What Mr Appliance does

Mr Appliance is a North American franchise-based appliance repair service company founded in 1996 and operating as a brand within the Neighborly (Neighborly Assetco LLC) portfolio of home and commercial service providers. The trademark is held by Mr Appliance SPV LLC, with the brand headquarters in Waco, Texas and a registered Canadian location in Barrie, Ontario. The company provides residential and commercial appliance repair, maintenance, and installation services across more than a dozen appliance categories — including refrigerators, dishwashers, washers, dryers, ovens, microwaves, freezers, garbage disposals, ice makers and ice machines, wine coolers, vent hoods, trash compactors, outdoor kitchen appliances, and grills — through locally owned and operated franchise locations. There is no proprietary software product or AI/ML capability; the technology stack is operational, comprising the online scheduling system on mrappliance.com, the Neighborly mobile app (iOS and Android), and a toll-free phone line (888-998-2011).

The business model is professional services with upfront, flat-rate (not hourly) pricing quoted per job, complemented by a recurring preventive-maintenance subscription called the Appliance Wellness Program, which offers separate Laundry Room and Kitchen packages. Ancillary services include dryer vent cleaning for residential and commercial customers. Mr Appliance's go-to-market is a franchise distribution model in which each location is independently owned and operated, with the SPV entity collecting franchise-related fees and royalties; this is overlaid with Neighborly's multi-brand platform that enables cross-selling across the broader Neighborly portfolio. The company competes on national brand recognition, Neighborly Done Right Promise warranty (one year on parts and labor), flexible and same-day scheduling, uniformed technicians, and 117,000+ aggregated Google reviews.

The customer base is predominantly U.S. and Canadian residential homeowners with a smaller commercial segment covering restaurants, hotels, and facility operators; there are no disclosed named enterprise customers or anchor accounts, consistent with a low-concentration, high-volume residential services model. Marketing channels combine content marketing (blog, expert tips, appliance care guides), SEO-driven organic search, online self-service booking, a toll-free phone line, and the Neighborly brand platform. Mr Appliance is privately held, has not publicly disclosed funding history beyond a $0 2018 entry tied to CEED, and operates as a subsidiary of the Neighborly conglomerate rather than as a stand-alone financed entity.

Name

Mr Appliance

Legal name

Mr. Appliance SPV LLC

Website

https://mrappliance.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Mr Appliance is a North American franchise-based appliance repair service founded in 1996 and operated under Neighborly. It serves residential and commercial customers across the U.S. and Canada with repair, maintenance, and installation for all major household and commercial appliance categories through locally owned franchise locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Appliance Repair Services: Mr. Appliance generates revenue through professional appliance repair and maintenance services. The company charges upfront, flat-rate pricing for repairs and offers maintenance programs (Appliance Wellness Program) with various packages for laundry and kitchen appliances.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mr. Appliance is a franchise-based appliance repair service company that delivers in-home and on-site repair, maintenance, and installation support for residential and commercial appliances. Its core offerings include appliance repair for major brands (refrigerators, dishwashers, washers, dryers, ovens, freezers, ice makers, vent hoods, and more), an annual preventive Appliance Wellness Program, and Dryer Vent Cleaning, all delivered by locally owned franchise locations and backed by the Neighborly Done Right Promise warranty.

Product overview

Mr. Appliance is a franchise-based appliance repair service company offering residential and commercial appliance repair. The core offerings include Residential Appliance Repair Services covering dishwashers, dryers, freezers, garbage disposals, ice makers/machines, microwaves, ovens, ranges, refrigerators, washing machines, wine coolers, and specialty items like grills and outdoor kitchen appliances. The Commercial Appliance Repair Services provide similar coverage for business clients. The company differentiates through its Appliance Wellness Program — an annual preventive maintenance package that includes inspection and tune-up of kitchen and laundry appliances. Additional services include Dryer Vent Cleaning. All services are backed by the Neighborly Done Right Promise warranty. The company operates as a franchise network with locally owned and operated locations.

