FIREPLACES PLUS, INC.
Fireplaces Plus, Inc. is a family-owned, Chicago-area retailer founded in 1992 that sells indoor and outdoor fireplaces, stone surrounds, and hearth products through three showrooms to homeowners, builders, and interior designers, with professional installation services.
- Company typePrivate
- Founded1992
- HeadquartersCHICAGO, Illinois, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What FIREPLACES PLUS, INC. does
Fireplaces Plus, Inc. is a family-owned specialty retailer of fireplaces, hearth products, and related home finishing materials, founded in 1992 and operating in the Chicago metropolitan area. The company operates three showroom locations and serves homeowners, builders, and interior designers, carrying premium brands such as Napoleon, Empire, European Home, and Hargrove. Product lines include indoor fireplaces, outdoor fire features, and stone surrounds and surfaces, allowing the business to compete in both product breadth and project scope.
The business model combines retail product sales with professional installation services, generating revenue across two streams: one-time equipment purchases and project-based installation contracts. Go-to-market is anchored in physical showrooms where customers can evaluate tactile, high-ticket items before purchase, supplemented by direct relationships with builders and designers who specify products for residential projects. The company has expanded its footprint over time, adding a Vernon Hills showroom and a stone showroom, and has extended into the outdoor fire category via a partnership with The Outdoor Plus.
The operation remains under the founder, Neal, and the founder's family, with no disclosed external funding, institutional investors, or executive leadership changes over the reporting period. The combination of regional concentration, showroom-based retail, and installation service integration is the defining structural feature of the business.
FIREPLACES PLUS, INC. firmographics
Firmographics- Name
- FIREPLACES PLUS, INC.
- Legal name
- Fireplaces Plus Inc.
- Website
- https://firesidecollection.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fireplaces Plus, Inc. is a family-owned, Chicago-area retailer founded in 1992 that sells indoor and outdoor fireplaces, stone surrounds, and hearth products through three showrooms to homeowners, builders, and interior designers, with professional installation services.
- Ownership category
- akta.pro rank
FIREPLACES PLUS, INC. industry classification
Industry- Product category
- Hearth and Fireplace Retail
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
- akta.pro secondary industry
- Fire Pits & Outdoor Fireplaces (HSAIACAG)
Keywords
Where FIREPLACES PLUS, INC. is headquartered
LocationHeadquarters
- HQ city
- CHICAGO, Illinois
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FIREPLACES PLUS, INC. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Hearth Products Sales: Fireplaces Plus generates revenue primarily through direct retail sales of fireplaces, gas logs, inserts, mantels, stoves, outdoor fire features, and accessories. The company also provides professional installation services as part of the customer experience. This is a combination of one-time product sales with associated installation/professional services.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FIREPLACES PLUS, INC. product offering
Product offeringCore offering
Fireplaces Plus is a Chicago-area retail specialist that sells fireplaces, gas logs, inserts, mantels, stoves, doors, screens, accessories, outdoor fire features, and architectural stone from premium third-party brands, supported by in-store design consultation and professional installation services. The Vernon Hills flagship showroom displays over 40 live burning fireplaces and over 90 architectural stone samples for customer viewing.
Product overview
Fireplaces Plus is a premier fireplace and hearth products retailer offering a comprehensive portfolio of fireplaces, gas logs, inserts, doors, screens, mantels, stoves, accessories, outdoor fire products, and architectural stone. The company operates as a single-location retail business with multiple showrooms (City and Suburbs locations) and provides expert design consultation and professional installation services. Their product portfolio spans multiple fuel types including wood burning, gas (vented and vent-free), electric, biofuel, and water vapor fireplaces. The company carries numerous third-party brands including Napoleon, Empire, European Home, Hargrove, Ortal, Jotul, Osburn, Dimplex, The Outdoor Plus, StoneCraft, and Big Green Egg, positioning itself as a one-stop destination for luxury hearth and outdoor fire solutions in the Chicago metropolitan area.
Differentiator
Problem solved
Functional benefit
Products and services
- Fireplaces
- Gas Logs
- Inserts
- Doors
- Screens
- Mantels
- Stoves
- Accessories
- Outdoor Fire Products
- Architectural Stone
- Design Consultation
- Professional Installation
Companies that use FIREPLACES PLUS, INC.
Customer profileSegments3 records
Ideal customer profiles3 records
FIREPLACES PLUS, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FIREPLACES PLUS, INC. partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- The Outdoor PluscoreThe Outdoor Plus is a leading brand renowned for high-quality fire pits, fire tables, bowls, burners, and torches that enhance any patio, poolside, or backyard setting. Fireplaces Plus showcases premium outdoor fire products from The Outdoor Plus in their Vernon Hills showroom, which opened in 2023.
- StoneCraftcoreStoneCraft is a manufacturer of architectural stone products. Fireplaces Plus displays over 90 architectural stone samples from StoneCraft and other top brands in their Stone and Outdoor Fire Showroom, offering customers premium stone options for indoor and outdoor living spaces.
- Versetta StonecoreVersetta Stone is a leading brand of architectural stone veneer. Fireplaces Plus features Versetta Stone products in their showroom, offering customers premium stone options for fireplace surrounds and exterior applications.
- RealStone SystemscoreRealStone Systems manufactures architectural stone products. Fireplaces Plus showcases RealStone products as part of their over 90 architectural stone options available in the Vernon Hills showroom.
- Eldorado StonecoreEldorado Stone is a well-known manufacturer of architectural stone veneer. Fireplaces Plus features Eldorado Stone in their Stone and Outdoor Fire Showroom, providing customers with luxury stone options.
