de Santana, Bahia, Brazil. Originally created to provide credit-bureau services to merchants selling on installment plans, the entity has expanded into business consulting, training, advocacy and member services for the local retail community. It operates as the municipal chapter of Sistema CNDL (Confederação Nacional de Dirigentes Lojistas), the national confederation of Brazilian retail chambers that represents over 500,000 member companies across approximately 2,000 municipalities.

The chamber distributes and front-ends the SPC Brasil (Serviço de Proteção ao Crédito) service portfolio for its members and individual consumers. Core products include SPC Monitora 2.0 (continuous credit monitoring for individuals and businesses), SPC Avisa and SPC Avisa + Bônus (24-hour CPF/CNPJ alert service with mobile-airtime rewards), SPC Score Plus (12-month delinquency-probability score), Confirme PF ou PJ and SPC Localiza PF e PJ (identity verification and registration-data reports), Cadastro Positivo (positive credit registry), SPC Alerta de Documentos (lost/stolen document registry), SPC Fone (telephone-number lookup), and Localize Empresas (corporate information search). The portfolio also includes Certificação Digital SPC (e-CPF and e-CNPJ digital certificates A1/A3) and Compre Fácil CDL, a salary-advance magnetic card accepted at 30+ local merchants (Mersan, Levi's, Viauno, Arezz, Farmácia Brito, Rede Giraffas, Rede Pira, etc.). Underlying technology is the SPC Brasil data platform, with web-based access through the CDL portal and direct physical service at the Praça Monsenhor Renato Galvão headquarters.

The business model is a non-profit class-association model: revenue is generated through membership dues, SPC service fees and Compre Fácil card economics, but no pricing tiers or revenue figures are publicly disclosed. Distribution is omnichannel — physical office, SPC Brasil's self-serve digital platform, partner-merchant acceptance network, plus content marketing through the CDL website, the CNDL Varejo S.A. publication, weekly RIG legislative bulletins, the Omnivarejo national conference, and local events at the CDL-owned Teatro, Pinacoteca and Museu do Comércio. Customer segments are retail SMB owners (primary) and individual consumers (secondary), with no disclosed enterprise anchors or large-customer dependencies.

Name

CDL Feira de Santana

Legal name

CDL Feira de Santana

Website

https://feiradesantana.cdls.org.br

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

1–10 employees

Short description

CDL Feira de Santana is a non-profit municipal trade association founded in 1962 in Bahia, Brazil, serving local retail SMBs and consumers by distributing SPC Brasil credit, identity, digital-certification and Compre Fácil salary-advance card services as part of the national Sistema CNDL network.

Ownership category

akta.pro rank

Headquarters

HQ city

Feira de Santana

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Distribution channels3 records

Marketing channels7 records

Core offering

CDL Feira de Santana distributes SPC Brasil credit and identity products to retail business owners and individual consumers in Feira de Santana, Bahia, including SPC Monitora 2.0, SPC Avisa, SPC Score Plus, Cadastro Positivo, Confirme PF ou PJ, Localize Empresas, SPC Localiza PF e PJ, SPC Fone, SPC Alerta de Documentos, Certificação Digital SPC (e-CPF and e-CNPJ), and the Compre Fácil CDL salary advance card. The association also provides advocacy, business consulting, training, and member services as the local arm of the Sistema CNDL national retail chamber network.

Product overview

CDL Feira de Santana offers a comprehensive suite of credit protection and business intelligence services as part of the Sistema CNDL and SPC Brasil ecosystem. The core offerings include SPC MONITORA 2.0 for continuous credit monitoring, SPC AVISA (+Bônus) for CPF/CNPJ change alerts, Certificação Digital SPC for digital certificates (e-CNPJ and e-CPF), SPC Score Plus for credit scoring, and Confirme PF ou PJ for identity verification. The portfolio also features Compre Fácil CDL as a salary advance card program, Cadastro Positivo for positive credit databases, and specialized search tools like Localize Empresas, SPC Localiza PF e PJ, and SPC Fone for business and individual information lookup. Additional services include SPC Alerta de Documentos for document loss/theft alerts. These products serve both individual consumers (Pessoa Física) and businesses (Pessoa Jurídica), focusing on credit protection, fraud prevention, and business intelligence.

