FIMO

What FIMO does

FIMO (F.I.M.O. S.R.L., Fabbrica Italiana Odontoiatrico e Odontotecnico) is an Italian manufacturer of consumer dental and oral-hygiene products, founded in 1927 by Commendatore Augusto Libè and headquartered in Milan. The company organizes its offering around four product lines: dental emergency intervention, teeth whitening, oral hygiene, and denture-care adhesives, marketed under a portfolio of established sub-brands including PikDent, Gripdent, Clinodent, Fimodent, Splendident, Pontefix, Protesan, Nocavity, and SPAIK. FIMO holds ISO 9002/EN 46002 certification, the regulatory baseline required for distributing medical-grade dental items through pharmacy channels.

FIMO's commercial model is B2C-via-pharmacy, with finished products sold through pharmacy wholesalers and pharmacy retail points across Italy, the United Kingdom, Spain, and Portugal. Revenue mechanics are based on branded unit sales of niche dental SKUs, supported by a clinical-credibility partnership with IRCCS Ospedale San Raffaele and by nearly a century of brand heritage in the Italian oral-care market. The company is privately held as an Italian società a responsabilità limitata with approximately six employees and €26,000 of registered share capital, indicating a tightly held, owner-operated operating model rather than a venture-backed scale-up. Forward product activity includes the scheduled May 2026 launch of the Splendident Whitening Smile Gel, signaling continued SKU development within the higher-margin teeth-whitening category.

Name

FIMO

Legal name

F.I.M.O. S.R.L.

Website

https://fimosrl.it

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

FIMO is a Milan-based Italian manufacturer, founded in 1927, that produces branded consumer dental and oral-hygiene products, including whitening, denture care, and emergency dental SKUs, sold through pharmacies across Italy, the UK, Spain, and Portugal.

Ownership category

akta.pro rank

Product category

Consumer Dental and Oral Hygiene Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

akta.pro secondary industry

Dental Floss, Picks & Interdental Cleaners (CRABAFAE)

Keywords

• Dental consumer products
• Oral hygiene manufacturing
• Pharmacy distribution
• Teeth whitening systems
• Denture care products

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales – Pharmacy Retail: FIMO generates revenue by manufacturing and selling branded dental and oral hygiene consumer products exclusively through pharmacies in Italy and other European markets. Products are sold as one-time retail purchases with no subscription component. The company has operated since 1987 in this model.
2. Professional / Dental Professional Channel: FIMO sells directly to dentists and dental hygienists through dedicated inquiry and sampling forms on its website, targeting professionals who recommend or dispense FIMO products to patients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

FIMO manufactures and sells a portfolio of branded dental and oral hygiene consumer products in-house at its Milan facility, distributing them exclusively through pharmacies in Italy and across selected European markets. The portfolio spans four core lines: dental emergency intervention kits (Pontefix, Protesan, Nocavity), teeth whitening systems (ClinoDENT and Splendident), chlorhexidine mouthwashes and interdental care (Fimodent, PIKDENT), and denture care products (Gripdent). Products apply professional-grade technologies in consumer-friendly formats for do-it-yourself use.

Product overview

FIMO (Fabbrica Italiana Odontoiatrico e Odontotecnico) is a pharmaceutical/consumer goods company founded in 1927, specializing in dental and oral hygiene products sold exclusively in Italian pharmacies since 1987. The company offers a diversified portfolio organized into four main product lines: (1) Dental Emergency Intervention (PONTEFIX for fixing dental bridges/capsules, PROTESAN for repairing dentures, NOCAVITY for temporary dental fillings), (2) Teeth Whitening (CLINODENT line including Anti-Plaque XL, Stick, TRIO, Antimacchia; Splendident Daily and Splendident Whitening Smile Gel), (3) Oral Hygiene (FIMODENT chlorhexidine mouthwashes at 0.20%, 0.12%, and 0.05% concentrations with SPDD technology, CLINODENT tongue cleaners, interdental brushes via PIKDENT and Fimodent floss, toothbrushes including Fimodent SPGD and CLINODENT POP/CULT), and (4) Denture Care (GRIPDENT line including Forte adhesive cream, Tabs disinfectant tablets, Plus reshaping powder, and accessories). The products are designed for do-it-yourself use with professional-grade technologies. FIMO also offers the Serì Skin Care line featuring silk cocoon products for facial treatment.

