Fire Engineering

What Fire Engineering does

Fire Engineering, founded in 1877 and currently owned by Clarion Events North America as part of the Clarion Fire & Rescue Group, is a U.S. fire service trade media brand headquartered in Tulsa, Oklahoma. It operates the longest-standing dedicated training publication in the fire service vertical, with online magazine archives dating to 1977 and editorial coverage of seminal incidents including the Oklahoma City bombing, 9/11, and Hurricane Katrina. The brand serves career firefighters, fire department officers and chiefs, instructors, and volunteer departments through a multi-channel content platform anchored by a monthly print and digital magazine, a 35+ show podcast network (Command Show, Fire Service Data and Tech Talk, Key Hose Hangouts, Humpday Hangout, and others), live and on-demand webinars, the Training Minutes video series, and the flagship FDIC International annual conference that draws 30,000+ attendees.

The underlying technology is a digital content platform (FireEngineering.com plus the dedicated training site fireengineeringtraining.com) delivering articles, podcasts, video training, webinars, and digital editions via web and mobile. Proprietary assets include the Training Minutes video library, the 35+ podcast network distributed across Spotify, Apple Podcasts, and Amazon, and a digital magazine platform with subscriber-only archives. The company also operates a fire-service-specific job board (fireengineering.careerwebsite.com) and digital supplements covering niche topics such as PPE and wildland firefighting.

Revenue is generated across six streams: tiered magazine subscriptions ($24.95 digital-only, $34.95 print-only, $44.95 combined annually, plus a free newsletter tier), podcast sponsorships (e.g., Key Hose, Esri), webinar sponsorships from fire equipment manufacturers (Hurst, ImageTrend, Bullard, 3M, MSA Safety, LION/Elbeco, Kuriyama, Vector Solutions, First Due, Firefighter Air Coalition, US Fire Pump, Arclin, Inqremental), FDIC International registrations and exhibitor fees, online training course/certification revenue, and job board advertising. The go-to-market model is community-led and event-driven: FDIC International anchors the funnel, free newsletters drive top-of-funnel acquisition, and the podcast network sustains engagement between annual events.

Name

Fire Engineering

Legal name

Clarion Events North America

Website

https://fireengineering.com

Company type

Private

Founded year

1877

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire Engineering, founded in 1877 and owned by Clarion Events North America, is a U.S. fire service trade media brand delivering a monthly magazine, 35+ podcasts, webinars, training videos, and the FDIC International conference to firefighters, officers, and department leaders.

Ownership category

akta.pro rank

Product category

Fire Service Training & Education Media

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Firefighter & Fire Service Training (EDAOAMAB)

Keywords

• Fire service training
• Firefighter education
• Trade media publishing
• Professional training content
• Fire service conferences

Headquarters

HQ city

Tulsa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions sold to individual firefighters and fire departments. Subscription tiers include free newsletters, digital-only ($24.95), print-only ($34.95), and combined print and digital ($44.95).
2. Webinar Sponsorships: Live and on-demand webinars featuring sponsored content from equipment manufacturers and safety companies. Companies like Hurst Jaws of Life, ImageTrend, Esri, Bullard, 3M, MSA Safety, and others sponsor educational content.
3. Podcast Sponsorships: Podcast episodes and series sponsored by fire equipment manufacturers like Key Hose (Key Hose Hangouts), Esri (Fire Service Data and Tech Talk), and others
4. FDIC International Events: Annual conference and trade show for the fire service industry, producing revenue through registrations, sponsorships, and exhibitor fees
5. Job Board Advertising: Fire service-specific job board where departments and organizations post career opportunities
6. Online Training Platform: Fire Engineering Training platform providing online training courses and certifications

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Fire Engineering is a fire service media and training brand that publishes a monthly print and digital magazine, produces a podcast network of more than 35 shows, delivers live and on-demand webinars with certificates of attendance, distributes the Training Minutes video series, and operates the FDIC International annual conference alongside an online training platform. Its content spans engine and truck company operations, technical rescue, wildland firefighting, officer development, leadership, and firefighter health and safety for firefighters, EMTs, and fire department leaders.

Product overview

Fire Engineering is a comprehensive fire service media company offering a multi-platform portfolio of training and education resources. The core offerings include Fire Engineering Magazine (print and digital), the Fire Engineering Podcast Network with 35+ shows (Command Show, Fire Service Data and Tech Talk, Key Hose Hangouts, etc.), live and on-demand Webinars, and the Training Minutes video series. The company also operates the FDIC International annual conference and provides online training through FireEngineeringTraining.com. These products work together to deliver cutting-edge training, education, and management insights to firefighters, EMTs, and fire service leadership from recruit through chief officer levels.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Engineering Magazine Monthly print and digital magazine featuring articles on incident reports, tools and equipment, health and safety, technical rescue, management, and training techniques for firefighters, EMTs, and fire service leaders.
• Fire Engineering Podcast Network

