Figueira Restaurante

What Figueira Restaurante does

Figueira Restaurante is a privately held, single-location premium steakhouse in the Velha district of Blumenau, Santa Catarina, Brazil, founded in 2006 by Caio Fontenelle — a former executive at Nestlé, Ambev, Unilever, Portobello, Marisol and Hering who transitioned into gastronomy at age 40. The restaurant specializes in premium beef cuts (Red Angus, Hereford, Kobe/Wagyu, Dry Aged) prepared on an Argentine-style parrilla, where embers are placed beside the meat rather than directly beneath it, enabling indirect heat control and producing leaner, more flavorful roasts. Figueira complements the core dining experience with an extensive beverage program (~60 wine labels curated with Decanter and ~60 craft beers, including draft chope), a pioneer harmonized-dinner series featuring partner wineries (Vinícola Cobos) and breweries (Cervejaria Blumenau, Hemmer, Baden Baden, Schneider Weiss), and a recurring 'Encontro com Chef' series hosting nationally recognized Brazilian chefs (Celso Freire, Flávia Quaresma, Léo Filho, Fabiano Marcolini) and international guest chefs (Augusto Piras).

The business operates across five revenue streams: on-premises dining (Tuesday-Sunday, with Friday-Sunday lunch as of July 2024), private event hosting (weddings, baptisms, comunions, corporate celebrations, proposal dinners), delivery via the Cloudfy-powered figueira.cloudfy.net.br platform launched in 2024, gift vouchers (vales presentes, customer-defined value, 60-day validity), and the Casa Figueira retail line of premium cuts and proprietary seasonings (Sal Parrilla, Chimichurri, Dry Rub BBQ, Barbecue, Salsa Criolla) sold over-the-counter and by phone. Pricing for special harmonized dinners is set at approximately R$180 per person inclusive of beverages; standard menu pricing is not publicly disclosed. Customer acquisition is driven by event programming, TripAdvisor visibility (Travellers' Choice 2021, top 10% globally), an extensive gastronomy content blog, and active Facebook and Instagram presence. Owner Caio Fontenelle also operates two adjacent restaurant concepts in Blumenau — Pepper Jack (American/Mexican) and Oliv (Mediterranean) — plus an adjacent Grand Cru wine unit, but Figueira itself remains a single-site, family-controlled operation with 11-50 employees, no external investors, and no disclosed financials.

Name

Figueira Restaurante

Legal name

Figueira Restaurante

Website

https://figueirarestaurante.com.br

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Figueira Restaurante is a privately held premium steakhouse in Blumenau, Santa Catarina, Brazil, founded in 2006 by Caio Fontenelle. It serves premium beef cuts grilled on Argentine-style parrilla, complemented by harmonized wine and craft beer dinners, private events, delivery, and a Casa Figueira retail line.

Ownership category

akta.pro rank

Product category

Premium Steakhouse / Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Meat Retailers (445240)

SIC

Retail-Eating & Drinking Places (5810), Food And Kindred Products (2000)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industries

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE), Chef’s Table & Tasting Menu Restaurants (THAFACAG)

Keywords

• Premium steakhouse dining
• Parrilla grilled meats
• Wine and beer pairing
• Private event catering
• Specialty meat retail

Headquarters

HQ city

Blumenau, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-In Restaurant Service: Core revenue from on-premises dining at the restaurant in Blumenau, SC. Average ticket estimated at R$ 180 per person for special harmonized dinner events. Operates Tuesday through Sunday for lunch and dinner service.
2. Delivery: Online delivery service via Cloudfy platform (figueira.cloudfy.net.br). Offers full menu including appetizers, main courses for two or individuals, extras, desserts, and beverages delivered to customers.
3. Casa Figueira (Retail Product Line): Casa Figueira retail line sells premium meat cuts (Red Angus, Hereford breeds) and proprietary seasoning products (Sal Parrilla, Dry Rub BBQ, Chimichurri, Barbecue, Salsa Criolla) for at-home preparation. Orders placed directly at the restaurant counter or by phone.
4. Vouchers / Gift Cards: Gift vouchers (vales presentes) available online or at the restaurant. Customer-defined monetary value, redeemable for consumption at the restaurant. Valid for 60 days from issuance.
5. Event Hosting (Private Events): Revenue from hosting private events including weddings, baptisms, comunions/crismas, proposal dinners, and corporate celebrations. The restaurant provides dedicated event spaces and customized menus.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Figueira Restaurante operates a full-service premium steakhouse in Blumenau, Santa Catarina, serving Uruguayan-style premium meats (Red Angus, Hereford, Kobe Beef/Wagyu) grilled on an Argentine-style charcoal parrilla. The core experience is complemented by sommelier-led wine and craft beer harmonization dinners, private event hosting, an in-house delivery service via the Cloudfy platform, gift voucher sales, and a Casa Figueira retail line of premium meat cuts and proprietary seasonings for at-home preparation.

