What Coolfire Studios does

Coolfire Studios is a boutique video production company founded in 2002 and headquartered in St. Louis, Missouri, offering end-to-end production services across four core service lines: commercial video production, original entertainment for networks and streaming platforms, branded entertainment series, and social video strategy. The company serves enterprise clients across at least eight verticals including automotive (CarShield, Toyota, Mobil 1), healthcare (Barnes-Jewish Hospital, Children's Mercy), agriculture (Bayer, Climate FieldView), beverage (Budweiser, Maxwell House, Energizer), legal services (Morgan Law, Cellino Law, Miley Legal Group), sports (St. Louis City SC, St. Louis Blues), banking (Midwest BankCentre), and consumer brands (Smoothie King, Logitech, Adidas). Its technology stack includes in-house VFX, motion graphics, color grading using DaVinci Resolve, audio mixing, and original music composition by an award-winning composer, with an AI-forward subsidiary (Screenburn.AI) integrating generative AI across the ideation-through-animation workflow.

The company generates revenue through project-based fees (one-time project licenses, professional services engagements) and licensing/royalty arrangements for original entertainment distributed on networks including Roku, Discovery, History, HGTV, Apple+, and Esquire Network, plus global streaming platforms (iTunes, Amazon, Google Play, Xbox). Go-to-market is sales-led, with dedicated vertical teams including Coolfire LawStars for legal services, supported by a VP of Business Development and EVP of Digital Entertainment driving direct enterprise outreach and leveraging repeat client relationships. Distribution and marketing channels span paid social (YouTube, Facebook, Instagram, TikTok, LinkedIn), a Vimeo-hosted portfolio, case-study-driven content marketing, industry award recognition (Emmy Awards, Golden Gavel nominations), and partner referrals through agencies including The Gersh Agency and Weber Shandwick.

The business model is a traditional creative-services studio operating with a lean reported core headcount of 1-10 employees while delivering work for Fortune-grade brands and network television, suggesting a heavily outsourced production model reliant on freelance creative talent and co-production partners (Pilgrim Studios, High Noon, ThinkFactory Media). Strategic emphasis in 2026 centers on the Screenburn.AI subsidiary and AI-driven production for the legal vertical, positioning Coolfire to leverage generative AI as a cost-efficiency advantage in a labor-intensive industry. The company is privately held with no disclosed institutional funding or revenue figures.

Name

Coolfire Studios

Legal name

Coolfire Studios

Website

https://coolfire.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Coolfire Studios is a St. Louis-based boutique video production company founded in 2002 that produces commercials, original entertainment, branded content, and social video campaigns for enterprise clients across automotive, healthcare, agriculture, legal, and consumer verticals, with distribution through major networks and streaming platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Video Production: Full-service commercial production including creative development, scriptwriting, pre-production, filming, post-production, motion graphics, and animation for television, digital, and social media platforms.
2. Branded Entertainment: Producing episodic TV shows, documentary films, and branded content series for major brands and networks, often with distribution on streaming platforms and linear TV.
3. Original Entertainment Production: Producing original non-scripted television and documentary feature films for networks like Roku, Discovery, History, HGTV, distributed globally on iTunes, Amazon, Google Play, Xbox, and other streaming platforms.
4. Social Video Strategy Services: Developing and executing paid social campaigns across YouTube, Facebook, Instagram, TikTok, LinkedIn, and Twitter, including campaign strategy, content optimization, and distribution.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Coolfire Studios is a boutique video production studio that delivers full-service commercial production, original entertainment for networks and streaming platforms, branded entertainment series, and social video strategy services. Production spans concept development, scripting, filming, VFX, motion graphics, color grading, sound design, and original music composition, all handled in-house. The studio also operates the Screenburn.AI subsidiary, integrating generative AI into creative workflows for cost-efficient delivery to enterprise brands and agencies.

Product overview

Coolfire Studios is a boutique St. Louis-based video production company founded in 2002 offering a comprehensive suite of production services. The portfolio includes four core offerings: Commercial Video Production (full-service commercials from concept through post-production with editorial, motion graphics, animation, color grading, and original music), Original Entertainment (non-scripted TV and documentary films for networks like Roku, Discovery, History, and HGTV), Branded Entertainment (branded series such as CITY Rising, A Farmer's Journey, and Drive On for major brands), and Social Video Strategy (paid social campaigns across YouTube, Facebook, Instagram, TikTok, LinkedIn). The company also operates Screenburn.AI as an AI-forward creative studio subsidiary for AI-driven campaigns. Supporting capabilities include VFX services, original music composition, and color grading—all delivered by an in-house post-production team. Distribution spans broadcast, streaming platforms (Apple+, Roku, Discovery+, Netflix, HGTV), digital channels, and social media platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Screenburn.AI: AI-forward creative studio subsidiary of Coolfire Studios specializing in law firm marketing and AI-driven campaigns.

