Friends of the Industry Healing Together

What Friends of the Industry Healing Together does

Friends of the Industry Healing Together (FIHT) is a Canadian not-for-profit organization founded in April 2023 by a coalition of insurance industry professionals (Tammie Kip, Steve DelGreco, Soula Tsakanikas, Georgiana Chen, Becky Cameron, Mini Kohli, and Tim Boodram) to address Canada's mental health crisis through community-based fundraising. The organization raises funds for local mental health charities across Canada primarily through in-person events — notably its inaugural "Hike to Heal" fundraiser (June 2023) and the "Good for the Soul February Fair" (2024/2025) — directing proceeds to beneficiaries including the Canadian Mental Health Association – York/Simcoe (which supports the MOBYSS mobile youth mental and physical health clinic serving 2,000+ youth annually) and Hope and Me (a mood-disorder support charity). FIHT operates with five staff and a target volunteer base of 20-30 individuals, supported by an advisory board of health professionals and a media partnership with Canadian Underwriter, Canada's leading P&C insurance trade publication.

The organization's core product set consists of community awareness and support programs, recurring fundraising events, and a digital network platform currently in conceptual/feedback stages that is intended to connect individuals to mental health resources within their local communities. Revenue mechanics are entirely donation-based: event ticket sales (via Eventbrite), individual donations, and corporate event sponsorship drawn from the P&C insurance ecosystem and adjacent industries (Cameron and Associates, First Onsite, Winmar, ServiceMaster Restore, Global Contractor Connection, NYRC Canada, Zorayan Claims, AGS, BA Insurance). There is no disclosed pricing model, subscription product, fee-for-service revenue, or AI/ML component. Distribution relies on organic social channels (Facebook, LinkedIn, Instagram), a blog, an email newsletter, and event-driven community engagement, with geographic operations concentrated in Ontario (York Region, Simcoe, Greater Toronto Area) and stated intent to expand reach across Canada.

Name

Friends of the Industry Healing Together

Legal name

Friends of the Industry Healing Together

Website

https://fiht.ca

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Friends of the Industry Healing Together (FIHT) is a Canadian not-for-profit founded in 2023 by insurance industry professionals that funds local mental health charities across Canada through community events such as Hike to Heal and Good for the Soul February Fair, with a digital resource-connection platform in development.

Ownership category

akta.pro rank

Product category

Mental Health Nonprofit Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (62411), Social Advocacy Organizations (8133), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGADAK

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYMPACAJAL

Health, Wellness & Patient Communities

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Social Networking & Community Platforms

SECONDARYEDAJAIAL

Student Support Hotlines & Digital Wellbeing Tools

Education/K–12 / Primary & Secondary Education/K–12 Student Health, Safety & Wellbeing Services (Counseling, Mental Health, SEL, Safeguarding)

Keywords

• Mental health awareness
• Community fundraising events
• Nonprofit mental wellness
• Insurance industry charity
• Youth mental health support

Headquarters

HQ city

Toronto (Greater Toronto Area)

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fundraising Events: Hosting events like Hike to Heal and Good for the Soul February Fair where proceeds go to mental health charities.
2. Corporate Partnerships and Sponsorships: Partnering with corporate friends and sponsors who support FIHT's mission through event sponsorship and individual donations.
3. Individual Donations: Accepting donations from individuals who want to support mental health causes in their communities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FIHT is a grassroots not-for-profit organization that raises funds through community events such as Hike to Heal and Good for the Soul and distributes the proceeds to local mental health charities across Canada. The organization also runs mental health awareness and community support programs focused on the insurance industry and broader public, and is developing a digital platform intended to connect individuals to mental health resources in their communities.

Product overview

Friends of the Industry Healing Together (FIHT) is a not-for-profit organization operating as a grassroots mental health initiative rather than a technology product company. The organization offers three interconnected programs: community awareness and support programs focused on reducing stigma within the insurance industry; a digital platform currently under development to connect people to local mental health resources; and fundraising events such as the 'Hike to Heal' and 'Good for the Soul' events that direct proceeds to mental health charities across Canada. The portfolio centers on community engagement, awareness building, and resource connection rather than commercial technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Events (Hike to Heal and Good for the Soul) In-person community fundraising events including the 'Hike to Heal' outdoor event and the 'Good for the Soul February Fair' social gathering, where ticket sales, sponsorships, and donations raise proceeds for partner mental health charities across Canada. Open to individuals and corporate teams.
• Digital Network Platform for Mental Health Resource Connection A digital network platform under development intended to connect individuals to mental health resources within their local communities, addressing the challenge of finding and accessing appropriate services. Not yet operational.
• Mental Health Awareness and Community Support Programs Grassroots community programs that raise mental health awareness, reduce stigma, and create supportive networks for mental wellness within the insurance industry and broader communities across Canada. Includes personal story sharing initiatives and volunteer committee engagement.

