浙江风盛传媒股份有限公司

What 浙江风盛传媒股份有限公司 does

浙江风盛传媒股份有限公司 (Zhejiang Finesun Media Co., Ltd.) is an outdoor advertising media operator headquartered in Hangzhou, structured as a subsidiary of the state-controlled Hangzhou Daily Group (华媒控股) and listed on China's NEEQ (ticker 838071) since July 2016. The company operates a portfolio of premium urban media assets including exclusive advertising rights to Hangzhou Metro Lines 1, 2, 4, and 5 (including voice advertising rights on Line 5), the 800 sqm BIGPAD LED display, the 35-building Qianjiang New City light show, and a network of 800+ newspaper reading columns.

The business is organized across six operating divisions and at least seven subsidiaries (including 朗盛, 好声音, 悦报, 智飓, 观盛文化, and 福州风盛), and has accumulated more than 900 corporate advertiser relationships and 815+ brands since its 2004 founding. Notable advertiser clients include Geely, Huawei, iQIYI, Nongfu Spring, WeDoctor, Wahaha, Uber, and entertainment properties such as NINE PERCENT, spanning automotive, consumer technology, FMCG, healthcare, and entertainment verticals. The company was certified as a China Level 1 Advertising Enterprise in 2018 and has been recognized among national Top 15 Metro Media Operators and Top 20 Comprehensive Media Companies.

Revenue economics are anchored in long-term, contractually exclusive transit and outdoor media rights, with monetization through brand-advertising placements sold to a diversified base of national and regional advertisers. The company has added a new AIGC智驱 (AIGC-driven) business unit, suggesting an early-stage effort to layer generative AI and automation onto its media platform, though this remains incremental rather than central to the operating model. Geographic expansion beyond Zhejiang was initiated in 2017 with entry into Fuzhou Metro Line 1, and the 2017 NEEQ Innovation Layer selection and 2018 Level 1 certification provide the regulatory and listing foundation for further scaling.

Name

浙江风盛传媒股份有限公司

Legal name

浙江风盛传媒股份有限公司

Website

https://finesun.com.cn

Company type

Public

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

浙江风盛传媒股份有限公司 is a Hangzhou-based outdoor advertising media operator, a subsidiary of state-controlled Hangzhou Daily Group (华媒控股), holding exclusive Hangzhou Metro advertising rights and operating LED, light show, and newspaper column media for 900+ advertisers.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Media

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Place-Based / Retail & Venue Media (Malls, Gyms, Cinema, Office Buildings) (BPAFALAE)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)

Keywords

• Outdoor advertising media
• Metro advertising operations
• LED display media
• Urban landmark media
• Integrated outdoor marketing

Headquarters

HQ city

Hangzhou

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Outdoor Advertising Media Operations: Revenue from operating outdoor advertising media assets including metro advertising (voice, signage, light boxes, train wraps, interactive screens), LED displays, newspaper reading columns, and urban lighting shows. The company operates as a media owner and operator controlling physical advertising inventory.
2. Creative and Integrated Marketing Services: Revenue from creative campaign design, event execution, and multimedia integrated communication services for brand clients. Includes themed station designs, experiential marketing, and IP-driven campaigns.
3. Metro Media Network Operations: Exclusive operating rights for Hangzhou Metro lines 1, 2, 4, 5 voice advertising and wayfinding signage, covering 85 stations with comprehensive media forms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Zhejiang Finesun Media operates physical outdoor advertising media assets across Hangzhou and Fuzhou, including exclusive metro voice advertising and wayfinding signage on Hangzhou Metro Lines 1, 2, 4, and 5 (covering 85+ stations), the flagship 800-square-meter BIGPAD super LED screen at Wulin Diamond Business District, the Qianjiang New City architectural light show across 35 buildings, and a network of over 800 newspaper reading columns. The company sells advertising placements and integrated creative campaign services to brand advertisers, advertising agencies, and government/event organizers.

Product overview

浙江风盛传媒股份有限公司 operates as a New Third Board listed company (stock code: 838071) under Hangzhou Daily Group's Huamei Holdings. The company provides outdoor advertising solutions through a four-platform structure: (1) Full-coverage Hangzhou Metro Media Platform spanning Lines 1, 2, 4, and 5 with 85+ stations offering voice ads, light boxes, interactive screens, and train advertisements; (2) Architectural Light Art Platform featuring the 800㎡ BIGPAD LED screen and Qianjiang New City light shows; (3) City Newspaper Kiosk Network with 800+ units across Greater Hangzhou; and (4) AIGC Intelligence Platform for AI-driven creative solutions. The three business units—Outdoor Navigation (subway media operations), Cultural-Commerce-Tourism Integration, and AIGC Intelligence—work together to deliver integrated offline-online outdoor advertising solutions.

