Fielmann s.r.o.
Fielmann s.r.o. is the Czech subsidiary of the German Fielmann Group, operating an omnichannel optical retail business with five physical stores and an e-commerce platform selling prescription eyewear, sunglasses, and contact lenses to Czech consumers across budget and luxury brand portfolios.
- Company typePrivate
- Founded1972
- HeadquartersPraha, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Fielmann s.r.o. does
Fielmann s.r.o. is the Czech Republic operating subsidiary of Fielmann Group, a German-headquartered optical retailer founded in 1972 that has grown to become the largest optical retailer in the German market. The Czech subsidiary operates an omnichannel optical retail business combining approximately five physical retail stores in major Czech cities (Prague, Brno, Olomouc, Ústí nad Labem, and Ostrava) with a full-featured e-commerce platform at fielmann.cz. The company serves Czech consumers seeking prescription eyewear, sunglasses, and contact lenses, offering a portfolio spanning budget private-label collections (Kolekce Zero, OKIDOKI for children, Atrea contact lenses) through luxury designer brands (Prada, Gucci, Tom Ford, Versace, Burberry, Bottega Veneta, Miu Miu, Persol, Ray-Ban, Oakley).
The company's platform centers on prescription and non-prescription eyewear, with each retail location offering more than 2,000 frame options. Underlying consumer-facing technology includes an online eye test and a virtual try-on tool integrated into the e-commerce platform, enabling remote vision assessment and digital fitting. Distribution integrates physical retail with online appointment booking, home delivery via Zásilkovna (free above 800 Kč), and online purchasing, supporting a recurring revenue stream through a contact lens subscription service alongside one-time eyewear purchases.
The business model combines one-time product sales with subscription-based contact lens supply and free vision testing services used to drive eyewear conversion. Customer acquisition is anchored by free eye examinations, a money-back guarantee, a three-year warranty on children's glasses, and price-matching within six weeks of purchase. The subsidiary is privately held as a strategic operating entity of the Fielmann Group; financial performance is not independently disclosed in the source data.
Fielmann s.r.o. firmographics
Firmographics- Name
- Fielmann s.r.o.
- Legal name
- Fielmann s.r.o.
- Website
- https://fielmann.cz
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fielmann s.r.o. is the Czech subsidiary of the German Fielmann Group, operating an omnichannel optical retail business with five physical stores and an e-commerce platform selling prescription eyewear, sunglasses, and contact lenses to Czech consumers across budget and luxury brand portfolios.
- Ownership category
- akta.pro rank
Fielmann s.r.o. industry classification
Industry- Product category
- Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Prescription Eyewear Frames (Optical) (CRAAAKAA)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Luxury & Designer Eyewear (CRAAAKAD), Eyewear Accessories & Care (Cases, Cleaning, Chains) (CRAAAKAI)
Keywords
Where Fielmann s.r.o. is headquartered
LocationHeadquarters
- HQ city
- Praha
- HQ country
- Czechia
- HQ region
- Europe
Offices5 records
Markets served
Fielmann s.r.o. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Eyewear Sales: Sale of prescription glasses, sunglasses, and frames including designer brands and private label collections. Revenue generated from one-time product purchases with lenses included at various price points.
- Contact Lens Subscription: Subscription service for contact lenses offering recurring revenue through regular deliveries of daily, bi-weekly, or monthly contact lenses along with care products.
- Vision Testing Services: Free eye examination services provided at all branches, driving customer acquisition for eyewear purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Designer frames from 5,630 Kč to 9,660 Kč |
| One time/ perpetual license | Pay-as-you-go | Zero Collection at reduced prices |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Fielmann s.r.o. product offering
Product offeringCore offering
Fielmann s.r.o. operates an omni-channel optical retail business in the Czech Republic, selling prescription glasses (single-vision, multifocal/progressive, bifocal, trifocal, office), sunglasses, contact lenses, blue-light filter glasses, ready-made reading glasses, and eyewear accessories through both physical branches and the fielmann.cz e-commerce site. The offering is supported by free in-store eye examinations, fitting and adjustment services, free small repairs, a contact lens subscription service, and customer-friendly policies such as a money-back guarantee, a three-year warranty on children's eyewear, and a six-week price-match commitment. The product portfolio spans budget lines (Kolekce Zero), private-label contact lenses (Atrea), a children's collection (OKIDOKI), and luxury designer brands including Prada, Gucci, Tom Ford, Ray-Ban, Bottega Veneta, Persol, Burberry, Miu Miu, Versace, Oakley, and Tommy Hilfiger.
