Fire and Rescue Products New Zealand

What Fire and Rescue Products New Zealand does

Fire and Rescue Products New Zealand is a specialist B2B equipment distributor headquartered in New Zealand, founded in 2018 and operating with a five-person team. The company aggregates and resells internationally manufactured firefighting, rescue, and safety equipment under one domestic procurement channel for New Zealand buyers, carrying products from manufacturers including Ferno, KASK, SoundOff Signal, Kappler, CMC Rescue, Northern Diver, LEADER, Senko, Nightstick, Controlco, Chemshed, Teufelberger, Arresta, Amkus, and Paratech.

The product portfolio spans 15+ categories: fire pumps (petrol/diesel), SCBA breathing apparatus, PPE (helmets, boots, gloves, vests, thermal imaging cameras), firefighting accessories (foam proportioners, extinguishers, PPV fans), rescue equipment (Amkus, Ferno, Sava, Paratech), forestry tools, fire hose and couplings, LEADER nozzles, Ferno stretchers and backboards, SoundOff Signal vehicle lighting, height safety systems (harnesses, ropes, hardware, helmets), hazmat equipment (decontamination, encapsulation suits, gas detection, chemical storage cabinets), water rescue gear, and medical transport devices. Products carry relevant AS/NZS, EN, NFPA, IECEx, and ATEX certifications for the New Zealand market.

The business operates on a sales-led, enquiry-based B2B model. Customers submit enquiries via the company website (fireandrescueproducts.co.nz) selecting one of 14 New Zealand regions, after which sales representatives follow up with quotes. Revenue is generated through hardware sales to fire and emergency services, rescue services, industrial operators, and government agencies. Geographic coverage spans all 14 New Zealand regions (Northland through Southland), supported by a national 0800 phone line. The company does not develop proprietary technology; its value proposition rests on being a single-source domestic distributor of certified, internationally manufactured specialist equipment for emergency services and industrial safety buyers.

Name

Fire and Rescue Products New Zealand

Legal name

Fire and Rescue Products New Zealand

Website

https://fireandrescueproducts.co.nz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fire and Rescue Products New Zealand is a B2B distributor of firefighting, rescue, and safety equipment serving fire services, emergency responders, industrial operators, and government agencies across all 14 regions of New Zealand.

Ownership category

akta.pro rank

Product category

Fire and Rescue Equipment Distribution

NAICS

Fire Protection (92216)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Fire & Rescue Services (Fire Suppression, Rescue) (BPAIAGAB)

akta.pro secondary industry

Fire & Smoke Dampers / Firestopping / Passive Fire Protection Services (BPABAHAE)

Keywords

• Firefighting equipment distribution
• Rescue equipment supply
• Height safety gear
• Hazmat response equipment
• Emergency vehicle lighting

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Equipment and Product Sales: The company generates revenue through the sale of physical safety and rescue equipment sourced from international manufacturers, distributed to fire services, emergency responders, industrial operators, and government agencies across New Zealand. Revenue is derived from product sales across multiple categories including firefighting pumps, SCBA sets, rescue tools, PPE, hazmat equipment, height safety gear, vehicle lighting, and medical transport devices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Fire and Rescue Products New Zealand is a specialist B2B distributor of firefighting, rescue, and safety equipment for fire services, emergency responders, industrial operators, and government agencies across New Zealand. The company distributes internationally manufactured equipment spanning fire pumps, SCBA breathing apparatus, PPE, firefighting accessories, rescue tools, height safety systems, hazmat equipment, water rescue gear, medical transport, and emergency vehicle lighting under brands including Ferno, KASK, Nightstick, Kappler, CMC Rescue, Senko, SoundOff Signal, LEADER, and Northern Diver. Products carry AS/NZS, EN, NFPA, IECEx, and ATEX certifications relevant to the New Zealand market.

