What Finista does

Finista is an independent insurance brokerage (Onafhankelijke Verzekeringsmakelaar) and Crelan Bank agent headquartered at Mastplein 58 in Wilrijk, Antwerp, Belgium. Founded in 2021, the firm is FSMA-registered as an insurance intermediary under KBO 0760962129 and operates from a single office serving Belgian private individuals, self-employed professionals, and SMEs. A team of approximately five to eight personnel covers bank, insurance, damage management, and directorial functions under directors Nick and Stef. Finista distributes a broad portfolio of personal and commercial insurance products — mobility, home, family and legal protection, hospitalization, savings and investments (Tak 21/Tak 23), pension, plus business and employee lines — sourced from more than a dozen Belgian and international insurers including AG Insurance, AXA Belgium, Allianz Benelux, Baloise, DKV, DAS, Touring, and Euromex. Through its Crelan agency, it also distributes Crelan credit products.

The company's go-to-market is direct-to-consumer, combining appointment-based in-office consultations, phone, email, web-based quote and damage-report forms, and inbound referrals from Crelan Bank's Belgian branch network. The website integrates third-party insurance simulators from AG Verzekeringen and AXA Belgium and uses Matomo for analytics; Finista has no proprietary technology platform, mobile application, or API surface. Revenue is commission-based: insurance carriers pay commissions embedded in customer premiums, supplemented by portfolio-based commissions and occasional direct client fees. Pricing is not publicly disclosed and is product- and customer-specific.

Finista has no external funding, operates as a closely held private firm, and serves only the Belgian domestic market. No AI, data, or software capabilities are disclosed. Active content publishing (pension, motorhome, storm damage advisory articles) and a newsletter indicate ongoing brand-building effort, but the firm remains a small, single-office brokerage with no disclosed expansion, M&A, or geographic growth signals.

Name

Finista

Legal name

Finista

Website

https://finista.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Finista is an independent insurance broker and Crelan Bank agent based in Wilrijk, Belgium, serving Belgian private individuals, self-employed professionals, and SMEs with personal, business, and financial insurance products distributed across multiple Belgian insurers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Portfolio Management and Investment Advice (523940), Nondepository Credit Intermediation (5222)

SIC

Investment Advice (6282), Finance Services (6199)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

akta.pro secondary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Insurance brokerage
• Independent insurance broker
• Banking agency services
• Belgian financial services
• Insurance advisory

Headquarters

HQ city

Wilrijk

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Insurance brokerage commissions: For insurance brokerage services, Finista primarily receives a commission from the insurance company (verzekeringsonderneming), which is included in the premium paid by the customer. Additional commission may be tied to the insurance portfolio held at the respective insurer or for additional tasks performed by the broker. In some cases, Finista receives a fee directly from the client.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Finista is an independent insurance brokerage firm in Belgium that advises on and places insurance products for individual consumers (Particulier) and professional/business clients (Professioneel). In addition, the company operates as a Crelan Bank agent, providing banking-related services through that bank partnership.

Product overview

Finista is an independent insurance broker (Onafhankelijke Verzekeringsmakelaar) and Crelan Bank agent based in Wilrijk, Belgium. The company offers a comprehensive portfolio of insurance and financial products organized into two main segments: Personal (Particulier) and Professional (Professioneel). Personal products include Mobiliteit (auto, motor, fiets, motorhome), Woning (brand, diefstal, verhuurder-huurder), Gezin en Rechtsbijstand (familiale verzekering, ongevallen, overlijden en invaliditeit, reisverzekering, rechtsbijstandsverzekering), Hospitalisatie (hospitalisatieverzekering, groepsverzekering), Sparen of beleggen (Tak 21, Tak 23), and Pensioen (pensioensparen, langetermijnsparen, groepsverzekering). Professional products include Onderneming (bedrijfsvoertuigen, gebouwen, materieel, aansprakelijkheid), Personeel (arbeidsongevallen, groepsverzekering, hospitalisatie), and Inkomen (gewaarborgd inkomen, pensioenopbouw, overlijdensverzekering, beleggen). Finista also acts as a credit intermediary for Crelan. The company partners with major Belgian insurers including Crelan, AG Insurance, Allianz, AXA, Baloise, DAS, Dela, DKV, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Particulier (consumer insurance brokerage) Insurance advisory and brokerage services for individual consumers (Particulier) in Belgium, covering personal insurance needs.
• Professioneel (professional/business insurance brokerage) Insurance advisory and brokerage services for professional and business clients (Professioneel) in Belgium, covering commercial insurance needs.
• Crelan Bank agency services Banking services made available to Finista's clients through its role as a Crelan Bank agent.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, primary and minor.