Product overview
Fielmann s.r.o. operates an omnichannel optical retail platform combining online e-commerce with physical retail stores, offering prescription and non-prescription eyewear along with contact lenses. The core product portfolio spans single-vision and multifocal glasses, sunglasses, blue light filter glasses, and contact lenses (daily, biweekly, monthly, spherical, toric, multifocal, and colored variants). The company offers sub-brands including Kolekce Zero (budget frames), OKIDOKI (children's eyewear), and the private-label Atrea contact lens brand. Designer collections feature luxury brands such as Prada, Gucci, Ray-Ban, and Tom Ford. Service features include free eye exams, a virtual try-on tool, contact lens subscription service, free glasses repairs, and money-back guarantees. The offering integrates physical stores (with over 2,000 frame options per location) with online shopping capabilities including appointment booking.
Differentiator
Problem solved
Functional benefit
Brands
- Atrea: Private label brand for contact lenses and eye care products sold at Fielmann
- OKIDOKI
- Kolekce Zero
Products and services
- Single-vision glasses (Jednoohniskové brýle) Single-vision prescription glasses for distance vision, reading, and digital use, plus finished reading glasses available immediately. Sold through Fielmann branches and online to individual consumers needing everyday vision correction.
- Multifocal glasses (Víceohniskové brýle) Multifocal, bifocal, trifocal, and progressive prescription glasses for combined distance/near correction, plus office lenses for computer and near-work tasks. Sold to consumers with presbyopia or multi-distance vision needs.
- Sunglasses (Sluneční brýle) Non-prescription and prescription sunglasses including polarized, sport, fitover, and designer-brand options, for UV protection, fashion, driving, and sports. Available at Fielmann branches and via fielmann.cz.
- Contact lenses (Kontaktní čočky) Daily, biweekly, monthly, spherical, toric, multifocal, and colored contact lenses including the private-label Atrea brand, sold to consumers preferring contact lenses over glasses for vision correction.
- Blue light filter glasses (Brýle proti modrému světlu) Glasses with blue light filter coating intended to reduce eye strain from digital screens, sold to consumers (including gamers and screen-heavy workers) seeking digital-eye-strain relief.
- Ready-made reading glasses (Hotové čtecí brýle) Pre-made reading glasses available immediately without prescription in multiple magnification strengths, sold to consumers seeking instant near-vision correction.
- Eyewear accessories (Příslušenství) Eyewear accessories including cases, chains, cleaning products, magnifying glasses, binoculars, and gift items, sold to consumers as add-ons for purchased glasses and sunglasses.
- Contact lens care products (Prostředky na péči o kontaktní čočky) Multi-purpose, peroxide, saline, and preservative-free contact lens care solutions, including Atrea Care, sold to consumers for ongoing lens maintenance.
- Free vision testing / eye examination (Měření zraku zdarma) Free in-branch professional eye examination service offered at every Fielmann branch in the Czech Republic, driving customer acquisition for prescription eyewear purchases.
- Contact lens subscription (Předplatné kontaktních čoček) Recurring-delivery subscription for daily, biweekly, or monthly contact lenses plus care products, offering consumers time and cost savings through automatic shipments.
Quantifiable outcome
- More than 2,000 glasses available at each location
- +2 more outcomes
Companies that use Fielmann s.r.o.
Customer profileSegments4 records
Ideal customer profiles4 records
Fielmann s.r.o. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Fielmann s.r.o. partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and minor.
- AtreacoreAtrea is Fielmann's private label brand for contact lenses and care products, exclusively available at Fielmann stores and online. The brand includes daily, bi-weekly, and monthly contact lenses along with care solutions.
- Ray-BanmajorRay-Ban branded sunglasses available for purchase at Fielmann stores and online, representing one of the world's most recognized eyewear brands.
- RodenstockmajorRodenstock branded prescription lenses and eyewear available through Fielmann's retail network.
- ZásilkovnaminorDelivery partner for e-commerce orders in the Czech Republic. Shipping costs 39 Kč for orders under 800 Kč, free shipping for orders of 800 Kč or more.
- GuccimajorGucci designer eyewear collection available at Fielmann stores and online, including prescription and sunglasses options.
- PradamajorPrada designer eyewear collection available through Fielmann's designer segment, including frames from 7,480 Kč.
- Miu MiumajorMiu Miu designer eyewear available at Fielmann, positioned at premium price points from 9,660 Kč.
- Tom FordmajorTom Ford designer eyewear collection available at Fielmann stores and online, with frames starting from 6,660 Kč including basic lenses.
- OakleymajorOakley sports and performance eyewear available at Fielmann, including sport sunglasses and prescription options.
- Bottega VenetamajorBottega Veneta designer frames available at Fielmann, priced from 7,710 Kč.
