Field's at the Wilderness

What Field's at the Wilderness does

Field's at the Wilderness is a single-location, full-service fine dining steakhouse operating within the Wilderness Resort property at 511 E Adams St, Wisconsin Dells, WI. The restaurant operates as Field's Premiere Steakhouse, offering a menu centered on USDA prime and Australian Wagyu steaks, fresh seafood (Scottish salmon, pan-seared scallops, broiled lobster, shellfish medley), wood-fired pizzas, and a craft cocktail and wine program. Service hours run daily from 4pm-close, with bar, lounge, and patio service beginning at 4pm and full dining service at 4:30pm. Core physical assets include a main dining room with stone hearth fireplaces and water features, a bar and lounge, a seasonal outdoor patio with fire pits, and three private event rooms (Wilderness Room up to 30 guests, Board Room up to 14, Gallery Room up to 10).

The revenue model is built on three streams: à la carte food and beverage sales priced from $5-$68.95 per item with a Happy Hour offering 25% off drinks Sunday-Thursday from 4pm-6pm, private dining event hosting for corporate and special-occasion groups, and gift card sales through in-person and Wilderness Resort's Givex platform. Go-to-market is direct-to-consumer, relying on the restaurant's website, phone reservations (608.253.1400), OpenTable listings, and cross-promotion via Wilderness Resort's guest base. The primary customer segments are tourists and families visiting Wisconsin Dells, with secondary segments in corporate groups, special-occasion diners, and families with children. Technology infrastructure is minimal and traditional — a wood-fired pizza oven and stone hearths are the operational differentiators, with OpenTable and Givex as the only disclosed third-party integrations.

Name

Field's at the Wilderness

Legal name

Field's at the Wilderness

Website

https://fieldsatthewilderness.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Field's at the Wilderness is a single-location fine dining steakhouse inside the Wilderness Resort in Wisconsin Dells, serving premium steaks, seafood, and wood-fired pizza to resort guests, tourists, families, corporate groups, and special-occasion diners through dine-in, three private event rooms, and gift card sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Wisconsin Dells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations

Revenue model

1. Food and Beverage Sales: One-time transaction revenue from dine-in restaurant service including appetizers, entrées, steaks, seafood, desserts, and beverages. Menu includes à la carte pricing with optional enhancements and upgrades.
2. Private Dining Events: Revenue from hosting private events in three dedicated rooms (Wilderness Room up to 30 guests, Board Room up to 14 guests, Gallery Room up to 10 guests) for corporate gatherings, family events, and special occasions.
3. Gift Card Sales: Sale of gift cards through in-person purchases and Wilderness Resort gift card system, driving prepaid revenue and customer acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Field's at the Wilderness is a fine dining steakhouse located at Wilderness Resort in Wisconsin Dells, Wisconsin. The restaurant serves premium steakhouse fare and upscale dining experiences to resort guests and visitors. The establishment employs approximately 15 staff members under the leadership of General Manager Ryan Hasheider, and also offers gift cards for patron purchases.

Product overview

Field's at the Wilderness is a premiere steakhouse restaurant at the Wilderness Resort offering a unified dining experience centered on its full-service restaurant with premium steaks, fresh seafood, and wood-fired pizzas. The restaurant operates as a single integrated dining establishment with multiple service components: the core Full Dining Menu (steaks, seafood, and specialty entrees), Happy Hour Menu (discounted drinks and appetizers), Private Dining Rooms (three event spaces for groups), The Patio (seasonal outdoor dining), and Gift Cards (purchasable in-person or via Wilderness Resort). The dining room opens at 4:30pm with bar and patio service starting at 4pm daily.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Wilderness ResortcoreStrategic or Co-development PartnerField's at the Wilderness operates as the signature fine dining restaurant within the Wilderness Resort complex in Wisconsin Dells. The partnership provides Field's with built-in customer traffic from resort guests while offering resort visitors access to upscale dining. The restaurant's gift cards are also sold through Wilderness Resort's gift card system.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Morton's The Steakhouse: Long-established national upscale steakhouse chain. Directly comparable on premium steak pricing, white-tablecloth service model, private dining sales, and bar/happy-hour programming.
• Ruth's Chris Steak House: National upscale steakhouse chain with similar USDA-prime positioning, à la carte pricing model, and private dining programs. Comparable as a broad benchmark for steakhouse economics, menu architecture, and event-driven revenue mix.
• The Capital Grille: Upscale steakhouse chain with dry-aged steaks, extensive wine list, and dedicated private dining. Closely comparable to Field's on check size, menu structure, and event-driven revenue streams, though it operates at national scale.
• LongHorn Steakhouse: Large casual steakhouse chain with broad menu and accessible price points. Comparable as a benchmark for steakhouse category economics and a competitor for the more price-sensitive end of Wisconsin Dells' dining demand.
• Del Frisco's Double Eagle Steakhouse: Premium national steakhouse known for high check averages, extensive wine list, and large private dining capacity. Comparable to Field's on check size, premium-cut positioning, and event-driven revenue.
• Fleming's Prime Steakhouse: National prime steakhouse chain emphasizing private dining rooms and a wine-focused bar program. Directly comparable to Field's in private-event emphasis, prime-cut menu, and bar/happy-hour revenue mix.

Direct peers

• Sarento's Restaurant: Long-standing Italian fine-dining restaurant in Wisconsin Dells. Comparable because it targets the same tourist and special-occasion diner, occupies the upscale price tier ($25-$50 entrées), and competes for Wisconsin Dells destination-dining share.
• Ishnala Supper Club: Iconic Wisconsin Dells-area supper club offering upscale dining in a destination, nature-immersed setting. Closely comparable to Field's in customer profile (tourists seeking a special meal), price positioning, and reliance on Dells tourism traffic.
• Del-Bar: Lake Delton supper club and fine-dining institution located minutes from Field's at the Wilderness. Both are upscale, sit-down, destination-dining restaurants serving Wisconsin Dells-area tourists and locals with similar price points and ambiance-led experiences.

Regional players

• The Rare Bar & Grill: Wisconsin-based upscale burger-and-steak concept with locations in Madison and other WI markets. Comparable as a regional Wisconsin upscale-casual competitor targeting similar discretionary-spending diners, though it operates more of a casual bar-and-grill format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/field's-at-the-wilderness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field's at the Wilderness