FISSURE.pro

What FISSURE.pro does

FISSURE.pro is an international esports tournament organizer and broadcaster that operates under the legal entity ECHO SLAM DMCC. Founded in May 2022 and headquartered in Belgrade, Serbia (relocated from Armenia in 2024), the company plans and executes Tier-1 LAN tournaments and online competitions for CS2, Dota 2, MLBB, and Deadlock, distributing live content across Twitch, YouTube, and Kick in Russian and English. Its product portfolio centers on the FISSURE Playground series (flagship Tier-1 LAN events with $1M-$1.5M prize pools at venues such as Sava Centar and Belgrade Arena, holding up to 4,000 spectators) and the FISSURE Universe franchise (recurring online Dota 2 tournaments with $250K-$500K prize pools). Beyond its own events, FISSURE provides tournament organization, broadcasting, and influencer marketing services to third-party partners including Clavision Masters 2025.

The company monetizes through five distinct streams: spectator ticket sales via tiered Newbie/Pro/Legend packages sold in EUR and RUB on its website and at venue box offices; broadcast advertising including banner ads, logos, and verbal sponsor mentions across its multi-platform streams; influencer marketing matching sponsors with top esports opinion leaders; professional event broadcasting services for other tournament organizers; and full-service tournament organization from corporate events to Tier-1 championships. Cumulative operating scale includes 29 tournaments, $6.6M in prize money paid out, 130+ employees, and single-event reach figures of 10.5M unique viewers and 216K peak concurrent viewers.

FISSURE's underlying technology stack is anchored in live broadcast production engineering (multi-language stream orchestration, dedicated Twitch/YouTube/Kick channels), LAN event infrastructure (venue management, spectator services, arena zones), and a community casting framework built on DotaTV with rule-bound broadcast rights. The company is founder-controlled with no disclosed external institutional funding, led by CEO Nikolay Vesnin, CBDO Andrey Miheev, and COO Georgy Sinelnikov. Sponsorship relationships span a core tier (BetBoom as long-standing partner across multiple event series) and a minor tier (Gorilla Energy, TrueGamers, Polysorb, Tornado Energy, Oddin, CS.MONEY, Haval, Nemifist, Kupikod), with Haval representing a notable non-endemic automotive sponsor.

Name

FISSURE.pro

Legal name

ECHO SLAM DMCC

Website

https://fissure.pro

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

FISSURE.pro is an international esports tournament organizer and broadcaster that plans and runs Tier-1 LAN and online tournaments in CS2, Dota 2, MLBB, and Deadlock, serving professional teams, sponsors, and global esports fans across Russian and English broadcasts.

Ownership category

akta.pro rank

Product category

Esports Tournament Organization

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Other Spectator Sports (711219)

akta.pro primary industry

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

akta.pro secondary industries

Publisher-Run Esports Leagues & Circuits (MPAKANAA), Esports Tournament Venues & Esports Arenas (MPAGANAN), Online/Remote Esports Tournaments (MPAGANAH)

Keywords

• Esports tournament organization
• Live broadcast production
• Competitive gaming events
• Tournament organization services
• Esports sponsorship marketing

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tournament Ticket Sales: Direct sales of spectator tickets for LAN events. Three tiers offered: Newbie (1-day access, free seating), Pro (3-day access, free seating), Legend (VIP 3-day access, priority autograph sessions, merch pack including hoodie, stickers, team poster, pins, keychain). Tickets available in EUR and RUB currencies.
2. Broadcast Advertising: Advertising integration during live tournament streams across Twitch, YouTube, and Kick platforms. Includes banner ads, logo placements, verbal sponsor mentions, and promotional content in stream descriptions.
3. Influencer Marketing Services: Facilitates partnerships between sponsors and top esports influencers and opinion leaders for product integration and promotion.
4. Event Broadcasting Services: Professional tournament coverage and live broadcast production for tournaments organized by other entities. Includes top visuals, talented casters, and memorable stream experiences.
5. Tournament Organization Services: Full-service tournament planning and execution for any scale, from internal company events (Staffcap) to Tier-1 esports tournaments with global teams, handling prize money, format, and discipline requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

FISSURE.pro is an international esports tournament organizer and broadcaster that prepares and conducts tournaments and live broadcasts for CS2, Dota 2, MLBB, and Deadlock. The company runs flagship LAN events under the FISSURE Playground brand at venues such as Sava Centar and Belgrade Arena, recurring online tournaments under the FISSURE Universe franchise, and provides tournament organization, professional broadcasting, broadcast advertising, and influencer marketing services to brands and partners.

Product overview

FISSURE.pro is an international esports tournament organizer and broadcaster specializing in preparing and conducting tournaments and live broadcasts for CS2, Dota 2, MLBB, and Deadlock. The company operates a portfolio of products including the FISSURE Playground series (flagship Tier-1 LAN tournaments with spectator attendance at venues like Belgrade Arena and Sava Centar, featuring million-dollar prize pools) and the FISSURE Universe franchise (online Dota 2 tournaments with recurring seasons). Beyond organizing their own tournaments, FISSURE provides services including professional broadcasting, advertising on broadcasts, and influencer marketing for brands seeking engagement with the esports audience. The company has evolved from online-only tournaments since 2024 to organizing in-person Tier-1 events with spectators.

