Shanghai Fengyuzhu Culture Tech Co Ltd

What Shanghai Fengyuzhu Culture Tech Co Ltd does

Shanghai Fengyuzhu Culture Tech Co Ltd (上海风语筑文化科技股份有限公司) is an A-share main board listed digital cultural display company (Shanghai Stock Exchange ticker 603466.SH, listed October 2017) that designs and builds immersive digital themed spaces for government and enterprise clients across China. Its core offering, Digital Themed Spaces (数字化主题空间), covers urban planning exhibition halls, museums, science and technology centers, civic cultural centers, memorial halls, enterprise exhibition halls, and themed pavilions, integrating holographic projection, VR/AR, AIGC-generated content, naked-eye 3D, digital sand tables, 5G VR streaming, interactive multimedia, and intelligent central control systems. Underlying technology spans digital twin platforms (Digital City, leveraging remote sensing, GIS, GPS, and simulation-virtualization) and proprietary industrial imaging hardware (13.5MP+ lossless image industrial cameras).

The company's revenue model is predominantly project-based, contract-specific, and won through competitive bidding, with multi-year contracts typically valued at hundreds of millions of RMB per project. It monetizes through five streams: (1) one-time license/project fees for digital themed space design and construction; (2) smart city digital infrastructure deployments; (3) transaction-based ticketing and licensing from commercial cultural exhibitions (e.g., teamLab) operated through wholly-owned subsidiary Yaokan Cultural Creative; (4) professional services fees from cultural tourism and urban renewal destinations such as the Fangyukong rural creative complex in Tonglu; and (5) subscription/recurring revenue from broadcast MCN content through the AH SPACE platform. Customers span municipal and provincial governments (urban planning bureaus, cultural and tourism departments), large state-owned enterprises (Kweichow Moutai, ZTO Express, CRRC, Huawei Yuxi), and international project partners (China Pavilion, Expo 2020 Dubai).

Fengyuzhu has expanded beyond core themed-space delivery into a diversified cultural technology platform through strategic equity investments in OUTPUT, Wonderlabs, VeeR, Peanut Animation, Yihe Dreams Digital Technology, and the Hunan Provincial Architectural Design Research Institute, creating a vertically integrated ecosystem spanning digital art, VR content, animation IP, and architectural design. The company also operates China's first Architecture Model Museum, sponsors the Tongji University International Construction Festival, and has entered the metaverse segment through a partnership with Baidu Xirang. Headquarters are located at 191 Jiangchang Third Road, Shanghai, within the Fengyuzhu Design Building in the Jing'an District Shibei High-Tech Park.

Name

Shanghai Fengyuzhu Culture Tech Co Ltd

Legal name

Shanghai Fengyuzhu Culture Tech Co Ltd (上海风语筑文化科技股份有限公司)

Website

https://fengyuzhu.com

Company type

Public

Operating status

Operating

Headcount range

1–10 employees

Short description

Shanghai Fengyuzhu Culture Tech Co Ltd (603466.SH) designs and builds immersive digital themed spaces—urban planning halls, museums, science centers, and enterprise exhibition halls—for Chinese government agencies and large SOEs, integrating VR/AR, AIGC, holographic projection, and intelligent control systems on a project-based contract model.

Ownership category

akta.pro rank

Product category

Digital Cultural Exhibition Services

NAICS

Arts, Entertainment, and Recreation (71), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Museums, Historical Sites, and Similar Institutions (7121), Graphic Design Services (54143)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Convention & Exhibition Center Construction (IMAFACAM)

akta.pro secondary industries

Arts, Crafts & Maker Fairs (MPAGAFAJ), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Digital exhibition design
• Immersive cultural experiences
• Themed space construction
• Smart city displays
• Commercial exhibition licensing