Differentiator

Problem solved

Functional benefit

Products and services

• SPC Monitora 2.0 Continuous credit monitoring report service that tracks daily credit behavior information of consumers (individuals and businesses), helping businesses identify opportunities and credit or identity fraud risks to reduce default rates. Targeted at retail member businesses managing customer portfolios.
• SPC Avisa CPF/CNPJ monitoring service that alerts users 24 hours a day via email or SMS about any changes to their documents, including SPC registrations and data queries by companies. Targeted at individuals (Pessoa Física) for identity protection and document activity awareness.
• SPC Score Plus Statistical credit scoring product based on SPC and Serasa data that indicates the probability of a consumer becoming delinquent within twelve months. Used by businesses to support credit policy decisions and risk segmentation.
• Confirme PF ou PJ Identity verification service providing real-time updated CPF or CNPJ registration data and document history reports to ensure accuracy in business transactions. Targeted at businesses validating counterparties before negotiations.
• Cadastro Positivo Positive credit database containing information on credit operations and payment obligations (completed or in progress) for individuals and businesses, enabling better loan conditions and credit analysis. Targeted at both consumers seeking better credit access and lenders performing enriched credit analysis.
• SPC Alerta de Documentos Document alert service that registers lost, stolen or missing personal documents and checks in the SPC database to prevent fraud or unauthorized purchases. Targeted at individual consumers for identity protection.
• Localize Empresas Business search service providing access to company information including registered addresses, alternative phone numbers, participation in companies, and corporate control data. Targeted at businesses conducting prospecting, collection or counterparty research.
• SPC Localiza PF e PJ Comprehensive registration and historical information report service for individuals and businesses, supporting marketing, prospecting and collection actions with detailed data including document alerts, address confirmation, and estimated income. Targeted at businesses performing customer due diligence and recovery actions.
• SPC Fone Phone lookup service that identifies all fixed telephone numbers linked to a CPF or CNPJ document, including address and installation duration information. Targeted at businesses for debt collection and customer contact purposes.
• Compre Fácil CDL Salary advance card program allowing employees of private or mixed-capital companies to make purchases of food, medicine, fuel, and other services with no credit charges or interest, using a magnetic card system accepted at 30+ accredited merchants. Targeted at employees of member companies seeking salary advances.
• Certificação Digital SPC (e-CNPJ) Digital certificate service (A1, A3) for legal entities providing secure online transaction authentication, electronic document signing with legal validity, and access to Receita Federal services. Targeted at businesses requiring legally valid digital signatures.
• Certificação Digital SPC (e-CPF) Digital certificate service (A1, A3) for individuals providing identity verification for Receita Federal, reducing paper and signature-recognition costs by enabling legally valid electronic document signing. Targeted at individual professionals and taxpayers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sistema CNDL (Confederação Nacional de Dirigentes Lojistas)coreStrategic or Co-development PartnerCDL Castelo Branco is the municipal arm of Sistema CNDL, the national confederation of retail chamber leaders. CNDL provides institutional framework, SPC Brasil infrastructure, advocacy representation, national events (Omnivarejo), research data, and the Varejo S.A. publication platform. Founded in 1960, CNDL represents over 500,000 member companies generating 9% of Brazil's GDP.
• SPC Brasil (Serviço de Proteção ao Crédito)coreTechnology or IntegrationSPC Brasil is the credit and identity data platform of Sistema CNDL, providing the infrastructure for all CDL credit services. SPC Brasil has 232 million CPFs, 57 million CNPJs, and processes 120 million monthly queries. CDL Castelo Branco distributes SPC products including SPC Mon itora, SPC Avisa, SPC Score Plus, Cadastro Positivo, Digital Certification, and CEP search services.
• Compre Fácil Accredited StorescoreChannel Partner/ Reseller/ DistributorOver 30 merchants in Castelo Branco accept the Compre Fácil CDL salary advance card, including Mersan, Levi's, Viauno, Arezz, Modamix, Farmácia Brito, Rede Giraffas, Rede Pira, Rede Rainha, Rede Ergue, Havana Móveis, and others in categories including food, pharmacy, fuel, clothing, and construction.
• Sebrae (Serviço Brasileiro de Apoio às Micro e Pequenas Empresas)minorStrategic or Co-development PartnerCDL Castelo Branco co-organized a women's entrepreneurship event with support from Sebrae, featuring speakers and training for local businesswomen.
• Sindicato das Indústrias do Vestuário de Castelo Branco (Sindvest)minorStrategic or Co-development PartnerCo-supporter of the women's entrepreneurship event organized at CDL's Teatro, alongside Sindvest and Núcleo de Pós-graduação Gastão Guimarães.
• SINDCOMÉRCIO (Sindicato do Comércio)minorStrategic or Co-development PartnerSINDCOMÉRCIO partnered with CDL Castelo Branco (listed as CDL Itamaraju in the source) to present survey results to the mayor regarding São João festival timing and its impact on local commerce.
• Offerwise PesquisasminorOthersCNDL partners with Offerwise for national consumer research on credit, e-commerce, and retail behavior. Offerwise operates the largest and most representative online research panel in Latin America and Hispanic USA, with over 16 years of market research experience.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SPC Brasil: National credit and identity data platform of Sistema CNDL that powers all SPC-branded services offered by CDL Feira de Santana. It is the technology partner and product licensor across CPD/CNPJ databases, scoring, monitoring, and digital certificates.
• Confederação Nacional de Dirigentes Lojistas (CNDL): National confederation that serves as the parent and institutional framework for CDL Feira de Santana and roughly 2,000 other municipal CDLs, providing advocacy, research, branding, and shared services.

Direct peers

• Associação Comercial de São Paulo (ACSP): Historic São Paulo commercial association providing business registration, credit/protection services (BomPagto/SCPC legacy) and consulting to retail members — close functional parallel to a CDL chapter.
• FCDL Bahia: State-level federation of CDLs in Bahia that directly coordinates and supports municipal CDLs including CDL Feira de Santana, providing shared advocacy and institutional services within the same geography.
• Boa Vista Serviços: Brazilian credit bureau and data analytics provider (formerly SCPC) that competes head-to-head with SPC Brasil in credit reports, scoring, and anti-fraud services distributed through retail and commercial associations.
• Serasa Experian: Brazil's largest private credit bureau, offering CPF/CNPJ data, scoring, monitoring, identity verification, and digital certificates directly competitive with the SPC services distributed by CDL Feira de Santana.
• CDL São Paulo: Largest municipal CDL in Brazil and the natural comparator to CDL Feira de Santana — same business model (retail association distributing SPC services and supporting SMBs), with broader scale and product reach.

Emerging players

• Quod: Brazilian credit bureau joint venture among major banks that delivers alternative-data credit scoring and identity services, competing with SPC's scoring (Score Plus) and monitoring products.

Regional players

• CDL Salvador: Bahia's capital CDL operating the same Sistema CNDL/SPC Brasil model in a neighboring geography, sharing infrastructure, product suite, and customer profile with CDL Feira de Santana.
• Fecomércio Bahia: Commercial federation representing retail and service-sector employers in Bahia, overlapping with CDL Feira de Santana on retail advocacy, member benefits, and SMB support services in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cdl-feira-de-santana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDL Feira de Santana