Product overview

Figueira Restaurante operates as a full-service restaurant with additional product lines and services. The core offering is the main restaurant specializing in premium Red Angus and Hereford beef cuts grilled on Argentine-style parrilla. The portfolio includes Casa Figueira (retail meat cuts and seasonings for home cooking), gift vouchers, Cloudfy-powered delivery service, wine and beer pairing dinner events, private event hosting, and artisanal sauces. The business follows a restaurant-plus-products model where the dining experience drives brand affinity for retail products.

Differentiator

Problem solved

Functional benefit

Brands

• CASA FIGUEIRA: Product line selling premium meat cuts (Red Angus, Hereford) and seasonings (Sal Parrilla, Chimichurri, Dry Rub BBQ, Barbecue) for home preparation.

Products and services

• Figueira Restaurante (Premium Steakhouse Dine-In) Full-service restaurant specializing in premium meats (Red Angus, Hereford, Kobe Beef/Wagyu, Dry Aged) grilled on an Argentine-style charcoal parrilla. Offers dine-in service Tuesday–Sunday for lunch and dinner, an extensive wine (~60 varieties) and craft beer (~60 varieties) program, and a signature Filé Boehme dish.
• Casa Figueira Retail Product Line Retail line of premium Red Angus and Hereford breed meat cuts and proprietary artisan seasonings (Sal Parrilla, Chimichurri, Dry Rub BBQ, Barbecue, Salsa Criolla) sold at the restaurant counter or by phone order, enabling customers to replicate Figueira's grilling standards at home.
• Figueira Restaurante Gift Voucher (Vale Presente) Gift voucher program offering customer-defined monetary values redeemable for any consumption at the restaurant. Vouchers are valid for 60 days from issuance and are available online or at the restaurant counter.
• Figueira Delivery Service (Cloudfy Platform) Online delivery service powered by the Cloudfy platform (figueira.cloudfy.net.br), offering the full Figueira menu — appetizers, individual and shared main courses, extras, desserts, and beverages — for at-home delivery to customers in the Blumenau area.
• Private Events and Celebrations Hosting Event hosting service for private celebrations including weddings, baptisms, communions/crismas, proposal dinners, corporate gatherings, and the recurring Chef Encounter series featuring renowned guest chefs. Includes dedicated event spaces and customized menus.
• Wine Dinner (Harmonized Wine Pairing Events) Hosted wine pairing dinners featuring premium Argentine wines from Vinícola Cobos and other producers, with multi-course menus carefully harmonized to the wine selection, curated in partnership with sommelier Renato R. Rita of Decanter.
• Beer Pairing Dinners (Harmonized Beer Events) Collaborative beer pairing events with regional craft breweries such as Cervejaria Blumenau, featuring multi-course menus matched with craft beers including IPAs, Belgian Blond Ales, Imperial Stouts, and Catharina Sour varieties.
• Figueira & Pepper Jack Artisanal Sauces Artisanal sauces for retail sale including Chimichurri, pepper jelly, and Barbecue sauce, developed and produced at the restaurant's kitchen for purchase by customers who want to bring restaurant-quality condiments home.
• Chef Encounter Series (Encontro com Chef) Recurring one-night special events featuring acclaimed Brazilian and international guest chefs who curate exclusive multi-course menus. Past featured chefs include Celso Freire, Emmanuel Bassoleit, Flávia Quaresma, Léo Filho, Fabiano Marcolini, and Italian chef Augusto Piras.

