F+F Pizza

What F+F Pizza does

F+F Pizza, operating under the Saint Pizza brand, is a privately held, family-owned pizzeria founded in 2018 and headquartered in Montreal, Quebec. The company operates two physical retail locations in the Saint-Henri (4400 Rue Notre-Dame Ouest) and Beaubien (1298 Rue Beaubien Est) neighborhoods, serving local consumers through dine-in, takeout, and online ordering channels. Its core product is a line of traditional Neapolitan-style handcrafted pizzas — including Margherita, Wild Mushroom, and Goat Cheese varieties — built on fresh ingredients and thin-crust preparation, with promotional bundles such as '4 Classic Medium Pizzas for $59' and '2 Large Classic Pizzas + 4 Drinks for $50,' plus a 50%-off second-pizza promotion on Sundays, Mondays, and Tuesdays.

The business uses a direct-to-consumer go-to-market model: orders come through walk-in traffic, phone, or the company's online ordering storefronts on the order-online.ai white-label platform, which route to the respective location. There is no proprietary technology stack, no mobile app, no API, no AI/ML capability, and no external integrations disclosed — operations rely on a third-party web ordering platform layered onto a standard neighborhood restaurant operation. Revenue is generated entirely from one-time consumer transactions; there is no subscription, licensing, or recurring component.

The company is bootstrapped with no institutional funding, no parent organization, no subsidiaries, and no disclosed management team beyond the founder — a single father who built the business with his sons and explicitly frames Saint Pizza as a way to give back to the Saint-Henri community. Differentiation rests on an intangible family narrative and community positioning rather than scale, technology, or cost advantages. The addressable market is restricted to Montreal neighborhood consumers, with no enterprise or B2B customer base referenced.

Name

F+F Pizza

Legal name

FF Pizza

Website

https://ffpizza.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

F+F Pizza, operating as Saint Pizza, is a family-owned Montreal pizzeria founded in 2018 with two retail locations (Saint-Henri and Beaubien). It sells handcrafted Neapolitan-style pizzas to local consumers via dine-in, takeout, and a third-party online ordering platform.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAB

Pizza Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAB

Pizza QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Handcrafted pizza
• Family pizzeria
• Pizza restaurant
• Neapolitan pizza
• Takeout service

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pizza Sales: Direct sales of handcrafted pizzas to consumers at two retail locations in Montreal. Revenue is generated through on-site dining, takeout, and online orders. Promotional pricing offers include combo deals and day-specific discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

F+F Pizza (operating as Saint Pizza) is a family-owned pizzeria that sells handcrafted Neapolitan-style pizzas at two physical restaurant locations in Montreal — Saint-Henri and Beaubien. The company offers traditional pizza varieties (Margherita, Wild Mushroom, Goat Cheese) with thin crust and fresh ingredients, complemented by combo bundles and day-specific discounts, and supports pickup orders through its online ordering platform.

Product overview

F+F Pizza (operating as Saint Pizza) is a family-owned pizzeria business in Montreal, Quebec, with two physical restaurant locations in the Saint-Henri and Beaubien neighborhoods. The company offers a core product line of traditional handcrafted pizzas (including Margherita, Wild Mushroom, and Goat Cheese varieties) alongside promotional bundles such as the '4 Classic Medium Pizzas for $59' and '2 Large Classic Pizzas + 4 Drinks for $50' deals. An online ordering add-on module enables customers to place orders digitally for pickup at either location, extending the in-restaurant experience to a digital channel.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Pizza Line Traditional Neapolitan-style handcrafted pizzas featuring thin crust and fresh ingredients, with named varieties including Margherita, Wild Mushroom, and Goat Cheese. Designed for individual diners, families, and small groups seeking authentic, freshly made pizza at the company's two Montreal locations or via online pickup orders.
• Dine-in and Takeout Service — Saint-Henri Location Restaurant service offered at the Saint-Henri location (4400 Rue Notre-Dame Ouest, Montreal) including dine-in seating and takeout orders for handcrafted pizzas and beverages. Open to walk-in consumers and supports online pickup ordering through the order-online.ai platform.
• Dine-in and Takeout Service — Beaubien Location Restaurant service offered at the Beaubien location (1298 Rue Beaubien Est, Montreal) including dine-in seating and takeout orders for handcrafted pizzas and beverages, with the same family-operated, community-focused experience as the Saint-Henri location. Supports online pickup ordering through the order-online.ai platform.
• Online Pizza Ordering Web-based ordering service allowing customers to place pizza orders online for pickup at either the Saint-Henri or Beaubien location. Powered by the Order Online platform and accessible through the company's website.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Toppers Pizza: North American pizza chain with delivery and dine-in locations. A broad-based comparator for F+F Pizza in the multi-location pizza operator space.
• Domino's Pizza: Global pizza delivery leader with extensive Canadian footprint. Competes with F+F Pizza for share-of-stomach in the Montreal pizza category, primarily on convenience and delivery.
• Pizza Pizza: Largest Canadian pizza chain with hundreds of locations and strong delivery infrastructure. Represents the mass-market incumbent alternative to F+F Pizza's artisanal offering in the same Canadian market.
• Papa John's: Major international pizza chain with Canadian operations. Competes in the same pizza category with a delivery-led model, representing the chain alternative to F+F Pizza's dine-in focus.
• Boston Pizza: Canadian casual-dining restaurant chain with broad menus including pizza. Comparable as a multi-location Canadian foodservice operator, though its pizza is a smaller share of a broader menu.
• Panago Pizza: Canadian delivery-focused pizza chain with Western-Canadian roots. Competes with F+F Pizza in the same category, primarily on delivery convenience and online ordering.
• Pizza Hut: Established global pizza chain with dine-in and delivery in Canada. Provides a broad-based incumbent comparison point for F+F Pizza in the casual pizza category.

Direct peers

• Pizzeria Bros: Independent Neapolitan-style pizzeria in Montreal offering handcrafted pizzas with a small number of locations. Closely comparable to F+F Pizza in product format, scale, and local artisanal positioning.
• No 900: Montreal Neapolitan pizzeria and restaurant offering wood-fired pizzas in a similar artisanal format. Directly comparable in product type, price point, and target customer.
• Gema Pizzeria: Montreal-based Neapolitan pizzeria with a focus on authentic, imported-ingredient pizzas. Competes with F+F Pizza in the same artisanal pizza category and Montreal local market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ffpizza
• Instagraminstagram.com/ffpizza
• LinkedInlinkedin.com/company/f-f-pizza

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F+F Pizza