FIORI Company

What FIORI Company does

FIORI is a premium flower and event decoration brand founded in 2009 by Liudmyla Lazareva in Kyiv, Ukraine. The company operates across three countries (Ukraine, Austria, and Cyprus) with a portfolio spanning online flower retail, home decor sales, professional event decoration services (weddings, corporate galas, private celebrations, New Year installations), decor rental through a dedicated platform, and floristry education through Fiori Academy. Its product mix includes signature and seasonal bouquets priced 8,348-28,144 UAH, an extensive home decor catalog (vases, candles, textiles, planters, accessories) priced 470-28,700 UAH, and gift items from brands such as Bukowski Design and Doudou et Compagnie.

The company runs a multi-channel distribution model: a flagship boutique at Mandarin Plaza operating 24/7, an online boutique at fiori.ua, courier delivery with a 3-hour guarantee within Kyiv, Nova Poshta integration for Ukraine-wide delivery, and international delivery coordination through Vienna and Limassol branch representatives. The technology stack is a standard WooCommerce/WordPress e-commerce platform without public APIs, SDKs, or AI/ML integrations. No patents, no external funding, and no enterprise contracts are disclosed; the company is privately held and founder-controlled.

Revenue is generated through five streams: one-time product sales (bouquets, decor, gifts), professional event decoration services, decor rental subscriptions, floristry academy enrollments, and direct in-store boutique purchases. Customer segments are primarily individual consumers (gift-giving, personal celebrations) and wedding clients, with secondary segments in corporate events and private event organizers. Pricing follows a unit-pricing model with tiered free-delivery thresholds (1,500 UAH for bouquets in Kyiv, 4,000 UAH for general orders). Marketing is digital-first, anchored by three Instagram accounts and the company's content/booking platforms.

Name

FIORI Company

Legal name

FIORI

Website

https://fiori.ua

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

FIORI is a premium Ukrainian flower and event decoration brand founded in 2009 by Liudmyla Lazareva, operating online boutiques, a 24/7 flagship boutique in Kyiv, and international branches in Austria and Cyprus. It serves individual consumers, wedding clients, and corporate customers with bouquets, home decor, event styling, decor rental, and floristry education.

Ownership category

akta.pro rank

Product category

Floral & Home Decor Retail

NAICS

Florists (4593)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Artificial Flowers, Silk Florals & Faux Greenery Decor (HSACAOAK)

akta.pro secondary industry

Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Premium floral arrangements
• Event decoration services
• Home decor retail
• Floristry education
• Decor rental services

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Bouquets and Floral Arrangements: Sale of premium bouquets, seasonal collections, author bouquets, monobouquets, and floral compositions through online boutique. Prices range from approximately 8,000 to 28,000 UAH per bouquet.
2. Product Sales - Decor and Home Accessories: Sale of home decor items including vases, candles, candleholders, figurines, furniture, textiles, and accessories. Also includes soft toys, gift sets, and souvenirs.
3. Event Decoration Services: Professional decoration services for weddings, corporate events, galas, birthdays, and New Year's celebrations. Includes floral arrangements, fabric styling, and thematic decorations.
4. Decor Rental: Rental service for decorative items for photo zones, events, and personal celebrations. Operated through separate platform rent.fiori.ua.
5. Fiori Academy: Educational platform offering floristry courses, masterclasses, and certifications for aspiring florists. Located at fiori.academy.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

FIORI is a premium floral and lifestyle brand that designs, curates, and retails signature and seasonal bouquets, home decor (vases, candles, candleholders, textiles, plants), and gifts through its own online boutique at fiori.ua and a flagship boutique at Mandarin Plaza in Kyiv. Beyond retail, the company delivers fee-based event decoration services (weddings, corporate events, New Year styling), rents event decor via rent.fiori.ua, and runs floristry training through Fiori Academy. The offering targets individual consumers seeking distinctive floral gifts as well as couples and companies needing professional event styling.

Product overview

FIORI is a premium flower brand with an e-commerce platform offering signature bouquets, seasonal collections, home decor, and gifts. The product portfolio centers on the Online Boutique as the primary sales channel, complemented by four service offerings: Wedding Decoration Services, Event Decoration Services, New Year Decoration Services, and Decor Rental. An educational component, Fiori Academy, provides florist training courses. The company operates branches in Ukraine, Austria, and Cyprus, with delivery services available in Kyiv and select international locations.