Differentiator

Problem solved

Functional benefit

Brands

• FISSURE Universe: Online Dota 2 tournament series with varying prize pools ($250,000-$500,000)
• FISSURE Playground
• Clavision Masters

Products and services

• FISSURE Playground Flagship Tier-1 LAN esports tournament series featuring Dota 2 and CS2 events with million-dollar prize pools, held at major Balkan venues including Sava Centar and Belgrade Arena with spectator attendance up to 4,000 and multi-language broadcasts. Targeted at professional esports teams, spectators, and brand sponsors.
• FISSURE Universe Recurring online Dota 2 tournament franchise with multi-stage formats including Open Qualifiers, Play-in, and Playoffs, featuring prize pools between $250,000 and $500,000. Targeted at professional esports teams and global online viewers via Twitch, YouTube, and Kick broadcasts in Russian and English.
• Tournament Organization Services Full-service tournament planning and execution for any scale, from internal company events to Tier-1 esports tournaments with global teams. Covers lineup setup, prize money configuration, and discipline selection for clients including companies and esports federations.
• Broadcasting Services Professional esports broadcast production featuring top-tier visuals, talented casters, and multi-language streaming experiences across Twitch, YouTube, and Kick. Covers both FISSURE's own tournaments and third-party tournament coverage (e.g., Clavision Masters 2025).
• Broadcast Advertising Advertising inventory on FISSURE's live tournament streams across Twitch, YouTube, and Kick, including banner ads, logo placements, verbal sponsor mentions, and promotional content in stream descriptions. Targeted at brands seeking visibility with engaged Russian and English-speaking esports audiences.
• Influencer Marketing Services Partnership facilitation between brand sponsors and top esports influencers and opinion leaders for product integration and promotion within the esports community. Targeted at brands seeking authentic influencer engagement with esports audiences.
• Event Tickets Tiered ticket sales for FISSURE LAN esports events with three levels: Newbie (free 1-day, general seating), Pro (3-day, general seating), and Legend (VIP 3-day with priority autograph session and merch pack including hoodie, stickers, team poster, pins, and keychain). Tickets available in EUR and RUB via the FISSURE website and venue box office.

Quantifiable outcome

• 45.4M total live views for FISSURE Playground 2 Dota across all broadcasts
• +4 more outcomes

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BetBoomcoreGTM or Marketing PartnerGeneral partner for Russian-language broadcast of FISSURE Universe Ep.8. BetBoom is a betting company that sponsors esports broadcasts. The partnership provides exclusive branding on Russian streams for FISSURE tournaments.
• BetBoomcoreGTM or Marketing PartnerMajor partner across multiple FISSURE events including BetBoom Dacha tournaments in Yerevan, Dubai, and Belgrade. Long-standing sponsor relationship in the esports space.
• Gorilla EnergyminorGTM or Marketing PartnerEnergy drink brand partner listed among company sponsors. Provides product integration and sponsorship support.
• TrueGamersminorGTM or Marketing PartnerGaming/tech partner listed among company sponsors. Provides product or promotional support.
• PolysorbminorGTM or Marketing PartnerPartner brand listed among company sponsors. Nature of partnership involves sponsorship support.
• Tornado EnergyminorGTM or Marketing PartnerEnergy drink sponsor appearing on partner logo sections of website. Partner since at least early 2025 tournaments.
• CS.MONEYminorGTM or Marketing PartnerCS:GO/CS2 skin trading platform listed as partner brand. Provides sponsorship and promotional support.
• HavalminorGTM or Marketing PartnerAutomotive brand partner. Non-endemic sponsor bringing automotive industry presence to esports events.
• NemifistminorGTM or Marketing PartnerPartner logo displayed on company website. Nature of partnership involves sponsorship support.
• KupikodminorGTM or Marketing PartnerPartner logo displayed on company website. Nature of partnership involves sponsorship support.
• TrueGamersminorGTM or Marketing PartnerGaming center/tech partner. Provides venue or promotional support.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BLAST: Global esports tournament operator running BLAST Premier (CS) and BLAST Slam (Dota 2) circuits. Competes with FISSURE for the same Tier-1 team calendar slots and broadcast audiences in CS2 and Dota 2.
• StarLadder: Established CS and Dota 2 tournament organizer (StarLadder Berlin Major, StarLadder ImbaTV). Operates in the same Tier-1 tournament and broadcast segment as FISSURE for Valve's flagship esports titles.
• PGL: Premier esports tournament organizer running CS2 Majors and Dota 2 events (e.g., PGL CS2 Major Copenhagen 2024). FISSURE previously provided broadcast coverage for PGL events and competes directly for Tier-1 CS and Dota tournament calendars.
• Beyond the Summit: Esports broadcast production and tournament organizer specializing in Dota 2 (The Summit) and CS. Directly comparable to FISSURE's combination of online tournament circuits and broadcast services for third-party organizers.
• ESL Pro League / BLAST.tv: Tournament broadcast and online platform serving CS2 and other esports, comparable to FISSURE's broadcast and online tournament infrastructure for audience monetization and ticketing.
• WePlay Holding: Esports event organizer and broadcast studio (WePlay! tournaments, WePlay Animatrix). Comparable to FISSURE in producing tier-level tournaments with multi-language broadcast production and unique stage design.
• Maincast: Esports broadcast and tournament organization company operating across Dota 2, CS2, and other titles in CIS and Eastern Europe. Closest regional peer to FISSURE given shared Russian-language broadcast focus and overlapping competitive landscape.

Broad incumbents

• ESL Gaming (ESL FACEIT Group): The largest esports tournament organizer globally (ESL Pro League, ESL One). FISSURE competes for the same CS2 and Dota 2 tournament inventory against a much larger incumbent with deeper sponsor and publisher relationships.
• DreamHack (ESL FACEIT Group): Long-running LAN festival and esports tournament operator. Comparable to FISSURE Playground LAN events in combining large spectator attendance with multi-title esports competition, though at much larger scale.
• Riot Games Esports (LoL Esports / VCT): Game publisher that operates its own fully publisher-run esports leagues and circuits. Comparable to FISSURE as a tournament operator model, though publisher-run circuits are a structurally different competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fissurepro

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FISSURE.pro