SoPost
SoPost is a UK digital product sampling platform founded in 2012 that runs managed-service sampling campaigns for 350+ global brands — primarily in beauty, CPG and food & beverage — combining audience targeting, intelligent order processing, global fulfilment and review capture to drive CRM opt-ins and post-trial purchases.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SoPost does
SoPost Limited is a UK-headquartered (Newcastle upon Tyne) digital product sampling platform founded in 2012 that operates a managed-service business targeting global consumer brands, primarily in beauty, CPG, food & beverage, and adjacent verticals. The platform runs end-to-end sampling campaigns — from strategy and audience targeting through microsite creation, global fulfilment, and post-trial review capture — for 350+ brand partners including Bobbi Brown, Benefit Cosmetics, Clinique, Dermalogica, AERIN, Tanqueray, Memo Paris, Estée Lauder, and Reckitt. SoPost monetises via quote-based enterprise campaign fees on multi-year contracts, charging brands for managed services and platform access rather than per-seat subscriptions; consumers receive samples free of charge.
The underlying technology is a cloud-based (Google Cloud-hosted) platform with four product modules — Activations & Integrations (native connectors to Meta, TikTok, Snapchat, Pinterest, Klaviyo, Attentive, Shopify, Yotpo, Bazaarvoice, PowerReviews and a public REST API with webhooks at developers.sopost.com), Intelligent Order Processing (real-time scoring using billions of platform data points to filter low-quality requests and personalise fulfilment), Sample Fulfillment (managed global logistics), and Results & Insights (campaign analytics and review capture). SoPost has shipped 30M+ samples, captured 18M+ marketing opt-ins and 4M+ reviews across 10+ years, and operates partner communities (UNiDAYS Sample Society, Product Samples UK/US, Dabble, Marie Claire Beauty Drawer, Woman & Home, Who What Wear) that provide profiled audience inventory. The company holds ISO 27001 certification and the Queen's Award for Enterprise: Innovation (2022), is GDPR-compliant with EU data residency, and runs on a roughly 51–100 person team. Its recent strategic moves include an August 2024 partnership with Aptar Beauty to bundle physical sampling packaging with the digital platform, a 2025 Shopify peer-gifting integration in private beta, and an indu partnership for peer-powered sampling in Gen Z skincare.
SoPost firmographics
Firmographics- Name
- SoPost
- Legal name
- SoPost Limited
- Website
- https://sopost.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SoPost is a UK digital product sampling platform founded in 2012 that runs managed-service sampling campaigns for 350+ global brands — primarily in beauty, CPG and food & beverage — combining audience targeting, intelligent order processing, global fulfilment and review capture to drive CRM opt-ins and post-trial purchases.
- Ownership category
- akta.pro rank
SoPost industry classification
Industry- Product category
- Digital Product Sampling / Marketing Technology Platform
- NAICS
- Direct Mail Advertising (541860), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Performance Analytics, Attribution & Measurement (MMM/MTA) (BPAFACAJ)
Keywords
Where SoPost is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
SoPost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Brand sampling campaign services: SoPost charges brands to execute hyper-targeted digital product sampling campaigns — including campaign strategy, audience targeting, microsite creation, global fulfilment, review capture and analytics — sold via a consultative "book a meeting" sales motion rather than publicly listed pricing. Brands pay for end-to-end campaign management and use of the platform.
- Platform access with managed services: Brands such as Bobbi Brown, Benefit Cosmetics, Clinique, Dermalogica, Tanqueray, AERIN and philosophy engage SoPost for multi-market, multi-channel sampling programs (e.g., Benefit Cosmetics Fan Fest mascara across 12 markets with TikTok ads, Intelligent Order Processing and CRM data delivery). Engagement is project-based/campaign-based rather than self-serve subscription.
