FloraQueen
FloraQueen is a Barcelona-based e-commerce company that sells flowers, plants, and gifts online for international delivery to 100+ countries via a network of local florists. It serves individual consumers and corporate gifting clients with a Shopify storefront and loyalty program.
- Company typePrivate
- Founded2005
- HeadquartersBarcelona, Spain
- Headcount51–100
- GTM typeB2C
- OfferingServices
What FloraQueen does
FloraQueen (legal entity: FloraQueen Flowering the World S.L.) is a privately held, Barcelona-headquartered e-commerce company that operates an international online flower and gift delivery platform serving customers in more than 100 countries. Founded in 2004/2005, the company offers flower bouquets (roses, lilies, gerberas, sunflowers), plants, gift baskets, personalized gifts, funeral arrangements, corporate gifting solutions, and a recently introduced LEGO-themed gift collection. Orders are placed through a Shopify-based storefront available in 10+ language variants, and last-mile fulfillment is executed by a curated network of local florists who handcraft and deliver bouquets in the recipient's destination market.
The underlying technology stack is conventional: a Shopify-hosted storefront with international payment integrations (PayPal, Stripe, Mastercard, Amazon Pay, Apple Pay, Google Pay), social login via Google/Meta/Amazon/LinkedIn, and SEO-optimized country-specific landing pages. There are no proprietary algorithms, AI/ML capabilities, or custom fulfillment systems disclosed. The business model is direct-to-consumer transactional: customers pay per order (€37.90–€171.90 typical range) with no disclosed subscription component. Revenue streams consist of (1) one-time D2C product sales to individual consumers and (2) B2B corporate gifting orders for employee recognition, client appreciation, and corporate events. The FloraClub loyalty program provides repeat-purchase incentives including date reminders, discounts, and complimentary add-ons, but the company has no disclosed subscription or recurring revenue mechanism.
The company operates with approximately 60 employees out of a single creative studio and office in Sant Just Desvern, Barcelona. It is independently financed with no disclosed institutional investors, funding rounds, parent company, or public listing. Customer feedback is strong, with a 4.8/5 rating across 18,000+ reviews, and the company emphasizes its Barcelona-inspired design aesthetic and 20+ years of category expertise as differentiators. Operational scale is broad (100+ countries) but structurally thin: revenue is unverified, growth signals are limited to incremental product line additions, and there is no disclosed M&A, leadership change, or capital markets activity in the available record.
FloraQueen firmographics
Firmographics- Name
- FloraQueen
- Legal name
- FloraQueen Flowering the World S.L.
- Website
- https://floraqueen.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FloraQueen is a Barcelona-based e-commerce company that sells flowers, plants, and gifts online for international delivery to 100+ countries via a network of local florists. It serves individual consumers and corporate gifting clients with a Shopify storefront and loyalty program.
- Ownership category
- akta.pro rank
FloraQueen industry classification
Industry- Product category
- International Online Flower Delivery
- NAICS
- Florists (45931)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industries
- Event Floral Design & Arrangements (HSACAOAA), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG)
Keywords
Where FloraQueen is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
FloraQueen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time transaction sales of flower bouquets, plants, and gift items purchased through the online platform. Customers pay per order with no recurring subscription component.
- Corporate Gifting: B2B corporate gift orders through dedicated corporate gifts page for company clients seeking bulk or recurring flower deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bouquets starting at €37.90 |
| Unit Pricing | Pay-as-you-go | Premium and luxury arrangements |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
FloraQueen product offering
Product offeringCore offering
FloraQueen operates an international online flower delivery platform where floral arrangements are designed in Barcelona, Spain, and then handcrafted and delivered by local partner florists in the recipient's country. The storefront offers flower bouquets, plants, gift baskets, LEGO gifts, personalized gifts, and corporate gift packages for delivery to more than 100 countries, with prices ranging from €37.90 to €171.90 per bouquet.
Product overview
FloraQueen is an international online flower delivery platform offering a unified e-commerce service for sending flowers, plants, and gifts worldwide. The core offering centers on flower bouquets (roses, lilies, gerberas, carnations, chrysanthemums, alstroemerias, sunflowers) complemented by plants (orchids, house plants), gift baskets (gourmet hampers), personalized gifts (wall art), LEGO-themed gift sets, and corporate gifting solutions. The service operates through a network of local florists across 100+ countries, with the FloraClub loyalty program enhancing customer retention. FloraQueen was founded in Barcelona and has operated since 2004/2005, delivering to over 100 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- FloraClub: Loyalty program for repeat customers offering discounts and personalized offers
Products and services
- Flower Bouquets
- Plants
- Gift Baskets
- LEGO Gifts
- Summer Collection
- Corporate Gifts
- Funeral Wreaths
- Personalized Gifts
Quantifiable outcome
- 4.8/5 customer rating based on +18K reviews
- +1 more outcomes
Companies that use FloraQueen
Customer profileSegments2 records
Ideal customer profiles2 records
FloraQueen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
FloraQueen partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PayPalcorePayment processing partner enabling secure checkout for international flower orders. Integrated as a payment option on the checkout page alongside other digital payment methods.
