FILATI
FILATI eCommerce GmbH is a German direct-to-consumer e-commerce retailer that operates filati.cc, the primary online storefront for LANA GROSSA yarns, knitting magazines, model packages, and accessories serving individual hand-knitting and crocheting hobbyists across DACH and broader Europe.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What FILATI does
FILATI eCommerce GmbH is a privately held German e-commerce company that operates the direct-to-consumer online storefront filati.cc, the primary digital sales channel for LANA GROSSA yarns and handcrafting products. The platform serves individual home-based knitting and crocheting hobbyists across German-speaking markets (DACH) and extends to roughly 14 country/language variants across Europe, with global shipping and dual EUR/USD currency support. The business is organized around the sale of LANA GROSSA branded yarns in a wide fiber range (alpaca, merino, cotton, cashmere, mohair, silk, linen, bamboo, and specialty fibers), complemented by knitting needles, accessories, gift vouchers, and a charitable scarf line.
The product surface is structured into four core categories: yarns (Wolle & Garne), knitting magazines (Strickhefte) such as FILATI Journal, Classici, Nera, Lookbook, and Gomitolo, model packages (Modellpakete) bundling yarn with instructions, and accessories (Zubehör) including buttons, bag hardware, and ergonomic needles. The underlying technology is a standard e-commerce stack — SSL-secured checkout, multi-language localization, customer accounts with order history, downloadable pattern instructions, and same-day shipping cutoffs. No proprietary AI, API, or SDK layer is disclosed. The company complements its catalog with a content-marketing engine built around seasonal magazines, designer collaborations (Guido Maria Kretschmer, Tanja Steinbach, Kristin Joél, lala Berlin), and publishing partnerships (BRIGITTE, Landlust), alongside a charity partnership with Save the Children.
FILATI generates revenue through one-time direct retail transactions, with no subscription or tiered pricing model. Prices span approximately €3.90 for basic yarns to €179 for premium garment model packages, with magazines typically €5–€10. Distribution is exclusively online via filati.cc, with free shipping to Germany and Austria, paid shipping elsewhere, and a 125-day return policy. The company has no disclosed funding, no parent company, no M&A history, and operates privately under the FILATI brand.
FILATI firmographics
Firmographics- Name
- FILATI
- Legal name
- FILATI eCommerce GmbH
- Website
- https://filati.cc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FILATI eCommerce GmbH is a German direct-to-consumer e-commerce retailer that operates filati.cc, the primary online storefront for LANA GROSSA yarns, knitting magazines, model packages, and accessories serving individual hand-knitting and crocheting hobbyists across DACH and broader Europe.
- Ownership category
- akta.pro rank
FILATI industry classification
Industry- Product category
- Hand-Knitting Yarns and Craft Supplies E-Commerce
- akta.pro primary industry
- Yarn, Knitting & Crochet Supplies Retail (CRALACAF)
- akta.pro secondary industry
- Yarn, Knitting & Crochet Shops (CRALADAC)
Keywords
FILATI business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- E-commerce Retail Sales: Direct retail sales of LANA GROSSA yarns, knitting needles, accessories, magazines, and model packages through the filati.cc online storefront. Revenue is generated through one-time transaction-based purchases with customers buying individual products or curated kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual yarn products |
| Unit Pricing | Pay-as-you-go | Magazines and pattern booklets |
| Unit Pricing | Pay-as-you-go | Model packages (yarn + instructions) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
FILATI product offering
Product offeringCore offering
FILATI operates filati.cc, an e-commerce retail platform that sells LANA GROSSA hand-knitting yarns, knitting/crochet magazines, model packages (yarn plus instructions for complete garments), knitting needles, accessories, and gift vouchers directly to individual craft consumers. The offering combines premium Italian-produced yarns in diverse fiber compositions with a content ecosystem of pattern magazines and curated model packages for self-crafted women's, men's, children's, and home textile projects.
Product overview
FILATI operates as an e-commerce platform for Lana Grossa yarns and handcrafting materials. The core product offering consists of Lana Grossa Yarns (Wolle & Garne) - high-quality yarns in various fiber types including Alpaca, Merino, Cotton, Cashmere, Mohair, and specialty fibers. Complementary products include Knitting Magazines (Strickhefte) such as FILATI Journal, Classici, Lookbook, Nera, and Gomitolo providing pattern instructions; Model Packages (Modellpakete) combining yarn and patterns for complete garments; and Accessories (Zubehör) including buttons, bag accessories, and knitting needles. The platform also offers vouchers and charitable products like the 'EIN SCHAL FÜRS LEBEN' scarf benefiting Save the Children.
Differentiator
Problem solved
Functional benefit
Products and services
- Lana Grossa Yarns (Wolle & Garne) High-quality LANA GROSSA yarns and wool for knitting, crocheting, and felting, in numerous fiber varieties including Alpaca, Merino, Cotton, Cashmere, Camel, Silk, Mohair, Linen, Hemp, Bamboo, Tencel, Yak, and specialty fibers. Sold under sub-brands including BINGO, COOL WOOL, Gomitolo, Brigitte, Linea Pura, Landlust, and lala Berlin. Targeted at individual hand-knitting and crocheting crafters.