- Shopify integration (peer-gifting add-on): SoPost's Shopify integration enables Shopify merchants' customers to send a free sample as a gift to a friend — a transactional, e-commerce-tied usage of the sampling platform that monetises via brand partnerships within retail checkout flows.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based enterprise campaign pricing |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels9 records
SoPost product offering
Product offeringCore offering
SoPost sells a cloud-based digital product sampling platform that helps consumer brands plan, launch and measure hyper-targeted product trial campaigns end-to-end. The platform combines branded microsite campaign builders, Intelligent Order Processing that filters low-quality requests, native integrations with Meta/TikTok/Snapchat/Pinterest/Klaviyo/Attentive/Shopify, a public REST API for CRM data streaming, global fulfilment and post-trial analytics including review syndication to Yotpo, Bazaarvoice and PowerReviews. Brands are quoted per campaign and SoPost also operates a consumer-facing site, productsamples.com, plus partner communities that supply pre-profiled opted-in audiences.
Product overview
SoPost operates as a unified platform-plus-modules architecture built around its core Digital Product Sampling Platform. The core platform orchestrates four product modules — Activations and Integrations (the channel/connector layer spanning Meta, TikTok, Snapchat, Pinterest, Klaviyo, Attentive, Shopify, PowerReviews, Yotpo, Bazaarvoice, Salesforce, HubSpot, Zapier, Make.com and Mulesoft), Intelligent Order Processing (real-time filtering of sample orders using billions of platform data points), Sample Fulfillment (managed global logistics) and Results and Insights (campaign reporting and analytics) — which together power five commercial Solutions: Ratings and Review Generation, Targeted Product Sampling, Consumer Acquisition and Enrichment, New Product and Market Launches, and Increase Sales Through Sampling. These solutions are delivered through industry-tuned verticals spanning Beauty, Skincare, Fragrance, Cosmetics, Haircare, Babycare, Petcare, CPG, Food & Beverage, Health & Wellness, and Home & Lifestyle, and are fed by SoPost's Partner Communities (UNiDAYS Sample Society UK/US, Product Samples UK/US, Dabble US, Marie Claire Beauty Drawer UK, Woman & Home UK, Who What Wear) which provide pre-profiled consumer audiences. The SoPost API extends the platform as a partner-facing developer product for streaming consumer, order and opt-in data into external CRMs, and ProductSamples.com acts as the consumer-facing companion sub-brand where individuals sign up to receive samples.
Differentiator
Problem solved
Functional benefit
Products and services
- SoPost Digital Product Sampling Platform End-to-end cloud-based digital product sampling platform used by 350+ global brands to run hyper-targeted product trial campaigns covering campaign creation, advanced consumer targeting, Intelligent Order Processing, global fulfilment, zero- and first-party data capture, marketing opt-ins, review generation and post-trial analytics.
- SoPost API Partner-facing REST API exposing webhooks (OrderEvent Pending/Approved/Rejected) and endpoints to retrieve consumer, order, custom-question/answer and marketing opt-in data, enabling brands to stream SoPost-captured data into Salesforce, HubSpot, Klaviyo, Attentive and other downstream tools via Zapier, Make.com or Mulesoft.
- ProductSamples.com
Quantifiable outcome
- 350+ brand partners and 30,000,000+ targeted samples sent
- +10 more outcomes
Companies that use SoPost
Customer profileNamed customers31 records
Segments5 records
Ideal customer profiles3 records
SoPost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature7 records
SoPost partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core, flagship and minor.
- Indu (teen skincare brand)coreIndu partnered with SoPost to launch a peer-powered gifting initiative that lets indu customers share free samples with friends after purchase. The program turns customers into brand advocates to gather authentic product reviews, build CRM data and drive conversions.
- Aptar BeautyflagshipStrategic partnership announced August 2024 to combine Aptar Beauty's expertise in designing and producing sampling products (including its Imagin full-service packaging solution) with SoPost's digital sampling expertise and distribution logistics. The collaboration covers the entire campaign process from production to post-trial analysis in the beauty sector.
- Google CloudcoreSoPost's production databases are stored in Google Cloud, contracted for technical services. SoPost remains responsible at all times for the security of user information.
- Postmark (Wildbit)coreSoPost uses Postmark to send transactional and campaign emails. To deliver emails, SoPost supplies Postmark with the recipient's email address, name and the email body.