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Cultural Themed Space Design and Construction: Project-based contracts for designing and constructing digital themed spaces including urban planning exhibition halls, museums, science and technology museums, enterprise exhibition halls, memorial halls, civic cultural centers, and themed pavilions. Revenue is recognized upon project completion and acceptance.
2. Smart City Digital Infrastructure: Design and deployment of smart city systems including digital sand tables, intelligent central control, big data platforms, and IoT integration for government and enterprise clients.
3. Commercial Cultural Creative Exhibitions: Introduction and operation of commercial cultural creative exhibitions including teamLab and other international IP exhibitions through the subsidiary Shanghai Yaokan Cultural Creative, generating revenue through exhibition ticketing and licensing agreements.
4. Cultural Tourism and Urban Renewal Projects: Development and operation of cultural tourism destinations and urban renewal projects such as Fangyukong rural creative complex, IP-themed experiential venues, and art museums, with revenue from operations and tourism services.
5. Broadcast MCN (AH SPACE): Operation of broadcast media MCN content, collaborating with broadcasters and media companies to produce and distribute immersive media content across channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shanghai Fengyuzhu Culture Tech Co Ltd designs, constructs, and operates digital cultural themed spaces including city planning exhibition halls, museums, science centers, enterprise exhibition halls, memorial halls, and civic cultural centers, integrating VR/AR, holographic projection, AIGC, digital sand tables, and intelligent central control systems. Beyond project-based themed space delivery, the company operates commercial IP exhibitions through subsidiary Yaokan Cultural Creative, develops cultural tourism destinations including the Fangyukong rural complex, runs a broadcast MCN platform called AH SPACE, and sells ultra-HD industrial photography cameras under the Jiqing Huishi brand.

Product overview

Shanghai Fengyuzhu Culture Tech Co Ltd is an A-share listed (603466.SH) digital cultural display company offering a comprehensive portfolio of products and services centered on digital exhibition spaces and immersive cultural experiences. The core offering consists of 数字化主题空间 (Digital Theme Spaces) - a broad category encompassing city planning halls, theme pavilions, museums, science centers, and enterprise exhibition halls designed with immersive technologies. This core platform is complemented by specialized sub-brands including 要看文创 for commercial cultural exhibitions, 放语空 for rural cultural tourism complexes, 极清慧视 for industrial imaging technology, and a 数字艺术矩阵 investment portfolio covering digital art companies. The company also operates in new cultural tourism through city renewal and digital cultural venues, broadcasting MCN through AH SPACE, and has recently entered the metaverse space with a digital art museum project and AIGC-powered experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Fangyukong (放语空): China's first rural hospitality and cultural creative complex located in Tonglu, Zhejiang Province, invested and built by Shanghai Fengyuzhu
• Yaokan Cultural Creativity (要看文创)
• WONDERLABS
• OUTPUT
• Yihe Technology (一合科技)
• Peanut Animation (花生动画)
• VeeR
• AH SPACE

Products and services

• Digital Themed Space Design and Construction (数字化主题空间) End-to-end project-based design and construction of digital exhibition spaces including urban planning exhibition halls, museums, science and technology museums, enterprise exhibition halls, memorial halls, civic cultural centers, and themed pavilions. Integrates VR/AR, holographic projection, AIGC, digital sand tables, interactive multimedia, and intelligent central control systems. Targets government urban planning bureaus, cultural departments, and state-owned enterprises via competitive bidding.
• Commercial Cultural Creative Exhibitions via Yaokan (要看文创) Wholly-owned subsidiary operation of commercial cultural creative exhibitions through an exhibition circuit model, introducing international IP exhibitions such as teamLab (described as one of the world's top 10 must-see exhibitions), Keith Haring, Beatles, and Snoopy to commercial venues across China. Generates revenue through exhibition ticketing and licensing agreements with shopping malls, art museums, and entertainment venues.
• New Cultural Tourism Development (新文旅产业) Integrated cultural tourism solutions covering city renewal projects, digital cultural tourism venues, art cultural tourism, and IP-based cultural tourism experiences, anchored by the Fangyukong (放语空) rural cultural creative complex in Tonglu County, Zhejiang Province. Generates revenue from project development, operations, and tourism services.
• AH SPACE Broadcast MCN Platform Broadcast media Multi-Channel Network platform developed in partnership with Anhui Broadcasting System, producing and distributing immersive media content across broadcast and digital channels for new media content creation.
• Ultra HD Industrial Photography Camera (极清慧视) Hardware product: Ultra-high-definition industrial photography camera brand featuring 13.5 megapixel+ resolution, hardware logic array-based ISP and VP, lossless image transmission algorithm, high speed, low power consumption, and real-time ultra-HD image processing for industrial inspection systems. Replaces traditional industrial PCs plus image capture cards with integrated logic array processing.
• Three-Body Immersive Art Exhibition (三体大型沉浸式艺术展) Large-scale immersive art exhibition based on the 'Three-Body' sci-fi trilogy, co-produced by Fengyuzhu, combining digital art with Chinese science fiction IP. First launched in Chengdu.
• Dharma Rock Cave Light Art Museum (达摩石窟光影艺术馆) China's first immersive Dharma Rock Cave Light Art Museum in Nanjing, using AIGC, naked-eye 3D, projection, and lighting technologies to combine digital art with Zen Buddhist culture.

