Feron Lighting
Feron Lighting is a Moscow-based Russian lighting brand and distributor offering 4,500+ LED lamp, fixture, strip, driver, and electrical accessory SKUs across the Feron.PRO, SAFFIT, and STEKKER sub-brands. It sells wholesale to distributors and direct to builders, designers, and consumers via Ozon, Wildberries, Leroy Merlin, and shop.feron.ru.
- Company typePrivate
- Founded1993
- HeadquartersMoscow, Russia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Feron Lighting does
Feron Lighting is a Russian lighting equipment brand and distribution company headquartered in Moscow (legal entity OOO Sila Sveta, INN 7724432248), operating in the market since 1993 with over 20-30 years of presence. The company markets a catalog of more than 4,500 SKUs organized into five core categories - LED lamps (including filament and Feron.PRO premium variants), interior and exterior light fixtures, LED strips and duralight with associated drivers and controllers, electrical accessories, and festive/decorative lighting. The product line spans power supplies ranging from 6W to 500W, LED controllers with tunable white (CCT) and RGB capabilities, and outdoor fixtures rated to IP54 with operating ranges of -40C to +40C. Sub-brands segment the portfolio by price tier: Feron.PRO for premium professional applications, SAFFIT for economy LED lamps and floodlights, and STEKKER for electrical installation accessories including switches, sockets, and junction boxes. All products carry EAEU/EAC conformity and TR TS 004/020 certification for sale across Russia and EAEU member states.
Feron monetizes through wholesale hardware sales to distributors (the primary segment), B2B direct sales to builders, project planners, designers, and architects, retail sales through its own e-commerce platform shop.feron.ru, and third-party marketplace listings on Ozon, Wildberries, and other Russian platforms. Distribution also includes partnerships with major physical retail chains (Leroy Merlin, DNS, VseInstrumenty, Komus, Petrovich) and a long tail of independent internet-store resellers. The company supports its channel with B2B tooling including an Autodesk Revit/AutoCAD product library for specifiers, XML and CSV data feeds for partner inventory sync, dedicated account management, and a B2B pricing cabinet at cabinet.feron.ru. Geographic footprint spans 280+ cities across Russia, CIS, and Europe. The firm is privately held with no external institutional investment, no public listing, and no disclosed revenue.
Feron Lighting firmographics
Firmographics- Name
- Feron Lighting
- Legal name
- OOO «Sila Sveta» ("Сила Света")
- Website
- https://feron.ru
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feron Lighting is a Moscow-based Russian lighting brand and distributor offering 4,500+ LED lamp, fixture, strip, driver, and electrical accessory SKUs across the Feron.PRO, SAFFIT, and STEKKER sub-brands. It sells wholesale to distributors and direct to builders, designers, and consumers via Ozon, Wildberries, Leroy Merlin, and shop.feron.ru.
- Ownership category
- akta.pro rank
Feron Lighting industry classification
Industry- Product category
- LED Lighting Products
- NAICS
- Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)
- akta.pro secondary industries
- Lighting & Electrical Supplies for Home Distribution (CRAOAFAG), Lamps Retail (Table, Floor, Desk) (CRAIAHAE), Light Bulbs & Lamp Replacements Retail (LED, Smart Bulbs, Specialty) (CRAIAHAD)
Keywords
Where Feron Lighting is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Feron Lighting business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (B2B): Wholesale and bulk sales of lighting equipment and electrical goods to distributors, retail stores, construction companies, and project planners across Russia, CIS, and Europe.
- Product Sales (E-commerce): Direct retail sales through own e-commerce platform shop.feron.ru to end consumers in Russia.
- Marketplace Sales: Sales through third-party marketplaces including Ozon, Wildberries, and other Russian e-commerce platforms.
- Partner Support Services: B2B support services including product data feeds, marketing materials, showroom displays, training, and dedicated account managers for marketplace sellers and internet stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing for distributors and retail stores |
| Transaction based/ take rate | Pay-as-you-go | B2B Cabinet for registered wholesale buyers |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Feron Lighting product offering
Product offeringCore offering
Feron Lighting manufactures and distributes its own-brand LED lamps, interior and exterior light fixtures, LED strips with drivers and controllers, electrical installation products, and festive/decorative lighting under the Feron, Feron.PRO, Saffit, and STEKKER sub-brands. The company sells through its own e-commerce platform, Russian marketplaces (Ozon, Wildberries), distributor networks, retail chains, and direct B2B channels across Russia, CIS, and Europe.
Product overview
Feron Lighting is a Russian lighting manufacturer producing over 4500 product SKUs across five main categories: LED lamps (standard and filament types), light fixtures (interior and exterior), LED strips with accessories, electrical products, and festive lighting. The portfolio is organized under multiple sub-brands including Feron.PRO (premium), Saffit (economy), and STEKKER (electrical accessories). Core product accessories include power supplies/drivers (LB001-LB049 series) and LED controllers (LD series with CCT and RGB capabilities). The company operates in Russia, CIS countries, and Europe with over 280 cities covered. All products are certified for Russia and EAEU markets.
