FilmLaab

What FilmLaab does

FilmLaab is a privately held creative agency headquartered in Draper, Utah, founded in 2022 and operating with a team of approximately 17-20 staff led by Founder & Creative Director Mitchell Thayne and VP of Operations & Owner Mike Every. The company functions as a curated film collective, providing end-to-end visual storytelling services spanning brand creation, video production, post-production (editing, color grading, sound design, VFX), podcast production, motion graphics (2D/3D animation), photography, and web design. The technical stack is centered on a professionally equipped in-house studio facility, including a 12'x12' RGB-controllable cyc wall, Duo and Quad podcast studios, and high-end gear (RED V Raptor X, Sony FX30/FX3, Shure SM7B, RONIN 2, Amaran lights), with a flexible external talent network to scale specialist capacity per project.

FilmLaab monetizes primarily through project-based professional services engagements with budget tiers ranging from $5k to $100k+, supplemented by a self-serve studio rental business with published hourly, half-day, and full-day pricing ($100-$2,250 depending on space). Distribution is multi-channel: direct enterprise sales via website and Calendly, self-serve studio bookings, and channel partnerships with agencies such as Limitless, ThunkWork, and Wedge Golf that bring brand clients. The client base spans enterprise brands (Jordan Brand, MrBeast, Sephora, National Geographic, Rivian, DJI, Utah Jazz, ON) and mid-market labels (Spylt, Kizik, Crumbl, Billabong, Rhone, Vessel Golf, Vulcan, Dime, Original Grain, UAG, Deus), with a stated vertical focus on consumer brands, e-commerce/DTC, media companies, and podcast/audio content creators. Marketing is portfolio-driven, with Instagram, Vimeo, and LinkedIn as primary discovery channels and the website (filmlaab.com) and filmlaab.store as the lead generation and brand community surfaces.

Name

FilmLaab

Legal name

FilmLaab

Website

https://filmlaab.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

FilmLaab is a Draper, Utah-based creative agency and film collective that delivers premium video, podcast, photography, and motion graphics production for enterprise and DTC brands including Jordan Brand, MrBeast, Sephora, and National Geographic.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Sound Recording Studios (51224), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Soundstage & Stage Rental (Film/TV) (MPADAIAA), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK), Recording Studios (Commercial, Project, Mobile) (MPAIAHAA)

Keywords

• Video production services
• Podcast production services
• Commercial photography services
• Creative agency services
• Studio rental services

Headquarters

HQ city

Draper, Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Video Production Services: Branded video campaigns, commercial production, narrative pieces. Project-based pricing with budgets ranging from $5k to $100k+. Services include ideation, scripting, production, post-production, color grading, sound design, and motion graphics.
2. Studio Rentals: Hourly, half-day, and full-day rentals for Cyc Wall, Duo Podcast Studio, and Quad Podcast Studio. Equipment bundles available with or without technician support.
3. Podcast Production: End-to-end podcast services including recording, editing, publishing, back-end management, consultation, gear supply, video production, audio mastering, coloring, social assets, copywriting, design, and scheduling.
4. Motion Graphics and Animation: 2D and 3D animation services including motion graphics, product-focused explainer videos, and custom visual effects.
5. Photography Services: Commercial photography including brand campaigns, product photography, and lifestyle shoots.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

FilmLaab is a creative agency that delivers end-to-end video production, post-production, podcast production, motion graphics, photography, and web design for consumer brands and content creators. The company also operates a physical studio facility in Draper, Utah with three rentable spaces (Cyc Wall, Duo Podcast Studio, Quad Podcast Studio) and professional camera, lighting, and audio equipment available for client projects.

