Country Club of the Carolinas

What Country Club of the Carolinas does

Country Club of the Carolinas is a private golf and lifestyle club located in Marvin, North Carolina, within the Firethorne community straddling the North Carolina–South Carolina border near Charlotte. Owned and operated by Invited Clubs (formerly ClubCorp), the club's anchor asset is a championship golf course designed by Tom Jackson and enhanced by Lanny Wadkins, featuring rolling fairways, strategic bunkering, and water features.

The club operates a multi-amenity lifestyle model anchored on golf but extending to two distinct dining venues (Tap & Table, targeting an elevated pub-fare experience, and Griffin's, a casual family dining concept), racquet sports (tennis and pickleball), fitness facilities, and swimming/aquatics. Event hosting services — including weddings, corporate meetings, tournaments and outings, and private celebrations — provide a secondary revenue lever. The technology footprint is limited to a standard website, Instagram, and Facebook presence, with no mobile app, no API, and no proprietary platform.

Commercially, the club operates on a private membership model with recurring dues that are not publicly disclosed. The XLife Benefits add-on program extends membership utility by granting access to the broader Invited Clubs network of 300+ clubs and an international roster of Alliance Clubs. GTM is direct-to-consumer via website inquiry, social media, and Invited network referrals. The club serves approximately 51 employees and targets affluent individuals and families in the greater Charlotte metropolitan area.

Name

Country Club of the Carolinas

Legal name

Invited Clubs (ClubCorp)

Website

https://firethornecountryclub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Country Club of the Carolinas is a private golf and lifestyle club in Marvin, NC, owned by Invited Clubs (ClubCorp), offering a championship Tom Jackson-designed course, dining, racquet and fitness amenities, and event hosting to affluent members in the Charlotte metro area.

Ownership category

akta.pro rank

Product category

Private Country Club

NAICS

Golf Courses and Country Clubs (71391), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Specialty Membership Clubs (Category-Focused) (CRAEADAI), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Private country club
• Golf course access
• Club membership
• Event venue rental
• Racquet sports facility

Headquarters

HQ city

Marvin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Club Membership: Private country club operating on a membership fee model. The club offers various membership tiers with access to golf, dining, racquet sports, fitness, swimming, and social events. The XLife Benefits program extends access to the broader Invited Clubs network and international Alliance Clubs as an added membership value.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Country Club of the Carolinas is a private golf and lifestyle club that sells memberships granting access to a Tom Jackson-designed championship golf course, two dining venues (Tap & Table and Griffin's), racquet sports (tennis and pickleball), fitness facilities, swimming, and a social events calendar. The club also markets event hosting services to members and external clients for weddings, celebrations, corporate meetings, and golf tournaments. Membership tiers include the XLife Benefits add-on, which extends access to the broader Invited Clubs network and international Alliance Clubs.

Product overview

Country Club of the Carolinas is a private golf and lifestyle club offering a single, unified hospitality experience centered on championship golf. The club's portfolio includes the Tom Jackson-designed championship golf course (enhanced by Lanny Wadkins), two dining venues (Tap & Table and Griffin's), racquet and fitness facilities (tennis, pickleball, fitness, and swimming), and comprehensive event hosting services (weddings, celebrations, tournaments, corporate meetings). Membership provides access to all core services, with XLife Benefits serving as an add-on program that extends access to the broader Invited Clubs network and international Alliance Clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Tap & Table: Club dining venue with best-in-class course views and elevated pub fare, inspired by iconic golf lounges.
• Griffin's
• XLife Benefits

Products and services

• Championship Golf Course

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• Invited Clubs (ClubCorp)flagshipStrategic or Co-development PartnerCountry Club of the Carolinas is owned and operated by Invited Clubs (formerly ClubCorp), one of the world's largest golf and country club networks with over 300 clubs. The club benefits from Invited's corporate infrastructure, marketing resources, and the XLife membership benefits program that provides access to the broader network of clubs.
• XLife Alliance ClubscoreGTM or Marketing PartnerThe XLife Benefits program provides members access to an international roster of Alliance Clubs within the Invited network. This partnership extends member value by enabling access to golf and lifestyle experiences at partner clubs worldwide, serving as a key differentiator for membership recruitment.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• River Run Country Club: Private country club in the Charlotte region (Davidson, NC). Regional peer offering golf, dining, racquet sports, and event hosting in the same broader market.
• Kiawah Island Club: Private member-owned golf and lifestyle club located near Charleston, SC. Comparable elite private club with championship golf, dining, racquet sports, and event venues in the Carolinas region.
• Carolina Country Club: Private country club in the Carolinas region. Regional peer offering a similarly diversified golf, dining, and lifestyle member experience.

Direct peers

• Charlotte Country Club: Historic private club in Charlotte, NC offering golf, dining, racquet sports, and event hosting. Direct peer competing for the same affluent member base in the Charlotte metro.
• Quail Hollow Club: Elite private golf and country club in Charlotte, NC. Direct peer in the same metropolitan market, targeting the same affluent demographic with a championship golf course and full lifestyle amenities.
• The Peninsula Club: Private golf and country club in Cornelius, NC in the Charlotte metro. Direct peer offering championship golf, dining, racquet sports, and aquatics to a comparable affluent demographic.
• Myers Park Country Club: Private country club in Charlotte, NC offering golf, dining, fitness, and aquatics. Direct peer competing for the same affluent members in the Charlotte metropolitan area.
• TPC Piper Glen: Invited Clubs-owned private golf club in the Charlotte market. Sister property within the same parent network, offering comparable golf and lifestyle amenities to the same demographic.

Broad incumbents

• Troon: Large-scale golf and club management company managing private clubs, resorts, and daily-fee courses. Broad incumbent in the same industry with comparable amenity, F&B, and member-management operations.
• Invited Clubs (ClubCorp): Parent company and one of the largest private club operators in the US with 300+ clubs. Broad incumbent that owns Country Club of the Carolinas and provides the XLife network, with comparable member acquisition and management infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CountryClubOfTheCarolinas
• Instagraminstagram.com/country_club_of_the_carolinas
• LinkedInlinkedin.com/company/country-club-of-the-carolinas

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Club of the Carolinas