Quantifiable outcome

• 256.51% year-on-year profit growth in H1 2023
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• Baidu Xirang (百度希壤)coreTechnology or Integration · 17 January 2022Fengyuzhu and Baidu Xirang reached a strategic partnership to jointly build the metaverse ecosystem, collaborating on the development of Baidu's metaverse platform Xirang, with Fengyuzhu contributing its expertise in digital art venues and immersive experiences.
• Anhui Broadcasting System (安徽广电)coreStrategic or Co-development Partner · 1 January 2021Fengyuzhu partnered with Anhui Broadcasting System to create AH SPACE, a new media MCN platform combining broadcasting and cultural technology. The partnership marks Fengyuzhu's formal entry into the broadcast MCN industry and cross-border integration with provincial broadcasting.
• Hunan Rednet New Media Group (湖南红网新媒体集团)coreStrategic or Co-development Partner · 15 October 2020Fengyuzhu entered into a strategic partnership with Hunan Rednet New Media Group to open a new chapter in government new media development, combining Fengyuzhu's digital exhibition technology with Rednet's government media network.
• VeeR (为快科技)coreTechnology or Integration · 14 April 2020Fengyuzhu strategically invested in VeeR through equity participation, aiming to leverage VeeR's VR content platform combined with Fengyuzhu's physical spaces to upgrade terminal, application, and service experiences across online and offline channels.
• China International Exhibition Company (中展国际公司)flagshipImplementation/ SI/ Consulting Partner · 1 January 2020Fengyuzhu jointly bid with China International Exhibition Company to win the 2020 Dubai Expo China Pavilion engineering project, with Fengyuzhu providing digital exhibition design and technology services for the China Pavilion themed '华夏之光'.
• Shanghai Liangxiao Information Technology Co., Ltd. (上海良晓信息科技有限公司)minorStrategic or Co-development Partner · 9 May 2018Fengyuzhu acquired 30% equity in Shanghai Liangxiao Information Technology Co., Ltd. for RMB 30 million to explore and expand the application of digital cultural display systems and multimedia interactive technology in commercial retail scenarios, nurturing the 'new retail' market demand.
• teamLabflagshipStrategic or Co-development PartnerYaokan Cultural Creative (Fengyuzhu's wholly-owned subsidiary) serves as the exclusive China partner for teamLab exhibitions, bringing the globally renowned digital art exhibitions to Chinese audiences through the exhibition circuit model. teamLab has been described as one of the world's top 10 must-see exhibitions.
• OUTPUTcoreStrategic or Co-development PartnerFengyuzhu made a strategic investment in OUTPUT to enter the digital art industry and integrate the latest industry resources. Fengyuzhu leverages its exhibition display industry background combined with OUTPUT's digital art expertise to build a new environment and direction for the digital art industry.
• WonderlabscoreStrategic or Co-development PartnerFengyuzhu invested in Wonderlabs, a digital art experience company, as part of its immersive industry investment layout. Wonderlabs collaborates with international brands like Nike to create immersive digital art experiences.
• VeeR (为快科技)coreTechnology or IntegrationFengyuzhu made a strategic investment in VeeR (Weikeshi Technology) to jointly promote 5G+VR industry development. VeeR provides VR content platforms and technology, while Fengyuzhu contributes its physical exhibition space and content IP, combining online and offline channels to create 5G+VR commercial applications.
• Peanut Animation (花生动画)coreStrategic or Co-development PartnerFengyuzhu entered into a strategic partnership with Peanut Animation, led by Jin Cheng, to enter the content field and launch new animation IP deployments. The partnership combines Fengyuzhu's technology and space experience with Peanut Animation's animation IP content.
• Yihe Dream Digital Technology (一合梦想数字科技 / 一合科技)coreStrategic or Co-development PartnerFengyuzhu signed with Yihe Dream Digital Technology (一合梦想数字科技) to jointly promote the immersive industry. Fengyuzhu aims to create China's first benchmark immersive cultural brand and drive the development of the domestic immersive industry.
• Starry Moment (闪萌)minorStrategic or Co-development PartnerFengyuzhu partnered with Starry Moment to create China's first encrypted digital art emoji collection, exploring the intersection of digital art, NFT technology, and social expression.
• Xingyi Cinema (星轶影城)minorStrategic or Co-development PartnerFengyuzhu partnered with Xingyi Cinema to jointly explore new virtual reality scenarios in the metaverse entertainment era, combining Fengyuzhu's immersive technology with Xingyi's cinema spaces.
• Hunan Provincial Architectural Design Research Institute (湖南省建筑设计研究院)coreStrategic or Co-development PartnerFengyuzhu made a strategic equity investment in the Hunan Provincial Architectural Design Research Institute, recognized as the first mixed-ownership reform case for state-owned enterprises in Hunan Province. The partnership combines Fengyuzhu's digital exhibition expertise with the design institute's architectural design capabilities.
• Oriental Broadcasting Center (东方广播中心)minorStrategic or Co-development PartnerFengyuzhu partnered with Oriental Broadcasting Center to create China's first immersive sound theater, combining Fengyuzhu's spatial design technology with the broadcasting center's audio content capabilities.
• CCTV National Studies (央视国学)coreStrategic or Co-development PartnerFengyuzhu partnered with CCTV National Studies to launch creative technology-powered cultural and art initiatives, combining Fengyuzhu's digital exhibition technology with CCTV's national cultural programming content.
• Architecture Model Museum Academic CommitteecoreStrategic or Co-development PartnerThe Architecture Model Museum, initiated by Fengyuzhu, operates with an academic committee of 11 renowned architects including Zhang Yonghe (Honorary Chairman), Li Xiangning (Executive Chairman), Liu Jiakun, Liu Kecheng, Liu Xiaodu, Zhang Lei, Liu Yichun, Zhang Bin, Zhang Ming, Yuan Feng, and Zhu Pei. The museum serves as a platform for industry exchange and showcases the diversity of architectural design.
• Shanghai Junde Design (上海骏地设计)minorStrategic or Co-development PartnerPart of Fengyuzhu's architectural design matrix, Shanghai Junde Design contributes to Fengyuzhu's diversified portfolio of cultural and creative design services.
• Tongji University International Construction FestivalminorGTM or Marketing PartnerFengyuzhu has sponsored the Tongji University International Construction Festival for 6 consecutive years, building brand awareness among architecture students and young architects.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Moment Factory: Montreal-based multimedia entertainment studio producing immersive digital experiences for museums, public spaces, and cultural venues — a global counterpart in the immersive storytelling space where Fengyuzhu is positioning.
• Meow Wolf: US-based immersive arts and entertainment company creating large-scale interactive art experiences — analogous to Fengyuzhu's Yaokan circuit and immersive cultural tourism projects in terms of experiential business model.
• 山水比德 (Sany Landscape Design): Chinese landscape and cultural tourism design firm expanding into digital exhibition and immersive cultural experience design — an emerging adjacent competitor in the cultural-tourism and urban-renewal overlap with Fengyuzhu's new cultural tourism segment.