Product overview

FilmLaab is a forward-focused creative agency that operates as a unified creative production platform rather than a software product. The company offers an integrated suite of services organized around a five-step process: Strategy & R&D, Brainstorming & Creative Pitches, Pre-Production, Production, and Post-Production & Delivery. Core service offerings include Brand Creation, Production (video), Post Production (editing, color, sound, VFX), Podcasts (end-to-end), Web Design, and Motion (2D/3D animation). Additionally, FilmLaab operates a physical studio facility providing three distinct rental spaces: the Cyc Wall Studio for video/photo shoots with configurable RGB lighting, the Duo Studio for 2-4 person podcast recording, and the Quad Studio for larger podcast productions with multiple camera setups. The studio also maintains rental equipment including RED V Raptor X cameras, RONIN 2 stabilizers, and Shure SM7B microphones.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Creation Strategic brand development service focused on building lasting brand identities including look, feel, vision, mission, and ethos. Targeted at brands and companies seeking to define or refresh their identity.
• Video Production Full-service video production including ideation, scripting, pre-production planning, on-set filming, and execution for branded campaigns, commercials, and narrative pieces for consumer brands and agencies.
• Post Production Post-production services including editing, color grading, sound design, composition, and visual effects that transform raw footage into polished finished content.
• Podcast Production End-to-end podcast production including recording, editing, publishing, back-end management, consultation, gear supply, video production, audio mastering, coloring, social assets, copywriting, design, and scheduling for audio and video podcast formats.
• Motion Graphics and Animation Animation and motion graphics service providing 2D and 3D animation, vibrant motion graphics, supportive visuals, and product-focused explainer videos.
• Web Design Custom website development service for brand storytelling, visual identity presentation, and conversion-optimized web presence.
• Cyc Wall Studio Rental A 12'x12' cyclorama wall studio equipped with pre-rigged RGB lighting controllable via iPad, allowing the wall to change to any color. Available for hourly, half-day, and full-day rental with equipment bundles and optional technician support.
• Duo Studio Rental Podcast studio accommodating 2-4 people with state-of-the-art visual and audio recording equipment, pre-rigged lighting, and an aesthetic environment for podcast recording. Available for hourly, half-day, and full-day rental.
• Quad Studio Rental Four-person podcast studio with Walnut or White set options, pre-rigged Nanlite lighting, Sony cameras, and top-tier audio setup for professional podcast production. Available for half-day and full-day rental.

Named customers24 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LimitlesscoreChannel Partner/ Reseller/ Distributor · 1 January 2024Agency partner brought FilmLaab on to capture Jordan Brand's VIP23 Boston event. Limitless serves as the creative agency managing the relationship with Jordan Brand while FilmLaab provides production services.
• ThunkWorkcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Production company partner on Jordan Brand VIP23 Boston project. ThunkWork collaborated with FilmLaab as co-production entity handling Jordan Brand event coverage.
• Wedge GolfminorChannel Partner/ Reseller/ Distributor · 1 January 2024Agency partner that commissioned FilmLaab to shoot Vessel Golf social campaign. Wedge Golf acts as intermediary between Vessel brand and FilmLaab production services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Prettybird: Premium creative production company producing branded films, commercials, and content for global brands. Comparable to FilmLaab in service stack (creative through post), premium positioning, and brand-client roster.
• Variable: Independent creative agency producing commercials, branded content, and design work for major brands. Similar premium positioning, project-based model, and integrated creative-to-production workflow as FilmLaab.
• Bullion Productions: Premium video and content production company serving major brands with narrative-driven commercial work. Overlaps with FilmLaab on branded video, post-production capabilities, and enterprise brand tier.
• Coolfire Studios: Boutique creative production agency producing video, motion graphics, and branded content for enterprise clients. Directly comparable in service mix, scale, and project-based pricing structure.
• Tool of North America: Boutique creative and production agency producing commercials, branded content, and design work for major brands. Closely mirrors FilmLaab's end-to-end creative-to-delivery model and target enterprise client base.
• Sandbox Studios: Commercial and branded content production studio working with global brands and agencies. Comparable on production scale, premium brand roster, and integrated creative/post offering.
• M ss ng P eces: Creative-driven production studio producing commercials, branded content, and design for leading brands. Directly comparable to FilmLaab on scope (strategy through post-production) and premium brand clientele.

Broad incumbents

• Radical Media: Established production company producing commercials, documentaries, and branded content for top global brands. Comparable creative output tier but with broader portfolio and longer-tenured client relationships than FilmLaab.
• Anonymous Content: Larger established production company spanning film, TV, commercials, and branded content. Comparable creative craft tier to FilmLaab but operates at significantly greater scale with deeper talent bench.

Emerging players

• Pacific Content: Podcast-focused production company providing end-to-end strategy, production, and publishing services. Closely mirrors FilmLaab's podcast production offering (recording through publishing) with similar mid-market and brand clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/filmlaab
• LinkedInlinkedin.com/company/film-laab
• Instagraminstagram.com/filmlaab

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FilmLaab