Firma Reinders

What Firma Reinders does

Firma Reinders B.V. is a family-owned Dutch liquidation buyer headquartered in Hardenberg, Overijssel, operating across the Netherlands, Belgium, and Germany. The company purchases surplus inventory, returned goods, bankruptcy stock, damaged lots, and bulk/overstock from businesses at negotiated prices and resells these goods through its own online stock portal (stock.firmareinders.nl) and buyer network. It maintains an unusually broad service catalog — over 40 specialized 'Opkoper' (buyer) pages covering categories from toys, electronics, and ICT equipment to industrial machinery, agricultural equipment, and marketplace returns from Bol.com and Amazon — supported by an in-house transport fleet for direct nationwide pickup.

The business operates with a lean team of six, including three Reinders family principals (Gerwen handling Import, Marnix handling Export, Stefan handling Stocklots). Core workflow is relationship-driven: sellers submit inventory details via web forms, phone, or WhatsApp; the company provides a free valuation within 12 hours and pays within 2 working days of agreement; goods are then collected via the firm's own logistics. The technology stack is non-proprietary — a standard WordPress website and a separate stock portal — with no disclosed API, no AI/ML systems, and no data moat. The firm explicitly excludes private individuals, used clothing, used household goods, and private estates from its service scope.

Revenue is generated entirely from the spread between purchase and resale prices on inventory transactions. Pricing is quote-based and non-public, with each transaction individually assessed based on inventory type, condition, volume, and market value. Customer acquisition runs through direct B2B outreach, inbound web inquiries, trade fair participation (SVG Fair Winterswijk), and organic social channels (Facebook, LinkedIn). The firm is currently investing in operational scale, evidenced by the construction of a new, larger office at Spanjeweg 5 in Hardenberg and an active vacancies page.

Name

Firma Reinders

Legal name

Firma Reinders B.V.

Website

https://firmareinders.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Firma Reinders B.V. is a family-owned Dutch B2B surplus inventory buyer that purchases excess, returned, and bankruptcy stock from businesses across the Netherlands, Belgium, and Germany, then resells it through its own stock platform.

Ownership category

akta.pro rank

Product category

Inventory Liquidation Services

NAICS

Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Durable Goods, Nec (5099), Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industries

Asset Recovery, Liquidation & Secondary Market Logistics (TLAIAHAF), Reuse & Resale / Recommerce Operations (EUAIANAC), Asset Recovery, Surplus & Decommissioning Services (EUAIANAD)

Keywords

• Surplus inventory buyer
• Stock liquidation services
• Bankruptcy asset purchasing
• Return goods acquisition
• Bulk goods trading

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Inventory Liquidation - Buy and Resell: Company purchases excess inventory, returned goods, bankruptcy stock, and bulk goods from businesses at negotiated prices, then resells through their own platform and network. Revenue generated from the margin between purchase price and resale price.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Firma Reinders purchases surplus, returned, damaged, and bankruptcy inventory in bulk lots from businesses across the Netherlands and Belgium, then resells the goods through its own online stock platform. The service covers consumer goods, electronics, ICT equipment, toys, tools, furniture, industrial and agricultural machinery, and marketplace returns. The company offers free valuation within 12 hours, picks up goods with its own transport fleet, and pays sellers within two working days of agreement.