- BurberrymajorBurberry designer eyewear collection available through Fielmann's retail network.
- VersacemajorVersace designer eyewear collection available at Fielmann stores and online.
- PersolmajorPersol Italian designer eyewear available at Fielmann, priced at 5,930 Kč.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fielmann s.r.o. competitors and assessment
Company assessmentDirect peers
- Mister Spex: European online-led optical retailer with physical partner stores, offering prescription and designer eyewear plus contact lenses. Comparable omni-channel model and broad brand portfolio including luxury houses.
- Specsavers: European multi-country optical retail chain with similar value proposition (free eye exams, broad price range, branded and private-label frames). Highly comparable in store-based dispensing model and cross-border roll-up strategy.
- GrandOptical: European optical retail chain operating in multiple countries with prescription glasses, sunglasses, contact lenses, and designer brands. Directly comparable assortment and omni-channel model.
- Pearle Vision: Optical retail franchise chain offering prescription glasses, sunglasses, and contact lenses. Comparable service-led retail model with broad price-range assortment and in-store eye exams.
- Apollo-Optik: German optical retailer competing head-to-head with Fielmann in the parent's home market. Same product mix (glasses, sunglasses, contact lenses), comparable pricing/service model, and direct overlap on the parent brand's territory.
- LensCrafters: Large optical retail chain under EssilorLuxottica offering prescription eyewear, designer frames, and contact lenses. Shares the chain-retail dispensing model with in-store exams and premium brand assortment.
Emerging players
- Warby Parker: US-based digitally native eyewear brand with growing retail footprint, offering prescription glasses, sunglasses, and contact lenses. Represents the digital-first, vertical-brand model that pressures traditional optical retailers.
Broad incumbents
- EssilorLuxottica: Global eyewear conglomerate manufacturing most major designer brands Fielmann retails (Ray-Ban, Oakley, Prada, Versace, Burberry, Persol, etc.) and operating retail banners including LensCrafters and Pearle Vision. Vertical integration makes it both supplier and large competitor.
Regional players
- eyerim: Czech-based online eyewear retailer offering prescription glasses, sunglasses, and contact lenses. Direct regional competitor in the Czech Republic market with digital-first positioning.
- Alensa: Central European online optical retailer selling contact lenses, glasses, and sunglasses. Competes on price in the Czech market and overlaps with Fielmann's contact lens subscription and low-price Kolekce Zero offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fielmann s.r.o. social profiles
Digital presenceFielmann s.r.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fielmann s.r.o. leadership team
Management profileNumber of profiles
Fielmann s.r.o. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fielmann s.r.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fielmann s.r.o.
What does Fielmann s.r.o. do?
Fielmann s.r.o. operates an omni-channel optical retail business in the Czech Republic, selling prescription glasses (single-vision, multifocal/progressive, bifocal, trifocal, office), sunglasses, contact lenses, blue-light filter glasses, ready-made reading glasses, and eyewear accessories through both physical branches and the fielmann.cz e-commerce site. The offering is supported by free in-store eye examinations, fitting and adjustment services, free small repairs, a contact lens subscription service, and customer-friendly policies such as a money-back guarantee, a three-year warranty on children's eyewear, and a six-week price-match commitment. The product portfolio spans budget lines (Kolekce Zero), private-label contact lenses (Atrea), a children's collection (OKIDOKI), and luxury designer brands including Prada, Gucci, Tom Ford, Ray-Ban, Bottega Veneta, Persol, Burberry, Miu Miu, Versace, Oakley, and Tommy Hilfiger.
Is Fielmann s.r.o. a public or private company?
Fielmann s.r.o. is a private company. It is classified as corporate owned and is currently operating.
When was Fielmann s.r.o. founded?
Fielmann s.r.o. was founded in 1972. It employs 11 to 50 people.
Where is Fielmann s.r.o. based?
Fielmann s.r.o. is headquartered in Praha, Czechia, in the Europe region.
How does Fielmann s.r.o. make money?
Three revenue lines are on record. Eyewear Sales are the primary driver. The others are contact Lens Subscription and vision Testing Services.
Who are Fielmann s.r.o.'s main competitors?
Direct peers on record are Mister Spex, Specsavers, GrandOptical, Pearle Vision, Apollo-Optik and LensCrafters. Warby Parker is listed as an emerging player. EssilorLuxottica is listed as a broad incumbent. Regional players are eyerim and Alensa.
Does Fielmann s.r.o. have an API?
No public API is recorded for Fielmann s.r.o..
What industry is Fielmann s.r.o. in?
Fielmann s.r.o.'s product category is Optical Retail. Its primary akta.pro industry code is CRAAAKAA, Prescription Eyewear Frames (Optical), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.