Placement
- Company typePrivate
- Founded-
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Placement firmographics
Firmographics- Name
- Placement
- Legal name
- Placement
- Website
- https://findplacement.io
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Placement is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Placement business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Sampling Distribution Services: Placement charges brands for distributing product samples through its network of smart lockers, residential buildings, universities, and other venues. Revenue is generated through campaign-based fees tied to sample distribution volume and engagement metrics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No setup fees, launch in weeks with dedicated success manager |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels3 records
Placement product offering
Product offeringCore offering
Placement operates a product sampling platform that distributes physical product samples from consumer packaged goods (CPG) brands to verified consumers through a network of smart lockers, residential buildings, universities, offices, and fitness venues. The service enables brands to launch new products, drive retail velocity, increase e-commerce traffic, and monetize short-dated inventory while collecting real consumer feedback, user-generated content, contact data, and AI-powered insights with end-to-end attribution.
Product overview
Placement is a product sampling platform that operates as a unified system connecting brands with verified consumers through a network of 10,000+ apartments and 5,000+ smart locker locations. The core Placement Sampling Platform serves as the central hub, complemented by Smart Lockers for 24/7 distribution, a Campaign Analytics Dashboard for real-time metrics, and UGC Collection for capturing consumer-generated content. The Consumer Engagement Journey coordinates the entire experience from notification through reward, while the Distribution Network provides the physical infrastructure across residential buildings, universities, offices, gyms, and retail partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Placement Sampling Platform End-to-end product sampling platform that connects brands with verified consumers through smart lockers and partner networks (apartments, universities, offices, gyms). Enables CPG brands to distribute samples, capture contact data, collect user-generated content, and derive AI-powered insights from consumer feedback and survey responses. The platform is the central hub including the distribution network, UGC collection, analytics dashboard, and consumer engagement journey.
Quantifiable outcome
- +34% purchase intent increase (from 42% to 76%) measured via pre/post survey methodology
- +4 more outcomes
Companies that use Placement
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Placement technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Placement partnerships and signals
Strategic signalScale indicators12 records
Recent moves6 records
Expansion highlights5 records
Placement competitors and assessment
Company assessmentDirect peers
- PinchMe: PinchMe is a product sampling platform offering free samples to members in exchange for feedback and reviews. Directly comparable to Placement's model of distributing CPG samples to verified consumers and capturing structured insights.
- Influenster: Influenster is a product discovery and sampling community that sends free products to members in exchange for reviews. It directly competes with Placement for CPG brand sampling budgets and consumer feedback data.
- SoPost: SoPost is a UK-based product sampling platform that uses smart lockers and parcel networks to distribute samples to consumers. It is the closest international analog to Placement's smart-locker-based, attribution-driven sampling model.
- BzzAgent: BzzAgent is a word-of-mouth sampling platform (owned by Kellanova) that distributes products to a community of agents who provide reviews and social content. Highly comparable as a sampling-as-marketing service for CPG brands.
- Inmar: Inmar provides supply chain, returns, and product sampling services for CPG brands. It competes with Placement in CPG sampling and consumer engagement, though at a broader enterprise scale and scope.
- SampleSource: SampleSource distributes product samples through in-person events and shipping. A more traditional sampling operator that nonetheless competes for the same CPG brand sampling budgets Placement targets.
Emerging players
- Ibotta: Ibotta is a digital coupon and cashback platform that has expanded into digital sampling and rebate programs for CPG brands. It represents a digital-first alternative to physical sampling for the same CPG customer base.
- Fetch: Fetch is a consumer rewards platform that processes receipts and runs digital sampling and brand engagement campaigns. It overlaps with Placement's CPG customer base through digital product discovery and feedback capture.
Broad incumbents
- The Integer Group: The Integer Group is a shopper marketing agency (part of Omnicom) that designs and executes sampling, in-store, and digital campaigns for CPG brands. A broader incumbent offering sampling as part of a wider shopper marketing portfolio.
- Mars Agency: Mars Agency is an experiential marketing firm that runs product sampling events, in-store demos, and retail activations for CPG brands. A broader incumbent competing for the same brand marketing dollars as Placement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Placement social profiles
Digital presencePlacement financial estimates
Financial estimateRevenue estimate
Valuation estimate
Placement leadership team
Management profileNumber of profiles
Placement funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Placement M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Placement
What does Placement do?
Placement operates a product sampling platform that distributes physical product samples from consumer packaged goods (CPG) brands to verified consumers through a network of smart lockers, residential buildings, universities, offices, and fitness venues. The service enables brands to launch new products, drive retail velocity, increase e-commerce traffic, and monetize short-dated inventory while collecting real consumer feedback, user-generated content, contact data, and AI-powered insights with end-to-end attribution.
Is Placement a public or private company?
Placement is a private company. It is classified as unknown and is currently operating.
When was Placement founded?
Placement was founded in -1. It employs 11 to 50 people.
Where is Placement based?
Placement is headquartered in Santa Monica, United States, in the North America region.
How does Placement make money?
One revenue line is on record: sampling Distribution Services.
Who are Placement's main competitors?
Direct peers on record are PinchMe, Influenster, SoPost, BzzAgent, Inmar and SampleSource. Emerging players are Ibotta and Fetch. Broad incumbents are The Integer Group and Mars Agency.
Does Placement have an API?
No public API is recorded for Placement.