• CrelancoreChannel Partner/ Reseller/ DistributorFinista operates as a Crelan Bank agent, offering Crelan's banking and credit products alongside its insurance brokerage services. Crelan is featured in the website header navigation and listed among partners on the 'Over ons' page.
• AG InsuranceprimaryOthersAG Insurance is one of Finista's key insurance company partners. Finista distributes AG products including home insurance, hospitalization, pension, and investment products. AG also provides the website infrastructure and cookie policy framework. Finista links to AG simulators on its site.
• AXA BelgiumprimaryOthersAXA Belgium is a key insurance partner of Finista. AXA home insurance products are promoted via simulators embedded on the Finista website.
• Allianz BeneluxminorOthersAllianz Benelux is listed among Finista's insurance company partners on the 'Over ons' page.
• Baloise BelgiumminorOthersBaloise Belgium is listed among Finista's insurance company partners on the 'Over ons' page.
• DASminorOthersDAS (legal expenses insurance) is listed among Finista's insurance company partners on the 'Over ons' page.
• DelaminorOthersDela is listed among Finista's insurance company partners on the 'Over ons' page.
• DKVminorOthersDKV (hospitalization insurance) is listed among Finista's insurance company partners on the 'Over ons' page.
• Eb LeaseminorOthersEb Lease is listed among Finista's insurance company partners on the 'Over ons' page.
• EuromexminorOthersEuromex is listed among Finista's insurance company partners on the 'Over ons' page.
• Europ AssistanceminorOthersEurop Assistance (assistance insurance) is listed among Finista's insurance company partners on the 'Over ons' page.
• Go4LeaseminorOthersGo4Lease (leasing/financing) is listed among Finista's partners on the 'Over ons' page.
• Legal VillageminorOthersLegal Village (legal services) is listed among Finista's partners on the 'Over ons' page.
• TouringminorOthersTouring (roadside assistance and insurance) is listed among Finista's insurance company partners on the 'Over ons' page.
• VerheyenminorOthersVerheyen is listed among Finista's insurance company partners on the 'Over ons' page.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fidea: Belgian independent insurance broker with multiple regional offices selling personal and commercial lines through an agent network. Comparable as a multi-carrier Belgian broker; larger geographic footprint and headcount than Finista but similar product breadth.
• Yuzzu: Belgian insurance intermediary (formerly Vivium) selling personal lines directly online and through partnerships. Closely comparable as a Belgian insurance distribution intermediary competing for the same private-individual and SME insurance wallet, with a more digital-led motion.

Broad incumbents

• Aon Belgium: Global insurance and reinsurance brokerage with a substantial Belgian practice serving corporate and commercial clients across P&C, employee benefits, and risk advisory. Comparable as a multi-line, carrier-neutral broker operating in Belgium, though at significantly larger scale and scope than Finista.
• Vanbreda Risk & Benefits: Belgian specialty insurance broker focused on employee benefits, risk management, and commercial insurance. Relevant as a homegrown Belgian broker with a similar carrier-independent model, though skewed toward larger corporate clients rather than Finista's SME/private mix.
• KBC Verzekeringen: Captive bank-insurer of KBC Group distributing personal and commercial insurance products through the KBC bank channel in Belgium. Relevant comparator as a Belgian bank-insurance model — though tied to a single carrier rather than independent like Finista.
• Belfius Verzekeringen (DVV): Insurance arm of Belfius Bank, distributing personal and commercial lines through bank branches and tied agents. Comparable as a Belgian bank-insurance distribution competitor for Finista's Crelan-linked offering, with a larger institutional footprint.
• Marsh Belgium: Marsh's Belgian arm is a major commercial insurance broker and risk advisor serving mid-market and large enterprises. Overlaps with Finista's professional/business line brokerage activities but is structurally a much larger, multinational operator.
• Howden Belgium: International insurance broker group with Belgian operations covering commercial P&C and employee benefits. Comparable on carrier-independent brokerage model and Belgian mid-market focus; structurally larger with global backing.

Emerging players

• BDO Belgium (Insurance Advisory): Professional services firm with an insurance and risk advisory practice serving Belgian SMEs and mid-market. Comparable where it overlaps Finista's SME commercial-insurance advisory motion, though delivered via a consultancy model rather than a tied brokerage.

Others

• AG Insurance: Major Belgian insurer and Finista's primary insurance partner. Included as an adjacent ecosystem player — AG both supplies products Finista distributes and competes for direct distribution through its own channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/finista

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finista