- StripecorePayment processing partner for credit/debit card transactions. Core payment infrastructure enabling secure global transactions for flower deliveries.
- MastercardcorePayment network partner for credit card transactions enabling global card payments for flower delivery orders.
- Local Florists NetworkcoreNetwork of local florists worldwide who handcraft and deliver bouquets in their respective neighborhoods. Each florist prepares arrangements fresh for local delivery, ensuring quality and freshness.
- LEGOminorLEGO gift sets collection - a curated line of LEGO flower gift sets offered alongside traditional floral products, expanding product portfolio into gift experiences.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
FloraQueen competitors and assessment
Company assessmentDirect peers
- Interflora: Interflora is the largest international flower delivery network, operating across dozens of countries via a member florist model. It is the most direct competitor to FloraQueen, sharing the same delivery-to-local-florist logic and cross-border flower delivery positioning.
- Avas Flowers: Avas Flowers is an online flower delivery company with same-day and next-day delivery across the US. It competes with FloraQueen in the digital flower delivery space, particularly in the North American market where FloraQueen has a thinner local presence.
- BloomNation: BloomNation operates an online marketplace connecting customers with local florists for same-day delivery, primarily in the US. It shares FloraQueen's marketplace-of-florists model and competes for the same digitally-native buyer seeking local artisan arrangements.
- From You Flowers: From You Flowers is an online flower and gift retailer offering same-day delivery through a florist network. It is a direct peer in the digital flower delivery category, with overlapping product assortment and use cases (birthdays, anniversaries, sympathy).
- Teleflora: Teleflora is a US-based flower delivery service that aggregates orders through a member florist network. It mirrors FloraQueen's marketplace mechanics, fulfilling orders via local independent florists rather than owned inventory or central warehouses.
- ProFlowers: ProFlowers is a US online flower and gift retailer that ships directly from growers. It is a direct competitor in the online flower delivery category, with comparable occasion-based merchandising and gift add-ons.
- 1-800-Flowers: 1-800-Flowers is a publicly listed US online flower and gift retailer with national brand recognition and a broad portfolio including gifts and plants. It directly competes with FloraQueen in the online flower delivery category and serves as a benchmark for the global D2C gifting model.
- The Bouqs: The Bouqs is a US online flower delivery company that ships farm-direct arrangements by mail. It competes with FloraQueen in the online flower delivery space, with a stronger vertical integration angle and a younger, digitally-native customer base.
- FTD (Florists' Transworld Delivery): FTD operates a global flower delivery network connecting customers to local florists, historically analogous to FloraQueen's local-florist-fulfillment model. It is a direct peer in international flower delivery, with overlapping product assortment and customer base.
Emerging players
- Ode à la Rose: Ode à la Rose is an online florist with a Paris and New York origin that ships farm-direct bouquets. While smaller and more design-forward than FloraQueen, it overlaps as a digital flower delivery brand and targets the same premium international gifting segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FloraQueen social profiles
Digital presenceFloraQueen financial estimates
Financial estimateRevenue estimate
Valuation estimate
FloraQueen leadership team
Management profileNumber of profiles
FloraQueen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FloraQueen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FloraQueen
What does FloraQueen do?
FloraQueen operates an international online flower delivery platform where floral arrangements are designed in Barcelona, Spain, and then handcrafted and delivered by local partner florists in the recipient's country. The storefront offers flower bouquets, plants, gift baskets, LEGO gifts, personalized gifts, and corporate gift packages for delivery to more than 100 countries, with prices ranging from €37.90 to €171.90 per bouquet.
Is FloraQueen a public or private company?
FloraQueen is a private company. It is classified as unknown and is currently operating.
When was FloraQueen founded?
FloraQueen was founded in 2005. It employs 51 to 100 people.
Where is FloraQueen based?
FloraQueen is headquartered in Barcelona, Spain, in the Europe region.
How does FloraQueen make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are corporate Gifting.
Who are FloraQueen's main competitors?
Direct peers on record are Interflora, Avas Flowers, BloomNation, From You Flowers, Teleflora, ProFlowers, 1-800-Flowers, The Bouqs and FTD (Florists' Transworld Delivery). Ode à la Rose is listed as an emerging player.
Does FloraQueen have an API?
No public API is recorded for FloraQueen.
What industry is FloraQueen in?
FloraQueen's product category is International Online Flower Delivery. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACAOAA, Event Floral Design & Arrangements. Its NAICS code is 45931 and its SIC code is 5940.