Direct peers

• 丝路视觉 (Silkroad Visual Technology): Shenzhen-listed (300556.SZ) digital visual technology company specializing in CG, VR/AR, and immersive visual systems for cultural exhibitions and enterprise showrooms — directly overlapping Fengyuzhu's digital city, themed space, and immersive content offerings.
• teamLab: Global digital art collective producing immersive exhibitions. While teamLab is Fengyuzhu's exclusive China content partner via Yaokan, it independently operates and competes in the immersive digital exhibition space worldwide, targeting the same B2C exhibition audiences.
• 凡拓数创 (Fantu Digital Creative): Shenzhen-listed (301313.SZ) Chinese provider of digital visualization, virtual reality, and 3D exhibition technology serving museums, urban planning halls, and enterprise experience centers — the closest direct competitor to Fengyuzhu's core themed-space business.
• 水晶石 (Crystal CG): Hong Kong-listed digital visualization and CG content provider with a long track record in Chinese museum, exhibition, and urban planning visualization projects, competing for the same government and enterprise themed-space contracts.

Broad incumbents

• 华凯易佰 (Huakai Yibai): Shenzhen-listed (300592.SZ) exhibition and display services group with broader scope across retail display, cultural exhibitions, and theme park construction, providing overlap with Fengyuzhu's enterprise exhibition hall and cultural tourism segments.
• Baidu (Xirang): Baidu's metaverse platform Xirang is a strategic partner of Fengyuzhu but also a broader incumbent in Chinese digital infrastructure that could compete for metaverse-based cultural venue projects.

Others

• 湖南省建筑设计研究院 (Hunan Provincial Architectural Design Institute): Strategic investee of Fengyuzhu and a major state-owned architectural design institute — directly comparable in architectural design capability for themed cultural venues and a key component of Fengyuzhu's integrated design-construction matrix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shanghai-fengyuzhu-culture-tech-co-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanghai Fengyuzhu Culture Tech Co Ltd