Differentiator

Problem solved

Functional benefit

Brands

• Fiori Academy: Educational platform for florists offering courses from basic to professional level with certificates for career development in floristry
• Fiori Space
• Fiori Rent (rent.fiori.ua)

Products and services

• Bouquets (Букети) Signature and seasonal flower bouquets offered in multiple styles including VIP, Author's, Classic, Monobouquets, and arrangements presented in boxes or bags. Targeted at individual consumers seeking premium floral gifts for personal occasions. Prices range from approximately 8,348 UAH to 28,144 UAH per bouquet.
• Home Decor (Декор) Curated home decor assortment including vases, candles, candleholders, clocks, paintings, flowerpots, chandeliers, textiles, picture frames, statues, summer decor, tableware, and decorative plants. Targeted at consumers furnishing living spaces and seeking premium decorative items.
• Gifts (Подарунки) Gift items including plush toys (soft animals), gift sets, and souvenirs from brands such as Bukowski Design and Doudou et Compagnie. Targeted at consumers purchasing complementary gifts alongside or in place of floral arrangements.
• Wedding Decoration Services Professional event styling for weddings including floral arrangements, fabric decoration, and decor matched to the event's overall style. Targeted at engaged couples and wedding planners seeking a single premium vendor for cohesive floral and decor design.
• Event Decoration Services Professional decoration services for corporate events, galas, birthdays, and other private celebrations, including floral arrangements, fabric styling, and thematic decorations. Targeted at corporate clients and private event organizers requiring turnkey event presentation.
• New Year Decoration Services

Quantifiable outcome

• 3-hour delivery within Kyiv guaranteed
• +1 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Wedding Industry Specialists (Photographers, Videographers)minorStrategic or Co-development PartnerCollaboration with photographers, videographers, and other wedding industry specialists to create comprehensive wedding projects. Joint approach provides clients with complete event styling and documentation services.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Bloomscape: DTC online plant and floral retailer offering premium potted plants and arrangements with direct shipping. Comparable to FIORI's online boutique model and premium positioning, though focused on plants rather than cut-flower bouquets and event services.

Direct peers

• The Bouqs Co. Premium online florist offering curated, farm-direct bouquets and arrangements with subscription options. Comparable to FIORI's premium, designer-curated bouquets sold through an online boutique with delivery.
• ProFlowers: Online flower delivery retailer offering bouquets, plants, and gift baskets with national shipping. Operates a similar e-commerce bouquet retail model to FIORI, focused on premium floral gifting occasions.
• Interflora: Global flower delivery network operating through local member florists across multiple countries, including Europe. Directly comparable to FIORI's premium floral delivery and event gifting model, with similar bouquet retail and international reach ambitions.
• FloraQueen: International online flower delivery brand serving dozens of countries across Europe, the Americas, and beyond. Closely comparable to FIORI's cross-border flower delivery operations between Ukraine, Austria, and Cyprus.
• Euroflorist: Pan-European flower delivery service operating across multiple European countries with partner florists. Closely mirrors FIORI's combination of online ordering, multi-country delivery, and premium floral positioning.
• Jamali Garden: Wholesale and retail supplier of event decor, candles, vases, and floral accessories for weddings and events. Directly comparable to FIORI's decor retail and event decoration services offerings.

Broad incumbents

• 1-800-Flowers: Large US-based floral and gift retailer with multi-brand portfolio including Harry & David and Personalization Mall. A broad incumbent offering flowers, gifts, and decor across many categories — overlaps with FIORI's bouquet-plus-decor-plus-gift positioning but at much larger scale.
• Teleflora: Established US-based florist network delivering through local member florists, owned by 1-800-Flowers. Comparable to FIORI's premium floral delivery model but operates at significantly larger scale and broader geographic footprint.
• FTD (Florists' Transworld Delivery): Long-established flower delivery network operating in the US and select international markets. Broad incumbent in the same floral delivery category as FIORI, with multi-decade brand history and large partner florist network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fioriofficial
• LinkedInlinkedin.com/company/fiori-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIORI Company