- Napoleon FireplacescoreNapoleon is a leading brand name in the fireplace industry. Fireplaces Plus offers Napoleon products as one of the top brand names available at their showrooms.
- Empire ComfortcoreEmpire Comfort is a well-established fireplace brand. Fireplaces Plus features Empire products as part of their premium brand offerings.
- European HomecoreEuropean Home is a fireplace brand known for European design aesthetics. Fireplaces Plus offers European Home products as part of their diverse brand portfolio.
- HargrovecoreHargrove is a manufacturer of gas logs and fireplace products. Fireplaces Plus features Hargrove as one of the top brand names offered to customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights2 records
FIREPLACES PLUS, INC. competitors and assessment
Company assessmentBroad incumbents
- Regency Fireplace Products: Manufacturer of gas, wood, and pellet fireplaces, inserts, and stoves distributed through a dealer network. Broad incumbent as both a category supplier partner and a competitor whose products are carried by other retailers serving similar customers.
- Lowe's: Second-largest U.S. home improvement retailer offering fireplaces, hearth products, and installation services. Broad incumbent competing for similar customers through mass-market positioning and broader home improvement focus versus Fireplaces Plus's specialty/premium positioning.
- Napoleon Fireplaces: Major Canadian fireplace, stove, and grill manufacturer with extensive North American distribution. Broad incumbent because they supply dealers like Fireplaces Plus (Napoleon is one of its featured brands) while also offering competing product lines sold through other retail and builder channels.
- Home Depot: Largest U.S. home improvement retailer selling fireplaces, stoves, and hearth accessories alongside broader home improvement categories. Broad incumbent that competes for fireplace category share through mass-market positioning versus Fireplaces Plus's premium showroom model.
- Heat & Glo (Hearth & Home Technologies): Largest North American manufacturer of fireplaces and hearth products under brands including Heat & Glo, Heatilator, Quadra-Fire, and Mendota. Broad incumbent that supplies Fireplaces Plus's category while also competing at the product level through builder-direct and big-box channels.
Emerging players
- The Outdoor Plus: Manufacturer of premium outdoor fire products including fire pits, fire tables, bowls, burners, and torches. Emerging player and strategic partner to Fireplaces Plus (featured in the Vernon Hills showroom), representing the same outdoor fire category but at the supplier level rather than as a retailer.
Direct peers
- Fireside Hearth & Home: Multi-location fireplace and hearth retailer with showrooms in multiple metro markets. Direct peer due to a parallel showroom-based premium retail model, comparable customer base spanning homeowners, builders, and designers, and bundled consultation and installation services.
- eFireplaceStore: Online specialty retailer of fireplaces, stoves, and hearth products serving customers across the U.S. Direct peer in product category and customer base, though operating through a digital-first model rather than showroom-based retail—representing a competing go-to-market for the same category.
- Acucraft: Custom fireplace designer, manufacturer, and retailer specializing in high-end, made-to-measure hearth products. Direct peer in premium positioning and high-touch customer experience, though focused on custom design rather than Fireplaces Plus's multi-brand showroom model.
- National Fireplace & BBQ: Multi-location specialty retailer of fireplaces, hearth products, BBQs, and outdoor living products operating showrooms across multiple states. Direct peer due to similar showroom-based retail model, premium product positioning, and significant product category overlap in fireplaces, hearth accessories, and outdoor fire features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
FIREPLACES PLUS, INC. social profiles
Digital presenceFIREPLACES PLUS, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
FIREPLACES PLUS, INC. leadership team
Management profileNumber of profiles
Profiles2 records
FIREPLACES PLUS, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FIREPLACES PLUS, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FIREPLACES PLUS, INC.
What does FIREPLACES PLUS, INC. do?
Fireplaces Plus is a Chicago-area retail specialist that sells fireplaces, gas logs, inserts, mantels, stoves, doors, screens, accessories, outdoor fire features, and architectural stone from premium third-party brands, supported by in-store design consultation and professional installation services. The Vernon Hills flagship showroom displays over 40 live burning fireplaces and over 90 architectural stone samples for customer viewing.
Is FIREPLACES PLUS, INC. a public or private company?
FIREPLACES PLUS, INC. is a private company. It is classified as family owned and is currently operating.
When was FIREPLACES PLUS, INC. founded?
FIREPLACES PLUS, INC. was founded in 1992. It employs 11 to 50 people.
Where is FIREPLACES PLUS, INC. based?
FIREPLACES PLUS, INC. is headquartered in CHICAGO, Illinois, United States, in the North America region.
How does FIREPLACES PLUS, INC. make money?
One revenue line is on record: retail Hearth Products Sales.
Who are FIREPLACES PLUS, INC.'s main competitors?
Broad incumbents on record are Regency Fireplace Products, Lowe's, Napoleon Fireplaces, Home Depot and Heat & Glo (Hearth & Home Technologies). The Outdoor Plus is listed as an emerging player. Direct peers are Fireside Hearth & Home, eFireplaceStore, Acucraft and National Fireplace & BBQ.
Does FIREPLACES PLUS, INC. have an API?
No public API is recorded for FIREPLACES PLUS, INC..
What industry is FIREPLACES PLUS, INC. in?
FIREPLACES PLUS, INC.'s product category is Hearth and Fireplace Retail. Its primary akta.pro industry code is CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail, with a secondary code of HSAIACAG, Fire Pits & Outdoor Fireplaces. Its NAICS code is 44912 and its SIC code is 5700.