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Key HosecoreGTM or Marketing PartnerKey Hose sponsors the 'Key Hose Hangouts' podcast, one of Fire Engineering's flagship podcast shows. The show discusses firefighting tactics and hose operations, with panel members Mike Dugan, Clark Lamping, Daryl Liggins, Dan Shaw, Jimmy Davis, and Brent Brooks continuing the work of the late Bill Gustin.
• EsricoreGTM or Marketing PartnerEsri sponsors the 'Fire Service Data and Tech Talk' podcast hosted by Eddie Buchanan. Episodes explore data, technology, and software innovations impacting firefighters, including topics like biometric tracking, indoor mapping, and response management technology.
• Hurst Jaws of Life, Inc.coreGTM or Marketing PartnerHurst Jaws of Life sponsors the 'Advanced Auto Extrication' webinar scheduled for July 31, 2026. The webinar teaches challenging extrication scenarios requiring advanced skills to stabilize vehicles and remove entrapped patients.
• ImageTrendminorGTM or Marketing PartnerImageTrend sponsors the August 12, 2026 webinar 'From Documentation to Decisions: How Visual Data and AI Are Reshaping Fire & EMS' exploring visual data and responsible AI in documentation.
• LION/ElbecominorGTM or Marketing PartnerLION/Elbeco sponsors the 'Leadership from the Bottom Up' webinar on August 21, 2026, a personal and professional development class on becoming a better leader.
• Kuriyama Fire ProductsminorGTM or Marketing PartnerKuriyama Fire Products sponsors the 'Attacking the Fire with Cruel Intentions' on-demand webinar by Kyle Romagus on understanding first-due engine goals and nozzle operation.
• BullardminorGTM or Marketing PartnerBullard sponsors the 'Beyond the Smoke: The Expanding Role of Thermal Imaging in Emergency Response' webinar on thermal imaging applications beyond traditional fireground use.
• 3MminorGTM or Marketing Partner3M sponsors the 'Cutting Through the Noise: Understanding and Preventing Hearing Loss in the Fire Service' webinar addressing hearing damage and tinnitus as occupational hazards.
• Vector SolutionsminorGTM or Marketing PartnerVector Solutions sponsors the 'From Response to Readiness: Transforming Incident Data into Actionable Training Intelligence' webinar on turning department data into actionable insights.
• MSA Safety - Globe ProductsminorGTM or Marketing PartnerMSA Safety Globe Products sponsors the 'PPE Reimagined: The Evolution of PPE in the Modern Firefighting Environment' webinar on firefighter PPE evolution.
• Firefighter Air Coalition (FAC)minorGTM or Marketing PartnerFirefighter Air Coalition sponsors the 'Protecting Vertical Cities' webinar on high-rise incident response models.
• US Fire Pump CompanyminorGTM or Marketing PartnerUS Fire Pump Company sponsors the 'Preplanning Industrial Facilities' webinar on key processes for preplanning large industrial sites.
• First DueminorGTM or Marketing PartnerFirst Due sponsors the 'Building Trustworthy AI Solutions For Fire Operations' webinar on AI-assisted solutions for fire operations.
• Arclin Fire & SafetyminorGTM or Marketing PartnerArclin Fire & Safety is a sponsor of the PPE Supplement 2026 content including the 'PPE Reimagined' webinar.
• InqrementalminorGTM or Marketing PartnerInqremental sponsors the 'Simplify Asset Tracking, Inspections & Repairs with a Visual Inventory' webinar on visual inventory management for fire departments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TargetSolutions: TargetSolutions (now part of Vector Solutions) provides online training and compliance tracking for fire, EMS, and law enforcement. It directly competes with Fire Engineering Training for department-wide training platform contracts.
• EMS1: EMS1 is the leading online media brand for EMS professionals and a sister brand to FireRescue1 under Lexipol. Both target adjacent emergency-service audiences with similar news, training, and product content formats.
• Lexipol: Lexipol provides policies, training, and grant services for public safety agencies. As the parent of FireRescue1 and EMS1, it is both a media competitor and a broader training/content platform competing with Fire Engineering's online training business.
• Firehouse Magazine: Firehouse is a long-running print and digital publication serving career firefighters, with comparable content categories (training, apparatus, operations). It is the closest direct competitor to Fire Engineering's flagship magazine offering.
• FireRescue1: FireRescue1 is a leading online media destination for fire and rescue professionals, covering news, training, and product content. Operated by Lexipol, it competes directly with FireEngineering.com for digital audience and sponsored content.
• Vector Solutions: Vector Solutions operates large-scale online training platforms for public safety, including fire service. It is a sponsor of Fire Engineering webinars while also competing for department training budgets and recurring content revenue.

Emerging players

• Emergency Reporting: Emergency Reporting provides cloud-based records management and training software for fire and EMS agencies. While focused on software, its embedded training and compliance features overlap with Fire Engineering's training platform direction.

Broad incumbents

• NFPA (National Fire Protection Association): NFPA is the dominant standards-setting body for fire safety and publishes the NFPA Journal plus extensive training resources. It operates at a broader scope than Fire Engineering (codes/standards + media) and competes in adjacent training and content categories.
• IAFC (International Association of Fire Chiefs): IAFC is the professional association for fire chiefs and a producer of leadership training, conferences, and content for fire service officers. Its leadership focus overlaps directly with Fire Engineering's officer/chief customer segment.

Others

• PennWell Corporation: PennWell is a B2B media and events company covering multiple verticals including fire, EMS, and public safety (e.g., FIRE Magazine). It is comparable as a peer media/events portfolio operator in adjacent niches to Fire Engineering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fire-engineeringmagazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire Engineering