Film.ru

What Film.ru does

Film.ru is a privately held Russian-language web portal headquartered in Moscow that operates as a cinema and series information platform for Russian-speaking audiences. Its core product is a comprehensive searchable database of films and series with multi-source ratings (critics, viewers, IMDb), user reviews, editorial content (reviews, interviews, curated top-10 lists, the printed Журнал Printed section), release calendars for theatrical and streaming premieres, box-office tracking, trailers, and a dedicated gaming section covering PlayStation, PC, and Xbox. The platform also functions as an aggregation directory linking users to streaming availability across partner platforms.

The underlying technology is a web-based content portal with structured filtering by genre, country, year, and rating, supplemented by an editorial CMS, a streaming directory product, and presence on social channels (VKontakte, OK.RU, Telegram). The site is registered as a mass-media outlet with Roskomnadzor (certificate Эл № ФС77-82172 dated 10.11.2021).

Film.ru operates a free-to-user, advertising-supported business model. Revenue is generated through display advertising and sponsored placements, with the primary advertiser base consisting of Russian OTT streaming services — most notably Okko and Wink (classified as 'major' partners), alongside Premier, Ivi, START, KION, and Amediateka — plus international streaming platforms Netflix and Apple TV+. The go-to-market motion is content-marketing-led via organic editorial articles, SEO for film-related queries, and social-channel distribution; there is no disclosed B2B or subscription revenue, no app product, and no disclosed headcount, funding history, or financial figures.

Name

Film.ru

Legal name

Film.ru

Website

https://film.ru

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Film.ru is a privately held Moscow-based Russian-language cinema portal offering a searchable film and series database, editorial reviews, release calendars, and a streaming-availability directory. It serves Russian-speaking cinema enthusiasts and monetizes primarily through display advertising from Russian OTT streaming partners including Okko and Wink.

Ownership category

akta.pro rank

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advertising: The site is primarily advertising-supported, displaying display ads and sponsored content from streaming platforms like Okko, as well as other advertisers. Revenue comes from displaying advertising impressions to the site's audience of Russian cinema enthusiasts.

Pricing tiers

Distribution channels1 record

Marketing channels3 records

Core offering

Film.ru is a Russian-language web portal providing a comprehensive film and series database with critic, viewer, and IMDb ratings, editorial reviews, news articles, release calendars, box office tracking, trailers, and a streaming availability directory across partner platforms. Users access all content free of charge, with the platform monetized through display advertising primarily from Russian and international streaming services.

Product overview

Film.ru is a Russian-language cinema portal functioning as a unified platform that aggregates film and series information across multiple content types. The core offering is the film/series database (A-Z) combined with an online streaming directory pointing to partner platforms, supplemented by editorial content (journal with reviews, interviews, top-10 lists), gaming coverage, box office tracking, and release calendars. The platform connects users to streaming services (Okko, Premier, KION, Иви, START, Netflix, Apple TV+, Wink) primarily through advertising partnerships rather than technical integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Film and Series Database (A-Z)

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered major and minor.

• OkkomajorGTM or Marketing PartnerOkko is a major Russian streaming service that advertises on Film.ru. The partnership appears to involve display advertising and content integration, with Okko promoting its streaming content to Film.ru's audience.
• WinkmajorGTM or Marketing PartnerWink (Russian streaming platform by VK) displays advertising on Film.ru, promoting its streaming content including original series and films to Film.ru's user base.
• PremierminorGTM or Marketing PartnerPremier (Russian streaming service) appears as an advertising partner on Film.ru, promoting streaming content.
• Иви (Ivi)minorGTM or Marketing PartnerIvi is a Russian streaming service that advertises on Film.ru, driving traffic to its platform for film and series viewing.
• STARTminorGTM or Marketing PartnerSTART streaming platform appears as an advertising partner on Film.ru.
• KIONminorGTM or Marketing PartnerKION is a Russian streaming service that partners with Film.ru for advertising and content promotion.
• Амедиатека (Amediateka)minorGTM or Marketing PartnerAmediateka, a Russian streaming service focusing on premium TV content, advertises on Film.ru.
• NetflixminorGTM or Marketing PartnerNetflix international streaming content is listed on Film.ru's database with links to watch, serving as a content discovery channel.
• Apple TV+minorGTM or Marketing PartnerApple TV+ streaming content is included in Film.ru's database and available for streaming availability tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Afisha: Russian entertainment and lifestyle portal covering cinema, concerts, theater, and events. Comparable as a Russian-language media brand that curates cultural content (including film reviews and release information) for the same Moscow-centric audience.
• Kinoafisha: Russian cinema showtimes and film information portal. Overlaps with Film.ru's theatrical release calendar and online-availability features, targeting the same Russian-speaking audience seeking what-to-watch recommendations.
• Letterboxd: Social film-tracking and review platform. Comparable as a community-driven film discovery and review destination, though operating globally and with stronger user-generated social features than Film.ru.
• JustWatch: Global streaming-availability search engine. Closely comparable core function to Film.ru's streaming directory (Okko/KION/Ivi/Netflix etc.), though operating internationally rather than Russia-focused.
• KinoPoisk: Russia's largest film and series database, owned by Yandex. Directly competes with Film.ru as the leading Russian-language cinema information and streaming-discovery portal, with deeper mobile apps, broader vertical coverage, and Yandex search integration.

Emerging players

• Reelgood: Streaming-availability aggregator operating in Western markets. Comparable as a multi-platform streaming-search discovery service, mirroring Film.ru's online directory but without the Russian-market editorial layer.
• TVMaze: TV series database and episode-tracking platform. Comparable as a structured TV-show and episode-calendar data source — overlapping with Film.ru's TV series release schedule and serials database sections.

Broad incumbents

• Rotten Tomatoes: Critic and audience review aggregator. Comparable review-and-rating-aggregation functionality to Film.ru's editorial review and rating surface, though operating as a global incumbent rather than regional portal.
• IMDb: Global film and series database owned by Amazon. Comparable as the world's largest film/series information aggregator; overlaps with Film.ru's editorial database and rating aggregation (critic/viewer/IMDb-imported scores).
• Metacritic: Aggregated critic-score platform for film, TV, and games. Comparable multi-source rating aggregation (critic + user) to Film.ru's combined critic/viewer/IMDb rating display across film and gaming verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/empire_film
• LinkedInlinkedin.com/company/film-ru

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Film.ru