What eFireplaceStore does

eFireplaceStore (legal entity: eFireplaceStore.com) is a US-based direct-to-consumer e-commerce retailer of fireplaces and hearth products, headquartered in Memphis, Tennessee. The catalog spans ten core categories: fireplaces (wood-burning, gas, electric, ventless, direct vent, B-vent, outdoor, firebox), fireplace inserts (gas, wood, electric, pellet, vent-free, direct vent), wood/gas/pellet stoves, gas logs (vented, ventless, see-thru, glass, outdoor), HVAC (central AC, mini splits, hydronic heaters, evaporative coolers, industrial fans), mantels, fireplace accessories, chimney products, outdoor living, and an educational content library of 200+ articles and buyer's guides. Major brand partnerships include Napoleon Fireplaces, Superior Fireplaces (Innovative Hearth Products), Empire Comfort Systems, Real Fyre (R.H. Peterson), Dimplex, Kingsman, and Modern Flames. The platform layers four interactive "virtual shopping assistant" tools (Fireplace Insert, Stove, Gas Log, Chimney Cap) — described as rule-based questionnaires rather than AI — to personalize product recommendations on the storefront.

The proprietary technology stack is a standard e-commerce storefront with TLS-encrypted checkout and cookie-based session management; the company employs 11-50 people per firmographic data. It serves two customer segments: homeowners (primary) seeking indoor/outdoor fireplace and heating solutions at lower price points than typical specialty retailers, and professional contractors (secondary) sourcing product for installation projects. The business operates a Pro Membership subscription program for contractors offering special pricing and account-management benefits, and a Supplier Partner Program that allows third-party brands to list and dropship products through the platform under specified US-fulfillment requirements.

Go-to-market is exclusively direct-to-consumer through efireplacestore.com and a phone-sales line (1-800-203-1642). Revenue is overwhelmingly one-time transactional product sales across the price spectrum (gas log sets from ~$500 to $3,000+), with a recurring component from Pro Membership subscriptions and a marketplace-style revenue layer from supplier partners. Shipping is limited to the contiguous US (excluding HI, AK, PR) and Canadian addresses; international and Hawaii/Alaska/Puerto Rico are explicitly excluded. No revenue figures, funding rounds, ownership disclosures, or management team information were available in the input data, representing material data gaps for a private, small-headcount specialty retailer operating in a fragmented legacy category.

Name

eFireplaceStore

Legal name

eFireplaceStore.com

Website

https://efireplacestore.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

eFireplaceStore (legal entity eFireplaceStore.com) is a Memphis, Tennessee-based DTC e-commerce retailer selling fireplaces, inserts, stoves, gas logs, HVAC, mantels, chimney, and outdoor hearth products to US (contiguous) and Canadian homeowners and contractors via efireplacestore.com, supported by phone sales, NFI-certified expertise, and a Pro Membership program.

Ownership category

akta.pro rank

Product category

Online Fireplace and Hearth Retail

NAICS

All Other Home Furnishings Retailers (449129), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Fireplace retail
• Hearth products
• Gas logs
• Wood stoves
• Chimney products

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of fireplaces, fireplace inserts, stoves, gas logs, HVAC products, mantels, accessories, chimney products, and outdoor living products. Products range from budget-friendly options to premium branded items.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eFireplaceStore is an online retailer selling fireplaces, fireplace inserts, wood/gas/pellet stoves, gas logs, HVAC products, mantels, fireplace accessories, chimney products, and outdoor living items directly to homeowners and contractors. The company complements its product catalog with NFI-certified expert support, virtual shopping assistants, 200+ educational articles, and a Pro Membership program offering contractors special pricing and account support.

