Fence & Deck Connection

What Fence & Deck Connection does

Fence & Deck Connection (legal entity Fence Connection, Inc.) is a privately held outdoor construction and installation services company founded in 1991 by Jim Rubush and Ben Wolod in Millersville, Maryland, with Jeffrey Wall joining as a partner in 2013. The company designs, sells, and installs residential and commercial fences (vinyl, aluminum, wood, chain link, pool-code compliant), decks (composite and wood with railing systems), screened porches, and gazebos, and also sells materials-only from its Millersville warehouse to contractors and DIY customers. Field-based project consultants perform on-site consultations and estimates, with dedicated project managers coordinating permits, HOA compliance, scheduling, and installation; production crews average 10+ years of tenure. The company operates across four states — Maryland (headquarters and Annapolis showroom), Delaware (entered 2024), Virginia (Richmond/Ashland via 2025 acquisition of TMAC Services), and Georgia (Savannah branch opened 2026) — and holds Trex Pro Platinum and TimberTech Platinum certifications, MHIC license #45780, an A+ BBB rating, a 4.9-star aggregate customer rating, and a 2023 BBB Maryland Torch Award for Ethics, with reported lifetime structural warranty coverage.

Revenue is generated primarily through one-time project contracts for installation services (typical deck packages advertised from $4,600 to $6,400+ with composite materials, and total project sizes financed up to $100,000), supplemented by hardware/material sales from the warehouse and a referral-driven financing stream in partnership with Service Finance Company (loans of $5,000–$100,000). Pricing is project-specific based on scope, materials, and site conditions, with promotional monthly specials, military discounts, and a 5% repeat-customer discount supporting lead conversion. Marketing relies heavily on review platforms (Google, Houzz, Angi, Yelp, BBB), project galleries, and community involvement, while the go-to-market is a hybrid field-sales plus showroom-plus-online-estimator model targeting residential homeowners as the primary segment, with secondary commercial and builder-community channels. The company has completed 81,800+ projects since 1991 and reports a 98% customer satisfaction rating.

Name

Fence & Deck Connection

Legal name

Fence Connection, Inc.

Website

https://fenceanddeckconnection.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Fence & Deck Connection is a privately held, 35-year-old outdoor construction firm founded in Maryland that designs, sells, and installs residential and commercial fences, decks, screened porches, and gazebos across Maryland, Delaware, Virginia, and Georgia, supplemented by warehouse material sales and home-improvement financing.

Ownership category

akta.pro rank

Product category

Outdoor Construction & Home Improvement Services

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Deck Construction & Replacement (HSAPALAA)

Keywords

• Fence installation services
• Deck building services
• Outdoor living construction
• Screened porch installation
• Composite decking installation

Headquarters

HQ city

Millersville

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Fence, Deck & Porch Installation: One-time installation services for custom fences, decks, screened porches, and outdoor structures. Revenue generated through project contracts with homeowners and commercial clients. Pricing based on project scope, materials selected, and site conditions.
2. Materials Sales: Material-only sales for contractors, builders, landscapers, and DIY homeowners from the Millersville, Maryland warehouse. Products include fencing, decking, railing, and outdoor living materials from branded suppliers.
3. Financing Services: Partnered with Service Finance to provide home improvement loans ranging from $5,000 to $100,000 for customers. The company facilitates financing but does not directly generate revenue from this stream; it drives project conversions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Fence & Deck Connection designs, sells, and installs residential and commercial outdoor structures including fences (vinyl, aluminum, wood, chain link, pool code), decks (composite and wood), screened porches, and gazebos. The company also sells fencing and decking materials directly to contractors, builders, landscapers, and DIY homeowners from its Millersville, Maryland warehouse, and partners with Service Finance to offer home improvement financing ranging from $5,000 to $100,000.

Product overview

Fence & Deck Connection is a construction and installation services company operating since 1991 that offers a comprehensive portfolio of outdoor living products and services. The core offerings include fence installation (vinyl, aluminum, wood, chain link, and pool code-compliant options), deck installation (composite and wood materials with professional railings), screened porches, and gazebos. The company serves both residential and commercial customers across Maryland, Delaware, Virginia, and Georgia. As a Trex Pro Platinum and TimberTech Platinum contractor, they install premium composite decking materials. Beyond installation, they offer material-only sales for contractors and DIY customers, builder community partnerships, dumpster and utility enclosures for commercial properties, and financing options through Service Finance Company. Their services are backed by lifetime structural warranties and include financing options to make projects accessible.

Differentiator

Problem solved

Functional benefit

Products and services

• Fence Installation Professional fence installation services for residential and commercial properties, including vinyl, aluminum, wood, chain link, and pool code-compliant fencing options with custom gate installations.
• Deck Installation Custom deck design and installation services featuring composite decking (Trex, TimberTech) and traditional wood decking with professional-grade railings.
• Screened Porch Installation Custom screened porch installation providing bug-free outdoor living spaces with options for ceiling fans, recessed lighting, and integration with existing decks.
• Gazebos Standalone and deck-integrated gazebo structures providing shade and outdoor shelter, available as screened or open designs.
• Commercial Fencing Commercial-grade fence installation for industrial facilities, retail centers, schools, healthcare complexes, and government sites with security and code compliance.
• Commercial Decks

Quantifiable outcome

• 98% Customer Satisfaction Rating
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Lowe's: National home improvement retailer with significant fence, deck, and outdoor living product lines plus installation services. Relevant incumbent for both direct materials competition and DIY customer overlap.
• Mr. Handyman: National home repair and maintenance franchise under Neighborly. Provides adjacent handyman, carpentry, and outdoor repair services that compete for residential customer wallet share on smaller fence and deck projects.
• The Home Depot: National home improvement retailer offering fence and deck materials, installation services, and DIY-focused supplies. Represents the broad incumbent channel against which Fence & Deck Connection's premium full-service positioning must differentiate.

Emerging players

• Fortress Fence Products: Manufacturer and supplier of aluminum, steel, and composite fencing and railing systems. Notable as a supplier adjacency whose products and dealer programs increasingly intersect with fence and deck installation businesses.
• ActiveYards: Fence manufacturer and installer network offering branded vinyl and aluminum fencing systems with a growing dealer-installer footprint. Emerging player with direct overlap on residential vinyl and aluminum fence installations.

Others

• Trex Company: Largest manufacturer of composite decking and railing products and a critical supplier to Fence & Deck Connection. Owns the Trex Pro Platinum certification program that grants the company its premium installer status and extended warranty rights.
• TimberTech (AZEK Building Products): Manufacturer of premium composite decking and porch flooring and key supplier whose Platinum Contractor status Fence & Deck Connection holds. Critical upstream partner whose product availability and warranty terms directly affect installation economics.

Direct peers

• Archadeck: National franchise specializing in outdoor living structures including decks, porches, and sunrooms. Most directly comparable to Fence & Deck Connection's full-service design-and-build outdoor living model, including premium composite decking installations.
• Superior Fence & Rail: Multi-state fence and rail installation franchise with strong residential and commercial presence. Direct peer in fence installation services, material sourcing, and project-based pricing model across multiple geographies.
• Deck Remodelers: Regional residential deck and outdoor living remodeling contractor serving similar customer segments with composite decking and custom projects. Comparable in scale, project type, and premium material positioning to Fence & Deck Connection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fence-and-deck-connection

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fence & Deck Connection