Filter Nyheter

What Filter Nyheter does

Filter Nyheter is a Norwegian independent subscription-based news outlet operating under the parent entity Filter Media AS, headquartered in Oslo. It produces investigative journalism focused on Norwegian and international politics, climate and energy policy, far-right extremism, and geopolitical affairs, with an editorial identity explicitly positioned around exposing what those in power seek to conceal. The publication is editorially led by Harald S. Klungtveit as ansvarlig redaktør (editor-in-chief) and operates with a lean team of approximately 6 employees.

The core product is digital news access delivered via the filternyheter.no website and a dedicated mobile app, both gated behind paid subscriptions. All tiers include access to themed email newsletters (such as Klimanyhetsbrevet on climate and Kalddusj on energy) and podcasts. The company also publishes a periodic print magazine, Filter Magasin, with issue #67 dated 2026, offered as a subscription add-on. The product portfolio is organized into topical sections and segments — Filter Aktuelt, Filter Krig, Filter Kaffe, Kalddusj, and Elendig fredag — giving readers multiple engagement surfaces within a single subscription.

The business model is direct-to-consumer recurring subscription, with annual pricing at 1,200 NOK (~USD 110) and monthly pricing at 120 NOK (~USD 11), plus a bundled print magazine add-on at 300 NOK/year. Distribution is single-country (Norway) with no disclosed advertising, enterprise, or institutional revenue streams, and no external funding, parent company, or venture capital backing is indicated. Marketing and acquisition are conducted through the publication's own website, email newsletter signup flow, and social profiles on X and LinkedIn.

Name

Filter Nyheter

Legal name

Filter Media AS

Website

https://filternyheter.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Filter Nyheter is a subscription-based independent Norwegian investigative news outlet, published by Filter Media AS in Oslo, delivering digital and mobile journalism on politics, climate, extremism, and international affairs to Norwegian subscribers.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Investigative journalism
• Digital news subscription
• Norwegian political reporting
• Independent news media
• Subscription news outlet

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Subscription Revenue: Filter Nyheter operates as a subscription-based independent news publication generating revenue through annual and monthly digital subscriptions, offering access to investigative journalism focused on Norwegian and international politics.

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Filter Nyheter is a subscription-based independent Norwegian news outlet that publishes investigative journalism on Norwegian and international politics, climate, energy, and far-right extremism. Access is delivered through a website, mobile app, newsletters, and podcasts, with an optional print magazine (Filter Magasin) add-on. Subscription tiers are 1,200 NOK/year or 120 NOK/month.

Product overview

Filter Nyheter operates as a subscription-based independent Norwegian news outlet offering investigative journalism across multiple sections (Filter Aktuelt, Filter Krig, Filter Kaffe, Kalddusj, Elendig fredag). The core product is digital news access via website and mobile app, with an optional print magazine (Filter Magasin) add-on. All subscriptions include access to newsletters and podcasts. The company (Filter Media AS) is headquartered in Oslo and is editorially led by Harald S. Klungtveit.

Differentiator

Problem solved

Functional benefit

Brands

• Filter Magasin: Print magazine publication of Filter Nyheter
• Filter Krig
• Filter Aktuelt
• Kalddusj
• Elendig fredag
• Filter Kaffe

Products and services

• Filter Nyheter Digital Subscription Subscription-based access to Filter Nyheter's investigative journalism across politics, international affairs, climate, energy, and extremism. Available as an annual subscription at 1,200 NOK/year or monthly at 120 NOK/month, including full articles, mobile app access, newsletters, and podcasts. Targeted at Norwegian readers seeking independent reporting.
• Filter Magasin (Print Magazine) Printed magazine published periodically (issue #67 in 2026), available as a print add-on to digital subscriptions at 60 NOK/month or 300 NOK/year when bundled with the annual digital subscription.
• Filter Nyheter Mobile App Mobile application providing Filter Nyheter content to subscribers on smartphones/tablets, included with all subscription tiers for access to all articles and podcasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Aftenposten: Norway's largest subscription-based newspaper, competing for the same Norwegian news consumer wallet as Filter Nyheter. Aftenposten is a broad incumbent with general news coverage rather than investigative specialization.
• Bergens Tidende: Major Norwegian regional newspaper with national digital reach and subscription model. Competes for Norwegian digital news subscribers with broader coverage than Filter Nyheter's investigative niche.
• Stavanger Aftenblad: Norwegian regional newspaper with digital subscription business. Comparable as a Norwegian subscription-based news outlet competing for the same reader pool.
• NRK: Norwegian public broadcaster with extensive news coverage funded by license fees. Directly comparable on news content (politics, international affairs, investigative) but operates under a public funding model.
• Dagbladet: Norwegian nationwide newspaper operating digital subscriptions. Competes with Filter Nyheter for Norwegian readers, but with broader entertainment and lifestyle coverage.
• VG (Verdens Gang): Major Norwegian tabloid/digital news outlet with subscription and advertising revenue. Comparable as a Norwegian subscription news competitor but with mass-market rather than investigative editorial focus.

Direct peers

• Minerva: Norwegian quarterly magazine and online publication covering politics, ideas, and culture. Comparable as a Norwegian subscription magazine focused on political and intellectual content with limited staff.
• Subjekt: Norwegian independent subscription-based digital publication focused on politics, culture, and societal commentary. Closely comparable as a small, independent, subscription-driven Norwegian news outlet with an editorial point of view.
• Document: Norwegian independent online news outlet with subscription model, covering politics and current affairs. Comparable in size, structure, and subscription-based independent journalism approach.

Regional players

• Altinget: Nordic political media covering parliament, policy, and politics across Scandinavian countries. Comparable editorial focus on political coverage but operates across multiple Nordic geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/filternyheter
• LinkedInlinkedin.com/company/filter-nyheter

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filter Nyheter