What Eequ does

Eequ is a UK-based web marketplace that connects families with local activity providers — sports clubs, forest schools, craft classes, wraparound childcare, adult education, and outdoor educators — and provides booking and event-management software to those providers. Founded in 2018 and headquartered in Horsham, the platform operates as a self-serve product with location- and age-based discovery, provider listing management, payment processing, accessibility and safeguarding documentation, and council-facing commissioning dashboards. Beyond its core clubs-and-classes product, Eequ has launched vertical modules for wraparound childcare, Holiday Activities and Food (HAF), SEND Short Breaks, forest schools, home educators, schools and colleges, artisans, teachers, skill sharers, and outdoor educators — making it a multi-vertical booking system specialised in community education.

Eequ's business model is transaction-fee-based marketplace revenue, augmented by software access for providers. Many of the activities booked through the platform are free to end-users because they are funded by local councils via HAF, SEND Short Breaks, and Family Hubs programmes; in these flows, the council is effectively the paying counterparty for commissioned places. Named commissioning customers include Bristol City Council, City of Wolverhampton Council, Cumberland Council, and Hastings Borough Council, alongside a long tail of providers such as Bristol Horn Youth Concern, Action for Children, Padelfor coaches, performing-arts organisations, and individual primary schools. Provider pricing for paid activities typically ranges from £2 to £25 per session, with block bookings up to £170.

Commercially, Eequ combines a product-led, self-serve consumer funnel (organic search for local activities) with a direct sales motion into local authorities for HAF and SEND programme commissioning. The company operates with 1–10 employees, has not disclosed any external funding, and is privately held. Geographic coverage spans England and Northern Ireland. Key data gaps include revenue, GMV, take rate, funding history, ownership structure, and management-team composition beyond the founder.

Name

Eequ

Legal name

Eequ

Website

https://eequ.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Eequ is a UK-based web marketplace and booking platform connecting families with local activity providers — sports clubs, forest schools, wraparound childcare, HAF, and SEND programmes — while providing commissioning tools to local government councils.

Ownership category

akta.pro rank

Product category

Activity Booking Platform

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Children’s Entertainment Booking (Clowns, Characters, Princess Parties) (HSACAHAF)

Keywords

• Activity booking platform
• Community education software
• Event management software
• Children's activity marketplace
• Booking and ticketing system

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform commission/transaction fees: Eequ operates as a marketplace platform connecting activity providers (clubs, classes, mentors) with consumers (families, individuals). Providers list their activities on the platform and customers book and pay through Eequ. The platform takes a transaction fee or commission on bookings. Many activities are government-funded through HAF (Holiday Activities and Food) and SEND programs where councils pay for free places for eligible children.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Eequ operates a web-based booking marketplace that enables activity providers (sports clubs, forest schools, craft instructors, wraparound childcare, mentors) to list and sell sessions, while allowing families to discover and book local clubs and classes by location and age. The platform also provides local government councils with dedicated dashboards to commission, track, and fund places through government programmes such as HAF (Holiday Activities and Food), SEND Short Breaks, and Family Hubs, taking a transaction fee or commission on bookings processed through the platform.

Product overview

Eequ is a multi-vertical activity booking platform operating as a unified system with specialized modules for different provider types. The core Eequ Activity Booking System powers booking, ticketing, and session management, while sector-specific solutions address HAF providers, wraparound childcare, SEND Short Breaks, forest schools, home educators, schools and colleges, artisans, teachers, skill sharers, and outdoor educators. The platform connects activity providers with participants seeking sport clubs, classes, workshops, and educational experiences.

Differentiator

Problem solved

Functional benefit

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Councils (Bristol City Council, Wolverhampton City Council, Cumberland Council, etc.)coreStrategic or Co-development PartnerEequ partners with local councils across the UK to provide the booking platform infrastructure for government-funded activity programs. Councils use Eequ to commission and track HAF (Holiday Activities and Food), SEND Short Breaks, and Family Hub services. Providers deliver activities on the platform with places funded by council budgets.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ActivityHero: US-based marketplace for kids' after-school classes, camps, and enrichment activities with provider listing and family booking flow. Same product category as Eequ, primarily serving US geography.
• Class4Kids: UK-based booking platform specifically for children's classes, clubs, and activity providers, including wraparound care and holiday programs. Directly comparable to Eequ's UK focus and provider-side marketplace for community education activities.
• Bookwhen: UK-based booking and scheduling SaaS for classes, workshops, and activities with a self-serve provider onboarding flow. Closely matches Eequ's PLG marketplace for community and educational activities.
• Sawyer: US-focused activity booking platform for children's classes, camps, and providers. Operates the same core model of provider-side listings and family-side bookings for enrichment activities that Eequ serves in the UK.
• Arlo: Booking and management platform for training providers, classes, and event-based businesses. Shares Eequ's provider-focused booking SaaS model but with broader enterprise and training verticals.
• Outschool: Online marketplace for live classes and educational experiences serving families and activity providers. Comparable two-sided marketplace model connecting instructors with families seeking learning experiences.

Broad incumbents

• Mindbody: Established booking, payments, and management platform for fitness, wellness, and activity businesses. Comparable provider-side booking infrastructure for activity businesses serving local markets.
• ClassDojo: Widely adopted classroom and school communication platform, with growing activity and content marketplace extensions. Overlaps with Eequ in schools and community education but as a far broader edtech suite.
• Eventbrite: Large-scale event ticketing and registration platform with consumer marketplace for events, classes, and community activities. Operates a much broader scope than Eequ but overlaps on local activity ticketing.
• Acuity Scheduling: Established booking and scheduling software used by service businesses for appointments, classes, and workshops. Provides comparable provider-side booking tooling but as a generalist scheduling solution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_eequ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eequ