Fimilla (shanghai) Maternity & Baby Articles Co., Ltd

What Fimilla (shanghai) Maternity & Baby Articles Co., Ltd does

Fimilla (Shanghai) Maternity & Baby Articles Co., Ltd is a China-based B2B contract manufacturer specializing in maternal and infant care appliances, operating as the appliance-manufacturing arm of parent BABYTOP Group (founded 2004; Fimilla entity established 2005). The company's core offerings span breast pumps (including wearable and app-connected models), bottle warmers, sterilizers, baby food makers, and complementary feeding products, manufactured across five factories totaling more than 60,000 m² with 3M+ units of annual production capacity and 115+ injection molding machines.

Its technology base rests on 240+ patents, proprietary platforms such as Pulse Air Pressure Technology, and a 200+ engineer R&D organization that delivers approximately 25 new products per year. Quality and regulatory infrastructure includes ISO 13485, FDA, CE, LFGB, RoHS, CCC, GMP, and BSCI certifications — enabling qualification with regulated global brands and medical-adjacent product categories.

Fimilla operates a dual-revenue model: OEM/ODM contract manufacturing for tier-1 global brands (Philips Avent, Disney, Canpol Babies, Walmart, Target, Momcozy) distributing to 70+ countries, alongside the Snow Bear own-brand consumer line that ranked #1 in China's maternal/infant small home appliances category for three consecutive Double 11 shopping festivals, with 1M+ units sold in the 2025 event. Pricing is B2B quote-based with no public rate cards; recent product launches (HL-5109 AI bottle warmer, Starlight UV sterilizer) incorporate feature-level AI controls, and wearable pumps offer app-connected smart functionality.

Name

Fimilla (shanghai) Maternity & Baby Articles Co., Ltd

Legal name

Fimilla (Shanghai) Maternity & Baby Articles Co., Ltd.

Website

https://fimilla.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fimilla is a China-based B2B OEM/ODM manufacturer of maternal and infant care appliances — breast pumps, sterilizers, bottle warmers — serving global brands like Philips Avent, Disney, Walmart, and Target, while operating the Snow Bear own-brand consumer line in China.

Ownership category

akta.pro rank

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. OEM/ODM Manufacturing: Full-cycle design, development and manufacturing services for global maternal and baby product brands. The company provides end-to-end solutions from concept and prototyping through tooling and mass production to delivery, serving as a manufacturing partner for brands worldwide.
2. Proprietary Brand Products: Sales of products under own brands including Snow Bear (flagship brand in China) and Boboduck, serving end consumers through retail and e-commerce channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fimilla is a China-based OEM/ODM manufacturer and exporter of maternal and infant care appliances, established in 2005. The company designs, develops, and produces breast pumps, baby bottle warmers, baby bottle sterilizers, baby food makers, baby electric kettles/formula makers, breast milk coolers, and thermal baby bowls. It serves global brands via full-cycle contract manufacturing and also sells products under proprietary consumer brands Snow Bear and Boboduck, exporting to 70+ countries.

Product overview

Fimilla is a B2B OEM/ODM manufacturer of maternal and infant care appliances, offering a comprehensive portfolio of breast pumps (wearable, double electric, hands-free, and manual), bottle warmers (single, double, portable, AI-powered, and waterless smart models), baby bottle sterilizers (UV and steam varieties), baby food makers, baby electric kettles, breast milk coolers, and thermal baby bowls. The company operates under its own brands Snow Bear (dominant in China) and Boboduck (global smart product line). The product line is organized around the baby feeding journey—from expression and storage (breast pumps, milk coolers) through warming and preparation (bottle warmers, formula makers) to sterilization and feeding (sterilizers, food processors, thermal bowls). All products are available for OEM/ODM customization, targeting global brands across Europe, the Middle East, Southeast Asia, and North America.

Differentiator

Problem solved

Functional benefit

Brands

• Snow Bear: Flagship consumer brand and one of the most well-known baby electrical appliance brands in China, manufactured by Fimilla. Achieved TOP 1 position in maternal and infant small home appliances for 3 consecutive years during Double 11.
• Boboduck

