The Fightback Brewing Company

What The Fightback Brewing Company does

The Fightback Brewing Company is a UK craft beer and cider producer that operates under the legal entity Trilogy Beverage Brands Ltd, a private limited company governed by English law and based in Hampton, England. Its core product portfolio consists of six alcoholic SKUs — Fightback Lager (4.0% ABV European Pilsner), Fightback IPA (4.5% ABV), Fightback Tropical Pale Ale (4.6% ABV), Fightback Peach Lager (4.1% ABV), Fightback Cider (4.5% ABV), and Fightback Berries (4.0% ABV dark fruit beer) — sold in 440ml cans (single, 4-pack, 6-pack with branded glasses, 10-pack with branded glasses, and 24-pack) and in 30L and 50L kegs with Sankey fittings, alongside branded merchandise including pint glasses, t-shirts, and an LED neon sign.

The commercial model combines a direct-to-consumer Shopify storefront, primarily shipping to UK Mainland, with a B2B on-trade channel selling kegs to UK grassroots music venues under a £300 minimum order value, bundled with cellar dispense installation, service, and maintenance. Pricing is unit-based across all SKUs, ranging from £3.50 per single can to £140.00 per 50L keg, with payment infrastructure including Shopify, Klarna, Apple Pay, Google Pay, and major card networks. The brand's defining differentiator is a profit-sharing arrangement with Music Venue Trust, a UK registered charity, under which a donation from every pint sold supports grassroots music venues — a positioning articulated through "This Beer Saves Music Venues" messaging across Facebook, Instagram, email, and paid retargeting.

Underlying technology is a standard direct-to-consumer stack: Shopify e-commerce, Facebook and Google retargeting ads, and Google Analytics for traffic analysis. Order fulfillment is outsourced to Trilogy Beverage Brands Ltd as wholesale distribution partner. The company reports 8 employees, no disclosed funding rounds, no patents or trademarks, no public management team information, and no AI/ML capabilities evident from the source material.

Name

The Fightback Brewing Company

Legal name

Trilogy Beverage Brands Ltd

Website

https://fightbacklager.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Fightback Brewing Company is a UK craft beer and cider producer with a six-SKU portfolio, selling via Shopify direct-to-consumer e-commerce and B2B keg sales to grassroots music venues, donating profits to Music Venue Trust.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer production
• Cider brewing
• Keg wholesale
• Hospitality beverage supply
• Branded merchandise sales

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Beer Sales (Direct to Consumer): Direct sales of canned and bottled beer to consumers through their Shopify e-commerce store. Revenue generated through one-time purchase transactions with various pack sizes and formats available.
2. Keg Sales (B2B to Venues): Wholesale keg sales to grassroots music venues, with minimum order value requirements (£300) and cellar dispense support services.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, pint glasses, and LED neon signs.
4. Profit Sharing with Music Venue Trust: The company splits profits with Music Venue Trust, a UK registered charity. This is not a revenue stream but a cost/donation structure where a portion of proceeds support grassroots music venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Fightback Brewing Company brews and sells a portfolio of six craft beers and ciders (Fightback Lager, IPA, Tropical Pale Ale, Peach Lager, Cider, and Berries) in 440ml cans, multi-packs, and 30L/50L kegs, alongside branded merchandise. Products are sold directly to UK consumers through a Shopify e-commerce store and wholesale to grassroots music venues, with a profit-sharing donation to Music Venue Trust built into every pint sold.

Product overview

The Fightback Brewing Company is a craft beer and cider producer that supports grassroots music venues through its 'This Beer Saves Music Venues' mission. The core product portfolio consists of six alcoholic beverages: Fightback Lager (4.0% ABV European Pilsner with Saaz hops), Fightback IPA (4.5% ABV with Zeus, Jester and Chinook hops), Fightback Tropical Pale Ale (4.6% ABV with tropical fruit notes), Fightback Peach Lager (4.1% ABV), Fightback Cider (4.5% ABV crisp apple cider), and Fightback Berries (4.0% ABV dark fruit beer). Products are sold in multiple formats including 440ml cans (single, 4-pack, 6-pack with glasses, 10-pack with glasses, and 24-pack), 50L and 30L kegs for venue/hospitality trade, and merchandise items including branded t-shirts, pint glasses, and LED neon signs. The company operates as Trilogy Beverage Brands Ltd and partners with Music Venue Trust, donating from every pint sold.

