Fit4Fun Sports Dance & Fitness Limited

What Fit4Fun Sports Dance & Fitness Limited does

Fit4Fun Sports Dance & Fitness Limited is a UK-based sports coaching and childcare company established in 2008, headquartered in the East Riding of Yorkshire and Hull. The company delivers three interconnected service lines to a primarily local customer base: (1) PPA Cover and Curriculum PE Coaching sold on a contractual basis to primary schools, (2) Before and After-School Clubs offered to parents of children aged 5–12 across multiple sports including Dodgeball, Gymnastics, Football, Basketball, and Parkour, and (3) Holiday Camps that combine paid bookings with HAF (Holiday Activities and Food) government-funded places. All services are delivered in person at school premises by qualified, DBS-checked coaches, and the company holds Ofsted registration as a regulated childcare provider.

The business operates a dual-channel go-to-market. On the B2B side, Fit4Fun sells directly to primary school leadership through enterprise field sales, with bespoke packages tailored to each school's requirements including PPA cover, curriculum delivery, assessment support, and staff CPD. On the B2C side, parents book clubs and camps online via the ClassForKids platform, while HAF-funded places are accessed through the EEQU program. Marketing relies on direct school relationships, the booking platforms, and word-of-mouth trust signals including Facebook Reviews.

The company is privately held with no disclosed ownership, funding rounds, or financial metrics. It employs only 5 staff and serves a single regional geography, indicating a micro-enterprise scale of operations. No proprietary technology, AI/ML capabilities, or app products are disclosed; the competitive position rests on regulatory compliance (Ofsted registration), in-person service quality, and 16+ years of local market presence.

Name

Fit4Fun Sports Dance & Fitness Limited

Legal name

Fit4Fun Sports Dance & Fitness Limited

Website

https://fit4fun.co

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit4Fun Sports Dance & Fitness Limited, founded in 2008 and based in East Yorkshire and Hull, UK, delivers PPA cover, curriculum PE coaching, before/after-school clubs, and holiday camps to local primary schools and parents of children aged 5–12 through qualified, Ofsted-registered coaches.

Ownership category

akta.pro rank

Product category

Children's Sports Coaching & Childcare Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Strength & Conditioning / Performance Training (EDALAIAI)

Keywords

• School sports coaching
• Curriculum PE services
• After school clubs
• Holiday childcare camps
• PPA cover services

Headquarters

HQ city

East Yorkshire & Hull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PPA Cover & Curriculum PE Services: Provides structured PE lessons and PPA cover to primary schools on a contractual basis, delivering curriculum objectives while giving teachers planning and preparation time.
2. Before & After School Clubs: Offers sports clubs for children ages 5-12 including Dodgeball, Gymnastics, Football, Basketball, and Parkour, booked online by parents on a session basis.
3. Holiday Camps: Provides childcare during school holidays through HAF (Holiday Activities and Food) funded places and paid bookings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Fit4Fun Sports Dance & Fitness Limited is a UK-based sports coaching and childcare provider operating since 2008 in East Yorkshire and Hull. The company delivers PPA (Planning, Preparation and Assessment) cover and curriculum PE coaching to primary schools under direct contractual arrangements, and offers before/after-school clubs and school holiday camps to parents for children ages 5-12 across Dodgeball, Gymnastics, Football, Basketball, and Parkour. All services are delivered by qualified, Ofsted-registered, DBS-checked coaches physically on school premises.

Product overview

Fit4Fun Sports Dance & Fitness Limited is a sports coaching and childcare company offering a unified service portfolio centered around physical activity programs for children. The company operates three interconnected service lines: PPA Cover & Curriculum PE Coaching (providing structured PE lessons for primary schools), Before & After School Clubs (offering before-school and after-school childcare with sports activities), and Holiday Camps (school holiday childcare with active programs). All services are delivered by qualified, DBS-checked coaches and are Ofsted registered, providing reliable, high-quality childcare trusted by schools and parents across Hull and East Yorkshire since 2008.

Differentiator

Problem solved

Functional benefit

Products and services

• PPA Cover & Curriculum PE Coaching Structured, reliable PE lessons and PPA (Planning, Preparation and Assessment) cover delivered to primary schools across Hull and East Yorkshire. Supports curriculum objectives, provides assessment support, offers staff CPD, and keeps children active. Delivered on school premises by qualified, DBS-checked coaches under direct contractual arrangements with school leadership.
• Before & After School Clubs Active, energetic sports clubs for children ages 5-12 delivered before and after the school day, covering Dodgeball, Gymnastics, Football, Basketball, and Parkour. Parents book online via the ClassForKids platform on a session basis. Provides fun-first, Ofsted-registered childcare trusted by families.
• Holiday Camps School-holiday childcare programmes providing active, fun multi-sport activities for children ages 5-12 during school breaks. Includes HAF (Holiday Activities and Food) funded places booked through the EEQU platform for eligible families, plus paid parent bookings via ClassForKids.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ClassForKidscoreGTM or Marketing PartnerOnline booking platform partnership enabling parents to book before/after-school clubs and holiday camps through the ClassForKids portal.

Scale indicators2 records

Expansion highlights2 records

Broad incumbents

• Junior Adventures Group (JAG): Major UK wraparound childcare and holiday camp provider operating before/after-school clubs and HAF-funded holiday programmes nationally. Directly comparable to Fit4Fun's B2C clubs and HAF holiday camp services.
• Super Camps: Established UK multi-activity holiday camp provider for school-age children during school holidays, including HAF programme participation. Comparable to Fit4Fun's holiday camp service line at greater scale.
• Stagecoach Performing Arts: UK-wide provider of performing arts and activity classes for children aged 4-18, with a comparable weekend/after-school operating model. While focused on performing arts rather than sport, it competes for the same parent-child engagement spend and weekend club time slots.

Direct peers

• Total Sport: UK sports coaching company providing multi-sport PE delivery and after-school clubs in primary schools, with comparable multi-sport breadth and B2B school contract model.
• Activate Sport: UK regional sports coaching company delivering PE curriculum support, after-school sports clubs, and holiday sports camps to primary schools. Competes with Fit4Fun on identical services within similar geographic markets.
• Premier Sport: UK provider of PPA cover, curriculum PE, and school sport services including multi-sport clubs. A direct service-line competitor to Fit4Fun for primary school contracts and after-school programming.
• Energy Kidz: UK provider of before/after-school clubs and holiday activity programmes including HAF delivery, serving primary schools and parents with active childcare. Closely matches Fit4Fun's after-school club and holiday camp service lines.
• Premier Education Group: The largest UK provider of sport and physical activity services to primary schools, offering PPA cover, after-school clubs, and holiday camps. Directly competes with Fit4Fun on the same services and customer base, but at significantly greater scale.

Others

• EEQU: UK platform connecting families to HAF-funded holiday activity providers. Fit4Fun uses EEQU for HAF bookings; while not a competitor, EEQU's role as a gatekeeper creates channel dependency risk.
• ClassForKids: UK online booking platform for children's activity providers, which Fit4Fun uses for parent bookings. Not a direct competitor but an ecosystem enabler whose terms and fees directly affect Fit4Fun's unit economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/fit4fun-sports-dance-&-fitness-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit4Fun Sports Dance & Fitness Limited