Ferrari Maserati of Central Florida

What Ferrari Maserati of Central Florida does

Ferrari Maserati of Central Florida is a privately held authorized Ferrari and Maserati automobile dealership headquartered at 4891 Vineland Road, Orlando, Florida, serving the Central, Northeast, and Southeast Florida markets including Orlando, Jacksonville, and Fort Lauderdale. Founded in 1998 and operating with 11–50 employees under General Manager Onofrio Triarsi Jr., the dealership sells Ferrari's current model lineup — spanning ICE grand tourers (12Cilindri, Amalfi), the four-door Purosangue, plug-in hybrids (849 Testarossa, 296 GTB/GTS), and the all-electric Luce — alongside certified pre-owned inventory, factory-trained service, OEM parts, and financing through Ferrari Financial Services.

Revenue is generated across five streams: new vehicle sales (one-time transactions on allocations from Ferrari S.p.A.), certified pre-owned sales (Ferrari Approved program with 190+ point inspections and warranty coverage), service and maintenance (recurring revenue from factory-certified technicians), parts and accessories (genuine OEM components), and financing/lease origination (F&I income through Ferrari Financial Services and lending partners). Pricing is not publicly disclosed and varies by model, options, and trim.

The dealership operates a direct-to-consumer go-to-market model with no wholesale or B2B channels, supported by Ferrari.com platform integration, a proprietary dealer website (ferraricf.com), and multi-platform reputation management. It has earned the Cavallino Award for four consecutive years (2020–2023), Ferrari's 2022 Top Dealer of the World award, and the #1 southeastern U.S. dealership ranking from Ferrari Financial Services, reflecting best-in-class performance within Ferrari's global dealer network. The business carries no external institutional investors, is independently owned, and is wholly dependent on Ferrari S.p.A. for vehicle allocation and franchise continuity.

Name

Ferrari Maserati of Central Florida

Legal name

Ferrari of Central Florida

Website

https://ferraricf.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferrari Maserati of Central Florida is a privately held authorized Ferrari and Maserati dealership in Orlando, Florida, selling new and certified pre-owned vehicles, factory-certified service, OEM parts, and financing to ultra-high-net-worth consumers across Orlando, Jacksonville, and Fort Lauderdale.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Ferrari Vehicle Sales: Sale of new Ferrari vehicles including models such as 12Cilindri, Purosangue, 296 GTB/GTS, Roma, SF90 Stradale/Spider, F8 Tributo, and Portofino M.
2. Pre-Owned Ferrari Sales: Sale of pre-owned and certified pre-owned Ferrari vehicles with the Ferrari Approved Certified program offering 190+ point inspections and warranty coverage.
3. Service and Maintenance: Ferrari-certified service center providing routine maintenance, repairs, and replacement parts using OEM Ferrari components.
4. Parts and Accessories: Sale of genuine Ferrari OEM parts and accessories for maintenance and repairs.
5. Financing Services: Vehicle financing and leasing through Ferrari Financial Services and multiple lending partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ferrari of Central Florida is an authorized Ferrari and Maserati franchise dealership that sells new Ferrari vehicles (Luce, 12Cilindri, 12Cilindri Spider, Purosangue, 849 Testarossa, 849 Testarossa Spider, Amalfi, Amalfi Spider, 296 GTB, 296 GTS), certified and pre-owned Ferraris, and genuine OEM parts, while providing factory-trained service, maintenance, and Ferrari Financial Services financing for customers across Central Florida including Orlando, Jacksonville, and Fort Lauderdale.

Product overview

Ferrari Maserati of Central Florida is an authorized Ferrari and Maserati dealership offering a comprehensive portfolio of luxury sports cars and related services. The core product offering centers on Ferrari's current model lineup including the Luce (electric GT), 12Cilindri and 12Cilindri Spider (V12 grand tourers), Purosangue (four-door SUV), 849 Testarossa and 849 Testarossa Spider (plug-in hybrids), Amalfi and Amalfi Spider (twin-turbo GT), and 296 GTB and 296 GTS (V6 hybrid sports cars). Supporting the new vehicle sales are certified pre-owned programs with rigorous inspections, Ferrari factory-trained service and maintenance using genuine OEM parts, and financing solutions through Ferrari Financial Services. The dealership has received the Cavallino Award (2023) and was named Ferrari's Top Dealer (2022).

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari Luce

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ferrari S.p.A.coreChannel Partner/ Reseller/ DistributorFerrari of Central Florida operates as an authorized Ferrari dealership, representing Ferrari S.p.A. as an official dealer for the Central Florida region including Orlando, Jacksonville, and Fort Lauderdale markets. The dealership sells new Ferrari vehicles, certified pre-owned vehicles, provides service and parts under Ferrari's brand standards and programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest US automotive retailer with a significant luxury and import franchise portfolio. Comparable as a scaled dealership operator that includes luxury/exotic brands and competes for affluent buyers, though not a Ferrari-specific peer.
• Penske Automotive Group: Public global automotive retailer with a major luxury and premium franchise footprint. Comparable as a broad incumbent operating many franchised luxury dealerships with similar sales/service/parts/F&I revenue mix.
• Sonic Automotive: US franchised automotive dealer group with material luxury and import brand exposure. Comparable as a multi-brand dealership platform with similar revenue streams (new, used, F&I, service, parts) targeting premium buyers.

Direct peers

• Ferrari of Atlanta: Authorized Ferrari dealer serving the Southeast US, the same broad region where Ferrari of Central Florida is ranked #1 by Ferrari Financial. Comparable as a Ferrari franchisee with similar full-line sales, certified service, and parts operations targeting UHNW buyers.
• Ferrari of San Francisco: Authorized Ferrari dealership on the West Coast with a comparable authorized franchisee structure. Directly comparable as a peer Ferrari franchisee serving a wealthy coastal metro with new, CPO, service, parts, and financing.
• Ferrari of Houston: Authorized Ferrari dealer in another large Sun Belt HNW market. Operates the same authorized franchise model — new vehicle sales, certified pre-owned, factory-certified service, OEM parts, and Ferrari Financial Services — making it directly comparable on revenue mix and operating model.
• Bentley Orlando: Authorized Bentley dealer in the Orlando luxury auto cluster. Comparable as an authorized ultra-luxury franchisee targeting overlapping HNW buyers with new sales, certified service, OEM parts, and finance offerings.
• Ferrari of Newport Beach: Long-established authorized Ferrari dealership in a top US luxury market. Comparable as a top-tier Ferrari franchisee offering new sales, Ferrari Approved CPO, factory service, OEM parts, and financing to UHNW buyers.
• Ferrari of Fort Lauderdale: Another authorized Ferrari dealership serving the South Florida luxury market. Directly comparable as a fellow Ferrari franchisee with overlapping Florida customer base, similar new/CPO/service/parts/financing model, and competing for allocations and affluent buyers.
• Lamborghini Orlando: Authorized Lamborghini dealer in the same Orlando market. Comparable as a sister exotic franchise selling ultra-high-performance vehicles to the same UHNW customer base, with similar showroom/service/parts economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FerrariCentralFlorida
• LinkedInlinkedin.com/company/ferrari-of-central-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari Maserati of Central Florida