Product overview

eFireplaceStore is an online fireplace and hearth retailer offering a comprehensive e-commerce platform with thousands of fireplaces, wood stoves, gas logs, HVAC products, mantels, fireplace accessories, chimney products, and outdoor living items. The product portfolio centers on major brands including Real Fyre (gas logs), Napoleon, Superior, Empire, Monessen, Majestic, Dimplex, Kingsman, and Modern Flames. The company enhances its e-commerce offering with complementary services including over 200 educational articles written by NFI-certified experts, interactive virtual assistant tools for product recommendations, a Pro Membership program for contractors, and a supplier partnership program. The platform is a single unified e-commerce website rather than a modular platform-plus-add-ons architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Fireplaces Full line of fireplaces including wood burning, gas, electric, firebox, outdoor, ventless, direct vent, and B-vent types, shopped by use cases such as mobile home approved, bedroom approved, and bathroom approved. For homeowners and contractors.
• Fireplace Inserts Gas, wood burning, electric, pellet stove, propane, natural gas, vent-free, and direct vent fireplace inserts for converting existing fireplaces into more efficient heating solutions. For homeowners upgrading existing hearths.
• Stoves Wood burning, gas burning, pellet burning, space heaters, direct vent, and ventless wood stoves from brands including Drolet, Buck Stove, Empire, True North, Osburn, Kingsman, England Stove Works, and Napoleon. For residential heating and ambiance.
• Gas Logs Vented, ventless, see-thru, gas fire glass sets, outdoor, natural gas, and propane gas logs. Major brand Real Fyre by RH Peterson with styles including Royal English Oak, Charred American Oak, Charred Oak, Golden Oak, and Split Oak Designer Plus. Gas log sets range from approximately $500 to $3,000+.
• HVAC Products Central AC units, evaporative coolers, heaters (electric, natural gas, propane, wood), HVAC parts, hydronic heaters, industrial fans, and mini split air conditioners. For homeowners and contractors handling climate control projects.
• Mantels Wood fireplace mantels, mantel shelves, full fireplace mantels, corner fireplace mantels, stone fireplace mantels, and mantel accessories from brands like Buck Stove, Empire, Modern Flames, and Monessen.
• Fireplace Accessories Tool sets, fireplace screens, hearth rugs, log holders, andirons, bellows, wood carts, firewood covers, candelabras, firebacks, fireplace keys, fireplace doors, ash buckets, fire starters, fire glass, fireplace grates, chimney cleanout doors, stove paint, fireplace gloves, and remote controls.
• Chimney Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Napoleon FireplacescoreOthersMajor fireplace brand sold through eFireplaceStore. Products include gas fireplaces, wood fireplaces, electric fireplaces, and fireplace inserts.
• Superior Fireplaces (Innovative Hearth Products)coreOthersMajor hearth products brand including fireplaces, zero clearance fireplaces, and direct vent fireplaces sold on the platform.
• Empire Comfort SystemscoreOthersEstablished hearth product manufacturer providing gas fireplaces, ventless fireboxes, and related products.
• Real Fyre (R.H. Peterson)coreOthersPremium gas log brand with vented and ventless options. Products manufactured in City of Industry, California. Includes multiple log styles including Charred Oak, Golden Oak, and Split Oak Designer Plus.
• DimplexmajorOthersLeading electric fireplace and heating brand providing electric fireplace solutions and accessories.
• KingsmanmajorOthersGas and wood stove manufacturer offering fireplace and stove products.
• Modern FlamesmajorOthersModern linear fireplace brand specializing in contemporary fireplace designs.
• Supplier Partner ProgramminorOthersOpen supplier partnership program allowing brands to become suppliers on the platform. Requires fulfillment center in contiguous US, dropship capability, and ability to accept returns.
• National Fireplace Institute (NFI)coreOthersIndustry certification body. eFireplaceStore employs NFI-certified technicians and references NFI certification for expertise credibility. Staff includes NFI Master Hearth Professionals certified in wood, gas, and pellet fields.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Houzz: Home-improvement and design marketplace combining content, product listings, and pro directories — competes for the same researching homeowner with fireplace and stove listings, leveraging design content as a top-of-funnel channel similar in spirit to eFireplaceStore's article library.
• Wayfair: Large online home-furnishings marketplace listing fireplaces, mantels, and hearth accessories from many brands — competes on long-tail assortment and free-shipping economics, though broad rather than hearth-specialized.
• Home Depot: National home-improvement omnichannel retailer carrying fireplaces, stoves, and hearth accessories both online and in-store — directly competes on assortment, free shipping thresholds, and brand distribution, but as part of a much broader merchandising portfolio.
• Amazon: Largest online general-merchandise marketplace listing many of the same hearth brands and accessories — competes on pricing, Prime shipping, and review-driven discovery, with category-specific merchandising rather than hearth specialization.
• Lowe's: Major home-improvement retailer selling hearth products alongside general building supplies — competes with eFireplaceStore on brand selection and shipping/pickup options, but as part of a general-merchandise assortment rather than a specialized hearth focus.

Regional players

• Fireside Hearth & Home: Regional chain of fireplace showrooms selling hearth products and offering installation services across multiple US states — comparable on product lines and brand partnerships, but differentiates via physical showroom experience rather than pure e-commerce.

Direct peers

• The Wood Heat Company: Niche online retailer specializing in wood stoves, fireplace inserts, and hearth accessories — comparable in product concentration on solid-fuel heating and similar B2C go-to-market in the same discretionary hearth category.
• Acme Fireplaces: Online fireplace and stove e-tailer carrying multiple brands of gas, wood, and electric fireplaces — comparable niche merchant model and customer overlap on premium hearth purchases.
• Northline Express: Online specialty retailer of fireplaces, hearth, and chimney products (including stove pipe, chimney liners, and caps) — directly comparable in vertical specialization, dropship-style fulfillment of hearth accessories, and DIY/contractor customer base.
• Fireplaces.net: Established online fireplace and hearth retailer offering fireplaces, inserts, stoves, and accessories across multiple major brands — directly comparable niche e-commerce focus, similar multi-brand model, and overlapping target customer of homeowners and contractors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/efireplacestore
• YouTubeyoutube.com/user/eFireplaceStore
• Facebookfacebook.com/eFireplaceStore
• LinkedInlinkedin.com/company/efireplacestore
• Instagraminstagram.com/efireplacestore
• Pinterestpinterest.com/efireplacestore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eFireplaceStore