Differentiator

Problem solved

Functional benefit

Brands

• Appliance Wellness Program: A customized residential appliance maintenance plan that helps prevent emergency or unnecessary repairs, increasing appliances' energy efficiency and saving customers money.

Products and services

• Residential Appliance Repair Services Professional in-home repair and maintenance services for homeowners covering all major household appliance categories, including dishwashers, dryers (electric and gas), freezers, garbage disposals, ice makers, ice machines, microwaves, ovens, ranges, refrigerators, washing machines, vent hoods, trash compactors, wine coolers, grills, and outdoor kitchen appliances.
• Commercial Appliance Repair Services Repair and maintenance services for commercial clients such as restaurants, hotels, and commercial facilities, covering commercial-grade kitchen and laundry equipment including dishwashers, freezers, ice machines, ovens, refrigerators, washing machines, and dryers.
• Appliance Wellness Program Annual customized preventive maintenance plan for residential appliances that inspects, tunes up, and maintains kitchen and laundry appliances to help prevent emergency or unnecessary repairs, increase energy efficiency, and extend appliance life. Offered in Laundry Room, Kitchen, and combined package options.
• Dryer Vent Cleaning Professional dryer vent cleaning service to remove lint buildup, improve dryer efficiency, and reduce fire hazards. Available for both residential and commercial customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NeighborlycoreStrategic or Co-development PartnerMr. Appliance is a proud member of the Neighborly family of home and commercial service providers. Neighborly is a national network of trusted, local service professionals. Mr. Appliance operates as a franchise brand under Neighborly's umbrella, sharing technology platforms, the Neighborly app, marketing resources, and the Neighborly Done Right Promise service guarantee.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Maids: The Maids is a residential cleaning franchise within the Neighborly network, offering recurring and one-time cleaning services via locally owned operations. It is highly comparable in franchise model, marketing approach, and Neighborly back-office infrastructure.
• Sears Home Services: Sears Home Services is a major U.S. provider of appliance repair, HVAC, and home protection plans, serving residential and commercial customers nationwide. It directly competes with Mr. Appliance in major appliance repair, parts replacement, and extended service agreements.
• Mr. Rooter Plumbing: Mr. Rooter is a Neighborly sister brand offering plumbing services through a franchise model with the same owner-operator structure and Neighborly Done Right Promise. It is directly comparable as a franchised home services brand under the same parent, sharing tech stack, app, and warranty infrastructure.
• ServiceMaster Restore: ServiceMaster Restore is a national franchise brand providing residential and commercial restoration and repair services. It shares Mr. Appliance's franchise-driven go-to-market, technician dispatch model, and reliance on standardized service quality under a national brand.
• Rainbow International Restoration: Rainbow International is another Neighborly-owned franchise brand specializing in restoration and cleaning services. It is structurally identical to Mr. Appliance in franchise economics, Neighborly platform integration, and customer acquisition through the Neighborly Done Right Promise.
• Mister Sparky Electric: Mister Sparky is a Neighborly franchise brand delivering residential electrical services through locally owned operators. It mirrors Mr. Appliance's franchise structure, Neighborly platform integration, and upfront pricing model in an adjacent skilled-trade vertical.

Broad incumbents

• Home Depot Installation Services: Home Depot offers appliance installation and home services alongside its massive retail base, leveraging nationwide footprint and brand reach. While not a specialized appliance repair brand, it overlaps on major appliance installation and represents a significant competitive force in the home services category.
• Lowe's Installation Services: Lowe's provides appliance installation and home services across hundreds of locations, frequently bundled with appliance sales. As a broad home improvement incumbent, it competes for installation-adjacent services rather than standalone repair, but its scale and brand recognition make it a relevant reference point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MRANorth
• Facebookfacebook.com/mrappliancecorp
• LinkedInlinkedin.com/company/1065638

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr Appliance