Fisioterapia Italia

What Fisioterapia Italia does

Fisioterapia Italia is a national B2B2C digital directory platform that connects patients seeking physiotherapy, rehabilitation, osteopathy, and instrumental therapy services with a network of 150+ specialized centers across all 20 Italian regions. Operated by the private limited company Medben S.r.l. since 2018 and headquartered in Rome, the platform provides geolocation-based center search, a searchable pathology database organized by body region, and reference content on 18 therapy types and 12 treatment technologies. The platform serves a two-sided market: patients searching for care by condition or geographic location, and member centers seeking patient referrals and professional visibility, with the latter including a dedicated resources portal offering ECM continuing-education courses, job listings, and practice management tools.

The business model is built on network membership/affiliation fees from physiotherapy centers and supplemental advertising/featured listing revenue, with pricing for treatment services set individually by each affiliated center. Marketing is driven primarily by organic SEO and content marketing, with 8,000+ daily searches indicating strong top-of-funnel reach. Despite a nationwide footprint, the platform itself operates with a lean team of 6 direct employees, distinguishing between its legal headquarters in Rome and operational headquarters in Grottaferrata. The operating structure is private, with no disclosed institutional investors, funding rounds, or M&A activity, and the legal/scientific direction is led by Dott. Luca Luciani and Dott. Giuliano Mari respectively.

Name

Fisioterapia Italia

Legal name

Medben S.r.l.

Website

https://fisioterapiaitalia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisioterapia Italia is a B2B2C digital directory platform connecting patients with 150+ specialized physiotherapy centers across all 20 Italian regions, operated by Medben S.r.l. since 2018 and monetized through center membership and advertising.

Ownership category

akta.pro rank

Product category

Healthcare Marketplace

NAICS

Web Search Portals and All Other Information Services (519290), Web Search Portals and All Other Information Services (51929)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Allied Health & Rehab Referral Platforms (PT/OT/SLP) (HLALALAI)

akta.pro secondary industry

POI, Local Listings & Business Directory Platforms (BPAMANAD)

Keywords

• Physiotherapy center directory
• Healthcare provider network
• Patient referral platform
• Rehabilitation services marketplace
• Osteopathy clinic finder

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Network membership/affiliation: Revenue likely derived from physiotherapy centers paying to be listed in the network and receive patient referrals through the platform
2. Advertising and featured listings: Centers may pay for premium placement in search results and enhanced visibility

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fisioterapia Italia operates an online discovery platform that connects patients across Italy with a national network of specialized physiotherapy, rehabilitation, osteopathy, and instrumental therapy centers. The platform provides geolocation-based center search, a searchable database of pathologies organized by body region, an index of therapies and treatment technologies, patient reviews, and a professional portal for physiotherapists offering ECM courses and practice management tools.

Product overview

Fisioterapia Italia is a national physiotherapy center directory platform connecting patients with over 150 specialized centers across Italy. The platform operates as a search and discovery service enabling geographic localization of physiotherapy centers by region, providing educational content on pathologies, therapies (manual therapy, osteopathy, rehabilitation types), and technologies (laser, Tecar, shockwave, electrotherapy). Individual member centers like Fisiorehab 360 (with heated pool for hydrokinesitherapy), FisioVicari (postural re-education), Elite Fisio Medical Lab (manual therapy and pain management), and Studio di Fisioterapia Nigro (D-Wall technology) provide direct physiotherapy services. The platform also serves physiotherapists with professional resources including ECM courses and job listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisioterapia Italia Directory Platform
• Center Directory
• Pathology Information Hub
• Therapies Overview
• Technologies Reference Section
• Professional Resources Portal

Quantifiable outcome

• 8,000+ daily searches on the platform
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doctoralia: Doctoralia is a leading Italian/European healthcare professional directory and booking platform owned by Docplanner. It directly competes with Fisioterapia Italia by allowing patients to discover and book appointments with allied-health and medical specialists, including physiotherapists, in the same geographic-discovery pattern.
• MioDottore (Doctolib Italia): MioDottore is one of Italy's largest patient-facing doctor and specialist booking platforms, integrated into Doctolib since 2022. It operates the same B2B2C marketplace model — connecting patients to local clinicians (including physiotherapists) via search, reviews, and online booking — making it a direct head-to-head competitor in Italy.
• iDoctors: iDoctors is an Italian online directory and appointment platform for medical and specialist practitioners. It overlaps Fisioterapia Italia's core function of patient-to-provider discovery and booking within Italy, focusing on broad medical specialists but with similar patient acquisition and clinic listing dynamics.
• Top Doctors Italy: Top Doctors Italy is a directory and booking platform for medical specialists, with a curated/credentialed provider model. While centered on physicians, it serves the same patient-search-for-specialist use case that Fisioterapia Italia addresses for physiotherapy, and competes for the same patient-discovery audience in Italy.

Emerging players

• Bookimed: Bookimed is an online marketplace for booking medical and rehabilitation services (including physiotherapy). It overlaps with Fisioterapia Italia's patient-discovery/booking model but is primarily cross-border medical tourism oriented, making it more of an emerging/adjacent player in the same horizontal category.

Broad incumbents

• Doctolib: Doctolib is a large European healthcare booking and telehealth platform, now operating in Italy via MioDottore. It is a broad incumbent in patient-provider discovery with deep pockets, an established app, and integrated booking — competing broadly with Fisioterapia Italia for physiotherapist listings and patient mindshare.
• Docplanner Group: Docplanner is the parent of Doctoralia and operates healthcare appointment/marketplace platforms across Europe and Latin America. It is a broad incumbent in the same space as Fisioterapia Italia, with significantly greater capital, brand recognition, and breadth of provider relationships — a key competitive threat to a small Italian-only specialist directory.

Regional players

• Zocdoc: Zocdoc is a US-based healthcare appointment marketplace covering primary care and specialists (including physical therapists). It is a regional player relative to Fisioterapia Italia — same B2B2C marketplace model for discovery and booking of allied-health providers, but operating in a different geography (US) and not directly competing in Italy.

Others

• AIDO (Associazione Italiana Fisioterapisti) / AIFI ecosystem directories: Italian physiotherapy professional associations such as AIFI maintain public directories of registered physiotherapists. They are not direct commercial competitors but function as adjacent 'find-a-physio' resources, shaping how Italian patients search for physiotherapy providers and setting the benchmark for credentialed listings.
• Google Maps / Google Business Profile: Google Maps is the dominant unintentional competitor for local physiotherapy discovery in Italy, capturing the geolocation-based 'find a physio near me' query volume that Fisioterapia Italia also targets. While not a commercial directory, it is the primary structural alternative for patients and a key determinant of organic-traffic economics for any physiotherapy marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fisioterapia-italia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisioterapia Italia