- MailChimpcoreSoPost uses MailChimp to send marketing email; the same data-sharing pattern as Postmark (email address, name, body) applies.
- ZendeskcoreCustomer-service messages routed through Zendesk to manage consumer support queries; Zendesk retains a copy of all communication.
- YotpocoreOne of three review-syndication partners to which SoPost sends consumer reviews collected during brand campaigns.
- BazaarvoicecoreOne of three review-syndication partners for SoPost-collected reviews; reviews are distributed for display across retailer and brand properties.
- PowerReviewscoreOne of three review-syndication partners; explicitly mentioned in the Bobbi Brown and Clinique case studies as the integration used to share product reviews across the brand's properties.
- Meta (Facebook / Instagram)flagshipNative Lead Ad integration used to capture consumer data directly into SoPost via Facebook Lead Ads and Instagram Lead Forms, with control of ad spend via Meta Ads Manager lead caps. Featured in multiple case studies (AERIN, Carolina Herrera, Jean Paul Gaultier, philosophy, Erborian, Grenade).
- TikTokflagshipNative TikTok Ads integration with Lead Forms; centerpiece of the Benefit Cosmetics Fan Fest mascara campaign across 12 markets (55,000 samples shipped, $0.01 CPL in UK).
- SnapchatcoreSnapchat Ads Manager integration with Snap Pixel and Snap Lead Form support; brand partners use Snap Pixel for audience building and campaign measurement, with consent-gated activation and Do Not Track respected.
- PinterestcorePinterest Tag and Pinterest Lead Form integration; SoPost discloses and gets consent to use the Pinterest Tag per campaign, and respects Do Not Track.
- KlaviyocoreIntegration to push SoPost consumer/order/opt-in data into Klaviyo for email and SMS marketing automation.
- AttentivecoreSMS-marketing integration with detailed consent setup (Email and SMS consents treated separately, Attentive-specific SMS disclaimer language); documented in help.sopost.com.
- ShopifycoreShopify app-store integration enabling merchants to send a free sample as a gift to a friend during checkout (peer-powered gifting use case, in private beta as of August 2025).
- IntercomcorePowers SoPost's consumer-facing Help Center (help.sopost.com), used for FAQs about ordering samples, tracking, complaints and feedback.
- UNiDAYS Sample Society (UK)coreGen-Z student community offering SoPost brand partners profiled audience data across beauty, food, health, lifestyle, pets, media and travel for targeted sampling.
- Unidays Sampling Society (US)coreUS equivalent of UNiDAYS Sample Society UK, providing SoPost with profiled Gen-Z audience data for sampling campaigns.
- Product Samples UKcoreOwned/operated consumer community offering deep profile data (age, gender, household income, beauty, food, pets, family, media) for UK targeting.
- Product Samples UScoreUS counterpart to Product Samples UK, providing demographic, beauty, food, household, family, pets, travel and media profile data for sampling campaigns.
- Marie Claire (Beauty Drawer UK)coreCo-branded community leveraging Marie Claire's UK audience for beauty, makeup, hair, fragrance and lifestyle sampling.
- Woman & Home UKminorConsumer community providing profile data on beauty, makeup, hair and lifestyle interests for sampling targeting.
- Dabble USminorUS consumer community providing demographic (age, gender, address, ethnicity) and beauty (skin, makeup, hair, fragrance) profile data for sampling.
- Who What WearminorConsumer community providing detailed skin, makeup, hair, fragrance and lifestyle profile questions for sampling targeting.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
SoPost competitors and assessment
Company assessmentDirect peers
- Sampler.io: Direct competitor offering digital product sampling campaigns for brands, with similar targeting, fulfilment and zero-party data capture capabilities. The closest head-to-head rival to SoPost in enterprise product sampling.
- Influenster: Consumer community and product-sampling platform that distributes samples to opted-in members in exchange for reviews and social content, overlapping directly with SoPost's community-driven sampling model.