Differentiator
Problem solved
Functional benefit
Brands
- Feron.PRO: Premium-class lighting products, including LED lamps, floodlights, and warehouse luminaires for professional applications.
Products and services
- Feron LED Lamps
Quantifiable outcome
- Products certified in Russia and EAEU ensuring compliance with regional quality standards.
- +1 more outcomes
Companies that use Feron Lighting
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Feron Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Feron Lighting partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- OzoncoreMajor Russian marketplace for distribution of Feron lighting products to end consumers.
- WildberriescoreMajor Russian marketplace for distribution of Feron lighting products to end consumers.
- Leroy MerlincorePhysical retail store chain for DIY and home improvement products distributing Feron lighting.
- VseInstrumentymajorOnline retail partner selling Feron lighting and electrical products.
- DNSmajorElectronics and appliances retail chain distributing Feron lighting products.
- KomusmajorOffice supplies and equipment retailer distributing Feron products.
- PetrovichmajorBuilding materials retailer distributing Feron lighting products.
- AutodeskcoreProvides Autodesk Revit and AutoCAD libraries with Feron product specifications for designers and project planners.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Feron Lighting competitors and assessment
Company assessmentDirect peers
- Navigator: Russian lighting manufacturer producing LED lamps, fixtures and electrical products for residential and commercial markets. Direct competitor in the same price tiers and distribution channels as Feron.
- IEK Group: Major Russian producer of electrical equipment and lighting products with broad distribution across Russia and CIS. Overlaps with Feron's LED fixtures, drivers and STEKKER-equivalent electrical accessories, and serves the same distributors and installers.
- Varton: Russian manufacturer of LED lighting fixtures and lamps for commercial, industrial and educational facilities. Directly comparable to Feron's industrial/commercial luminaire business and competes for the same B2B and project-spec channels in Russia/CIS.
- ASD (Electrostandard): Russian LED lighting manufacturer with broad product range including fixtures, lamps and electrical accessories. Comparable SKU breadth and Russian mass-market positioning to Feron.
- Gauss (brand of TRC Gauss): Russian lighting brand specializing in LED lamps and smart fixtures, widely distributed in DIY chains and marketplaces. Directly competes with Feron in consumer LED lamps and smart lighting.
- JazzWay: Russian LED lighting brand offering lamps, fixtures and electrical accessories through mass-market retail and online channels. Direct competitor in the same mid-range Russian LED market as Feron.
- Camelion: Established Russian/CIS lighting and battery brand selling through DIY retail and e-commerce. Overlaps with Feron across LED lamps, fixtures and electrical accessories with similar channel strategy.
Broad incumbents
- Ledvance: Global LED lighting company (formerly Osram Sylvania) offering LED lamps, luminaires and smart lighting. Overlaps with Feron across consumer replacement lamps and professional luminaires in the same retail channels.
- Signify (Philips Lighting): Global lighting leader (Philips, Interact) selling professional and consumer LED products including in Russia via retail and project channels. Competes with Feron on premium fixtures and connected lighting, and across Ozon/Wildberries.
- Osram (ams OSRAM): Global semiconductor and lighting company with broad LED, automotive and specialty lighting portfolio. Notably Feron's Feron.PRO line uses OSRAM LED chips per product descriptions, making Osram both a supplier and indirect competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Feron Lighting social profiles
Digital presenceFeron Lighting compliance and trust
Trust signalCompliance2 records
Feron Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feron Lighting leadership team
Management profileNumber of profiles
Feron Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feron Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feron Lighting
What does Feron Lighting do?
Feron Lighting manufactures and distributes its own-brand LED lamps, interior and exterior light fixtures, LED strips with drivers and controllers, electrical installation products, and festive/decorative lighting under the Feron, Feron.PRO, Saffit, and STEKKER sub-brands. The company sells through its own e-commerce platform, Russian marketplaces (Ozon, Wildberries), distributor networks, retail chains, and direct B2B channels across Russia, CIS, and Europe.
Is Feron Lighting a public or private company?
Feron Lighting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Feron Lighting founded?
Feron Lighting was founded in 1993. It employs 11 to 50 people.
Where is Feron Lighting based?
Feron Lighting is headquartered in Moscow, Russia, in the Europe region.
How does Feron Lighting make money?
Four revenue lines are on record. Product Sales (B2B) is the primary driver. The others are product Sales (E-commerce), marketplace Sales and partner Support Services.
Who are Feron Lighting's main competitors?
Direct peers on record are Navigator, IEK Group, Varton, ASD (Electrostandard), Gauss (brand of TRC Gauss), JazzWay and Camelion. Broad incumbents are Ledvance, Signify (Philips Lighting) and Osram (ams OSRAM).
Does Feron Lighting have an API?
No public API is recorded for Feron Lighting.
What industry is Feron Lighting in?
Feron Lighting's product category is LED Lighting Products. Its primary akta.pro industry code is IMAGAIAA, Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights), with a secondary code of CRAOAFAG, Lighting & Electrical Supplies for Home Distribution. Its NAICS code is 33513 and its SIC code is 3640.