Product overview

Fire and Rescue Products New Zealand is a specialized equipment distributor for firefighting, rescue operations, and emergency services. The company offers a comprehensive portfolio of physical equipment organized into distinct product categories: core firefighting equipment (fire pumps, SCBA, PPE, nozzles, hose, couplings, foam, and accessories), rescue equipment (stretchers, backboards, cutting tools from Amkus/Ferno), vehicle lighting (SoundOff Signal products), height safety systems (harnesses, ropes, hardware from Ferno/CMC), hazmat equipment (decontamination, detection, containment), water rescue gear, and medical transport equipment. The company distributes branded products from manufacturers like Ferno, KASK, Nightstick, Senko, Kappler, Controlco, Northern Diver, and LEADER, positioning itself as a one-stop distributor for emergency services equipment across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Pumps Petrol, diesel and pump accessories for firefighting operations, targeted at fire services, wildland fire units, and emergency responders across New Zealand.
• SCBA (Self-Contained Breathing Apparatus) SCBA sets, BreatheAir cylinders and decontamination washers for respiratory protection in hazardous environments, targeted at fire services and industrial confined space operators.
• Personal Protective Equipment (PPE) Helmets, boots, gloves, vests, cameras, goggles, and smoke masks for firefighting personnel across New Zealand fire and emergency services.
• Firefighting Accessories Foam proportioners, extinguishers, thermal imaging cameras (TICs), and positive pressure ventilation (PPV) fans for fire suppression operations.
• Rescue Equipment Rescue equipment from Amkus, Ferno, Sava and Paratech for extrication and rescue operations, targeted at fire and rescue services.
• Lighting Equipment Torches, headlamps, scene lighting and landing zone lights for emergency operations, including ATEX/IECEx-certified hazardous location lighting from Nightstick.
• Forestry Tools Specialized tools for wildland firefighting from Paratech, Nupla, Council Tools and Rogue Hoe, targeted at wildland fire units and rural brigades.
• Foam Products Foam concentrates and hardware for fire suppression applications, targeted at fire services and industrial fire protection teams.
• LEADER Nozzles Firefighting nozzles including automatic, selectable and foam nozzles from LEADER brand, targeted at fire services and industrial fire teams.
• FERNO Stretchers Patient handling equipment including stretchers, backboards and carriers from FERNO brand, targeted at rescue services and medical response teams.
• Fire Hose Fire hose products including hose, hose washers, hose stranglers and hose carriers for firefighting operations.
• Couplings Fire hose couplings including instantaneous, forestry, quick connect, Storz and adaptors for fire service and industrial hose systems.
• SoundOff Signal Vehicle Lighting Emergency vehicle lighting including lightbars, dash lights, sirens and controllers from SoundOff Signal brand, targeted at fire, rescue, and emergency fleet operators.
• Height Safety Equipment Height safety equipment including harnesses, rope, hardware and helmets for working at heights, targeted at industrial, construction, utilities, arborists, and rope access technicians.
• Medical Transport Equipment Medical transport equipment including stretchers, backboards, carry chairs and immobilisation devices, targeted at ambulance and rescue services.
• Medical PPE Medical grade personal protective equipment including gloves, masks, coveralls, eye-ware, respirators and hand sanitiser, targeted at medical, ambulance, and emergency response teams.
• Hazmat Equipment Hazardous materials handling equipment including portable decontamination units, encapsulation suits, hazmat coveralls, gas detection, hazard storage cabinets, containment and cleanup equipment, targeted at hazmat response teams and chemical-handling facilities.
• Water Rescue Equipment Water rescue equipment including inflatables, drysuits, lifejackets, rescue aids, Restube safety devices, water rescue helmets, boots and gloves, targeted at swift water rescue teams, surf life-saving, marine rescue, and flood response teams.