Differentiator

Problem solved

Functional benefit

Products and services

• Fightback Lager European style Pilsner, gloriously easy drinking with subtle Saaz hops, 4.0% ABV. Sold as 440ml cans, multi-packs and 50L kegs to UK consumers and grassroots music venues.
• Fightback IPA IPA brewed with Pilsen malt to session like a lager and amped up with Zeus, Jester and Chinook hops for extra flavour and refreshment. 4.5% ABV. Sold as 440ml cans, multi-packs and 50L kegs.
• Fightback Tropical Pale Ale Super sessionable, hop-forward pale ale with new world hops delivering tropical notes of lychee and stone fruits. 4.6% ABV. Sold as 440ml cans, multi-packs and 30L kegs.
• Fightback Peach Lager Lager infused with peach flavour for ultimate refreshment. 4.1% ABV. Sold as 440ml cans, multi-packs and 30L kegs.
• Fightback Cider Clean, crisp apple cider with a bitter sweet tang. 4.5% ABV. Sold as 440ml cans, multi-packs and 50L kegs.
• Fightback Berries Dark fruit beer combining sweet, tang and fresh flavours, best served over plenty of ice. 4.0% ABV. Sold as 440ml cans, multi-packs and 50L kegs.
• Black Fightback T-Shirt with Logo Branded black cotton t-shirt with the Fightback logo, available in Small, Medium and Large sizes for individual consumers.
• Fightback Pint Glass Branded Fightback pint glass sold individually to consumers.
• Pint Glassware - Case of 12 Case of 12 branded Fightback pint glasses, sold as a bulk-pack merchandise bundle.
• Fightback LED Neon LED neon sign with Fightback branding, 800mm H x 600mm W, sold to consumers and venues as branded décor.
• Venue Support Package B2B offering for grassroots music venues combining keg supply (with £300 minimum order) and cellar dispense installation, service and maintenance, plus a donation from every pint sold to Music Venue Trust.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Music Venue TrustcoreStrategic or Co-development PartnerThe company splits profits with Music Venue Trust, a UK registered charity that protects, secures and improves grassroots music venues. A donation from every pint sold goes to support the charity's work helping venues fight back, stay independent and develop new talent.
• Trilogy Beverage Brands LtdcoreChannel Partner/ Reseller/ DistributorWholesale distribution partner responsible for fulfilling orders from the Fightback Lager Shop. Operates the Shopify store and handles order fulfillment on behalf of Fightback Lager. The Terms of Service state this website is operated by Trilogy Beverage Brands Ltd.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store (shop.fightbacklager.com). Provides the technical infrastructure for product listings, shopping cart, checkout, and order management.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BrewDog: The UK's largest independent craft brewer and a closely comparable mission-driven brand. BrewDog sells a broad beer portfolio through D2C, on-premise and off-premise channels with a strong purpose-led narrative - the same core playbook Fightback operates on, but at much greater scale.
• Thatchers Cider: UK family-owned cider producer. Directly comparable to Fightback's Fightback Cider (4.5% ABV) SKU, with overlapping on-premise and D2C distribution channels in the UK.
• Thornbridge Brewery: UK craft brewery with a wide lager, IPA and pale ale range sold through pubs and off-premise retail. Comparable craft positioning, multi-SKU portfolio and venue-led GTM to Fightback.
• Five Points Brewing Co: Independent London craft brewery producing lagers, IPAs and pale ales for UK on-premise and off-premise. Closely comparable small-scale craft positioning and venue-led distribution to Fightback.
• Beavertown Brewery: UK craft brewer (now part of Heineken) known for IPAs and pale ales with strong on-premise presence in music-led venues. Highly comparable target customer (music venues, experiential drinkers) and product style to Fightback.
• Camden Town Brewery: A London-based craft brewer producing lagers, pale ales and IPAs for the UK on-premise and off-premise. Closely comparable product mix (lager-led) and D2C-plus-wholesale model, serving the same craft consumer segment as Fightback.
• Northern Monk Brewery: Independent UK craft brewery with a broad lager, IPA and pale ale range sold D2C and through venues. Comparable product mix, channel strategy and small-to-mid craft positioning to Fightback.
• Magic Rock Brewing: UK craft brewer with a hop-forward lager, pale ale and IPA range sold through UK venues and select off-premise. Comparable product style, scale and channel mix to Fightback.
• Purity Brewing Co: Independent UK craft brewer producing lagers, ales and IPAs for the on-premise and off-premise. Similar brewery scale and B2B venue-led go-to-market to Fightback, with an overlapping lager/IPA portfolio.

Broad incumbents

• Heineken UK: One of the UK's largest brewers, operating a broad beer and cider portfolio across on-premise and off-premise. Relevant as a broad incumbent that defines the competitive context (including ownership of Beavertown) within which Fightback operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fightbacklager
• Instagraminstagram.com/fightbacklager
• LinkedInlinkedin.com/company/fightbacklager

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fightback Brewing Company