Products and services

• Wearable Breast Pump (F5071) Wireless, wearable breast pump with 3-mode expression pumping, 9-level stimulation/expression, inverted nipple correction, 1200mAh battery, 46dB operation, 200ml bottle capacity, and ergonomic design. Aimed at mothers seeking portable and discreet pumping.
• Dual Motor Variable Frequency Breast Pump (HL-3030 / F5099) Double electric breast pump with dual independent motors enabling 14 stimulation and 12 expression frequency levels (36-110 times/min) and 12 suction levels (40-260 mmHg). Includes 160ml bottles, 2500mAh battery, and 43dB operation. Suited to mothers needing high-efficiency dual pumping.
• Hand-Free Breast Pump (HL-3058) Hands-free breast pump designed for neck-wearing use, enabling pumping without manual operation. Aimed at mothers needing multi-tasking convenience.
• Premium Ultra-Thin Wearable Breast Pump (B1027) Ultra-thin wearable breast pump offering enhanced comfort and discretion for mothers.
• Premium Invisible Wearable Breast Pump (B1018) Invisible wearable breast pump designed for discreet pumping under clothing.
• Smart Wearable Breast Pump (B1021) Smart wearable breast pump with app connectivity for personalized control and monitoring of pumping sessions.
• Smart Wearable Breast Pump (B1017) Smart wearable breast pump with app connectivity for personalized pumping sessions.
• PearlBelt Hands-Free Pump (F5113) Hands-free in-bra breast pump with 20-second milk-ejection technology, ultra-lightweight 186g, IPX8 waterproof rating, and silent operation under 40dB.
• Double Bottle Warmer (F6265) Dual-bottle rapid warming device with 270W power, 5-in-1 functionality (defrost, warm milk, steam food, sterilize, keep warm), LED display, 37dB quiet operation. Suitable for simultaneous warming of two bottles.
• Single Bottle Warmer (HL-0961) Compact single-bottle warmer with 5-in-1 function (defrost, warm milk, steam food, sterilizer, keep warm), dual temperature display, 200W power, boil-dry protection, LED screen, and touch button control.
• Premium Cordless Portable Bottle Warmer (B2025) Cordless portable bottle warmer for on-the-go feeding, eliminating need for power outlet during use.
• Premium Waterless Smart Bottle Warmer (HL-5075) Waterless smart bottle warmer using dry heating technology for faster warming without water bath.
• AI Baby Bottle Warmer & Mixer (HL-5109) AI-powered bottle warmer and formula mixer featuring triple AI-temp control (±1°C precision), zero-bubble mixing at 370RPM, water-free side airflow heating, auto-lock with universal bottle fit (60-86mm), 24H keep-warm mode, 49dB operation.
• Premium Fully Automatic Smart Baby Formula Maker (HL-5071) Fully automatic formula preparation machine that mixes formula powder and water at precise ratios for instant bottle preparation, eliminating manual scooping and shaking.
• Premium Instant Formula Water Dispenser (HL-5097) Instant formula water dispenser for rapid formula preparation, designed for night feedings.
• Multi-function Bottle Sterilizer, Warmer, and Formula Mixer (HL-5110) 3-in-1 device combining bottle sterilization, warming, and formula mixing in a single unit.
• Automatic Drainage Thermostat Baby Milk Dispenser (HL-5061) Baby milk dispenser with automatic drainage and thermostat-controlled temperature maintenance.
• Portable Breast Milk Cooler (HL-3056) Portable cooler for breast milk storage featuring deep-cold constant cooling system, 23+ hours low-temperature preservation, and 2L capacity.
• 4-in-1 Multifunctional Steam Sterilizer (HL-0989) 4-in-1 steam sterilizer with sterilization, drying, cooking, and fruit drying functions. Features 600W sterilization power, 165W drying power, 13-bottle capacity, Teflon and 304 stainless steel materials, 99.99% sterilization rate, 24H sterile custody mode.
• Bottle Steam Sterilizer (HL-2011) Electric steam sterilizer with 600W sterilization power and 165W PTC hot air drying. Eliminates 99.9% of germs, 24H protection when lid unopened, 3 configurable modes, 8-minute fast sterilization with auto shut-off, touch screen control.
• UV Baby Bottle Sterilizer UV-C light bottle sterilizer killing 99.9% of microorganisms without heat or chemicals. Dual-zone UV sterilizer and dryer models available with 3-10 minute cycles, portable options with rechargeable batteries.
• Starlight UV Sterilizer (HL-2027 MAX) 25L capacity UV sterilizer with AI-driven cycles and 24-hour aseptic storage, WHO-compliant 99.9% germ elimination.
• Multi-function Sterilizer & Bottle Shaker (HL-5088) 3-in-1 device combining sterilizer, bottle shaker, and milk kettle functions with automatic 3-hour aseptic storage.
• Multi-functional CE Certified Baby Food Processor (F9005) All-in-one steaming and stirring baby food processor with patented stainless steel flip basket, 200ml capacity, 300W heating power, 60W stirring power, micro-grinding to 50ml, 5-30 minute adjustable steaming, CE certified with dry-burn protection.
• Thermal Baby Bowl Temperature-controlled baby bowl for maintaining food at safe temperatures during feeding.
• OEM/ODM Manufacturing Services Full-cycle OEM/ODM manufacturing services including concept development, prototyping, tooling, mass production, and delivery. Supports customization of motors, screens, battery systems, and materials (PP/PPSU) with 5-10 months concept-to-production timeline. Targets global brands across Europe, Middle East, Southeast Asia, and North America.
• Snow Bear Consumer Brand Proprietary consumer brand of maternal and infant care appliances sold primarily in China via Tmall and JD.com. Ranked #1 in maternal and infant small home appliances category for 3 consecutive years during Double 11 shopping festivals, with 1,000,000+ units sold during Double 11 2025.
• Boboduck Consumer Brand Proprietary brand of smart maternal and infant care products distributed globally, featuring the Boboduck Pro Series with IoT-integrated devices.

