Fishers Gin

What Fishers Gin does

Fishers Gin Limited is a privately held, family-run craft gin distillery headquartered in Aldeburgh, Suffolk, England. Founded in 2016 by Andrew Heald, the company operates from a beachside distillery completed in Spring 2020 — marketed as the closest gin distillery to the sea in the UK. Production uses the London Dry method on a hand-built copper pot still named 'Watson' with a one-shot distillation process: botanicals are steeped overnight and only the heart cut is retained. The central technical differentiator is hand-foraging wild coastal botanicals (Bog Myrtle, Rock Samphire, Sea Purslane, Wood Avens, Spignel, Marsh Samphire) within a five-mile radius of the distillery, with the original botanical recipe co-developed with Oxford-trained botanist James Firth.

The core range consists of three gins: Original (44% ABV, launched 2016), Fifty (50% ABV, launched March 2020 to mark the distillery opening), and Smoked (44% ABV), marketed as the UK's first London Dry Smoked Gin. The Smoked expression is produced through a co-development partnership with Pinney's of Orford smokehouse, where botanicals are oak-smoked in hessian sacks for five days before distillation. Beyond core SKUs (£15–£40 per bottle), the company sells gift sets (£25–£100), accessories including enamel mugs and upcycled Fishnet Glasses — produced via partnerships with Nature Reclaimed and SmoothEdge to divert bottles from landfill — and a registered Fishers Net bottle design.

Fishers generates revenue from four streams: gin product sales, distillery tour and tasting tickets (£40/person), premium events including Supper Clubs with guest chefs (£95/person) and seasonal workshops (£55/person), and gift/merchandise bundles. Distribution is entirely direct-to-consumer via the company's own e-commerce site and on-site retail at the Aldeburgh distillery, with UK-only shipping through Royal Mail. The customer base is fragmented across gin enthusiasts, gift purchasers, and experience-seeking tourists; the company reports 548 TripAdvisor reviews averaging 5.0 stars and a 2024 TripAdvisor Travellers Choice Award. No funding rounds have been disclosed; the firm is bootstrapped and founder-owned with headcount appearing limited to a small core team.

Name

Fishers Gin

Legal name

Fishers Gin Limited

Website

https://fishersgin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Fishers Gin Limited is a privately held, family-run craft gin distillery in Aldeburgh, Suffolk, producing London Dry gins from hand-foraged coastal botanicals and selling direct-to-consumer through UK-only e-commerce, distillery tours, and premium experiential events.

Ownership category

akta.pro rank

Product category

Craft Spirits (Premium London Dry Gin)

NAICS

Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

Keywords

• Craft gin distillery
• London dry gin
• Coastal botanicals
• Distillery tours
• Gin gift sets

Headquarters

HQ city

Aldeburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Gin Product Sales: Direct sales of gin products including Original (70cl £40, 20cl £15), Fifty (50cl £40), and Smoked (50cl). Also includes gift packs, mini collections, and merchandise.
2. Distillery Tours & Tastings: 90-minute experiential tours at £40 per person including G&T on arrival, botanical tea making, distillery tour, tutored tasting, and access to gift shop.
3. Events & Experiences: Premium dining experiences (Supper Clubs at £95 per person), seasonal workshops (Wreath Making at £55), and collaborative events with partners.
4. Gift Packs & Merchandise: Bundled products including Distillery Serve (£65), Mini Distillery Serve, Smoky Mule Pack, Beach Pack (£25), enamel mugs (£8), glassware, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fishers Gin is a small-batch, family-run craft gin distillery based in Aldeburgh, Suffolk, that produces London Dry gins distilled with hand-foraged coastal botanicals. The core product line comprises Fishers Original, Fishers Fifty, and Fishers Smoked gins, complemented by curated gift packs, branded glassware and accessories, and paid experiential offerings such as seasonal distillery tours, supper clubs, and workshops.

Product overview

Fishers Gin is a family-run coastal gin distillery offering a portfolio of three core gin products (Original, Fifty, and Smoked) distilled using the London Dry method with locally foraged Suffolk botanicals. The product line includes gin gift sets, accessories (enamel mugs, glassware, tote bags), and experiential offerings (distillery tours, supper clubs, workshops). The gins are produced at the UK's closest-to-the-sea distillery in Aldeburgh, Suffolk.

