First Mortgage Solutions

What First Mortgage Solutions does

First Mortgage Solutions is a UK-authorized mortgage broker network founded in 2008 by Christopher Davies, headquartered in Neath, Wales. The company does not serve end consumers directly; instead, it recruits independent mortgage advisers and small broking firms to operate as appointed representatives within its FCA-regulated network (firm number 949476). Network brokers gain whole-of-market lender access, compliance oversight, marketing support, and commission-based compensation, while FMS earns through commission splits on mortgage, protection, and commercial borrowing production generated through the platform.

The company's core product offering combines a fully integrated CRM system (supporting workflow management, compliance processes, and operational efficiency) with a compliance infrastructure led by a dedicated Compliance Director. FMS operates five trading styles under its FCA authorization — First Mortgage Solutions, First Commercial Solutions, First Protection Solutions, First Equity Solutions, and Jim Kelly Mortgage Services — enabling brokers to advise across mortgage, protection, commercial borrowing, and equity-related services. The technology stack is augmented by partnerships with Acre (integration), Broker Conveyancing (legal services), and TMA Club (referral and marketing reach), and is supported by digital marketing across Facebook, X, LinkedIn, Instagram, and YouTube.

FMS's go-to-market is exclusively channel-partner driven: brokers are recruited through the company website, social media, and industry networks, with applicants required to hold CeMAP qualifications and at least two years of advising experience. Revenue is generated via commission splits on transactions completed by network brokers — a transaction-fee model with individually negotiated terms. In 2025 the company completed a strategic pivot from operating as a Directly Authorised brokerage to operating solely as a network, and has since added senior compliance and operations leadership to professionalize and scale the platform.

Name

First Mortgage Solutions

Legal name

First Mortgage Solutions Limited

Website

https://firstmortgagesolutions.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

First Mortgage Solutions is a UK FCA-authorized mortgage broker network founded in 2008, recruiting independent advisers as appointed representatives to access whole-of-market lenders, integrated CRM technology, compliance support, and commission-based compensation across mortgage and protection products.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro primary industry

Wholesale Mortgage Broker Networks / Master Brokers (FSALABAC)

akta.pro secondary industries

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ)

Keywords

• Mortgage broker network
• Appointed representatives
• Whole-of-market access
• Broker compliance support
• Commission split

Headquarters

HQ city

Neath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commission Split Revenue: First Mortgage Solutions earns revenue through commission splits with their network of appointed representative brokers. The network offers brokers an attractive commission structure that rewards their production and success, allowing brokers full control over their earnings while the network takes a portion of mortgage and protection commission flows generated through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

First Mortgage Solutions operates a UK mortgage broker network that recruits qualified mortgage advisers as appointed representatives. The network provides whole-of-market lender access, integrated CRM technology, regulatory compliance oversight, marketing support, and attractive commission split arrangements, enabling brokers to operate their own advisory businesses under the FMS regulatory umbrella.

Product overview

First Mortgage Solutions operates as a unified broker network platform with four associated trading styles (First Commercial Solutions, First Protection Solutions, First Equity Solutions, and Jim Kelly Mortgage Services). The core offering combines whole-of-market mortgage access, integrated CRM technology for workflow and compliance management, and broker support services (marketing, training, business development) into a single network infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• First Mortgage Solutions Network A UK mortgage broker network that recruits qualified mortgage advisers as appointed representatives, providing whole-of-market lender access, integrated CRM systems for workflow and compliance management, regulatory oversight under FCA firm number 949476, marketing and business development support, and attractive commission split arrangements.
• First Commercial Solutions Trading style of First Mortgage Solutions Limited enabling network brokers to advise on commercial borrowing, an area many UK broker networks restrict.
• First Protection Solutions Trading style of First Mortgage Solutions Limited focused on protection products advisory within the network.
• First Equity Solutions Trading style of First Mortgage Solutions Limited providing equity-related financial services to clients referred by network brokers.
• Jim Kelly Mortgage Services Trading style of First Mortgage Solutions Ltd offering mortgage advisory services under the network.

Quantifiable outcome

• Smooth transition from bank employment to whole-of-market broker with increased knowledge and confidence
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Broker ConveyancingminorStrategic or Co-development PartnerConveyancing partner providing property legal services support to brokers within the FMS network.
• TMA ClubminorGTM or Marketing PartnerTMA (Top Mortgage Adviser) Club partnership providing referral and marketing support for network brokers.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Others

• L&C Mortgages: UK fee-free mortgage broker (directly authorised consumer-facing intermediary) — adjacent rather than directly competitive; shares the mortgage intermediation category but operates a different distribution model (consumer-direct rather than adviser network).

Direct peers

• Connect for Intermediaries: Specialist UK mortgage network/intermediary support provider offering lender panel access and compliance infrastructure to appointed representatives — directly comparable niche peer.
• Tenet Group (Tenet Network Services): One of the largest UK mortgage and insurance network/adviser support groups, operating appointed representative and directly authorised models. A scaled direct peer competing for the same broker-adviser segment.
• SimplyBiz (Citation Group): UK adviser support and mortgage network group providing compliance, technology, and marketing services to directly authorised and appointed representative mortgage advisers.
• Paradigm Mortgage Services: UK mortgage network providing whole-of-market access, compliance infrastructure, and business support to appointed representative advisers — a directly comparable peer in the mortgage AR segment.
• Mortgage Intelligence (MI): UK mortgage broker network (appointed representative model) providing compliance, technology, and whole-of-market lender access to independent advisers — the closest direct comparable to FMS in terms of business model and target customer.
• Stonebridge (part of Openwork): UK mortgage broker network offering compliance support, lender panels, and marketing services to appointed representatives — directly comparable network model serving the same adviser persona.

Broad incumbents

• Quilter Financial Planning: Major UK wealth management and adviser platform with a directly authorised adviser network including mortgage advice — overlaps with FMS at the mortgage distribution layer but operates across broader financial planning verticals.
• Openwork Partnership: Large UK financial advice network with a mortgage distribution arm and broader wealth management offering — overlapping with FMS in the appointed representative mortgage space but operating at materially greater scale and breadth.

Emerging players

• TMA Club (The Mortgage Alliance): UK mortgage club/network referenced as a referral partner of FMS. Operates a membership-based intermediary model with whole-of-market lender access — partial overlap as both a referral source and a competing network destination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/FirstMortSols
• YouTubeyoutube.com/channel/UCaQ3wfKwoUth2wVHWT8KJvg
• Facebookfacebook.com/firstmortgagesolutionsuk
• LinkedInlinkedin.com/company/firstmortgagesolutionsuk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Mortgage Solutions