Name

esg sport

Legal name

ESG Sport

Website

https://esg-sport.com

Company type

Private

Founded year

2018

Operating status

Operating

Ownership category

akta.pro rank

Product category

Higher Education - Sports Business Schools

NAICS

Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Esports & Competitive Gaming Programs (EDALAIAO)

akta.pro secondary industries

University/School Esports Facilities & Training Centers (MPAFALAF), Collegiate/Scholastic Esports Programs & Leagues (MPAFADAK)

Keywords

• Sports business education
• Higher education France
• Apprenticeship training programs
• Bachelor mastère degrees
• Sports marketing school

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: Revenue generated from tuition fees for Bachelor and Mastère programs. Students can enroll in initial training (formation initiale) or apprenticeship (alternance) programs. Financial assistance is available through BNP Paribas partnership for student financing solutions.
2. Apprenticeship Contracts: Revenue from apprenticeship programs where students work at partner companies (583 companies in 2022/2023) while studying. 378 apprenticeship contracts were signed in 2023-2024, generating revenue from companies that employ apprentices.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ESG Sport is a French private higher education institution delivering Bachelor (RNCP Level 6, Bac+3) and Mastère (RNCP Level 7, Bac+5) programs in sports business, commerce, marketing, communication, event management, esports, club and federation management, distribution, entrepreneurship, international commerce, and sports law. Programs are delivered across 12 campuses in France through initial training and apprenticeship (alternance) formats, supported by partnerships with major sports brands and federations.

Product overview

ESG Sport operates as a comprehensive sports business school offering a multi-campus educational platform across 12 French cities. The institution provides a structured portfolio of programs comprising Bachelor-level undergraduate degrees (RNCP Level 6, Bac+3 equivalent) and Mastère (Master's) programs (RNCP Level 7, Bac+5 equivalent). The Bachelor programs cover sports commerce, marketing, communication, event management, fitness management, and esports business, while Mastère programs specialize in marketing/communication, club and federation management, distribution, entrepreneurship, international commerce, and sports law. The school features branded programs in partnership with major sports brands (adidas) and industry federations (French Badminton Federation), with some programs offered through alternating (apprenticeship) study formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor Commerce et Marketing du Sport A three-year undergraduate program (Bac+3, RNCP Level 6) preparing students for careers in sports commerce and marketing, available across multiple ESG Sport campuses in France.
• Bachelor Commerce du Sport et Visual Merchandiser A specialized undergraduate program combining sports commerce with visual merchandising skills, offered at select ESG Sport campuses.
• Bachelor Commerce International du Sport An undergraduate program focused on international sports commerce and global business development in the sports industry.
• Bachelor Communication et Événementiel du Sport A bachelor's degree specializing in sports communication and event management, offered at select ESG Sport campuses.
• Bachelor Responsable d'une Salle de Sport A program training students to manage sports facilities and fitness clubs, available at select ESG Sport campuses.
• Bachelor Commerce du Sport – Classe adidas A branded bachelor program in partnership with adidas focusing on sports commerce with exclusive industry exposure and mentorship at adidas.
• Bachelor Esport Business A three-year bachelor program combining esports expertise with business management skills, including tournament organization and community management.
• Mastère Marketing, Communication et Événementiel du Sport A master's level program (Bac+5, RNCP Level 7) specializing in sports marketing, communication, and event management, offered across multiple ESG Sport campuses.
• Mastère Management Commercial des Clubs Sportifs et Fédérations A master's program focused on commercial management of sports clubs and federations, sponsored by the Fédération Française de Badminton.
• Mastère Commerce et Distribution du Sport A master's program specializing in sports commerce and distribution, sponsored by Decathlon.
• Mastère Entrepreneuriat et Commerce du Sport A master's program focused on entrepreneurship and new venture creation in the sports industry, sponsored by Paris & Co (Le Tremplin).
• Mastère Commerce International du Sport A master's program focusing on international sports commerce and global sports business development.
• Mastère Commerce du Sport – Classe adidas An advanced adidas-branded master's program training students in sports business unit management with exclusive industry partnerships and exposure.
• Mastère Management Commercial et Droit du Sport A master's program combining commercial sports management with sports law and legal aspects of the sports industry.
• VAE - Valorisez votre expérience Validation of Acquired Experience (VAE) program allowing sports industry professionals to obtain state-recognized certifications based on their prior work experience.