Quantifiable outcome

• National coverage across 14 New Zealand regions
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• FernocoreChannel Partner/ Reseller/ DistributorFerno is a major international manufacturer of rescue, emergency, and safety equipment. Fire and Rescue Products New Zealand distributes Ferno products including stretchers, backboards, rescue tripods (Arachnipod), harnesses, rope protectors, descenders (FDU), and confined space equipment across New Zealand.
• KASKcoreChannel Partner/ Reseller/ DistributorKASK is an Italian manufacturer of specialist helmets for rescue and work-at-height applications. The company distributes KASK helmets including the Zenith, Zenith HI VIZ, and HP Plus AS models, along with visors, face shields, and neck shields, across New Zealand.
• Nightstick (Bayco Products)coreChannel Partner/ Reseller/ DistributorNightstick is a US manufacturer of intrinsically safe lighting equipment including flashlights, headlamps, and dual-light devices. Fire and Rescue Products New Zealand distributes Nightstick lighting products certified for hazardous locations including ATEX, IECEx, and cETLus listings.
• KapplercoreChannel Partner/ Reseller/ DistributorKappler is a US manufacturer of protective garments including hazmat suits, encapsulation suits, and chemical-resistant coveralls. The company distributes Kappler Zytron, DuraChem, Frontline, and ProVent product lines across New Zealand.
• SoundOff SignalcoreChannel Partner/ Reseller/ DistributorSoundOff Signal is a manufacturer of emergency vehicle lighting including lightbars, beacons, deck/dash lights, surface mount lights, sirens, controllers, and perimeter lighting. Fire and Rescue Products New Zealand distributes the SoundOff Signal nFORCE, 4200 Series, and 4500 Series LED beacons and related vehicle lighting products.
• SenkocoreChannel Partner/ Reseller/ DistributorSenko is a gas detection equipment manufacturer. Fire and Rescue Products New Zealand distributes Senko single-gas and multi-gas detectors, docking stations, calibration accessories, and confined space kits across New Zealand.
• CMC RescuecoreChannel Partner/ Reseller/ DistributorCMC Rescue is a US manufacturer of rescue equipment including pulleys, the MPD multi-purpose device, throwline bags, and edge protection equipment. Fire and Rescue Products New Zealand distributes CMC Rescue products including the CSR2 pulleys, MPD, and SRT throwline bag sets.
• Northern DivercoreChannel Partner/ Reseller/ DistributorNorthern Diver is a UK manufacturer of water rescue and dive equipment. Fire and Rescue Products New Zealand distributes Northern Diver products including neoprene boots, drysuits, gloves, waterproof socks, lifejackets, helmets, and rescue accessories.
• LEADERcoreChannel Partner/ Reseller/ DistributorLEADER is a manufacturer of firefighting nozzles including automatic, selectable, and foam nozzles. Fire and Rescue Products New Zealand distributes LEADER nozzles across New Zealand.
• ControlcocoreChannel Partner/ Reseller/ DistributorControlco manufactures spill containment and response equipment including sorbent pads, socks, pillows, rolls, spill kits, spill decks, drum pallets, and marine booms. Fire and Rescue Products New Zealand distributes the full Controlco range across New Zealand.
• ChemshedcoreChannel Partner/ Reseller/ DistributorChemshed manufactures compliant dangerous goods storage cabinets including flammable, corrosive, oxidising agent, organic peroxide, toxic, explosive, and gas cylinder storage cabinets. Fire and Rescue Products New Zealand distributes Chemshed cabinets meeting AS1940, AS3780, AS4326, AS2714, AS4332, and AS2187 standards.
• TeufelbergercoreChannel Partner/ Reseller/ DistributorTeufelberger is an Austrian manufacturer of specialty ropes including heat-resistant VULCANUS rope and Prusik cord. Fire and Rescue Products New Zealand distributes Teufelberger VULCANUS (certified EN 1891A, heat resistant up to 500°C) and Prusik cord across New Zealand.
• ArrestacoreChannel Partner/ Reseller/ DistributorArresta is a manufacturer of static kernmantle ropes meeting AS 4142.3 and EN 1891:1998 standards. Fire and Rescue Products New Zealand distributes Arresta static ropes in 11mm, 13mm, and 16mm diameters.
• AmkuscoreChannel Partner/ Reseller/ DistributorAmkus is a manufacturer of hydraulic rescue tools (spreaders, cutters, rams) used by fire and rescue services. Fire and Rescue Products New Zealand distributes Amkus rescue tools as part of its rescue equipment category.
• ParatechcoreChannel Partner/ Reseller/ DistributorParatech is a manufacturer of rescue equipment including struts, braces, and lifting solutions. Fire and Rescue Products New Zealand distributes Paratech rescue equipment as part of its rescue product range.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ansell: Ansell is a global manufacturer of hand and body protection PPE widely sold to fire, industrial, and emergency services customers. It competes with PPE brands distributed by the subject company and operates in the same end-market.
• Chubb Fire & Security: Chubb Fire & Security is a major global fire protection, suppression, and life safety provider with presence in New Zealand through Chubb New Zealand. It overlaps with the subject company in fire equipment and PPE supply for commercial and government customers, but operates as a broad multi-service incumbent rather than a niche specialist distributor.
• Wormald (Johnson Controls): Wormald, part of Johnson Controls, is a long-established fire protection and life safety services provider across Australia and New Zealand. It competes with Fire and Rescue Products NZ in the broader fire and life safety equipment and services market, but as a much larger, multi-service incumbent rather than a specialist equipment distributor.
• Dräger: Dräger is a global manufacturer of SCBA, gas detection, and respiratory protection equipment widely used by fire services. It is a direct upstream supplier competitor to the brands carried by Fire and Rescue Products NZ and overlaps in the fire and emergency services equipment market.
• MSA Safety: MSA Safety is a global manufacturer of SCBA, gas detection, head protection, and fall protection equipment. It is a leading supplier of products the subject company distributes, and competes indirectly via direct sales channels and other distributors in the NZ market.
• Honeywell Safety Products: Honeywell offers a broad portfolio of PPE, fall protection, and respiratory safety products under brands like Miller, North, and Howard Leight. It is a global incumbent competing with manufacturers and distributors in the same fire, rescue, and height safety markets as the subject company.
• 3M Safety: 3M is a global manufacturer of PPE, respiratory protection, and safety equipment that competes with and supplies into the same end-markets as Fire and Rescue Products NZ. Its broad PPE portfolio and direct sales capability make it a structural competitor in the NZ safety equipment market.

Emerging players

• Petzl: Petzl is a French manufacturer of headlamps, harnesses, ascenders, descenders, and rescue equipment used in height safety and technical rescue. It is a competing upstream brand in the same heights and rescue category that Fire and Rescue Products NZ distributes, and overlaps in the rope access and rescue customer segments.

Regional players

• Bull Ex (Australia): Bull Ex is an Australian fire and rescue equipment distributor serving fire brigades, industrial, and marine customers. It is highly comparable to Fire and Rescue Products NZ as a specialist regional distributor of firefighting and rescue gear, but operates in Australia rather than New Zealand.
• Safety Equipment Australia (SEA): Safety Equipment Australia supplies PPE, height safety, rescue, and emergency response equipment across Australia. It is comparable to Fire and Rescue Products NZ as a regional specialist distributor of safety and rescue gear, with a similar multi-brand, multi-category offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fireandrescueproducts

Compliance34 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire and Rescue Products New Zealand