Products and services

• Commercial Video Production Full-service commercial video production from concept to completion, including editorial, motion graphics, animation, color grading, sound design, audio mixing, and original music composition. Targeted at brands and agencies seeking top-tier commercials for television, digital, and social media.
• Original Entertainment Production Non-scripted television and original entertainment production for networks and streaming platforms including Roku, Discovery, History, HGTV, plus documentary feature films distributed globally on iTunes, Amazon, Google Play, and Xbox. Targeted at major networks and streaming platforms seeking original content.
• Branded Entertainment Series Branded entertainment series including episodic TV shows, documentary films, and digital campaigns for major brands, featuring content distributed across multiple platforms. Targeted at enterprise brands seeking high-engagement series tied to brand objectives.
• Social Video Strategy Paid social campaign development and execution leveraging YouTube, Facebook, Instagram, TikTok, LinkedIn, and Twitter, combining video content creation with targeted advertising strategies, content optimization, and distribution. Targeted at brands seeking measurable social video performance.
• Screenburn.AI Creative Studio AI-forward creative studio subsidiary integrating generative AI from ideation through animation for cost-efficient production, with current focus on law firm marketing through Coolfire LawStars. Targeted at law firms and brands seeking AI-enhanced creative campaigns.

Quantifiable outcome

• 19% sales lift reported by one law firm client
• +6 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core.

• The Gersh AgencycoreChannel Partner/ Reseller/ DistributorCoolfire Studios is represented by The Gersh Agency for talent representation and industry partnerships in original entertainment production.
• Weber ShandwickcoreStrategic or Co-development PartnerPartnered with Weber Shandwick for 'Smoke Is the Bandit' branded entertainment series featuring NASCAR legend Tony Stewart for Mobil 1.
• Apple+coreChannel Partner/ Reseller/ DistributorProduced 'CITY RISING' branded entertainment series for Apple+ in collaboration with St. Louis CITY SC.
• Esquire NetworkcoreChannel Partner/ Reseller/ DistributorProduced 'The Next Great Burger' cooking competition series in partnership with Budweiser for Esquire Network.
• Roku NetworkcoreChannel Partner/ Reseller/ DistributorProduced original series for Roku Network streaming platform.
• Discovery NetworkcoreChannel Partner/ Reseller/ DistributorProduced original series for Discovery Network including 'Fast N' Loud' and other branded content.
• History ChannelcoreChannel Partner/ Reseller/ DistributorProduced original series for History Channel distribution.
• HGTVcoreChannel Partner/ Reseller/ DistributorProduced original series for HGTV distribution.
• High NooncoreStrategic or Co-development PartnerCo-produced 'Funeral Boss' docuseries with High Noon for Coolfire Studios.
• ThinkFactory MediacoreStrategic or Co-development PartnerCo-produced 'Hatfields and McCoys: White Lightning' docu-series with ThinkFactory Media.
• Pilgrim StudioscoreStrategic or Co-development PartnerCo-produced 'Welcome to Sweetie Pies' docuseries in association with Pilgrim Studios.
• Pilgrim StudioscoreStrategic or Co-development PartnerProduced 'Fast N' Loud' in association with Pilgrim Studios for Discovery Network.
• Barnes-Jewish HospitalcoreGTM or Marketing PartnerOngoing partnership for branded healthcare content including 'Science of St. Louis Blues Hockey' series.
• St. Louis Blues HockeycoreGTM or Marketing PartnerPartnership for 'Science of St. Louis Blues Hockey' branded series showcasing medical expertise.
• St. Louis City SCcoreGTM or Marketing PartnerProduced 'CITY RISING' 4-part branded entertainment series for the MLS team.
• Screenburn.AIcoreStrategic or Co-development PartnerAI-forward creative studio subsidiary of Coolfire LawStars, specializing in AI integration for law firm marketing campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smuggler: Global production company producing commercials, music videos, and branded entertainment. Direct competitor in the commercial and brand-storytelling space.
• Anonymous Content: Boutique production studio producing commercials, branded content, and feature/TV projects for Fortune 500 brands and networks. Directly comparable to Coolfire in its hybrid commercial + entertainment model.
• Radical Media: Boutique production company producing commercials, documentaries, and branded entertainment for major brands. Same hybrid commercial-plus-original-content positioning as Coolfire.
• MJZ: Premium commercial and content production company with directors producing high-end commercials and feature films. Comparable boutique production model serving major brands.
• Tool of North America: Boutique commercial and branded content production company with in-house post-production capabilities, serving major brands and agencies. Strong structural analog to Coolfire's full-service model.
• PRETTYBIRD: Boutique production company producing commercials, music videos, and short-form branded content for global brands. Closely comparable boutique creative production positioning.
• RSA Films: Commercial and feature film production house producing branded entertainment and long-form content for global brands. Comparable premium production scale and brand roster.
• Partizan: Global production and content company producing commercials, music videos, documentaries, and branded entertainment. Matches Coolfire's hybrid commercial plus original-content approach.

Broad incumbents

• Ogilvy Entertainment: Broader creative network's branded entertainment arm producing original content for major brands at global scale. Overlaps with Coolfire's branded-entertainment service but sits within a wider agency portfolio.
• MediaMonks (S4 Capital): Global creative production company spanning content, media, and technology; competes for the same enterprise video production and digital campaign work from a much larger platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CoolfireStudios
• Facebookfacebook.com/CoolfireStudios
• LinkedInlinkedin.com/company/coolfire-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolfire Studios