Quantifiable outcome

• 378 apprenticeship contracts signed in 2023-2024
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• Djibril CisséflagshipOthers · 1 January 2026Football icon, media personality, and entrepreneur becomes official ambassador for Dijon Campus 2026-2027. Embodies ambition, authenticity, and self-transcendence. Will share experience and mentor students in sports business, communication, image, and entrepreneurship.
• L'HormadicoreStrategic or Co-development Partner · 1 January 2026Partnership with L'Hormadi, prominent ice hockey club based in Anglet. Strengthens Biarritz campus connection to professional sports through collaborative initiatives.
• Fédération Française de BadmintonflagshipStrategic or Co-development Partner · 1 January 2025Official sponsor of Mastère Management Commercial des Clubs Sportifs et Fédérations. Partnership provides students with industry insights and networking opportunities with French badminton federation leadership.
• DecathlonflagshipStrategic or Co-development Partner · 1 January 2025Sponsor of Mastère Commerce et distribution du sport. Partnership provides students with practical knowledge of sports retail and distribution from one of the world's largest sports retailers.
• Paris & Co (Le Tremplin)coreStrategic or Co-development Partner · 1 January 2025Sponsor of Mastère Entrepreneuriat et Commerce du Sport. Partnership connects students with sports startup ecosystem and incubation resources through France's leading sports startup incubator.
• JD SportsflagshipStrategic or Co-development Partner · 1 January 2025Renewed partnership with JD Sports, major sportswear and lifestyle retailer. Includes exclusive 'Classe adidas' program providing specialized training and industry access with JD Sports and adidas.
• adidasflagshipStrategic or Co-development Partner · 1 January 2025Exclusive partnership for 'Classe adidas' and 'Mastère Commerce du Sport – Classe adidas' programs. Students receive specialized training and direct exposure to one of the world's leading sports brands.
• HexacupcoreGTM or Marketing Partner · 1 January 2025Partnership with Hexacup, France's largest free 5-a-side and 7-a-side football competition with 35,000+ players annually. Increases brand visibility among amateur and semi-professional football players.
• UNIT3DcoreStrategic or Co-development Partner · 1 January 2025Official partner for Kings World Cup international competition. Partnership connects students with esports industry and innovative sports competitions combining performance and spectacle.
• BabolatminorOthers · 1 January 2025Mastère students from Lyon campus visit Babolat factory in Corbas, gaining insight into tennis equipment manufacturing and sports industry operations.
• Renault GroupcoreStrategic or Co-development Partner · 1 January 2025Meet and Talk events featuring Raphaël Ibanez (France Rugby coach) and Raï (former PSG captain). Partnership demonstrates how companies leverage sports for culture and performance insights.
• All In PadelminorGTM or Marketing Partner · 1 January 2025Annual partner tournament at All In Padel complex, strengthening relationships with sports business community through networking events.
• FrayMédiacoreStrategic or Co-development Partner · 1 January 2025Partnership for Street League Skateboarding Tour event at Roland Garros. Students participated in hospitality and reception missions, gaining international event experience.
• JDA HandballflagshipStrategic or Co-development Partner · 1 January 2025Dedicated classroom opened at ESG Sport Dijon for JDA Handball, European women's handball champions. Partnership provides students with direct connection to elite sports club.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ISCOD: French online/digital school offering alternance-format business and management programs; serves the same domestic French student seeking business skills via apprenticeship contracts, partly intersecting with ESG Sport's alternance model.
• Sports Management School: French private school offering Bachelor and Mastère programs in sports management, marketing, and event management — overlapping curriculum, target audience, and apprenticeship-style pedagogy with ESG Sport.
• Sup de V: French private business school part of the ESG network offering general Bachelor/Mastère programs under similar private higher education pedagogy and admission mechanics as ESG Sport.
• WIN Sport School: French private school focused exclusively on sport business and management with multi-year programs (Bachelor through Mastère), closely comparable to ESG Sport's positioning as a specialist sports business school.
• AMOS Sport Business School: Largely equivalent French sports business school offering Bachelor and Mastère programs in sport management, commerce, marketing, and event management across multiple French campuses — the closest direct competitor to ESG Sport in both curriculum and target student base.
• INSEEC Sport: INSEEC Group's sports-specialized business school tracks offer Bachelor/Mastère programs in sports management, sponsorship, and event management across French campuses, sharing ESG Sport's target student persona and competitive set.
• EBS Paris – European Business School: Paris-based private business school offering specializations in sports management and sport-related marketing, targeting the same French student demographic seeking business careers in the sports industry.
• MBway: French Grande École network specializing in Bachelor-to-Mastère business programs via alternance — comparable business model and target student for sports business-oriented programs adjacent to ESG Sport's offerings.

Broad incumbents

• IESEG School of Management: Larger French Grande École offering general business degrees with sports-management electives and specializations; relevant incumbent competitor for French students seeking business careers including in sports.
• ESGCI (ESG Commerce International): ESG Sport is explicitly part of the ESGCI school of commerce family within Groupe ESG, sharing brand, group structure, and admission platform while ESGCI offers broader general business degrees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about esg sport