Quantifiable outcome

• Travellers' Choice 2021 — recognized among top 10% of establishments globally on TripAdvisor
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cervejaria BlumenaucoreGTM or Marketing Partner · 21 August 2025Figueira Restaurante partnered with Cervejaria Blumenau to host a special beer pairing dinner on August 21, featuring a 5-course exclusive menu harmonized with Cervejaria Blumenau craft beers including Catharina Sour Maracujá, Frida Belgian Blond Ale, Capivara Little IPA, Capivara Double IPA, and Macuca Imperial Stout Bala de Côco. The event was marketed as a memorable evening combining gastronomy and craft beer culture, with significant attendance and social media coverage.
• Vinícola CoboscoreStrategic or Co-development PartnerVinícola Cobos, a reference in premium Argentine wine production, partnered with Figueira for the traditional Wine Dinner event on September 24. The event featured Argentine wines (Felino Cabernet Sauvignon, Felino Alta Malbec, Bramare Malbec, Bramare Cabernet Sauvignon) carefully paired with dishes including costela defumada (6-hour smoked ribs), filé mignon with aligot, beef ribs, and carré de cordeiro. Vinícola Cobos is recognized worldwide for its tradition and quality.
• DecantercoreStrategic or Co-development PartnerDecanter is the wine selection partner for the restaurant's harmonized dinners, including the Italian chef dinner with Augusto Piras. Decanter's sommelier Renato R. Rita co-hosts video content with Caio Fontenelle on wine selection and harmonization techniques (two-episode series on the restaurant's blog).
• Renowned Brazilian Chefs (Celso Freire, Flávia Quaresma, Léo Filho, Emmanuel Bassoleit, Fabiano Marcolini)coreStrategic or Co-development PartnerFigueira hosts the 'Encontro com Chef' (Chef Encounter) series, regularly featuring acclaimed Brazilian chefs who curate special menus for one-night events. Past featured chefs include Celso Freire (I), Emmanuel Bassoleit (III), Flávia Quaresma (V), Léo Filho (IV), Fabiano Marcolini (VII), and international chef Augusto Piras (Italian dinner). These events are key brand-building and revenue drivers.
• Cervejaria HemmerminorGTM or Marketing PartnerFigueira has hosted harmonization events featuring beers from Cervejaria Hemmer, a regional craft brewery. These events are part of the restaurant's ongoing harmonization dinner programming.
• Cervejaria Baden BadenminorGTM or Marketing PartnerFigueira hosted events for the Clube da Cerveja featuring Cervejaria Baden Baden beers, including a specific 'Encontro com Chef - Baden Baden' event.
• Cervejaria Schneider WeissminorGTM or Marketing PartnerFigueira has featured Schneider Weiss beers as part of its harmonization event programming, though specific events are not detailed.
• Grand Cru (Wine Unit)coreStrategic or Co-development PartnerCaio Fontenelle operates a Grand Cru wine unit alongside his Oliv restaurant. While not directly partnered with Figueira, Grand Cru is part of the Fontenelle restaurant group ecosystem and represents a wine-focused venture complementary to Figueira's own extensive wine program.
• Casa de Maria (Móveis e Decoração)minorOthersCasa de Maria, a furniture and decoration company, gifted a reclaimed wood tasting table to the restaurant, featuring a vessel for serving chilled beverages. This represents an in-kind product partnership for the restaurant's ambiance.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Rancho Madu: Brazilian regional steakhouse chain offering premium meats and rustic ambiance. Comparable to Figueira in target customer profile (premium meat seekers) and southern Brazilian regional presence, though at lower price point and less curated experience.
• Parrilla Buenos Aires: Brazilian restaurant specializing in authentic Argentine parilla grilling. Closest direct technical peer to Figueira's proprietary cooking method, offering similar indirect-heat charcoal grilling and Argentine wine pairings.
• Montana Steakhouse: Brazilian premium steakhouse focused on dry-aged and selected cuts. Comparable to Figueira in meat-quality emphasis and event hosting; operates mainly in southern Brazil with overlapping regional target market.
• Sal y Brasa: Brazilian steakhouse with strong Peruvian/Argentine-inspired grilling tradition and parilla-style preparation. Comparable to Figueira in the use of open-flame grilling technique and meat specialization, with multi-location presence across southern Brazil.

Direct peers

• Rubaiyat: Brazilian premium steakhouse chain offering high-end grilled meats, extensive wine programs, and curated dining experiences. Direct competitor in the premium Brazilian steakhouse category with similar focus on meat quality and sommelier-led offerings.

Broad incumbents

• Churrascaria Palace: Long-established Brazilian churrascaria serving premium cuts via traditional rodízio service. Comparable in target customer (premium meat diners) though using a different service format (continuous tableside carving) versus Figueira's à la carte premium experience.
• Barbacoa Grill: Premium Brazilian steakhouse chain featuring USDA-certified meats and Argentine grilling techniques. Comparable meat-centric offering with broader geographic presence and larger footprint than Figueira.
• Fogo de Chão: Brazilian-origin premium churrascaria steakhouse chain with national and international presence. Comparable to Figueira in its focus on premium grilled meats and table-side carving experience, but at vastly larger scale and broader geographic footprint.

Others

• Decanter Wine Bar: Brazilian wine retailer/sommelier consultancy partnering with Figueira on wine curation and harmonization events. Listed as an ecosystem partner rather than direct competitor, but indicative of the premium wine-pairing category Figueira operates in.

Emerging players

• Corte y Conquista: Brazilian specialty meat retailer/restaurant offering premium cuts and artisanal seasonings for home preparation. Comparable to Figueira's Casa Figueira retail line, representing overlap in the at-home premium grilling product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/figueirarestaurante
• Instagraminstagram.com/figueirabnu
• LinkedInlinkedin.com/company/figueirarestaurante

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figueira Restaurante