Quantifiable outcome

• 1 in 2 Canadians have or have had a mental illness by age 40 (CMHA statistics)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core and minor.

• Canadian UnderwritercoreGTM or Marketing PartnerMedia partner supporting FIHT's vision to prioritize mental wellness in the workplace. Canadian Underwriter is Canada's leading magazine and website serving the P&C insurance industry, reaching professionals including independent brokers, risk managers, underwriters, claims professionals and others allied to the field.
• Cameron and AssociatesminorGTM or Marketing PartnerSponsor of FIHT events including Good for the Soul and Hike to Heal events.
• First Onsite (First Response)minorGTM or Marketing PartnerEvent sponsor supporting FIHT's fundraising initiatives.
• Global Contractor ConnectionminorGTM or Marketing PartnerEvent sponsor for Good for the Soul February Fair.
• NYRC CanadaminorGTM or Marketing PartnerEvent sponsor for Good for the Soul February Fair.
• ServiceMaster RestoreminorGTM or Marketing PartnerEvent sponsor for Good for the Soul February Fair.
• WinmarminorGTM or Marketing PartnerEvent sponsor for Good for the Soul February Fair and Hike to Heal.
• Zorayan ClaimsminorGTM or Marketing PartnerEvent sponsor for Good for the Soul February Fair.
• AGSminorGTM or Marketing PartnerEvent sponsor for inaugural Hike to Heal event.
• BA InsuranceminorGTM or Marketing PartnerEvent sponsor for inaugural Hike to Heal event.
• Canadian Mental Health Association – York/SimcoecoreStrategic or Co-development PartnerPrimary beneficiary of FIHT's inaugural Hike to Heal event. Proceeds supported keeping MOBYSS (Ontario's first and only mobile walk-in health clinic for youth aged 12-25) on the road.
• Hope and MecoreStrategic or Co-development PartnerCharity beneficiary of Good for the Soul February Fair. Hope and Me supports those living with mood disorders.
• MOBYSS (Mobile Walk-in Clinic)coreStrategic or Co-development PartnerOntario's first and only mobile walk-in health clinic for youth aged 12-25, operated by CMHA York Region-Simcoe. FIHT fundraising supports keeping MOBYSS operational, providing immediate access for over 2,000 youth annually to mental and physical health care.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Canadian Mental Health Association (CMHA): National voluntary health organization and primary beneficiary of FIHT's inaugural Hike to Heal event. Both organizations fundraise to support mental health service delivery across Canada; CMHA is the established incumbent with broader geographic reach.
• Kids Help Phone: Canada's national 24/7 e-mental-health service for young people. Both organizations aim to improve youth mental health access; Kids Help Phone is a scaled incumbent where FIHT's planned digital platform would directly overlap in functionality.
• Bell Let's Talk: Bell Canada's flagship mental health awareness and fundraising initiative. Both use event/campaign-driven fundraising tied to corporate sponsorship; Bell Let's Talk represents the scaled, multi-stakeholder model FIHT could grow toward.
• Wellness Together Canada: Government-funded mental health and substance use support portal. Directly comparable to FIHT's planned digital resource platform in terms of intended functionality (connecting users to mental health resources), but federally funded and nationally scaled.

Direct peers

• Jack.org: Canadian nonprofit focused on youth mental health leadership and education. Comparable mission scope to FIHT's youth-focused beneficiaries (MOBYSS), with a broader national program portfolio and student-chapter model.
• Hope and Me: Canadian peer-support charity for people living with mood disorders and direct beneficiary of FIHT's Good for the Soul February Fair. Both operate as small, community-driven mental health nonprofits in the Greater Toronto Area.
• MOBYSS (Mobile Walk-in Clinic): Ontario's first mobile youth mental and physical health walk-in clinic operated by CMHA York Region. MOBYSS is a direct beneficiary of FIHT's Hike to Heal funds, making it the most operationally linked counterpart in the youth mental health access mission.

Emerging players

• HeadsUpGuys: Canadian online resource supporting men's mental health, operated out of UBC. Comparable in being a digital resource platform with a targeted community mental health focus, though narrower in demographic scope than FIHT's planned offering.

Others

• Sunnybrook Health Sciences Centre — Mental Health Programs: Toronto-area academic health center operating mental health inpatient and outpatient programs. Sunnybrook represents the clinical service-delivery side of the mental health ecosystem that FIHT's fundraising ultimately supports.
• Centre for Addiction and Mental Health (CAMH):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/friends-of-the-industry-healing-together
• Instagraminstagram.com/friendsoftheindustry6

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends of the Industry Healing Together