Quantifiable outcome
- 4.9/5 customer satisfaction rating from 15,187 verified reviews
Companies that use FILATI
Customer profileSegments5 records
Ideal customer profiles3 records
FILATI technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FILATI partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Save the ChildrencoreFILATI collaborates with Save the Children through the 'EIN SCHAL FÜRS LEBEN' (A Scarf for Life) charity initiative. For each scarf kit sold, 10€ is donated to Save the Children. The collection is designed by renowned German designer Guido Maria Kretschmer and includes both adult and children's scarf kits. The 2025 edition features a limited Christmas fabric bag with each scarf package.
- Guido Maria KretschmercoreCelebrated German fashion designer Guido Maria Kretschmer creates exclusive designs for the 'EIN SCHAL FÜRS LEBEN' charity scarf collection, bringing high-fashion sensibility to the hand-knitting market.
- BRIGITTE MagazineminorExclusive yarn collections developed in collaboration with Germany's leading women's magazine BRIGITTE. Includes Brigitte No. 2, Brigitte No. 3, Brigitte No. 5 Nature, and Brigitte Silkdream yarn lines.
- LandlustminorPartnership with Landlust magazine for exclusive yarn collections and pattern magazines featuring traditional German countryside-inspired designs.
- Tanja SteinbachminorWell-known German knitting designer and author Tanja Steinbach creates pattern collections for FILATI, including Cosy Socks & More Booklet and contributing to Tücher & Co. magazine editions.
- lala Berlin / About BerlinminorCollaboration with Berlin-based fashion label lala Berlin for exclusive designer yarn collections including FLAMY, SMOOTHY, and LOVELY COTTON, sold under the About Berlin sub-brand.
- Kristin JoélminorDesigner Kristin Joél creates exclusive pattern collections featured in FILATI magazine specials.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FILATI competitors and assessment
Company assessmentDirect peers
- We Are Knitters: Spanish yarn and knitting-kit retailer operating DTC e-commerce with content-driven community, premium positioning, and international shipping. Closely comparable business model to FILATI.
- Deramores: Irish online yarn retailer with comparable DTC e-commerce model, multi-brand yarn portfolio, and free shipping thresholds. Closely comparable direct-to-consumer craft retailer.
- Drops Design / Garnstudio: Norwegian yarn retailer with direct-to-consumer model, large free-pattern library, and global shipping. Comparable content-plus-product approach to FILATI's magazine-and-yarn ecosystem.
- Knit Picks (WeCrochet): US online yarn retailer with DTC focus, multiple own brands, and substantial pattern content. Comparable niche yarn e-commerce retailer with vertically integrated brand portfolio.
- Ice Yarns: International yarn retailer offering a broad catalog and global shipping at varied price points. Comparable e-commerce yarn retailer with wide assortment and international reach.
- LoveCrafts: UK-based online yarn and craft supplies retailer with global reach and a multi-product ecosystem spanning yarn, fabric, and patterns. Comparable DTC model with international footprint.
- Hobbii: Danish e-commerce yarn retailer with a similar DTC model, global shipping, multi-language platform, and content-driven community (KnitHobbii). Directly comparable online craft-supply retailer with a broader brand portfolio than FILATI.
Broad incumbents
- Lion Brand Yarn: Established US yarn manufacturer with significant direct retail, content, and pattern library presence. A broader incumbent in the hand-knitting category that overlaps with FILATI's audience.
- Hobbycraft: UK-based large specialty craft retailer with both physical stores and online presence, carrying yarn, fabrics, and broader hobby supplies. Adjacent incumbent competing for craft consumers' wallets.
Others
- Etsy: Global online marketplace for handmade and craft goods including yarn, patterns, and notions. Adjacent channel that competes for craft consumers' attention and serves as an alternative purchase route.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FILATI social profiles
Digital presenceFILATI compliance and trust
Trust signalCompliance2 records
FILATI financial estimates
Financial estimateRevenue estimate
Valuation estimate
FILATI leadership team
Management profileNumber of profiles
FILATI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FILATI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FILATI
What does FILATI do?
FILATI operates filati.cc, an e-commerce retail platform that sells LANA GROSSA hand-knitting yarns, knitting/crochet magazines, model packages (yarn plus instructions for complete garments), knitting needles, accessories, and gift vouchers directly to individual craft consumers. The offering combines premium Italian-produced yarns in diverse fiber compositions with a content ecosystem of pattern magazines and curated model packages for self-crafted women's, men's, children's, and home textile projects.
Is FILATI a public or private company?
FILATI is a private company. It is classified as unknown and is currently operating.
When was FILATI founded?
FILATI was founded in -1. It employs 1 to 10 people.
How does FILATI make money?
One revenue line is on record: E-commerce Retail Sales.
Who are FILATI's main competitors?
Direct peers on record are We Are Knitters, Deramores, Drops Design / Garnstudio, Knit Picks (WeCrochet), Ice Yarns, LoveCrafts and Hobbii. Broad incumbents are Lion Brand Yarn and Hobbycraft. Etsy is listed as an others.
Does FILATI have an API?
No public API is recorded for FILATI.
What industry is FILATI in?
FILATI's product category is Hand-Knitting Yarns and Craft Supplies E-Commerce. Its primary akta.pro industry code is CRALACAF, Yarn, Knitting & Crochet Supplies Retail, with a secondary code of CRALADAC, Yarn, Knitting & Crochet Shops.