What Fiskeriet Youngstorget does

Fiskeriet Youngstorget is a Norwegian seafood restaurant and fish shop chain operated by the privately held company Andersen Nilsen AS (Org. nr. 990 246 750), headquartered in Oslo. The business was founded in 2010 when Andersen Nilsen acquired and renovated the historic Erling Moe fish shop at Youngstorget, continuing a 75-year seafood retail tradition at that address. In spring 2025, the company expanded by opening a second location, Fiskeriet Bjørvika, on the Oslofjorden waterfront adjacent to the Munch Museum, increasing total dining and event capacity to roughly 130 guests and centralizing catering and ready-meal production at the new site.

The core offering is wild-caught, preferably line-caught seafood served across à la carte menus, oyster and raw bars, a retail fish counter, and seasonal Norwegian specialties such as lutefisk and rakfisk. The Bjørvika location functions as the production kitchen for most ready-made dishes and catering menus, enabling consistent quality and menu customization for events. Premium assortment positioning is anchored by a core supply partnership with French caviar producer Sturia, supplemented by specialty oyster, cider, vodka, and guest-chef collaborations for themed after-work events. Underlying technology is modest: third-party SaaS — GastroPlanner for bookings, Foodspace for the website and e-commerce shop, and Munu for digital gift cards — with no proprietary platform.

The business model is direct-to-consumer across four revenue streams: (1) in-restaurant dining (à la carte, oysters, caviar), (2) retail fish shop sales for at-home consumption, (3) customized catering and private event menus for groups of 8–100, and (4) an online shop for delivery and pickup. Pricing is unit-based, with mains at 259–549 kr, oyster plates 150–805 kr, caviar 419–1,229 kr, and 3-course event menus at 789 kr per person plus wine packages of 645–895 kr. Digital gift cards with customizable value extend monetization into gifting. Customer acquisition relies on Instagram, an email newsletter, and event-driven traffic, with the segment mix split between everyday individual consumers and corporate/private group occasions. The company is privately held with no disclosed venture, private equity, or external investor involvement.

Name

Fiskeriet Youngstorget

Legal name

Andersen Nilsen AS

Website

https://fiskeriet.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Fiskeriet Youngstorget operates two Oslo seafood restaurants and fish shops under Andersen Nilsen AS, serving wild-caught fish, oysters, caviar, and shellfish to individual consumers and corporate/private groups via dine-in, retail, catering, and an online shop.

Ownership category

akta.pro rank

Product category

Seafood Restaurant and Fish Shop

NAICS

Fish and Seafood Retailers (44525), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Seafood Markets & Fishmongers (CRAHAHAC)

akta.pro secondary industry

Seafood QSR (THAFAAAH)

Keywords

• Seafood restaurant
• Fish shop retail
• Wild-caught seafood
• Event catering services
• Online seafood store

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: In-restaurant dining services at Youngstorget and Bjørvika locations with à la carte menus, oyster bars, and raw bar offerings.
2. Fish Shop Retail: Retail sales of wild-caught fish and shellfish for customers to take home, with fresh seafood products and prepared dishes.
3. Catering Services: Customized catering for events and groups with tailored menus, serving up to 100 people at Bjørvika and 30 at Youngstorget.
4. Online Shop: E-commerce sales of seafood products including ready-made dishes, oysters, and buffet items for home delivery or pickup.
5. Gift Cards: Digital gift cards with customizable value valid for one year, usable at both locations in fish shop and restaurant.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Fiskeriet is a seafood restaurant and fish shop operating two locations in Oslo (Youngstorget and Bjørvika), selling wild-caught fish, shellfish, oysters, and caviar through dine-in service, retail fish counter sales, customized event catering, and an online shop for home delivery of prepared dishes. It also offers digital gift cards and recurring themed events such as oyster happy hours and Friday after-work gatherings.

Product overview

Fiskeriet is a Norwegian seafood restaurant chain and fish shop operating two locations in Oslo: Youngstorget and Bjørvika. The business operates as a unified concept combining a traditional fish counter (fiskebutikk) with an adjacent restaurant. The product portfolio centers on wild-caught seafood and shellfish offerings including fresh oysters, caviar, shellfish platters, and Norwegian seafood dishes. Additional services include an online shop (Catering & Nettbutikk) for seafood products and prepared meals, catering and event dining (Selskapsmeny), digital gift cards, and weekly after work events featuring themed seafood specials. The Bjørvika location also serves as the production facility for most ready-made dishes and catering menus.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiskeriet Restaurant Youngstorget Seafood restaurant at Youngstorget 2b in Oslo, serving wild-caught fish and shellfish to dine-in guests with capacity for up to 30 people and a fish counter for retail purchases.
• Fiskeriet Restaurant Bjørvika Seafood restaurant at Operagata 69b in Oslo's Bjørvika district, near the Munch Museum, with waterfront views, capacity for up to 100 guests, and in-house production of ready-made dishes and catering menus.
• Catering & Nettbutikk (Online Shop)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Huitres HerveminorOthers · 1 January 2025Supplier of specialty oysters featured at After Work events. Partnership brings premium French oyster varieties to Fiskeriet's Happy Hour offerings.
• FeddieminorOthersFeddie Oyster Vodka featured in cocktail offerings including 'Something Kimchi about Mary' and 'Kaviar og Vodka' specialty drinks.
• Normandy ProducersminorOthersNormandy Fest collaboration featuring Sassy Cider and French regional products for themed after-work events.
• Chef SlonminorStrategic or Co-development PartnerGuest chef collaboration for special grilled king crab events at Youngstorget torget during summer after-work series.
• SturiacoreOthersPrimary supplier of French caviar featured prominently on both Bjørvika and Youngstorget menus, including Vintage, Oscietra, Jasmine, and IGP varieties.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dampskipsekspedisjonen: Historic Oslo seafood restaurant in a landmark building, serving Norwegian seafood classics; comparable as a premium Oslo seafood dining concept competing for the same occasion-driven customer base.
• Sjømagasinet: Long-established Bergen seafood restaurant focused on Norwegian seafood and fish traditions; comparable in menu positioning and seafood-specialist identity to Fiskeriet, albeit in a different Norwegian city.
• Brødrene Berg: Oslo-based seafood retailer and restaurant operator with multiple locations, combining fish-counter retail with dine-in seafood — the closest direct comparable to Fiskeriet's dual restaurant + fish shop model in the same city.

Regional players

• Statholdergaarden: Fine-dining Oslo restaurant in a historic courtyard setting; comparable as a premium Oslo venue competing for occasion-driven, high-spend diners in the same catchment as Bjørvika and Youngstorget.
• Theatercaféen: Iconic Oslo upscale restaurant and bar; comparable as a heritage Oslo dining institution competing for the same special-occasion, premium-spend customers that Fiskeriet targets.

Broad incumbents

• SalMar ASA: Major Norwegian salmon farming company; comparable as a large Norwegian seafood incumbent relevant to sourcing dynamics and category competition for premium seafood customers.
• Mowi ASA: World's largest Atlantic salmon producer headquartered in Bergen; comparable as a dominant Norwegian seafood incumbent whose products and brand awareness shape the seafood category Fiskeriet competes in.
• Lerøy Seafood Group: Largest Norwegian-owned seafood group with vertically integrated salmon production, processing, and distribution; comparable as a broader seafood ecosystem player whose downstream channels intersect with Fiskeriet's supply chain.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fiskeriet-youngstorget

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiskeriet Youngstorget