Fillmore Fairways Golf Course

What Fillmore Fairways Golf Course does

Fillmore Fairways Golf Course is a public, daily-fee 9-hole golf course located at 21655 Highway 151 in Cascade, Iowa, approximately 20 miles west of Dubuque. The facility is owned and operated by the Dubuque County Conservation Board as part of the county's public parks and recreation infrastructure. The course is a par 36 layout measuring approximately 3,195–3,200 yards from the back tees (course rating 70.6) and 2,600 yards from the white tees (rating 63.8), with three sets of tees to accommodate all skill levels. The company is staffed by 8 employees and serves general public golfers, seniors, juniors, families and groups, and league and tournament players across Eastern Iowa and the Dubuque metro area.

Revenue is generated through four streams: (1) green fees and cart rentals (weekday 9-hole $24–$32; weekday 18-hole $29–$37; weekend 9-hole $34; weekend 18-hole $43; with senior, twilight, Iowa PGA Golf Card, and pre-10am special rates); (2) annual season pass memberships (Single $600 / Single with cart $1,200; Husband & Wife $700 / $1,400 with cart; Junior $200 / $475 with cart; children under 18 addable for $75 each); (3) on-site merchandise sales at Divot's Golf Shop, including golf balls, gloves, clothing, headwear, accessories, and Callaway demo equipment; and (4) facility rentals including two picnic pavilions, camp sites along White Water Creek, playground units, and play fields, with cross-country skiing available in winter.

The technology stack is minimal and non-proprietary: a Golf Channel Solutions (GolfNow/TeeItUp) integration powers online tee time booking and the gift certificate store, and a USGHN GPS locator link supports wayfinding. Distribution is direct-to-consumer via the company website, phone reservations, walk-in play, and the GolfNow/TeeItUp marketplace, with marketing handled through Facebook, Twitter, and an email/birthday club. Tee times are required, the course closes for league play Wednesday and Thursday evenings after 3pm from mid-May through early September, and a 3.2% surcharge is applied to all credit and debit card payments.

Name

Fillmore Fairways Golf Course

Legal name

Fillmore Fairways Golf Course

Website

https://fillmorefairwaysgolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fillmore Fairways Golf Course is a public 9-hole daily-fee golf course in Cascade, Iowa, owned by the Dubuque County Conservation Board, serving local and regional Eastern Iowa golfers with green fees, season passes, an on-site pro shop, and pavilion and camp rentals.

Ownership category

akta.pro rank

Product category

Public Golf Course

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Balls Retail (CRAMAGAB)

Keywords

• Public golf course
• Golf memberships
• Tee time booking
• Golf equipment retail
• Facility rentals

Headquarters

HQ city

Cascade

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Green Fees and Cart Rentals: Primary revenue from green fees for 9-hole and 18-hole rounds, with bundled cart rental options. Peak season (June-September) weekday and weekend pricing with senior discounts and twilight reduced-rate play.
2. Season Pass Memberships: Annual memberships including single, couples (husband & wife), and junior passes with optional cart privileges. Children under 18 can be added to family memberships for additional fees.
3. Pro Shop Sales (Divot's Golf Shop): On-site golf shop generating revenue from sales of golf balls, gloves, clothing, headwear, accessories, and Callaway demo equipment. Demo clubs available for customer testing on the course.
4. Facility Rentals: Revenue from renting two picnic pavilions, camp sites, playground units, and play fields. Cross-country skiing trail access during winter months may also generate seasonal revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Fillmore Fairways Golf Course operates a 9-hole public golf course offering daily green fees, cart rentals, season passes, and an on-site pro shop (Divot's Golf Shop) selling golf equipment and accessories. The facility also offers picnic pavilion rentals and camp sites for additional recreational use, with tee time booking routed through the Golf Channel Solutions platform.

Product overview

Fillmore Fairways Golf Course operates as a unified recreational facility offering a 9-hole public golf course as its core product, supplemented by on-course amenities including Divot's Golf Shop for equipment and apparel, and various membership and daily play options. The facility is owned by the Dubuque County Conservation Board and is located 20 miles west of Dubuque on US Highway 151 near Cascade, Iowa. Additional services include picnic and camp site rentals, cross-country skiing in winter months, and an online tee time booking system powered by third-party platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Divot's Golf Shop: On-site golf shop carrying balls, gloves, clothing, head wear and other golf accessories. Also offers a selection of Callaway demo irons, hybrids, fairway woods and drivers for trying on the course.

