Ferrari of Atlanta

What Ferrari of Atlanta does

Ferrari of Atlanta is an authorized Ferrari automobile dealership headquartered at 11875 Alpharetta Highway in Roswell, Georgia, serving high-net-worth individual buyers and Ferrari enthusiasts across the Southeast United States. The dealership sells new Ferrari vehicles through custom orders across ten models — including the all-electric Ferrari Luce, V12-powered 12Cilindri and 12Cilindri Spider, the four-door Purosangue, plug-in hybrid 849 Testarossa and 849 Testarossa Spider, twin-turbo Amalfi and Amalfi Spider, and V6 hybrid 296 GTB and 296 GTS — alongside inspected pre-owned vehicles and Ferrari Approved certified pre-owned inventory. Supporting operations include an authorized service center staffed with factory-trained technicians, a parts department stocking genuine OEM Ferrari components, and a finance center arranging loans and leases.

The underlying technology platform is the Dealer Inspire dealership website stack, which provides inventory management, online parts ordering, service scheduling, financing applications, and integrations with analytics tools (Google Analytics, Microsoft Clarity, Meta Pixel, reCAPTCHA). The vehicle HMI features Apple CarPlay and Android Auto connectivity, though these are OEM attributes rather than dealer-developed capabilities.

The business model is a traditional authorized dealership with five revenue streams: new vehicle sales (one-time, manufacturer-set pricing plus dealer markup on custom orders), pre-owned vehicle sales (one-time, $120K-$989,990 range), service and maintenance (labor plus parts markup), genuine parts sales (hardware), and finance and insurance arrangements (transaction fees). The go-to-market motion is enterprise field sales executed through a team of 20-25 employees including dedicated management (General Manager, Service Manager, Sales Manager, Parts Manager, Marketing Manager, Warranty Manager, Finance Controller), sales executives, service advisors, technicians, parts personnel, and administrative staff. Customers are acquired through the official website, search engine listings, Facebook, Google reviews, and Ferrari.com integration. The dealership operates as a privately-held independent business with no disclosed parent company, funding rounds, or ownership structure.

Name

Ferrari of Atlanta

Legal name

Ferrari of Atlanta

Website

https://ferrariofatlanta.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ferrari of Atlanta is an authorized Ferrari dealership in Roswell, Georgia, selling new custom-order Ferraris, pre-owned and certified pre-owned vehicles, and providing authorized service, genuine parts, and financing to high-net-worth individuals across the Southeast United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Custom orders for new Ferrari models and sales from available new vehicle inventory. Revenue generated from vehicle markup over manufacturer pricing.
2. Pre-Owned Vehicle Sales: Sales of inspected pre-owned and certified pre-owned Ferrari vehicles. Inventory includes various models and years at varying price points from $120,000 to $989,990.
3. Service and Maintenance: Service department provides maintenance, repairs, and technical support for Ferrari vehicles. Revenue generated from labor and parts markup.
4. Parts Sales: Genuine OEM Ferrari parts and accessories sold to customers for DIY projects or dealership repairs.
5. Finance and Insurance: Finance center assists customers with loan and lease arrangements, generating revenue through financing arrangements and potentially dealer kickbacks.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Ferrari of Atlanta is an authorized Ferrari dealership selling new Ferrari vehicles through custom orders, pre-owned and certified pre-owned luxury vehicles, factory-trained maintenance and repair services, genuine OEM Ferrari parts and accessories, and finance and lease arrangements. The dealership operates from a single showroom, service center, and parts facility in Roswell, Georgia, serving the broader Atlanta metropolitan area.

Product overview

Ferrari of Atlanta is an official Ferrari dealership in Roswell, Georgia offering new Ferrari vehicles, certified pre-owned vehicles, and comprehensive automotive services. The product portfolio includes ten new Ferrari models: the all-electric Ferrari Luce, the V12-powered Ferrari 12Cilindri and 12Cilindri Spider, the four-door Ferrari Purosangue, the plug-in hybrid 849 Testarossa and 849 Testarossa Spider, the twin-turbo Ferrari Amalfi and Amalfi Spider, and the V6 hybrid 296 GTB and 296 GTS. The dealership also offers pre-owned and certified pre-owned vehicles spanning Ferrari models and other luxury brands. Supporting services include a service center for maintenance and repairs, a parts department with genuine OEM parts, and a finance center providing competitive loan and lease options.

Differentiator

Problem solved

Functional benefit

Products and services

• Ferrari Luce

Quantifiable outcome

• 35 pre-owned vehicles in stock with 7 certified pre-owned options
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Ferrari (Manufacturer)coreChannel Partner/ Reseller/ DistributorFerrari of Atlanta is an authorized Ferrari dealer representing the Ferrari brand. As an official dealership, they sell new Ferrari models (custom orders), certified pre-owned vehicles, and provide authorized service and parts. The partnership grants them the right to use Ferrari branding and access to manufacturer support, training, and certification programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Holman Automotive: Private, family-owned automotive group operating luxury and exotic franchises (including Bentley, Rolls-Royce, and Ferrari rooftops) across the U.S. Closely comparable as a privately-held, multi-rooftop luxury dealer with the same OEM relationships and after-sales model.
• Sonic Automotive: Public U.S. dealer group (EchoPark used-car brand plus franchised dealerships) that operates luxury rooftops. A scaled public-market reference point for new/used vehicle sales, F&I, and service economics at an authorized franchise.
• Penske Automotive Group: Public global automotive retailer with a large portfolio of luxury and premium brands including Ferrari dealerships in the U.S. and U.K. Same authorized-dealer business model but at materially larger scale and publicly disclosed.
• indiGO Auto Group: The largest U.S. independent dealer group of luxury and exotic brands, operating multiple authorized Ferrari rooftops (e.g., Ferrari of Beverly Hills, San Francisco, Silicon Valley). Directly comparable as a multi-store authorized Ferrari franchise operator with the same brand and product mix.

Direct peers

• Ferrari of Houston: Authorized Ferrari dealer serving the Texas market. Operates the same new sales, certified pre-owned, service, and parts business as Ferrari of Atlanta in a similarly large regional luxury market.
• Ferrari of Miami: Authorized Ferrari dealership serving the South Florida market with the same new-model lineup, CPO program, service, parts, and finance structure — a direct franchise peer in another major U.S. luxury market.
• The Collection (Miami): Long-standing authorized dealer in Coral Gables selling Ferrari, Rolls-Royce, Bentley, Porsche, and McLaren. A direct high-end authorized-dealer peer operating an identical franchise-plus-multi-brand luxury model.
• Lamborghini Palm Beach: Authorized Lamborghini dealership serving a similar ultra-wealthy buyer base in a different regional market. Operates the same new-order, pre-owned, service, and parts model for a sister exotic brand, with directly comparable unit economics and customer profile.
• Manhattan Motorcars: Multi-brand luxury and exotic dealership in New York selling Lamborghini, Porsche, Rolls-Royce, and Bentley. Comparable high-end authorized franchise operator with parallel new/used/service/parts/F&I model in a major U.S. metro.
• Cauley Ferrari: Authorized Ferrari dealer in West Bloomfield, Michigan. Comparable in size and structure — single rooftop offering new sales, pre-owned, service, and parts with the same manufacturer-mandated operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FerrariofAtlanta
• LinkedInlinkedin.com/company/ferrari-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrari of Atlanta