Differentiator

Problem solved

Functional benefit

Products and services

• Fishers Original Gin Signature London Dry craft gin distilled with hand-foraged coastal botanicals at the Aldeburgh, Suffolk distillery; targeted at premium gin drinkers.
• Fishers Fifty Gin Higher-strength London Dry gin variant from Fishers, distilled with coastal botanicals at the Aldeburgh distillery and aimed at consumers seeking a more intense craft gin pour.
• Fishers Smoked Gin Oak-smoked gin produced in collaboration with Pinney's of Orford, distilled with coastal botanicals at the Aldeburgh distillery and targeted at consumers looking for a distinctive smoked craft gin.
• Fishers Mini Collection (3x20cl) Tasting gift set containing 20cl bottles of Fishers Original, Fifty, and Smoked gins, designed for sampling, discovery, and gifting to craft gin enthusiasts.
• We Three Gins Gift Set Curated gift set bundling the three Fishers gins in a presentation pack, targeted at gift buyers and special occasions.
• Fishers Gin & Tin Gift Pack Ready-to-serve gift pack pairing Fishers gin with a tonic component, designed for casual gifting and convenient serve.
• Fishers Smoky Mule Pack Cocktail serve pack built around Fishers Smoked gin to enable a Smoky Mule serve at home, targeted at craft cocktail enthusiasts.
• Beach Pack Coastal-themed bundle packaging Fishers gin with a beachside lifestyle angle, designed for gifting and self-purchase tied to the Aldeburgh coastal story.
• Seasonal Distillery Tour & Tasting Gift Voucher Bookable seasonal experience at the Aldeburgh distillery covering a guided tour and gin tasting, sold as a gift voucher for visitors and gin enthusiasts.
• Fishers Supper Club (September 2025) Ticketed supper club event held at the Aldeburgh distillery, pairing Fishers gins with food for an immersive brand experience aimed at gin enthusiasts and food lovers.
• Wreath Making Workshop Seasonal hands-on workshop held at the Aldeburgh distillery combining wreath making with Fishers gin tasting, targeted at experience-seeking customers.
• Autumn Explorer Tour (Suffolk River Trips) Seasonal explorer experience combining a Fishers distillery visit with a Suffolk river trip, aimed at visitors seeking an autumn day-out package.
• Fishers Branded Glassware & Accessories Branded drinkware and accessories sold alongside the gin range, including a Fishers Gin Enamel Mug, Negroni Glasses Gift Set, Original Fishnet Glasses, and a one-litre Fishnet bottle for gift and home-use occasions.

Quantifiable outcome

• 548 TripAdvisor reviews with 5.0 average rating
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pinney's of OrfordcoreStrategic or Co-development PartnerThird-generation family smokehouse located on Butley Creek, 30 minutes from Aldeburgh. Fishers botanicals are hung in hessian sacks in Pinney's smokehouse for five days to oak-smoke before distillation. This partnership created the UK's first London Dry Smoked Gin.
• Nature ReclaimedminorStrategic or Co-development PartnerUpcycles Fishers Original Gin 20cl bottles into small Fishnet Glasses sold as part of a gift set. Supports sustainability by reducing bottle waste.
• SmoothEdgeminorStrategic or Co-development PartnerSmall business that has saved over 20,000 bottles from landfill. Upcycles Fishers Original Gin bottles into Fishnet Glasses for online sale.
• Suffolk River TripsminorGTM or Marketing PartnerCollaborative partnership for Autumn Explorer Tours - experiential boat tours along the Suffolk River that combine with Fishers Gin tastings.
• Maria EliaminorGTM or Marketing PartnerChef preparing tasting menu for Fishers Supper Club September 2025 event. Chef with Greek/Cypriot heritage creating dishes inspired by family roots and Suffolk produce.
• James Firth (Botanist)coreStrategic or Co-development PartnerOxford graduate in Botany who collaborated with Andrew Heald to identify and source the unique botanicals for Fishers Original gin recipe. Co-developed the original botanical blend.
• AdnamsminorStrategic or Co-development PartnerFishers Original was first distilled at Adnams facilities in 2015-2016 before the dedicated Aldeburgh distillery was completed. John McCarthy was the Gin Distiller at Adnams who helped develop the original recipe.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Warner Edwards (Warner Edwards Gin): Family-run Herefordshire craft gin distillery producing small-batch gins with botanical-led recipes and offering distillery tours and gift experiences. Comparable UK craft distillery with a similar DTC + experience business model.
• Sipsmith: London-based craft gin distillery with a small-batch, London Dry method, on-site distillery tours and tasting experiences, and a comparable premium positioning. Closest direct UK craft gin analogue to Fishers in operating model.
• Chase Distillery: Herefordshire-based farm-to-bottle craft distillery producing gin, vodka, and other spirits from estate-grown potatoes and botanicals, with on-site tours and a hospitality-led revenue model.
• Edinburgh Gin: UK craft gin producer with a portfolio of flavoured and classic gins, distillery visitor experience, and broader retail distribution. Comparable UK craft gin player at slightly larger scale.
• Portobello Road Gin: London-based craft gin distillery (located under a Victorian pub) with small-batch production, on-site tasting experiences, and a distinctive brand story — a comparable UK craft gin DTC+experience operator.
• Salcombe Distillery: Devon coastal craft gin distillery with a maritime terroir story (Start Point), on-site tasting room, and experiential gin tourism — directly comparable coastal-DTC positioning to Fishers.
• Isle of Wight Distillery: Island-based craft gin distillery with a strong sense-of-place brand identity, premium pricing, and on-site tastings — closely comparable terroir-driven coastal craft distillery.
• Copper Rivet Distillery: Kent-based craft distillery producing gin and whisky with a strong location/terroir narrative (Pearly Queen Oyster Gin) and visitor centre. Closely comparable UK craft distillery tying product to a specific coastal English place.

Broad incumbents

• Tanqueray: Global mass-market gin brand owned by Diageo, dominating UK and global on-trade distribution. Operates broadly in the same product category but at much larger scale and without Fishers' craft/coastal niche.

Regional players

• Adnams (Adnams Spirits): Suffolk-based brewer, distiller, and retailer where Fishers' original recipe was first developed in 2015–2016. Same regional geography and shared distilling heritage, though Adnams is a much larger multi-category operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fishersgin
• Facebookfacebook.com/fishersgin
• Instagraminstagram.com/FishersGin
• LinkedInlinkedin.com/company/fishers-gin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fishers Gin