Products and services

• 9-Hole Public Golf Course Nine-hole public golf course with three tee options per hole, providing daily green fee play, cart rentals, and access for casual rounds and leagues to individual golfers of all skill levels.
• Divot's Golf Shop On-site pro shop selling golf equipment, apparel, and accessories to golfers and visitors at the course.
• Season Pass Annual membership subscription granting repeat access to the 9-hole golf course for individual golfers seeking frequent play at a reduced effective per-round rate.
• Cart Rental Rental of golf carts for use during play on the 9-hole course, offered alongside daily green fees and bundled with cart-included pricing options.
• Pavilion Rental Reservation of on-site picnic pavilions for groups, events, and gatherings at the golf course facility.
• Camp Site Rental Reservation of on-site camp sites for visitors seeking outdoor recreation alongside the golf course.

Quantifiable outcome

• Course rating of 70.6 from back tees (3195 yards) and 63.8 from white tees (2600 yards)

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered core.

• Dubuque County Conservation BoardcoreOthersOwner of Fillmore Fairways Golf Course. The Dubuque County Conservation Board operates the public golf course as part of its conservation and public recreation mission, providing public access to outdoor recreational facilities in Dubuque County.
• Golf Channel SolutionscoreTechnology or IntegrationProvides the tee time booking platform and technology infrastructure powering Fillmore Fairways' online reservation system. Golf Channel Solutions enables digital distribution of tee times through GolfNow marketplace and Golf Channel's digital ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Billy Casper Golf (now BrightView Golf Maintenance): Legacy operator and now golf maintenance provider for hundreds of municipal, daily-fee, and private courses nationally. Comparable as an industry peer in daily-fee and municipal golf operations, though BrightView is focused on maintenance services rather than full-course ownership.
• Troon Golf: Global golf course management company overseeing hundreds of courses, including public and resort facilities. Comparable in the sense that Troon-managed public courses are direct competitors for daily-fee golfers in many regional markets, though Troon's scale and management contracts are well beyond Fillmore Fairways' operating scope.
• American Golf Corporation: One of the largest owners and operators of daily-fee public and private golf courses in the United States, managing a multi-state portfolio. While far larger and private-equity backed, it competes with Fillmore Fairways for daily-fee public golf rounds in regional markets across the country.
• Invited Clubs (formerly ClubCorp): Large owner and operator of private golf and country clubs across the United States. A broader industry incumbent in golf club operations; not a direct competitor to a public daily-fee course but operates in the same golf-course industry and competes for overall recreational golf spend.

Direct peers

• Eagle Golf: Management company operating public and private golf courses with a focus on daily-fee facilities. Directly comparable in operating model, although Eagle Golf typically manages larger facilities with broader amenities than Fillmore Fairways' 9-hole course.
• Heritage Golf Group: Operator of public and private golf courses across the United States, focused on daily-fee and resort facilities. Closely comparable to Fillmore Fairways' daily-fee public-course model, though at substantially greater portfolio scale.

Others

• PGA of America: National organization representing PGA professionals and supporting golf in the United States, including the Iowa PGA Golf Card discount honored at Fillmore Fairways. Indirect industry peer through partnership programs rather than direct operations.
• GolfNow (NBC Sports Next): Largest online tee-time booking marketplace in the U.S., operated by NBC Sports Next. Listed as a partner because Fillmore Fairways distributes tee times through GolfNow, making it a critical distribution channel rather than a competitor; comparable as an industry-shaping platform for public course bookings.
• National Golf Foundation: Trade association and research body tracking golf industry participation, facility counts, and consumer trends in the U.S. Provides market data relevant to small public courses like Fillmore Fairways, though not a direct operating competitor.

Emerging players

• Topgolf: Technology-driven entertainment golf concept offering games, food, and beverage alongside golf play. Adjacent competitor for casual and family entertainment dollars, though Topgolf targets a different price-point and experience versus a traditional 9-hole course.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/fillmorfairways
• Facebookfacebook.com/111865085559119
• LinkedInlinkedin.com/company/fillmore-fairways-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fillmore Fairways Golf Course