- BzzAgent: Word-of-mouth marketing and product sampling network that recruits everyday consumers to trial and review products, comparable in mission and target customer base to SoPost's sampling campaigns.
- Try With Bump (Bump): Digital product-sampling platform focused on e-commerce and DTC brands, directly comparable to SoPost's Shopify and consumer-acquisition use cases.
- The Insiders: Global product sampling and influencer community that operates across multiple verticals (beauty, electronics, FMCG), overlapping with SoPost's multi-market, multi-category sampling proposition.
Emerging players
- Snipp Interactive: Promotional marketing platform offering receipt-validation, sampling and loyalty programs to CPG brands, with overlapping CPG and FMCG customer base though a different core technology focus.
- Crowdtap: Consumer community platform for influencer and micro-influencer marketing campaigns, including product sampling and content creation, comparable to SoPost's peer-powered gifting initiatives.
Broad incumbents
- Yotpo: Broader e-commerce marketing platform spanning reviews, loyalty, SMS and visual UGC, integrated with SoPost for review syndication; a wider-portfolio incumbent that competes for the same brand marketing budget.
- Klaviyo: Large CRM and email/SMS marketing platform integrated with SoPost for opt-in streaming; an incumbent that increasingly owns the brand-consumer relationship into which SoPost feeds sampling data.
- PowerReviews: Enterprise ratings-and-reviews platform used by major retailers and CPG brands; integrated with SoPost for review syndication and competes for the same brand-side reviews and UGC budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SoPost social profiles
Digital presenceSoPost compliance and trust
Trust signalCompliance4 records
SoPost financial estimates
Financial estimateRevenue estimate
Valuation estimate
SoPost leadership team
Management profileNumber of profiles
Profiles3 records
SoPost funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SoPost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SoPost
What does SoPost do?
SoPost sells a cloud-based digital product sampling platform that helps consumer brands plan, launch and measure hyper-targeted product trial campaigns end-to-end. The platform combines branded microsite campaign builders, Intelligent Order Processing that filters low-quality requests, native integrations with Meta/TikTok/Snapchat/Pinterest/Klaviyo/Attentive/Shopify, a public REST API for CRM data streaming, global fulfilment and post-trial analytics including review syndication to Yotpo, Bazaarvoice and PowerReviews. Brands are quoted per campaign and SoPost also operates a consumer-facing site, productsamples.com, plus partner communities that supply pre-profiled opted-in audiences.
Is SoPost a public or private company?
SoPost is a private company. It is classified as venture growth investor backed and is currently operating.
When was SoPost founded?
SoPost was founded in 2012. It employs 51 to 100 people.
Where is SoPost based?
SoPost is headquartered in London, United Kingdom, in the Europe region.
How does SoPost make money?
Three revenue lines are on record. Brand sampling campaign services are the primary driver. The others are platform access with managed services and shopify integration (peer-gifting add-on).
Who are SoPost's main competitors?
Direct peers on record are Sampler.io, Influenster, BzzAgent, Try With Bump (Bump) and The Insiders. Emerging players are Snipp Interactive and Crowdtap. Broad incumbents are Yotpo, Klaviyo and PowerReviews.
Does SoPost have an API?
Yes. The SoPost API is a partner-facing REST API that allows brands to programmatically retrieve consumer, order and marketing opt-in data and stream it into their CRM or email marketing tools. It supports webhook subscriptions (OrderEvent) with Pending/Approved/Rejected status changes, plus endpoints to create webhooks and retrieve orders including custom question answers and consent records. Access requires contacting [email protected] to obtain credentials for the developer portal. No SDK is offered; integration is typically achieved via the API directly or through no/low-code connectors such as Zapier, Make.com, or Mulesoft Anypoint. The privacy policy notes an HMAC/SHA-256 hashing approach for email when passing through Snap Pixel. Developer documentation is at developers.sopost.com.
What industry is SoPost in?
SoPost's product category is Digital Product Sampling / Marketing Technology Platform. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFACAJ, Performance Analytics, Attribution & Measurement (MMM/MTA). Its NAICS code is 541860 and its SIC code is 7311.