Differentiator

Problem solved

Functional benefit

Brands

• PikDent: Interdental hygiene instruments including interdental brushes and dental floss products
• Gripdent
• Clinodent
• Fimodent
• Splendident
• Pontefix
• Protesan
• Nocavity
• SPAIK

Products and services

• PONTEFIX Temporary cement kit for dental bridges and capsules made of zinc oxyphosphate that allows consumers to reattach bridges, crowns, and dental posts that have detached from their stump, providing an emergency self-care solution until a dentist visit.
• PROTESAN Mono Cold bicomponent dental resin kit for repairing broken, cracked, or missing dentures at home, including a plasticine base to position broken dentures and simplify the repair for consumers.
• PROTESAN Rapido Quick-setting cold bicomponent dental resin for repairing broken dentures and reattaching teeth in a single piece, designed for fast home repairs without a plasticine base.
• NOCAVITY Temporary dental filling cement kit that mechanically isolates dental cavities, used for lost fillings, small caries, and broken teeth, providing up to 20 applications per kit.
• FIMODENT Chlorhexidine 0.20% Intensive Mouthwash Intensive anti-plaque mouthwash with 0.20% chlorhexidine designed for use before and after dental treatments, featuring the SPDD system to prevent dental discoloration.
• FIMODENT Chlorhexidine 0.12% Maintenance Mouthwash Maintenance mouthwash with 0.12% chlorhexidine for monthly use after intensive chlorhexidine treatment, featuring the SPDD system to prevent dental discoloration.
• FIMODENT Daily Antiplaque Mouthwash 0.05% Daily antiplaque mouthwash with 0.05% chlorhexidine and 0.05% fluoride, featuring the SPDD system, mint aroma, no alcohol, no parabens, and no sulphites.
• FIMODENT Travel 0.20% (14 single-dose vials) Pack of 14 single-dose 10ml vials of 0.20% chlorhexidine mouthwash in alcohol-free, pocket-sized format for travel.
• FIMODENT Travel 0.12% (14 single-dose vials) Pack of 14 single-dose 10ml vials of 0.12% chlorhexidine mouthwash in alcohol-free, pocket-sized format for travel.
• CLINODENT Anti-Plaque XL Electric whitening and anti-plaque system for monthly use that removes stains from smoke, tea, and coffee while preserving and polishing tooth enamel.
• CLINODENT Stick Manual whitening stick product with mechanical action for weekly use that restores tooth whiteness, removes plaque, and eliminates stains without damaging enamel.
• CLINODENT TRIO Whitening anti-tartar kit for weekly use that eliminates stains from coffee, nicotine, food colorings, cola, and tartar, providing immediate efficacy and being harmless to enamel.
• Splendident Daily Two-phase daily whitening system that eliminates smoke, tea, and coffee stains through combined mechanical and chemical action.
• Splendident Whitening Smile Gel Whitening gel based on PAP (phthalimidoperoxycaproic acid), a next-generation whitening agent, clinically tested at IRCCS Ospedale San Raffaele di Milano, with remineralizing agents, optical reflectors, and an included color scale.
• CLINODENT Antimacchia Anti-Stain Whitening Kit Anti-stain whitening system that removes dental stains from smoke, tea, coffee, and food colorings, polishing and preserving enamel while restoring natural tooth brilliance.
• GRIPDENT FORTE Adhesive Cream Long-lasting adhesive cream for dentures, thermostable, without preservatives, pleasant taste, zinc-free, and entirely manufactured in Italy.
• GRIPDENT Tabs Effervescent Disinfectant Tablets Effervescent disinfectant tablets for deep denture cleaning that refresh, disinfect, prevent plaque formation, and help prevent gum diseases and bad breath.
• GRIPDENT Plus Super Adhesive Denture Powder Reshaping, flavorless, super adhesive denture dust powder for dental prostheses.
• GRIPDENT Spazzolino Denture Cleaning Brush Specific toothbrush for cleaning dentures, orthodontic appliances, bites, and invisible aligners.
• GRIPDENT Vaschetta Soaking Tray Soaking tray for dental prostheses, orthodontic appliances, and bites, used together with Gripdent effervescent tablets for optimal cleaning.
• Fimodent SPGD Toothbrushes (UltraX) Toothbrushes with UltraX bristles offering higher bristle density and smaller diameter filaments than traditional brushes, available in MEDIUM (1580 bristles), SOFT (3980 bristles), and ULTRA SOFT (6580 bristles) hardness levels.
• CLINODENT POP and CULT Toothbrushes Quality toothbrushes available in colorful (POP) and trendy (CULT) designs targeting style-conscious consumers across multiple color options.
• PIKDENT Interdental Brushes Interdental hygiene instruments including interdental brushes and PIKDENT Zero for narrow spaces, designed to be as comfortable as a toothpick and more effective than dental floss.
• Fimodent Interdental Floss Line Complete line of interdental floss including waxed classic, expanding micro-fiber (expands during use for superior hygiene), and PTFE flat-section (extra smooth, fray-resistant), all treated with chlorhexidine and mint-flavored.
• CLINODENT SPAIK Tongue Cleaner Tongue cleaner that reduces and prevents halitosis by eliminating bad smells from the tongue, improving dental hygiene, reducing bacteria accumulation, and reducing volatile sulphur compounds (VSCs).
• Safe Breath Kit (Kit Puliscilingua e Denti) Complete tongue and teeth cleaning kit including toothbrush, tongue cleaner, and toothpaste gel with essential bio oils, designed to prevent and reduce bad breath.
• Gel Dentifricio Spazzolino&Lingua Toothpaste Gel Toothpaste gel for toothbrush and tongue use, containing essential bio oils of Cardamom, Eucalyptol, Tea Tree, and Fennel, free of colorants, parabens, and SLS/SLES, with no rinse required.
• CLINODENT Travel Pocket Oral Hygiene Kit Pocket-sized travel oral hygiene kit including a foldable toothbrush with Tynex bristles, safe breath toothpaste gel, and 5 interdental brushes (0.4mm) in a travel bag.