Differentiator

Problem solved

Functional benefit

Brands

• 大笨屏 (BIGPAD): 位于杭州武林钻石商圈国大城市广场的800㎡超级LED大屏，是杭州城市地标媒体
• 杭州地铁媒体
• 钱江新城灯光秀
• 朗盛传媒
• 好声音传媒
• 悦报传媒
• 智骊传媒
• 观盛文化
• 福州风盛

Products and services

• Outdoor Navigation (户外领航) - Metro Media Operations Core subway media operation business covering Hangzhou Metro Lines 1, 2, 4, and 5, providing full-spectrum advertising solutions including light box ads, voice ads, interactive screens, train ads, and guide signage across 85+ stations. Sold to brand advertisers and agencies seeking metro advertising exposure.
• Cultural-Commerce-Tourism Integration (文商旅焕彩) Cultural, commercial and tourism integration platform that combines urban outdoor media with cultural tourism experiences, creating immersive advertising environments for destination marketing. Sold to brands, tourism boards, and commercial districts seeking integrated cultural-tourism advertising solutions.
• AIGC Intelligence Platform (AIGC智驱) AI-driven intelligent media platform utilizing generative AI and automation technologies to power content creation, creative development, and intelligent advertising solutions for brand clients.
• BIGPAD Super LED Display (大笨屏) 800-square-meter super LED screen located at Guoda Square in Hangzhou's Wulin Diamond Business District, featuring curved high-definition display technology with building facade interaction and mobile phone interconnection capabilities for live streaming and interactive advertising. Sold to brand advertisers seeking iconic landmark media exposure.
• Metro Voice Advertising (地铁语音广告) Voice advertising service on Hangzhou Metro lines providing 100% reach rate through high-frequency daily broadcasts, enabling brands to capture passenger attention effectively in public transit environments. Sold to brand advertisers seeking high-frequency metro audience reach.
• Newspaper Reading Column Network (阅报栏网络) Urban newspaper kiosk and reading column network covering Hangzhou's urban and suburban areas including Xiaoshan, Fuyang, and Yuhang districts, with over 800 units featuring newspaper postings, LED scrolling displays, and large-format advertisement panels. Sold to local advertisers and government for community-level advertising.
• Qianjiang New City Light Show (钱江新城灯光秀) Light show service on 35 buildings along Qianjiang New City's 2.3 km riverside facade using 700,000 LED lights, creating branded light displays for major events and commercial campaigns across 532,600 square meters of building surfaces. Sold to brands, government, and event organizers for large-scale visual campaigns.

Quantifiable outcome

• 100% passenger reach rate for metro voice advertising
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• AirMedia Group (航美传媒): China's leading airport advertising media operator with exclusive rights at major Chinese airports. Comparable as a Chinese transit/location-based media operator relying on exclusive concession agreements and B2B brand sales.
• Focus Media (分众传媒): China's dominant outdoor advertising media company operating elevator/lobby digital screens and cinema advertising networks. Closest comparable in terms of place-based digital media operations, B2B brand advertiser focus, and high-revenue Chinese OOH media model.
• VisionChina Media (华视传媒): China-based transit advertising media company historically focused on bus, subway, and digital screens across major Chinese cities. Comparable in targeting Chinese metro/transit advertising inventory for brand clients.
• Clear Media: Hong Kong-listed outdoor billboard and transit advertising operator in mainland China (subsidiary of Clear Channel Outdoor). Directly comparable as a Chinese OOH media owner serving brand advertisers with multi-city inventory.
• Charm Communications (华扬联众): Leading Chinese digital advertising agency and integrated marketing services provider. Comparable as a China-focused B2B advertising services firm that plans and executes integrated brand campaigns including OOH components.

Broad incumbents

• Lamar Advertising: Largest US outdoor advertising operator with billboard, transit, and digital out-of-home inventory. Comparable business structure as a publicly-listed OOH media operator with concession/lease-based asset model.
• JCDecaux: Global #1 outdoor advertising company with significant presence in Chinese transit and street furniture advertising. Operates at much larger scale globally but directly competes for Chinese metro/transit concession tenders.
• Outfront Media: Major North American outdoor and transit advertising operator with digital billboards and transit media. Comparable business model (media ownership + concession-based transit rights) but operates in different geography.

Others

• WPP plc: Global advertising holding company with significant OOH media planning/buying capabilities (including GroupM and Ogilvy). Adjacent ecosystem participant that frequently acts as media buyer/agency partner for outdoor campaigns alongside operators like Finesun.

Emerging players

• iClick Interactive: Asia-focused digital marketing and programmatic advertising platform. Partial overlap as it increasingly integrates online-to-offline campaign analytics, representing both a partner and competitive channel for OOH budget share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/5211979483
• LinkedInlinkedin.com/company/%E6%B5%99%E6%B1%9F%E9%A3%8E%E7%9B%9B%E4%BC%A0%E5%AA%92%E8%82%A1%E4%BB%BD%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 浙江风盛传媒股份有限公司