What FISE Business School does

FISE Business School is a French private higher-education institution specializing in business education for the action and urban sports industry. Founded in the early 2020s as a venture of Hurricane Group under the leadership of CEO Hervé André Benoit, the school operates two campuses in Montpellier and Thonon-les-Bains and employs approximately 30 staff. It draws directly on the FISE (Festival International des Sports Extrêmes) heritage — a 20+ year action sports event brand — to position itself as a specialist institution targeting students seeking careers in skateboarding, BMX, and adjacent urban sports disciplines.

The school offers four professional title programs registered at French qualification Levels 5 through 7, equivalent to Bac+2 through Bac+5, covering commerce, marketing, management, communication, and event management. Programs are delivered through the alternance (work-study) framework, allowing students to alternate academic study with professional practice, and curricula are oriented toward the action sports industry. The addressable market comprises approximately 2.5 million action sports practitioners in France (INJEP 2018 data), within a sector PwC ranked in 2020 as the third-largest growth opportunity in sports.

Revenue is generated through tuition fees paid by individual students, with the school operating a direct-to-consumer go-to-market via its website and structured admission sessions; no public tuition pricing is disclosed. Active recruitment campaigns are underway for the 2025/2026 academic year. The parent organization, Hurricane Group, provides operational and ecosystem integration with the broader FISE event platform, sponsor network, and athlete community.

Name

FISE Business School

Legal name

FISE Business School

Website

https://fise-keyce.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FISE Business School is a French private higher-education institution operating two campuses (Montpellier, Thonon-les-Bains) that delivers Bac+2 to Bac+5 programs in commerce, marketing, management, communication, and event management tailored to the action and urban sports industry, under Hurricane Group.

Ownership category

akta.pro rank

Product category

Higher Education / Sports Business Education

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Hospitality, Tourism & Sports Management Schools (within Business Schools) (EDAHAHAL)

Keywords

• Sports business education
• Urban sports training
• Action sports careers
• Professional degree programs
• Alternating training programs

Headquarters

HQ city

Montpellier

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Educational Programs Revenue: Revenue generated from tuition fees for professional degree programs including Titre professionnel Manager d'unité marchande Secteur sport (Level 5), Titre professionnel Responsable d'établissement marchand Secteur sport (Level 6), and Mastere Manager du développement commercial Action Sports (Level 7). Programs are delivered through alternating training (alternance) model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

FISE Business School is a French higher education institution that delivers professional title degree programs (Levels 5, 6, and 7, equivalent to Bac+2 through Bac+5) focused on business careers in the urban and action sports economy. Programs are delivered via alternating training (alternance), combining on-campus instruction at Montpellier or Thonon-les-Bains with industry work placements. The portfolio spans commerce, marketing, management, communication, and events disciplines tailored to the freestyle sports industry.

Product overview

FISE Business School is a higher education institution specializing in sports business education, particularly in urban and freestyle sports (Action Sports). The institution offers a portfolio of four professional title programs spanning Levels 5-7 (equivalent to Bac+2 through Bac+5): a Bachelor-level Manager d'unité marchande program, a BBA-level Responsable d'établissement marchand program, and two Mastere programs in commercial development and marketing strategy for the Action Sports sector. The programs are delivered across two campuses in Montpellier and Thonon-les-Bains, France, and are designed to prepare students for careers in the growing freestyle sports economy.

Differentiator

Problem solved

Functional benefit

Products and services

• Titre professionnel Manager d'unité marchande Secteur sport (Niveau 5) A French Level 5 professional title program (Bac+2 equivalent) training students to become managers of commercial units in the sports sector, with a focus on urban sports and the freestyle sports economy. Intended for students and aspiring professionals pursuing entry-level managerial roles in sports-sector commercial operations.
• Titre professionnel Responsable d'établissement marchand Secteur sport (Niveau 6) A French Level 6 professional title program (Bac+3 equivalent) preparing students to become responsible for commercial sports establishments, with a focus on Action Sports and freestyle sports management. Targeted at students seeking management roles in commercial sports venues and establishments.
• Mastere Manager du développement commercial Action Sports A French Level 7 Mastere program specialized in commercial development management for Action Sports, training professionals for leadership roles in the freestyle sports industry. Aimed at students pursuing senior commercial and business development positions in the action sports sector.
• Mastere Manager de la stratégie marketing Secteur sport (Niveau 7) A French Level 7 Mastere program focused on marketing strategy management in the sports sector. Designed for students seeking advanced expertise in marketing strategy tailored to the broader sports industry.

Quantifiable outcome

• 2.5 million action sports practitioners in France
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hurricane GroupcoreStrategic or Co-development PartnerHurricane Group is the parent company behind FISE Business School. Founded by Hervé André Benoit, who serves as CEO of Hurricane Group, the company originally created FISE as a student project. Hurricane Group operates the FISE festival, a major action sports event, and developed the FISE Business School concept to train future professionals for the action sports industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AMOS Sport Business School: French private business school specializing in sports management programs (Bachelor to Mastere). Operates multiple French campuses and is the most direct head-to-head competitor for French students seeking sports business education.
• Sport Business School: European private business school offering Bachelor and Master programs in sports management and event management with multiple European campuses. Competes for similar students seeking careers in the sports business sector.
• ESG Sport: ESG Sport is a Paris-based business school dedicated to sports industry careers, offering programs from Bachelor to MBA in sports marketing, management, and event management. A direct French competitor with overlapping program structure.
• INSEEC Sport (OMNES Education): INSEEC's sports track offers Bachelor through Mastere programs in sports management, marketing, and event management. A large generalist group with specialized sports programs that compete directly for the same French student cohort.

Broad incumbents

• Audencia: One of France's leading accredited business schools (Grandes Écoles), with a dedicated Sport Management specialization within its MBA and Mastere programs. Larger, more established, and more diversified than FISE Business School but competes for the same sports-business students.
• ISC Paris (School of Management): Paris-based private business school offering Bachelor through Mastere programs including a sports management specialization. A generalist competitor with sports-track offerings targeting the same French student demographic.

Regional players

• Sport Management School (Barcelona): Private business school in Spain offering Bachelor and Master programs in sports management with campuses in Barcelona, Madrid, and Paris. Comparable niche focus on sports business education but primarily serves Spanish and broader European students.
• Global Institute of Sport (GIS): UK-based sports business education provider offering undergraduate and postgraduate programs in sports management. Comparable niche focus on the sports industry but primarily serves UK/international rather than French students.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fise-bs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISE Business School