Product overview

Firma Reinders is a family-owned B2B surplus inventory buyer operating in the Netherlands and Belgium. The company operates as a single integrated purchasing service rather than a modular platform, offering specialized buying services for over 40 distinct product categories including consumer goods, electronics, ICT equipment, toys, tools, furniture, machinery, and returns from major marketplaces like Bol.com and Amazon. The core service model involves free valuation within 12 hours, personal pickup of goods, and fast payment. The company maintains a separate stock portal (stock.firmareinders.nl) for displaying available inventory for resale. Geographic coverage includes all Dutch provinces and Belgium, with specialized purchasing services for German surplus inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulk Goods and Surplus Inventory Purchase (Opkoper Partijen) Core purchasing service for bulk lots and surplus inventory of consumer goods including toys, tools, electronics, ICT equipment, sports, hobby, and household items, textiles, and personal care products from businesses across the Netherlands and Belgium.
• Bankruptcy and Closure Asset Purchase (Opkoper Faillissementspartijen)
• Returned Goods Purchase (Opkoper Retourgoederen)
• Damaged and Defective Goods Purchase (Opkoper Schadepartijen) Purchase of damaged goods and defective inventory including products with minor damage or manufacturing defects.
• Marketplace Seller Inventory Purchase (Bol.com and Amazon)
• IT Equipment Purchase with Data Destruction (Opkoper ICT-apparatuur) Purchase of IT equipment including laptops, desktops, servers, network equipment, tablets, smartphones, printers and accessories, with certified data destruction.
• Industrial and Agricultural Machinery Purchase (Opkoper Machines) Purchase of industrial machines, agricultural machinery, construction equipment, and household appliances, including dedicated categories for industrial machines, agricultural machines, and internal transport equipment (forklifts, pallet trucks, order pickers).
• Office and Hospitality Furniture Purchase Purchase of office furniture (desks, chairs, meeting tables, filing cabinets, storage units) and hospitality and catering furniture (Opkoper Kantoormeubilair and Opkoper Horeca Meubilair).
• Toys and Hobby Goods Purchase (Opkoper Speelgoed) Purchase of toy inventory ranging from classic collectibles to modern games, gadgets, magnetic toys, bicycle parts, and children's ride-on toys.
• Wholesale and Cross-Border Inventory Purchase (Partij Groothandel and Partijhandel Duitsland) Purchase of wholesale inventory and bulk trade goods from wholesalers, plus surplus inventory, overstock, and overproduction from German companies.
• Stock Portal (stock.firmareinders.nl)
• Free Inventory Valuation (Gratis Waardebepaling)

Quantifiable outcome

• Receive valuation offer within 12 hours of inquiry
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Catawiki: Dutch-headquartered online marketplace for curated auctions. Not a direct competitor for B2B inventory liquidation, but a recognizable Dutch peer in online secondary-market commerce and brand awareness.

Regional players

• Surplex: European (German-headquartered) online auction house specializing in used machinery, industrial equipment, and business closures. Comparable in the machinery/industrial portion of Firma Reinders' inventory mix.
• Auctelia: Belgian B2B online auction platform for used equipment, machinery, and inventory. Geographic overlap in Belgium and similar model of aggregating sellers and buyers for surplus assets.
• Dechow Auktionen: German auction house for insolvency and commercial asset sales. Comparable in the cross-border German sourcing channel Firma Reinders is developing.

Broad incumbents

• Ritchie Bros. Auctioneers: Global auctioneer of industrial equipment, vehicles, and commercial assets. Adjacent overlap on industrial machinery and agricultural equipment buying, though operating at vastly larger scale.
• Liquidity Services: Public company operating multiple surplus and reverse-logistics marketplaces (GovDeals, Liquidation.com, Secondipity). Operates at much larger scale but in the same B2B liquidation category.
• Gordon Brothers: Global firm providing asset disposition, valuation, and inventory liquidation services. Comparable buyer of excess and bankruptcy inventory for retailers and manufacturers in Europe.
• Hilco Global: Global asset valuation, disposition, and advisory firm. Active in inventory liquidation, asset recovery, and bankruptcy transactions across Europe — overlapping with Firma Reinders on enterprise-side deals.

Direct peers

• Troostwijk Auctions: Largest Dutch/European industrial and commercial auction house handling inventory liquidation, machinery, and business assets. Direct comparable in NL market for bankruptcy stock and asset disposition.
• B-Stock Solutions: US-headquartered B2B liquidation marketplace connecting retailers and manufacturers with bulk buyers. Same buy-and-resell model for returns and overstock, scaled through a digital platform rather than field sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/firmareinders

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Firma Reinders