Quantifiable outcome

• Pumping efficiency improved by 53% with Pulse Air Pressure Technology
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Philips AventcoreOEM/ Whitelabel/ Licensing PartnerPhilips Avent is an OEM manufacturing partner for Fimilla. Fimilla produces breast pumps and related maternal care products under this partnership, leveraging Fimilla's manufacturing capabilities and Philips' global brand distribution.
• DisneycoreOEM/ Whitelabel/ Licensing PartnerDisney is an authorized licensing partner for Fimilla, enabling the production of licensed maternal and baby products featuring Disney characters and branding.
• Canpol BabiesmajorOEM/ Whitelabel/ Licensing PartnerGlobal baby care brand partnered with Fimilla for OEM manufacturing of maternal and infant care products serving markets worldwide.
• FatzbabymajorOEM/ Whitelabel/ Licensing PartnerMaternal and infant products brand partnered with Fimilla for manufacturing partnerships.
• G-techmajorOEM/ Whitelabel/ Licensing PartnerBaby care technology brand partnered with Fimilla for product development and manufacturing.
• WalmartmajorChannel Partner/ Reseller/ DistributorGlobal retail giant sourcing maternal and baby products from Fimilla for distribution through Walmart stores worldwide.
• TargetmajorChannel Partner/ Reseller/ DistributorMajor US retail chain distributing Fimilla-produced maternal and baby care products through its stores and e-commerce platform.
• MomcozycoreStrategic or Co-development PartnerGlobal maternal and baby brand partnered with Fimilla for product development and manufacturing of breastfeeding and baby care solutions.
• DNSmajorChannel Partner/ Reseller/ DistributorEuropean retail partner distributing Fimilla products in the region.
• BABYTOP GroupcoreStrategic or Co-development PartnerParent company and vertically integrated industrial powerhouse providing Fimilla with access to 5 manufacturing facilities, 60,000+ m² manufacturing space, and comprehensive OEM/ODM capabilities. BABYTOP Group established in 2004.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Lansinoh Laboratories: US-based brand focused on breastfeeding products including breast pumps, nipple creams, and storage. Comparable as a specialist brand in the same product categories where Fimilla provides OEM services.
• Comotomo: US/Korea-headquartered baby products brand known for silicone baby bottles and related feeding accessories. Comparable as a design-led brand competitor in adjacent product categories where Fimilla has OEM capability.

Broad incumbents

• Pigeon Corporation: Japanese incumbent manufacturer and brand owner of baby care products including nursing bottles, breast pumps, and sterilizers, with strong Asia-Pacific retail presence. Comparable as a vertically integrated maternal/baby care appliance brand with in-house manufacturing.
• Artsana (Chicco): Italian family-owned baby products group operating the Chicco brand across bottles, sterilizers, feeding products, and breast pumps globally. Comparable as a broad incumbent in maternal/baby care with overlapping product categories.
• Koninklijke Philips (Philips Avent): Dutch multinational and owner of Philips Avent, a global maternal/baby brand in breast pumps, bottle warmers, and baby monitors. Both a current Fimilla OEM customer and a competitor in own-brand sales of overlapping products.
• Mayborn Group (Tommee Tippee): UK-based global brand owner of Tommee Tippee feeding and baby care products (bottle warmers, sterilizers, breast pumps). Comparable as a global branded competitor in overlapping product categories with outsourced manufacturing.
• Summer Infant: US-based brand and manufacturer of baby products including monitors, feeding accessories, and breast pumps. Comparable as an incumbent brand competing in overlapping categories with Fimilla-manufactured products.

Direct peers

• Handi-Craft Company (Dr. Brown's): US-based manufacturer of Dr. Brown's baby bottles, bottle warmers, and infant feeding products. Comparable as a brand-led competitor in the same product categories (bottles, warmers, sterilizers) with outsourced/overseas manufacturing.
• Goodbaby International Holdings: China-based manufacturer and owner of maternal/baby brands (CYBEX, Evenflo) with global OEM and branded operations across strollers, car seats, and nursery products. Directly comparable as a Chinese OEM/ODM with own-brand strategy in maternal/child categories.
• Micomme Medical Technology Development: China-based medical device company specializing in breast pump R&D and manufacturing with proprietary hospital-grade and consumer pump technology. Directly comparable as a Chinese OEM in the breast pump category with technical IP focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fimillababy

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fimilla (shanghai) Maternity & Baby Articles Co., Ltd