FIRST APPLIANCE REPAIR

What FIRST APPLIANCE REPAIR does

First Appliance Repair, legally operated as First services LLC, is a private residential appliance and HVAC repair service company founded in 2016 and headquartered in San Jose, California. The company dispatches a team of 15 field technicians across four Bay Area counties — San Mateo, Santa Clara, Alameda, and Contra Costa — providing on-site diagnosis and repair for kitchen and laundry appliances (refrigerators, washers, dryers, dishwashers, ovens, cooktops) and HVAC systems (furnaces, air conditioners, wall heaters, water heaters). It positions itself as a specialist in premium and luxury appliance brands including Sub-Zero, Wolf, Thermador, Viking, Miele, Bosch, KitchenAid, and JennAir, targeting high-value residential customers in affluent communities such as Atherton, Hillsborough, Woodside, Los Altos, Palo Alto, Saratoga, Los Gatos, Danville, and Alamo.

The business operates on a direct-to-consumer service model without proprietary technology platforms. Customer acquisition is driven primarily by local search: the company maintains 50+ city-specific service-area landing pages, a YouTube Shorts channel documenting field repairs, and a blog of 31+ repair case studies. Service appointments are scheduled through a 24/7 phone line and a Housecall Pro online booking portal, with field technicians traveling to customer homes. Pricing is quote-based per repair job, accompanied by a 6-month parts replacement warranty, a 100% work guarantee, and a 5% labor discount for new customers. The company claims more than 10,000 lifetime clients and a 5.0-star average rating across 41 verified reviews.

Revenue is generated entirely through one-time service fees for completed repair work, with no disclosed subscription, maintenance contract, or recurring revenue stream. There is no public information on the ownership structure, funding history, or financial performance, and the company has not disclosed any M&A activity, strategic partnerships, or institutional investment.

Name

FIRST APPLIANCE REPAIR

Legal name

First services LLC

Website

https://firstappliancerepaircompany.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

First Appliance Repair (First services LLC) is a Bay Area residential appliance and HVAC repair service operating since 2016 with 15 field technicians serving premium-brand homes across San Mateo, Santa Clara, Alameda, and Contra Costa counties.

Ownership category

akta.pro rank

Product category

Appliance Repair Services

NAICS

Appliance Repair and Maintenance (811412), Home and Garden Equipment and Appliance Repair and Maintenance (81141), Home and Garden Equipment Repair and Maintenance (811411)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Major Appliance Repair & Service (CRACAJAB)

akta.pro secondary industries

Appliance Diagnosis, Troubleshooting & Safety Inspection (HSAGANAO), Appliance Parts Replacement (Belts, Hoses, Switches, Heating Elements) (HSAGANAM), Washer & Dryer Installation & Minor Repair (HSAGANAH), Dishwasher Installation & Minor Repair (HSAGANAG)

Keywords

• Appliance repair services
• HVAC repair services
• Residential appliance maintenance
• Premium appliance repair
• Field service repair

Headquarters

HQ city

SAN JOSE, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Appliance Repair Services: One-time repair services for kitchen appliances (refrigerator, washer, dryer, dishwasher, oven, cooktop) and HVAC systems (furnace, air conditioner, wall heater, water heater). Revenue generated per service call with parts replacement included. Pricing is quote-based per job.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

First Appliance Repair provides on-site residential repair services for major kitchen and laundry appliances (refrigerators, dryers, washers, ranges/stoves, dishwashers, ovens, cooktops) and HVAC systems (furnaces, air conditioners, wall heaters, water heaters) across the San Francisco Bay Area. The company specializes in premium appliance brands such as Sub-Zero, Wolf, Thermador, Viking, Miele, Bosch, KitchenAid, and JennAir, sending a team of 15 technicians to customer homes with same-day service availability, a 6-month parts replacement warranty, and 24/7 phone-based and online booking access.

Product overview

First Appliance Repair is a local service company offering residential appliance and HVAC repair services across the Bay Area. Their core service is appliance repair covering kitchen (refrigerator, dryer, washer, range/stove, dishwasher, oven, cooktop) and HVAC systems (furnace, air conditioner, wall heater, water heater). They operate a premium tier for luxury appliance brands (Sub-Zero, Wolf, Thermador, Viking, Miele, Bosch, KitchenAid, JennAir) and back repairs with a 6-month parts replacement warranty. Services are available 7 days a week with same-day appointments and include a 5% discount on labor.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Repair Services Professional on-site residential repair services for kitchen and laundry appliances including refrigerators, dryers, washers, ranges/stoves, dishwashers, ovens, and cooktops. The service covers all major brands and includes specialized expertise with premium appliance brands such as Sub-Zero, Wolf, Thermador, Viking, Miele, Bosch, KitchenAid, and JennAir for affluent Bay Area homes. Repairs include a 6-month parts replacement warranty and are available 7 days a week with same-day appointments when available.
• HVAC Repair Services On-site residential heating and cooling system repair services covering furnaces, air conditioners, wall heaters, and water heaters for Bay Area homeowners. Repairs are performed by the company's 15-technician team with same-day service when available, transparent diagnosis, professional workmanship, and a 6-month parts replacement warranty included.

Quantifiable outcome

• 6-month parts replacement warranty on all repairs
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Puls Technologies: Tech-enabled on-demand appliance repair platform operating across multiple U.S. metros. Comparable in service offering (kitchen, laundry, HVAC) and target customer (homeowners), but differentiated by centralized dispatch technology and venture-backed scale.

Direct peers

• Mr. Appliance: National franchise brand providing in-home appliance repair across the U.S. Most direct comparable to First Appliance Repair: residential, in-home, multi-brand service with technician dispatch model. Both target homeowners needing kitchen and laundry appliance repair.

Others

• Angi (formerly Angie's List / HomeAdvisor): Online marketplace connecting homeowners with local appliance repair, HVAC, and home-service pros. Not a direct service competitor but a critical lead-generation channel that competes for the same local search demand as First Appliance Repair's SEO-driven site.
• Thumbtack: Lead-generation marketplace for local home services including appliance repair. Comparable target customer and a competing channel for acquiring the same Bay Area homeowners.

Broad incumbents

• Neighborly (Mr. Appliance parent): Multi-brand home services platform housing Mr. Appliance alongside other residential service franchises. Provides scale, brand, and cross-selling context that benchmark the operational ceiling of a single-region appliance repair brand.
• Sears Home Services: Legacy national provider of in-home appliance repair, HVAC, and home services. Comparable service categories (major appliance repair across premium and mass brands) with much broader geographic reach and brand recognition.

Regional players

• Coast Appliance Parts & Service: West Coast appliance parts and repair provider with overlapping service categories (residential appliance repair, parts replacement). Comparable business model combining repair labor with parts revenue.
• GoTech Appliance Repair: Regional appliance and HVAC repair provider operating in Northern California markets overlapping the Bay Area. Direct overlap in service mix (appliance + HVAC) and customer profile (residential homeowners).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@firstappliancerepair
• LinkedInlinkedin.com/company/first-appliance-repair

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FIRST APPLIANCE REPAIR