Quantifiable outcome

• IRCCS Ospedale San Raffaele clinical evaluation of Splendident Whitening Smile Gel (n=14, 30 days): statistically significant improvement in tooth shade from first check-up, stable at 30 days, no clinically relevant adverse events, 100% participant satisfaction, 85.7% rated efficacy 'Above expectations'

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• IRCCS Ospedale San Raffaele di MilanominorStrategic or Co-development PartnerFIMO engaged IRCCS Ospedale San Raffaele di Milano to conduct independent clinical evaluation of its Splendident Whitening Smile Gel product. The clinical study (n=14, 30 days) demonstrated statistically significant tooth shade improvement, stable results at 30 days, no clinically relevant adverse events, and 100% participant satisfaction. This partnership provides third-party clinical validation of product efficacy and safety claims.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Colgate-Palmolive: Global mass-market oral care incumbent (Colgate, elmex, meridol) with overlapping toothpaste, mouthwash, and whitening products. Competes with FIMO in adjacent consumer channels and sets category pricing benchmarks.
• Procter & Gamble (Oral-B, Crest): Global oral care incumbent with toothbrush, toothpaste, and whitening range. Competes with FIMO brushes and whitening portfolio at the mass-market tier.
• Johnson & Johnson (Listerine): Owner of Listerine mouthwash, the dominant global mouthwash brand. Largest direct competitor to FIMO's chlorhexidine-based mouthwash portfolio in the consumer channel.
• Haleon (Sensodyne, Aquafresh): Global oral care incumbent with Sensodyne, Aquafresh, and parodontax brands. Competes with FIMO toothpaste and whitening products in pharmacy and mass channels.

Direct peers

• Curaden (Curaprox): Swiss oral care brand sold through pharmacies and dental professionals with comparable emphasis on toothbrush design, interdental brushes, and professional-grade positioning.
• Curasept: Italian oral care brand focused on chlorhexidine and professional-grade mouthwash products sold through Italian pharmacies. Direct domestic competitor with overlapping product attributes.
• Dentaid (Vitis): Spanish oral care company with direct pharmacy-channel presence across mouthwash, toothbrushes, and whitening products. Comparable European specialty oral care portfolio and channel strategy.
• Sunstar (GUM): Specialist oral care brand with strong pharmacy distribution and product overlap in interdental brushes, toothbrushes, and chlorhexidine-adjacent mouthwashes. Highly comparable niche positioning versus FIMO.
• Pierre Fabre Oral Care (Elgydium, Arthrodont): European pharmacy-exclusive oral care brand with comparable positioning across mouthwash, toothpaste, and interdental products. Direct competitor in the same pharmacy-distribution channel and similar chlorhexidine and whitening portfolio.

Regional players

• Beverly Hills Formula: European pharmacy-focused teeth whitening brand with comparable whitening portfolio and pharmacy distribution. Comparable in product positioning but operates in different European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/f-i-m-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIMO